https://www.acquia.com/rss.xml en Engage APAC Speaker Spotlight – 10 Minutes with Lynne Capozzi https://www.acquia.com/blog/engage-apac-speaker-spotlight-10-minutes-lynne-capozzi <span>Engage APAC Speaker Spotlight – 10 Minutes with Lynne Capozzi</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>In the lead up to <a href="https://apacengage.acquia.com/">Acquia Engage Asia Pacific</a>, we’ll be taking time out with some of our conference speakers to discover what they’ll be discussing at the event, why it’s important and what attendees will take away from their sessions.</p> <p>Kicking off the series, we spoke with our wonderful CMO, <a href="https://www.acquia.com/about-us/team/lynne-capozzi">Lynne Capozzi</a>, to discuss the changing role of the marketer, findings from the recent <a href="https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report">Acquia global CX research</a> and why marketers need to become philanthropists.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/APJEngage%20logo.png" alt="Acquia Engage Asia Pacific" title="Acquia Engage Asia Pacific" typeof="foaf:Image" /></article><p>Our conference is designed to showcase creative, forward-thinking digital experiences that Acquia customers and partners are creating today.</p> <h4><a href="https://apacengage.acquia.com/">LEARN MORE ABOUT ENGAGE ASIA PACIFIC</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>Thanks for joining us Lynne. At Acquia Engage APAC, you’ll be talking about the “new marketer” – what changes have you witnessed in your own role, over the course of your career?</strong></p> <p dir="ltr">As marketers we’ve become more data-driven than we were in the past. We have a lot of data and can make data-driven decisions, as opposed to more subjective decisions. It gives us a clearer idea of what’s working and not working when it comes to making marketing decisions. Another change is how closely marketing needs to work with its counterparts within an organisation, particularly with IT; we need to work hand in hand with IT when it comes to managing marketing technologies. Historically, all technology decisions would have been owned by IT but now marketers are making those decisions, so it’s important to work closely together. Marketing also needs to work closely with sales, since customer experience strongly affects sales.</p> <p dir="ltr"><strong>What are the main challenges of working with IT and sales?</strong></p> <p dir="ltr">In IT, the main challenge is that we have different objectives. As a marketer, my objective is to find great technology that helps to deliver my marketing goals and ROI; the IT department also aims to find great technology, but its main concerns are cost, security, installation and scalability. The same is true with sales – we have a few shared objectives but, ultimately, sales is focused on acquiring new customers and pipeline, whereas my objectives, as a marketer, are about the full customer experience.</p> <p dir="ltr"><strong>How do you get around those challenges, in your own role?</strong></p> <p dir="ltr">Communication and making the time to share objectives and goals.</p> <p dir="ltr"><strong>What does the ideal skill set for “the new marketer” look like, in your opinion?</strong></p> <p dir="ltr">Marketing is far more social so having social experience is important – using social tools in your personal life (which most people do nowadays) gives you a crucial understanding of how to communicate via those channels as a marketer. Being able to work with, analyse and make decisions based upon data is also important. I still think it’s just as important as ever to have a creative mind as a marketer – but now you need to be far more focused on the impact and results of your campaigns, so ensuring that the data informs your creativity.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>We talk a lot about the opportunities artificial intelligence (AI) could offer in automating parts of the customer experience – how do you feel that AI might impact the role of the marketer in future?</strong></p> <p dir="ltr">AI is capable of helping marketers to learn more about their customers and create a better, faster, smoother and more compelling experience for consumers; because we’ll know a lot more about them and what actions we need to take in order to be more relevant to their needs. AI will help us to answer the question: What’s the best next step to help the customer, based on what we know about them?</p> <p dir="ltr"><strong>With AI offering the ability to automate parts of the marketing job function, could this change the role of the marketer even further?</strong></p> <p dir="ltr">I think it could help to streamline the marketing process, which will free up our time to focus more on being creative – which is arguably what we’re best at.</p> <p dir="ltr"><strong>What was the most interesting finding from Acquia’s global customer experience trends research report for you?</strong></p> <p dir="ltr">There were a few surprising results for me, mainly that there’s a disconnect between how consumers feel about their interactions with brands versus how marketers feel they’re interacting with consumers, so that’s a gap that marketers need to bridge. It was no surprise at all to me that marketers felt they needed to work better with IT, based on my own experience as a marketer, that’s a known and ongoing challenge. Another validation, which wasn’t a surprise but positive to see, is how important marketers think AI will be in future – most marketers are looking forward to the opportunities it will bring.