Building Digital Experiences For Financial Services
The Digital Experience Meets the World of Finance!
Building digital experiences for financial services seems to be a challenge today. In the financial services field, there seems to be a shift occurring in real time due to the integration of digital and social media and their intrusive tendencies. There is undoubtedly a change in corporate culture attributed to a brand's story telling through all the digital channels existing today. Modern day world is now asking for a change across the board, where the experience of the "brand image" is available to all customers in all facets digital.
In the aftermath of the financial turmoil in 2008 & so on, Financial Services Institutions (FSIs) have prioritized mass amounts of change. Their motivation: it extends far beyond rebuilding trust with the public, but also to be able to develop and sell products that will contribute to the return for their stakeholders and shareholders.
Digital financial innovation has finally taken off, and Acquia is here to propel it. While finance tends to be a "cut-and-dry" concept, the ability to reach a target audience in an engaging and informative way is just another struggle added to the finance industry's action plan.
The Acquia Platform provides developers the ideal cloud platform with developer power tools, that deliver high- quality experiences faster. Check out the Forrester Wave to see how Acquia ranks among the top digital experience platforms.