Event Highlights | Engage Boston 2023

Mastering Brand Management with DAM

The concept of brand has come to hold unprecedented importance for any modern organization. Yet, the path to ensuring brand consistency, fostering recognition, and gaining a competitive edge isn’t an easy journey. This panel of brand experts from New Balance and Hunter Douglas discusses how digital asset management (DAM) and product information management (PIM) are pivotal to crafting exceptional brand experiences in a competitive marketplace.

Speakers
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Jennifer Griffin Smith Headshot
Jennifer Griffin Smith
Chief Market Officer
Acquia
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Greg Mello
Greg Mello
Director, IT Product Management
New Balance
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Todd Webster Headshot Yellow Background
Todd Webster
Creative Manager
Hunter Douglas
Resources
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