TIM: Personalization at the Scale of Millions

Ten million monthly visitors. Eight hundred pages. One team responsible for making every one of those experiences feel relevant. In this Customer Spotlight, TIM Brazil shares how it took on that challenge—and won the freedom to personalize content across 800 pages for 10 million monthly visitors.

As one of Brazil's leading telecommunications providers, TIM serves an enormous and diverse audience, each with different needs, plans, and interests. Generic, one-size-fits-all content simply doesn't cut it at that scale. TIM uses Acquia to tailor diverse content for a vast audience, delivering experiences that speak to the right person with the right message rather than treating millions of visitors as a single undifferentiated crowd.

Personalizing across hundreds of pages for an audience that size is no small feat. It demands a platform that can manage immense content volume, apply intelligent targeting, and keep everything performing reliably under heavy traffic. With Acquia, TIM's team can do exactly that—creating, managing, and personalizing at scale without buckling under the complexity.

The payoff is engagement. When visitors find content that's genuinely relevant to them, they stay longer, convert more, and build a stronger connection with the brand. For a telecom competing for attention and loyalty, that relevance is a powerful differentiator.

TIM's story shows that personalization and scale aren't opposing forces. With the right foundation, you can deliver tailored experiences to millions, one meaningful interaction at a time.

Watch the Customer Spotlight to see how TIM personalizes content for 10 million monthly visitors.