With Drupal, firms can build both internal and external collaborative communities, speeding innovation cycles and time to market. This offers you the ability to share knowledge among experts while communicating that knowledge to prospects and customers. This information is protected through the granular security Drupal provides for both private and public access, enabling community owners to clearly define membership and roles. As these communities build momentum, in person events can be managed and ongoing relationships can be cultivated to move prospects through the funnel from awareness to consideration. These social collaboration capabilities enable marketing leaders to map IT investments to the growth and success of the community.