</p> <p dir="ltr"><strong>Why do you feel it’s important for companies like Acquia to conduct market research like this?</strong></p> <p dir="ltr">Well, from Acquia’s position, as a martech provider, it’s important for us to gain an understanding of the state of marketing; otherwise we’re developing our product without taking into consideration what marketers and consumers need, and what needs improving.</p> <p dir="ltr">From an outside perspective, it’s valuable to independently reveal how marketers are doing and what consumers feel about key issues such as data privacy and personalisation. The rate of change in customer experience, customer behaviour and marketing technology is such that research needs to be ongoing. It’s also nice to reassure marketers that they’re not alone – all marketers are facing the same challenges, and this research shines a light on that.</p> <p dir="ltr"><strong>What do you hope delegates will take away from your Acquia Engage APAC keynote?</strong></p> <p dir="ltr">I’m hoping people will walk away more educated about what’s happening in the marketing landscape and what we need to be focusing on in the coming year, as marketers, in order to deliver a better customer experience.</p> <p dir="ltr"><strong>You’ll be traveling all the way from Boston for the conference. Why do you feel it’s important to have a presence at Acquia Engage APAC?</strong></p> <p dir="ltr">There’s nothing more important than hearing from your customers. Being able to talk directly with both customers and partners is hugely valuable as it shapes what we do. I want to hear about the challenges and successes that marketers are having in the APAC region – and hopefully be able to help in some way.</p> <p dir="ltr"><strong>Outside of Acquia, you’ve been actively involved in nonprofits for much of your career – can you tell us a bit about this work and why it’s so important to you?</strong></p> <p dir="ltr">I’m on the board for Boston Children’s Hospital and run a foundation to support families and children with cardiac care issues. It’s been an important role for my family and myself, in terms of helping other families and children, and being able to make a difference in the world.</p> <p dir="ltr">I think that the whole idea of giving back is part of the Acquia DNA, because we’re an open source company and open source is all about giving back. It’s all about contributing and being a community and I like that a lot. Giving back is something that we encourage throughout the company and certainly something that influences my work with nonprofits outside of Acquia. As marketers, I believe we need to start thinking more philanthropically because creating a good customer experience requires a “how can I help?” mindset. If we help our customers, put them first, then good things will organically grow from that.</p> <p dir="ltr"><em>To find out more information about the Acquia Engage APAC conference, and to register, visit <a href="https://apacengage.acquia.com/">apacengage.acquia.com</a>.</em></p> <p dir="ltr"><em>To hear more from Lynne about the recent Acquia Customer Experience Trends Report, check out her recent webinar <a href="https://www.acquia.com/resources/webinars/achieve-global-marketing-excellence-digital-factory">Achieve Global Marketing Excellence with a Digital Factory</a>.</em></p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/nicole-stirling" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Nicole%20Stirling%20Acquia.jpg" width="300" height="300" alt="Nicole Stirling, marketing director, Asia Pacific &amp; Japan, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Nicole Stirling</h3> <span class="paragraph--profile-card--content--title-line--title">Marketing Director, Asia Pacific &amp; Japan</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Nicole Stirling has more than 15 years’ experience working as a marketing professional, with 10 of those years creating go-to-market strategies for B2B software businesses operating in Australia and New Zealand.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span>As Acquia's marketing director for Asia Pacific &amp; Japan, she is responsible for our Asia Pacific go-to-market strategy and execution across all things marketing: demand generation and digital programs, PR and communications, regional content strategy and development, field marketing, event management, regional partner and customer marketing, and performance reporting.