Digital Experiences Personalization

Digital experiences need personalization to excel

Modern digital experiences require accurate and contextual personalization. The days of simple a/b testing are long gone. A user’s digital experience depends on relevant content being presented at the right moment.

The first step is to be able to identify the user. Once the user is identified how do you know what kind of content the user will like? Then finally, how do you present the content in a digestible manner?

To optimize a digital experience with personalization there are a variety of tools available. Some are very good at identifying the user. Some are great at presenting personalized content. Very few can create a unified customer profile with data points around a user’s preferences and behaviors and then serve content based on that.

With Acquia and Acquia Lift a user is no longer a guess. Using data from all touchpoints across all devices Acquia Lift can identify, learn about, and serve personalized content to web users.

Acquia Lift is one of the reasons why Acquia advanced in The Forrester Wave™: Digital Experience Platforms, Q4 2015.