Customer Engagement

Customer Engagement - The Best Digital Experience Platforms Named by Forrester

Customer engagement is crucial to scaling a successful digital business. Forrester Research states 91% of marketers think that digital marketing is a key factor to successfully growing business and creating customer loyalty. But a survey from Forrester suggests only 44% of marketers have a defined digital strategy that’s deployed throughout their organization.*

Get The Forrester Wave™: Digital Experience Platforms, Q4 2015 report to learn why customer engagement is critical to building relationships, loyalty, and of course a strong brand awareness.

In this report, you'll get an overview of the digital experience platforms to help you build the right digital experience for your unique customers, including:

  • How a connected digital experience can help you improve customer engagement
  • The 10 digital experience providers to consider and how they compare to Forrester's criteria
  • The state of the digital experience market and the changes since 2014

* Forrester Research, Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences, January 2015