</span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/6-reasons-attend-acquia-engage-apac-2019" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/6-reasons-attend-acquia-engage-apac-2019" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An" alt="6 Reasons to Attend Acquia Engage APAC 2019" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> 6 Reasons to Attend Acquia Engage APAC 2019 </h3> <div class="content__body"> <p> Acquia Engage Asia Pacific will bring together industry leaders in digital and customer experience in Melbourne, Australia, on 7 March 2019. </p> </div> </div> </a> </article> <article role="article" about="/resources/ebooks/customer-experience-trends-report-australia-2019" class="entity--type-node related-content__content content content--standard-card node--type-ebook"> <a href="/resources/ebooks/customer-experience-trends-report-australia-2019" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/GettyImages-900250042.jpg?itok=ae_u2AB1 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/GettyImages-900250042.jpg?itok=EU9ywG_u 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/GettyImages-900250042.jpg?itok=ae_u2AB1 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/GettyImages-900250042.jpg?itok=EU9ywG_u 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/GettyImages-900250042.jpg?itok=ae_u2AB1 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/GettyImages-900250042.jpg?itok=EU9ywG_u 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/GettyImages-900250042.jpg?itok=ae_u2AB1" alt=" Customer Experience Trends Report Australia 2019" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> eBook </span> <h3 class="content__title"> Customer Experience Trends Report Australia 2019 </h3> <div class="content__body"> <p> What makes or breaks the customer experience? 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Do consumers and marketers even know what a good experience looks like? </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 01/17/2019 - 21:10</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Landing_APJ_1200x424.png.jpg?itok=iqSfbyq_ 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/Landing_APJ_1200x424.png?itok=8Da4SCft 2x" media="all and (min-width: 1024px)"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/Landing_APJ_1200x424.png?itok=OFoHMWAt 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/Landing_APJ_1200x424.png?itok=2WEF-fi2 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/Landing_APJ_1200x424.png?itok=C45ZNUYi 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/Landing_APJ_1200x424.png?itok=eWRX0QVq 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Landing_APJ_1200x424.png.jpg?itok=iqSfbyq_" alt="Engage APAC Speaker Spotlight – 10 Minutes with Lynne Capozzi" typeof="foaf:Image" /> </picture> </div> </div> Fri, 18 Jan 2019 02:10:05 +0000 david.pierce 98721 at https://www.acquia.com Build Better Drupal Sites Faster with Acquia Lightning https://www.acquia.com/resources/ebooks/build-better-drupal-sites-faster-acquia-lightning <span>Build Better Drupal Sites Faster with Acquia Lightning</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Acquia%20Lightning%20Drupal.jpg?itok=uGBpwz1g" width="220" height="154" alt="Build Better Drupal Sites Faster with Acquia Lightning" typeof="foaf:Image" /> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 01/15/2019 - 08:37</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--50-50"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2019-01/Acquia%20Lightning%20for%20Drupal.jpg?itok=XDAi8vQw" width="1257" height="629" alt="Build Better Drupal Sites Faster with Acquia Lightning" title="Build Better Drupal Sites Faster with Acquia Lightning" typeof="foaf:Image" /></article><p dir="ltr">Web developers and site builders play an essential part in every enterprise, especially those that prioritize digital experiences. To meet today's customer demands and business needs, they need the ability to build better and faster than ever before.</p> <p dir="ltr">Acquia Lightning, an open source Drupal distribution, streamlines the process of building and delivering feature-rich sites. It also brings powerful enterprise authoring capabilities so that not just developers but experience creators – the layout creators, content authors, editors, reviewers, rich media managers and others – can excel at their jobs.</p> <p dir="ltr">In this ebook, we give a quick, high-level overview of Drupal core and how Acquia Lightning builds on core with an “opinionated” version of Drupal full of commonly required capabilities for enterprise authoring and development.</p> <p dir="ltr">We also dive in on the capabilities of Acquia Lightning and how it not only jump-starts your Drupal projects, but helps you build Drupal sites better, faster, and more powerful than ever – even more so when building projects on the Acquia Cloud.</p> <h4 class="text-color--dark-blue" dir="ltr">Download this ebook to learn how to build better Drupal websites faster with Acquia Lightning.</h4> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container overlap--contact-form-vertical"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Download this guide to building better Drupal sites</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1466"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__items"> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__item"> <a href="/sites/acquia.com/files/documents/2019-01/Better%20Drupal%20Sites%20with%20Acquia%20Lightning.pdf" class="inline-cta__button global-button global-button--light-blue">download</a> </div> </div> Tue, 15 Jan 2019 13:37:50 +0000 david.pierce 98616 at https://www.acquia.com How NDSU Optimizes Their Website for Accessibility https://www.acquia.com/blog/how-ndsu-optimizes-their-website-accessibility <span>How NDSU Optimizes Their Website for Accessibility</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>When we think of accessibility, often we think of tangible examples like closed captions on a TV screen and preferred parking spots for easier access to buildings, stores, etc. But one of the places where accessibility can have the biggest impact is when it’s part of the digital experience build.