Event Highlights | Engage London 2026 # England Rugby's Digital Transformation For 150 years, England Rugby has shaped one of the most storied institutions in British sport — Twickenham, the England teams, thousands of grassroots clubs. Now, the RFU is taking on a bigger challenge than any opponent on the pitch: opening the game up and making it matter to more people than ever before. The plan is called More Than a Game. Over the next five years, England Rugby will grow the sport by 50,000 newly registered players, win two Rugby World Cups, attract 500,000 more fans, and channel £500 million of investment into the game. To deliver it, the RFU named Capgemini as its official digital transformation partner — with Acquia Cloud Platform sitting at the foundation of the digital experience that brings the strategy to life. In this conversation, Jonathan Conn, Digital Technology Director at England Rugby, and Graham Taylor, Head of Applied Innovation at Capgemini UK, explain how the partnership works in practice. They cover the stability needed to scale through Six Nations and Rugby World Cup peaks, the move from B2B to B2C engagement, building personalization at scale across players, coaches, clubs, volunteers, and fans, and the hard part of turning AI into infrastructure instead of a stack of stalled pilots. The technology serves the mission. Not the other way around. Speakers Image ![Jonathan Conn Headshot](/sites/default/files/styles/speaker/public/media/image/2026-05/Jonathan-Conn.png?h=4f6657b2&itok=U1ljJ3JV) Jonathan Conn Digital Technology Director Rugby Football Union Image ![Graham Taylor Headshot](/sites/default/files/styles/speaker/public/media/image/2026-05/Graham-Taylor.png?h=fbf7a813&itok=JlqsY_mg) Graham Taylor Head of Applied Innovation Capgemini UK Partner [Image ![Capgemini UK Plc](/sites/default/files/styles/large/public/partner-logos/Capgemini_Logo_Color.png?itok=9anYCbTq) ](/partners/capgemini-uk-plc) Capgemini partners with companies to transform and manage their business by unlocking the value of technology. As a leading strategic partner to… Resources Image ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h) [ Acquia Cloud Platform ](https://www.acquia.com/products/acquia-cloud-platform) Web Page Image ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h) [ Acquia Engage ](https://engage.acquia.com/) Web Page ## Related Videos - [Image ![Engage London 2026 Welcome Video Preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20JGS%20Welcome.png?itok=QSjB_wri) Changing the Way: The Opening Keynote Event Highlights ](/tv/event-highlights/changing-way-opening-keynote-engage-london-2026) - [Image ![Engage London, Daniel Hulme, Video Preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Daniel%20Hulme.png?itok=JnwN_2Gu) Rethinking AI Event Highlights ](/tv/event-highlights/rethinking-ai) - [Image ![Engage London 2026 Command Center Video Preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Gabe.png?itok=whmjLgfn) Inside Acquia Source Command Center Event Highlights ](/tv/event-highlights/inside-acquia-source-command-center-early-preview) - [Image ![Engage London 2026 Save the Children customer story video preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Material%2B%20Save%20the%20Children.png?itok=1sk-bRnc) Save the Children’s Global CMS Story Event Highlights ](/tv/event-highlights/save-childrens-global-cms-story) - [Image ![Engage London 2026 Acquia AI video preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Maggie.png?itok=G60amdLn) Launching a Publication in Minutes with Acquia AI Event Highlights ](/tv/event-highlights/launching-publication-minutes-acquia-ai) - [Image ![Engage London 2026 Source CMS video preview](/sites/default/files/styles/large/public/media/image/2026-05/Event%20Highlights%20Thumbnail_Engage%20London%20Ryan%20Studer.png?itok=wcl5_4Q7) Enterprise Grade. 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