By Tom Wentworth, Acquia CMO
Whether you’re an Android or iOS user, we’ve all probably made our way into an Apple store at some point. After pushing past the suspiciously friendly blue-shirted door greeters, the in-store experience is actually quite pleasant. It’s a far cry from what you’d expect from a massive consumer goods retailer; people actually seem to be enjoying themselves in the stores and are eager to come back.
Unlike big-box retailers who couldn’t care less about which products you buy (as long as you buy something), Apple controls its brand message and experience within its stores. The result is a unique brand engagement that’s a win for both the Apple name and the consumer. This is exactly the experience Apple intends.
Apple has largely been successful in creating an in-store shopping experience that’s as simple, dynamic, and stress-free as a visit to its online store. While brick-and-mortar retailers are seemingly shutting their doors left and right, Apple stores seem to keep popping up around the world.
That got us thinking: what tactics did Apple implement in some of its physical stores that every retailer and brand can adopt? Here’s a list of five