Mic Drop | Mic Drop 

# Bayer



 

 

 

 

In consumer health, timing can make or break a launch. The brand that gets a product, campaign, or experience to market first often wins the attention—and the trust—of customers. In this Mic Drop Moment, Bayer shares the freedom to hit the gas pedal on time to market.

David Addeo, Global Head of Consumer Platform at Bayer, explains how the life sciences giant accelerated the pace at which it brings digital experiences to market. For an organization of Bayer's size and global reach, speed is rarely simple—every launch involves multiple brands, markets, and stringent standards. The challenge is moving fast without sacrificing the consistency and compliance that a company in this space demands.

By standardizing on a flexible, scalable platform, Bayer's teams can build and deploy digital experiences far more quickly than before. Rather than starting from scratch each time, they reuse proven foundations, roll out across markets efficiently, and spend less time wrestling with technology and more time getting to launch. The result is a meaningful reduction in time to market—a competitive edge that compounds across a large brand portfolio.

Bayer's experience speaks to a universal truth in digital: agility is a strategic asset. When the platform accelerates rather than obstructs, teams can seize opportunities while they're still fresh.

Watch the Mic Drop to hear how Bayer put its foot on the gas—and turned faster time to market into a real advantage across its consumer health business.



 

 Speakers 

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 ![David Addeo](/sites/default/files/styles/speaker/public/media/image/2022-10/David%20Addeo_Teal.png?h=6c83441f&itok=A8GoqWpA)

 

 

 

David Addeo

 

 Global Head of Consumer Platform 

 Bayer 

 



 

 

 

 Resources 

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 ![line art of a thumb sup](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Customer%20Story%20Icon.png?itok=bdRCk1Oq)

 

 

 

 [ Bayer Customer Story ](/resources/customer-stories/bayer) 

Customer Story

 

 

 



 

 

 

 

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