What is web content management?

What is web content management

Web Content Management Systems (WCM or Web CMS) are products that make it easy to create, manage, and publish content to everywhere it needs to be. Content Management Systems control different types of web assets including video, images, documents and other media.

Key capabilities of a Web Content Management system include:

  • Easy content authoring
  • Built-in workflow processes to ensure content quality
  • Separation of content from presentation to enforce brand consistency across all channels
  • Support for all types of mobile devices and screens
  • Ability to create and manage one, tens, or hundreds of sites.

Still wondering what web content management is? To learn more about Web Content Management, download the CMS Selection toolkit which includes industry analyst reports from Forrester Research and Gartner, a sample Request for Proposal template, customer case studies, and much more!