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: How to Achieve Website Accessibility </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Join experts from Siteimprove, Palantir, and Acquia as we use a real case study from North Dakota State University to illustrate the transformative power of accessibility to optimize your site for all users.</p> <h4><a href="https://www.acquia.com/resources/webinars/how-achieve-website-accessibility-everyone">WATCH THE WEBINAR</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Web accessibility is defined as web design and development ensures easy access online – be it unassisted or through assistive technologies – for people of all abilities. And with approximately one in four people living with a disability in the United States, that’s a lot of people that also deserve an engaging digital experience.</p> <p>“You wouldn't build a new building without a wheelchair-accessible ramp or elevator? So why would you build your website any differently?” Adam Segar, partner alliance manager at Siteimprove, said in his Acquia Engage presentation, “Through the Eyes of All Users – How NDSU Optimizes Their Website for Everyone.”</p> <p><a href="https://siteimprove.com/">Siteimprove</a>, together with <a href="https://www.palantir.net/">Palantir</a>, took on the accessibility challenge for <a href="https://www.ndsu.edu/">North Dakota State University</a>. Founded in 2003, Siteimprove offers the world's most comprehensive digital presence optimization (DPO) software. Since 1996, Palantir, one of Siteimprove and Acquia’s partners has helped organizations transform websites into modern platforms that deliver results. Palantir’s mission is to strengthen humanity by helping others discover, create, and share knowledge.</p> <p>Nelson Harris, sales manager at Palantir, explained how NDSU brought in Palantir during a site build that was already in progress in order to assist with audits and provide additional build support. A large focus of the audit was on accessibility, and Palantir used Siteimprove’s tools to identify issues, fix any issues that were found and then verify that those issues fixed.</p> <p>When approaching an accessibility project, build with everyone in mind, from the content to the design to the development. That said, there are different levels of accessibility to consider. What will provide a great customer experience and appeal to the greater market, but is also accommodating for people of all abilities? The way these levels are determined, according the Web Content Accessibility Guidelines (WCAG 2.0) as as follows:</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>Perceivable – Can everyone “see” this?</strong></p> <ul><li>Provide captions and other alternatives for multimedia.</li> <li>Provide text alternatives for non-text content.</li> </ul><p dir="ltr"><strong>Operable – Can everyone operate this?</strong></p> <ul><li>Make all functionality available from a keyboard.</li> <li>Help users navigate and find content.</li> </ul><p dir="ltr"><strong>Understandable – Can everyone understand this?</strong></p> <ul><li>Make text readable and understandable.</li> <li>Help users avoid and correct mistakes.</li> </ul><p dir="ltr"><strong>Robust – Can all devices use this?</strong></p> <ul><li>Maximize compatibility with current and future user tools.</li> <li>Write good code.</li> </ul><p dir="ltr">Whenever Palantir takes on an accessibility project, it looks at three main categories: content, design, and development. Looking at NDSU, they had the following considerations:</p> <p dir="ltr"><strong>Content:</strong></p> <ul dir="ltr"><li>When it comes to content, it should be written with clear and concise language. It should be short and explanatory so a screen reader can speak it back to you and you know exactly what the content is about.  </li> <li>Images should be labeled with alt text and titles. Although “IMG001.JPEG” may roll easily off the tongue, it doesn’t relay very much relevant information about the image on the screen. Try to have fields in the CMS for text so authors don’t have to rely on embedding text on images (images of text, not selectable) which is an accessibility violation.</li> <li>Make sure you’re including meta tags and that they make sense. Provide context and name your links based on what content they link to. No “click here” links.</li> </ul><p dir="ltr"><strong>Design:</strong></p> <ul dir="ltr"><li>An important aspect of color on the web for both low-vision and colorblind users is sufficient contrast between foreground (text or graphics) and the background.</li> <li>A consistent experience when it comes to navigation is important, especially for low-vision, and those who use screen magnification to display a small portion of the screen, as they often use visual cues and page boundaries to quickly locate repeated content. You don’t want your navigation and menus to change from page to page.</li> <li>It’s important to make sure that the work you’re doing to make things accessible is translating across different devices and breakpoints.</li> <li>Clear layout and organization is important, again, for consistency of the experience.