Please be specific and share metrics as available. Remember that award entries will be judged for their visual design, functionality, integration and overall experience.
How has the work that you've done improved the customer experience? How does the site provide a unified experience for content, community and commerce? Are you taking advantage of site personalization, etc.? Share insight regarding your time to market, development processes (including Agile scrum and continous development) and how the platform helps ensure application quality and resiliency. How does Drupal's open, modular framework contribute to this site's innovation?