Delivering personalized digital brand experience is paramount for companies today. Being a successful brand goes beyond providing an aesthetically appealing and intuitive customer experience; it needs to be customized and relevant to the consumer's needs. Is that person is conducting product research, shopping for their own needs, or purchasing a gift is more than an action, but a process. Marketing departments must be strategic in their efforts to assess what draws in the consumer. A lot of issues can surface from trying to couple the technical and business objectives, especially when certain technologies are grandfathered in and may not offer the experience that is up to speed with today's market.
However, implementing a plan and technology that can achieve this is feasible! Businesses must assess what they want to achieve so they can engage with their customers on a personal level across all forms of contact, be it mobile, tablet, or desktop. .
Learn about how Acquia boosts your ability to engage with customers across platforms with customized digital experiences. Acquia and Drupal couple together to unite the technical requirements and the business goals, giving you the edge on delivering high-quality experiences.
Forrester Research agrees: With customer-centered intentions, Acquia serves as a top ranked digital experience company that combines the processes and technologies with the teams and strategies of a company into a seamless platform to boost to your ability to personalize.