Customer Engagement - The Best Digital Experience Platforms Named by Forrester
Customer engagement is crucial to scaling a successful digital business. Forrester Research states 91% of marketers think that digital marketing is a key factor to successfully growing business and creating customer loyalty. But a survey from Forrester suggests only 44% of marketers have a defined digital strategy that’s deployed throughout their organization.*
Get The Forrester Wave™: Digital Experience Platforms, Q4 2015 report to learn why customer engagement is critical to building relationships, loyalty, and of course a strong brand awareness.
In this report, you'll get an overview of the digital experience platforms to help you build the right digital experience for your unique customers, including:
How a connected digital experience can help you improve customer engagement
The 10 digital experience providers to consider and how they compare to Forrester's criteria
The state of the digital experience market and the changes since 2014
* Forrester Research, Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences, January 2015