New Trends in Digital Experience Government: Digital Branding for State & Local Agencies
Digital Experience Government
Think digital branding strategies are only for marketers at commercial businesses? Not anymore! 64% of citizens say they would like to conduct more government transactions online*, and progressive state and local governments are already creating official digital experience government identities to engage and better serve citizens.
Download this white paper from The Center for Digital Government, which details how government leaders can:
Create a roadmap for digital transformation
Promote cultural change
Create a foundation for continuous improvements
Plan for an anticipate how future innovations will reshape the digital landscape in the months and years ahead
* Source: The Center for Digital Government, "Trending: Digital Branding in Government," 2015.