 Customer Spotlights | Partner Testimonial 

#  How manifesto Took WaterAid From 22 Sites to 1



 

 

 

 

WaterAid exists to change the landscape of water around the world. Its digital estate was working against that. The charity ran 22 separate websites, one for each of the 22 countries it operates in, none of them quite consistent with the brand. That meant 22 things to maintain, 22 places for a story to live, and 22 sets of overhead for an organization whose money is meant to go somewhere else entirely.

In this video, the team at manifesto, the digital experience agency behind the rebuild, walks through the consolidation. All 22 country sites moved onto Acquia Cloud Platform, which took on the whole estate with no need for the team to plan around traffic. One platform. One CMS holding the entirety of WaterAid's web presence rather than 22 versions of it.

The payoff shows up across the business. A campaign built for one country can be reused in another rather than rebuilt from scratch. Editors work in a single system instead of learning their way around 22 of them. And the time and money that used to go into running 22 separate websites is freed to go somewhere WaterAid would far rather spend it.

Lower overhead was the point from the start. manifesto set out to get more of the charity's money to the work itself, and moving 22 sites onto one platform is how they got there. Watch the full story to hear the team on what a global charity can do once its websites stop competing with its mission for budget.



 

 Speakers 

Image

 ![Arjun Mahadevan Headshot](/sites/default/files/styles/speaker/public/media/image/2026-09/arjun-mahadevin.png?h=fbf7a813&itok=poL_GLO-)

 

 

 

Arjun Hahadevan

 

 Senior Designer 

 manifesto 

 



Image

 ![Endre Soo Headshot](/sites/default/files/styles/speaker/public/media/image/2026-09/Endre-Soo.png?h=2a479378&itok=XCRCF4fP)

 

 

 

Endre Soo

 

 Senior Engineer 

 manifesto 

 



 

 

 

[Explore Acquia Cloud Platform](https://www.acquia.com/products/acquia-cloud-platform)

 

 

 Partner 

 [Image

 ![TPX-manifesto](/sites/default/files/styles/large/public/media/image/2024-11/manifesto-logo-lava%20%281%29.png?itok=VeQPc_vW)

 

 

 ](/partners/manifesto-0) 

 We are the digital experience agency for changemakers. We are committed to delivering purposeful and positive impact for people, planet and society,… 

 



 

 Resources 

Image

 ![black monitor icon](/sites/default/files/styles/large/public/media/image/2023-11/ATV%20Website%20Icon.png?itok=tNST2s1h)

 

 

 

 [ Acquia Cloud Platform ](https://www.acquia.com/products/acquia-cloud-platform) 

Web Page

 

 

 



 

 

 

 

## Recent Videos

 - [Image
    
     ![Endre Soo of manifesto video interview preview](/sites/default/files/styles/large/public/media/image/2026-09/Spotlight%20Thumbnail_Endre%20Soo%20of%20manifesto.png?itok=y2EbaD7k)
    
     
    
     
    
     
    
     An Engineer's Take on Acquia Source 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/engineers-take-acquia-source)
- [Image
    
     ![Sam Albertsen of Jewelers Mutual Video Preview](/sites/default/files/styles/large/public/media/image/2026-07/Spotlight%20Thumbnail_Sam%20Albertsen%20of%20Jewelers%20Mutual.png?itok=X058lpHD)
    
     
    
     
    
     
    
     How Jewelers Mutual Unified Its Brand Assets 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/how-jewelers-mutual-unified-its-brand-assets)
- [Image
    
     ![Jim Barnthouse of Specbee Video Preview](/sites/default/files/styles/large/public/media/image/2026-06/Spotlight%20Thumbnail_Jim%20Barnthouse%20of%20Specbee.png?itok=tq9ev4mu)
    
     
    
     
    
     
    
     Specbee: Doing More for Clients, for Less 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/specbee-doing-more-clients-less)
- [Image
    
     ![Edrington Customer Story Video Preview](/sites/default/files/styles/large/public/media/image/2026-06/FreelyGive%20Edrington%20Casa%20Brugal.00_01_26_31516.Still001.jpg?itok=BmGjhZSU)
    
     
    
     
    
     
    
     Edrington: Built in Weeks, Not Months 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/edrington-built-weeks-not-months)
- [Image
    
     ![Bailie Duncan of Jackson Family Wines Interview Preview](/sites/default/files/styles/large/public/media/image/2026-06/Spotlight%20Thumbnail_Bailie%20Duncan%20of%20Jackson%20Family%20Wines.png?itok=ki0qinjm)
    
     
    
     
    
     
    
     Jackson Family Wines: From Chaos to Source of Truth 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/jackson-family-wines-chaos-source-truth)
- [Image
    
     ![Will McClung, Sr. System Analyst at Conagra, Interview Preview](/sites/default/files/styles/large/public/media/image/2026-04/Spotlight%20Thumbnail_Will%20McClung%20of%20Conagra.png?itok=vPwKIvYC)
    
     
    
     
    
     
    
     Migrating Brand Sites with Conagra 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/migrating-brand-sites-conagra)
- [Image
    
     ![Koen Platteeuw of Nespresso Video Preview](/sites/default/files/styles/large/public/media/image/2025-11/Spotlight%20Thumbnail_Koen%20Platteeuw%20of%20Nespresso.png?itok=3-rJcM8H)
    
     
    
     
    
     
    
     How Nespresso Mastered Digital Transformation 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/how-nespresso-mastered-digital-transformation)
- [Image
    
     ![Pierre Chauvel of Capgemini Video Preview](/sites/default/files/styles/large/public/media/image/2025-10/Spotlight%20Thumbnail_Pierre%20Chauvel%20of%20Capgemini.png?itok=l6NGqcfT)
    
     
    
     
    
     
    
     Building complete digital experiences with Capgemini 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/building-complete-digital-experiences-capgemini)
- [Image
    
     ![Mark Wright of DEPT Video Preview](/sites/default/files/styles/large/public/media/image/2025-10/Spotlight%20Thumbnail_Mark%20Wright%20of%20DEPT.png?itok=jHEy0jE6)
    
     
    
     
    
     
    
     Enterprise CMS for Government &amp; Data Security with DEPT 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/enterprise-cms-government-data-security-dept)
- [Image
    
     ![Kapil Ahuja of Nagarro Video Preview](/sites/default/files/styles/large/public/media/image/2025-10/Spotlight%20Thumbnail_Kapil%20Ahuja%20of%20Nagarro.png?itok=25XEeNHz)
    
     
    
     
    
     
    
     Bridging the Gap Between Tech and Marketing with Nagarro 
    
     Customer Spotlights 
    
     ](/tv/customer-spotlights/bridging-gap-between-tech-and-marketing-nagarro)