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Forrester Research Report: Customer Engagement Platforms

Customer engagement platforms are key to growing successful digital organizations. Forrester Research says 91% of marketers agree that digital marketing is crucial to successfully growing business and creating loyalty amongst their customers. However, only 44% of marketers have a clearly defined digital strategy that’s deployed across the organization.* Where does your brand fall?

Related Content: Why a Great Digital Experience is Mandatory for Survival

In this Forrester Research report, you’ll read about the important role customer engagement platforms have in helping you create strong relationships, increase loyalty, and build a brand. You’ll also learn about:

  • How a weak digital strategy can have a negative impact on your customer relationships
  • A framework to help you identify, design, and build the right digital experience for your customer and their unique needs
  • The importance of a connected digital experience

* Forrester Research, Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences, January 2015