</li> </ul><p dir="ltr"><strong>Development:</strong></p> <ul dir="ltr"><li>Review the checklist for WCAG 2.1 in development and make sure nothing was missed.</li> <li>Avoid unnecessary repetition, extra useless words, and dynamic URL strings in your URL structure; URLs should help describe the page they point to.</li> <li>Semantic markup means make sure that your markup elements are being used appropriately. A common offender is using your headings in the wrong hierarchy.</li> <li>Try to make sure that there’s a requirement of alt text input on the admin side when putting in images.</li> <li>Check for editorial workflows that create structure and enforce compliance. Providing help text to authors when they’re entering text.</li> </ul><p dir="ltr">Siteimprove’s tools were able to look at each category and what was within the accessibility guidelines and what needed to be addressed. They also provided continual scans of the website, reporting on real-time issues and errors, customized reporting and dashboards and prioritizes issues based on:</p> <ul><li>Number of errors.</li> <li>Page level.</li> <li>Page views.</li> <li>Clicks on broken links.</li> </ul><p dir="ltr">In addition, Siteimprove’s tools kept a history of items completed, ignored, or found.</p> <p dir="ltr">Accessibility audits are always a process and it’s important to find a balance and not sacrifice overall design and marketing in order to meet the letter of standards. This threshold is different for everyone. NDSU isn’t doing all the accessibility improvements identified on their current site just yet, but accessibility compliance is a journey and a constant work in progress. The team there is working diligently to make improvements and fixes to get as close as possible to balancing aesthetics of the design with the technical constraints that can come from accessibility compliance.</p> <p dir="ltr">To deep dive on the NDSU project with Palantir.net and Siteimprove, register now for the upcoming webinar <a href="https://www.acquia.com/resources/webinars/how-achieve-website-accessibility-everyone">How to Achieve Website Accessibility for Everyone</a>, taking place on Jan. 31.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/wendys-fresh-approach-creating-digital-experiences" class="entity--type-node 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src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/columns%20in%20shadows.jpg?itok=5j0Dz5AS" alt="From Empathy to Engagement: Planning the Personalization Journey" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> From Empathy to Engagement: Planning the Personalization Journey </h3> <div class="content__body"> <p> Learn FFW’s five-step approach to organize campaigns and build a strategic personalization strategy for better customer experiences. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 01/14/2019 - 16:41</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/NDSU%20Acquia.jpg?itok=ijvS-RIR 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/NDSU%20Acquia.jpg?itok=ly7mm6v3 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/NDSU%20Acquia.jpg?itok=6Rj19tg_ 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/NDSU%20Acquia.jpg?itok=CKBCfP1n 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/NDSU%20Acquia.jpg?itok=mBzutQyH 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/NDSU%20Acquia.jpg?itok=2J2yaCIN 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/NDSU%20Acquia.jpg?itok=ijvS-RIR" alt="How NDSU Optimizes Their Website for Accessibility" typeof="foaf:Image" /> </picture> </div> </div> Mon, 14 Jan 2019 21:41:18 +0000 david.pierce 98611 at https://www.acquia.com Planning for the Personalization Journey: From Empathy to Engagement https://www.acquia.com/resources/webinars/planning-personalization-journey-empathy-engagement <span>Planning for the Personalization Journey: From Empathy to Engagement</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/2791" hreflang="en">Digital Personalization 101</a></div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 01/14/2019 - 13:40</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2019-02-07T15:00:00Z">Thursday, February 7, 2019 - 10:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.</p> <p>In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.</p> <p>Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.</p> <p>Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.</p> <p>The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.</p> <p>Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.</p> <p>Register for this webinar to learn more about personalization strategy.