The Omni Channel Digital Experience- how can you omit it in todays world of technology? Content development, the explosion of device use, and an overall increase in the need to feed customers desires. This is what we are dealing with in the modern world. And as customer expectations grow,companies in all industries are struggling to develop and then deliver experiences that are consistent and engaging across the plethora of devices being used.
Omni channel marketing is a mechanism used to cultivate effective and authentic relationships with consumers. But companies are also finding that this level of customization, to both the buyer and the channel, are time and budget consuming, making issues between the technical and business objectives.
Forrester Research conducted an assessment of today's digital experience platform vendors and Acquia has successfully made the charts. Some of the requirements among these vendors was that they:
Have A portfolio of strong products comprising digital experience platform
Reference customers with at least $1 billion in revenue.
Prebuilt integration between owned products.
A go-to-market strategy that solves for digital experience challenges.
Mindshare among Forrester’s enterprise customers.
Acquia is a leader because it has a level of expertise in integrating and realigning digital experience technology with the modern-day "always-on" digital customer.
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