To summarize a digital experience is the way in which a user interacts with content on the web and how a user can achieve a goal on the web. For instance, learning about a topic or company or researching a vacation. For most of the existence of the web, digital experiences were limited to simple websites that displayed straightforward content and information.
Now, digital experience encompasses everything available on the web and the tools and technologies to improve and personalize a user’s digital experience are better than ever. Digital experience not only means reading and consuming content but interacting with web content. A good digital experience is when a user feels connected to the content and tools that they use on the web. Also, nowadays digital experiences are spread across a multitude of devices and platforms.
Providing a good digital experience for web users is a necessity to be successful for businesses, brands or organizations. Users demand that their digital experience be beautiful, seamless and useful. Selecting which tools to create a good digital experience is difficult. Acquia provides the centerpiece to bring digital experiences and tools together. Read how Acquia scored the highest strategy score in The Forrester Wave™: Digital Experience Platforms, Q4 2015.