B2B organizations recognize that customer experience is critical to differentiating their offering from the competition, and in doing so, are looking to digital platforms to help optimize their B2B customer experience. The demand to be at every touchpoint in the customer lifecycle is no longer an option - it’s a requirement.
As B2B customer experience expectations grow, organizations are turning to platforms that can keep pace with digital trends.
Read The Forrester Wave™: Digital Experience Platforms, Q4 2015 to hear about the best vendors to enable your organization to give your customers the best B2B experience, and learn:
The 10 providers and how they rank in terms of Forrester's criteria
The platform architecture you need to align strategies, processes, and teams