Digital marketing strategy starts with a platform.
Digital marketing is quickly becoming the nucleus of a marketing organization. The most important aspect of a digital marketing strategy is creating content rich digital experiences which lead to conversion.
With conversion and creating great digital experiences in mind one of the best digital marketing strategies is using personalization. Personalization helps achieve both goals. By identifying web users, learning about their tendencies and preferences and then showing them personalized content, a digital marketer can:
Create a rich digital experience and increase conversion
Display personalized content based on users profiles
Create unified customer profiles of users web traffic
Acquia Lift is a personalization tool that learns about users to create a profile. Using contextualization Acquia Lift can then serve content at the right time to the right user.
Download the eBook to learn more about how Acquia's personalization tools gives a boost to digital marketing strategy.