Event Highlights | Engage Paris 2026 

# State of the Market



 

 

 

 

Acquia Chief Market Officer Jennifer Griffin Smith opens the morning with a simple premise: the opportunity in front of us is unlike anything in her career, and capitalizing on it means changing the way we work. As both a marketing leader and a practitioner, she shares the same pressures her audience faces, then turns to the brands proving what is possible.

Each story shows a different kind of change. UNICEF built a parenting-guidance platform on Acquia and Drupal's multisite architecture to give 1.4 million parents across 15 countries expert advice in 15 languages, with 84% reporting more confidence raising their children. Save the Children consolidated onto a single high-performance site, cutting operating expense and reinvesting in its mission. Legrand centralized governance and security across a 60-site web factory, then doubled traffic, downloads, and customer contacts. Mars built a component toolkit for 30-plus regional sites, halving development time and cutting maintenance costs by 40%. Bayer lifted digital accessibility scores 20% in three months to meet European standards. Saint-Gobain Denmark consolidated four brands into one multisite platform with partner Jakala, tripling traffic and cutting maintenance fourfold while Acquia Edge blocked 95% of unwanted bot traffic.

The throughline is that the right platform frees teams to focus on what matters. Watch this keynote for a fast tour of how leading organizations reach audiences, protect their brands, and scale digital experiences, and for the human reasons behind the work.



 

 Speakers 

Image

 ![Jennifer Griffin Smith Headshot](/sites/default/files/styles/speaker/public/media/image/2024-09/Employee%20Headshot_Jennifer%20Griffin%20Smith_Gray_WEB.png?h=ba226ffe&itok=WY6_jyzv)

 

 

 

Jennifer Griffin Smith

 

 Chief Market Officer 

 Acquia 

 



 

 

 

 Resources 

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 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ Acquia Engage ](https://engage.acquia.com/) 

Web Page

 

 

 



 

 

 

 

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