Forrester Research Report: Customer Engagement Platforms
Customer engagement platforms are key to growing successful digital organizations. Forrester Research says 91% of marketers agree that digital marketing is crucial to successfully growing business and creating loyalty amongst their customers. However, only 44% of marketers have a clearly defined digital strategy that’s deployed across the organization.* Where does your brand fall?
In this Forrester Research report, you’ll read about the important role customer engagement platforms have in helping you create strong relationships, increase loyalty, and build a brand. You’ll also learn about:
How a weak digital strategy can have a negative impact on your customer relationships
A framework to help you identify, design, and build the right digital experience for your customer and their unique needs
The importance of a connected digital experience
* Forrester Research, Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences, January 2015