Customer Spotlights | Customer Testimonial 

# Finastra



 

 

 

 

How does a financial services leader stand out in a sea of sameness? For Finastra, the answer was video—on their own terms. This Acquia TV Customer Spotlight reveals how Finastra reimagined fintech experiences by building something the industry had never seen.

Joerg Klueckmann, Head of Marketing at Finastra, shares the company's scale—a vast customer base and significant transaction volumes spanning Treasury, Investment, and Payments. To differentiate in a crowded market, Finastra realized video content was where they could truly set themselves apart. But they didn't want to tie their vision to a third-party video platform.

The solution: Finastra TV, a proprietary streaming channel affectionately dubbed "Netflix for financial services," showcasing ESG stories and industry insights. Powered by the scalable Acquia Cloud Platform, the subscription video platform saw enormous success right out of the gate—earning over 1 million social media impressions and 50,000 video plays in its first month alone.

The takeaway is clear: the right platform is crucial for turning an innovative vision into reality. With Acquia, Finastra found the freedom to innovate without compromise.

Watch the full spotlight to hear Finastra's story, then explore related testimonials from brands like MARS, National Grid, and Autodesk.



 

 Speakers 

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 ![Joerg Klueckmann](/sites/default/files/styles/speaker/public/media/image/2023-02/Joerg%20Klueckmann_Pink.png?h=6c83441f&itok=yUxgWr5h)

 

 

 

Joerg Klueckmann

 

 Head of Marketing 

 Finastra 

 



 

 

 

 Resources 

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 [ Acquia vs. DIY ](/blog/acquia-vs-diy-why-you-shouldnt-go-it-alone-drupal-hosting) 

Blog Article

 

 

 



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