</p> <hr /><h3 class="text-color--full-black">Presenters</h3> <figure role="group" class="embedded-entity align-left"><article><img alt="Dave Sawyer, lead optimization strategist, FFW" src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Dave%20Sawyer.png?itok=2EhZuyXd" title="Dave Sawyer, lead optimization strategist, FFW" typeof="foaf:Image" /></article><figcaption>Dave Sawyer, lead optimization strategist, FFW</figcaption></figure><figure role="group" class="embedded-entity align-left"><article><img alt="Kasia Sinczak, lead content strategist, FFW" src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Kasia%20Sinczak.jpg?itok=2Ht05qd6" title="Kasia Sinczak, lead content strategist, FFW" typeof="foaf:Image" /></article><figcaption>Kasia Sinczak, lead content strategist, FFW</figcaption></figure><figure role="group" class="embedded-entity align-left"><article><img alt="Eric Fullerton, product marketing manager, Acquia" src="/sites/acquia.com/files/styles/medium/public/images/2018-09/Eric%20Fullerton%20Acquia.jpg?itok=bR5PdasO" title="Eric Fullerton, product marketing manager, Acquia" typeof="foaf:Image" /></article><figcaption>Eric Fullerton, product marketing manager, Acquia</figcaption></figure> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container overlap--contact-form-vertical"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for this webinar on personalization strategy</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4696"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Mon, 14 Jan 2019 18:40:52 +0000 david.pierce 98606 at https://www.acquia.com How to Achieve Website Accessibility for Everyone https://www.acquia.com/resources/webinars/how-achieve-website-accessibility-everyone <span>How to Achieve Website Accessibility for Everyone</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/13381" hreflang="en">How to Achieve Website Accessibility for Everyone</a></div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 01/14/2019 - 11:24</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2019-01-31T15:00:00Z">Thursday, January 31, 2019 - 10:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Building and maintaining an accessible website is incredibly important. Not only is it essential to ensure that all users can fully access your content, but as we've seen lately, adherence to accessibility standards is critical in higher education.</p> <p>Join experts from Siteimprove, Palantir, and Acquia as we use a real case study from North Dakota State University – a 15,000-student, public research university – to illustrate the transformative power of accessibility to optimize your site for all users.</p> <p>By attending this webinar, you will learn:</p> <ul><li>How to optimize your site for different groups from some of the web’s leading experts.</li> <li>Real examples of accessibility best practices.</li> <li>How implementing best practices will affect the typical user, the disabled user, and even your SEO.</li> </ul><h4 class="text-color--dark-blue">Register for this webinar to learn more about website accessibility.</h4> <hr /><h3 class="text-color--full-black">Presenters</h3> <figure role="group" class="embedded-entity align-left"><article><img alt="Kevin Roddy, strategic alliance account manager, Siteimprove" src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Kevin-Roddy.png?itok=jh22YNJY" title="Kevin Roddy, strategic alliance account manager, Siteimprove" typeof="foaf:Image" /></article><figcaption>Kevin Roddy, strategic alliance account manager, Siteimprove</figcaption></figure><figure role="group" class="embedded-entity align-left"><article><img alt="Nelson Harris, sales manager, Palantir" src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Nelson%20Harris.jpg?itok=HkSh2D2q" title="Nelson Harris, sales manager, Palantir" typeof="foaf:Image" /></article><figcaption>Nelson Harris, sales manager, Palantir</figcaption></figure><figure role="group" class="embedded-entity align-left"><article><img alt="David Aponovich" src="/sites/acquia.com/files/styles/medium/public/images/2018-04/david_aponovich.jpeg?itok=bj9aOxfF" title="David Aponovich" typeof="foaf:Image" /></article><figcaption>David Aponovich, senior product marketing director, Acquia</figcaption></figure> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container overlap--contact-form-vertical"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for this webinar on website accessibility and optimization.</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4695"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Mon, 14 Jan 2019 16:24:54 +0000 david.pierce 98601 at https://www.acquia.com Control Every Version of Your Creative Assets with Acquia DAM https://www.acquia.com/blog/control-every-version-your-creative-assets-acquia-dam <span>Control Every Version of Your Creative Assets with Acquia DAM</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>If you’ve worked in any marketing role, you’ve been there. The final version of the latest ebook or video just went live, and you spotted a rogue typo.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><article class="embedded-entity"><img src="/sites/acquia.com/files/images/2019-01/EBSCO%20logo%20white.png" alt="EBSCO" title="EBSCO" typeof="foaf:Image" /></article><p>Acquia DAM seamlessly integrated with EBSCO's sites to empower marketers to manage assets and streamline the creative team’s workflow.</p> <h4><a href="https://www.acquia.com/resources/case-study/ebsco">READ THE CASE STUDY</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">It should be easy to fix, right? Send an email to <a href="https://www.acquia.com/blog/its-just-site-update-dam-if-it-isnt">Dave on the web team</a>, ask to update the file with the corrected version. Here, it’s even attached to your email.</p> <p dir="ltr">But it’s never quite that simple. A month later, you revise what you thought was the latest version of the ebook with a new logo, and send it off to Dave to publish again. Suddenly, that typo is back, the correction lost in a rockslide of emails.</p> <p dir="ltr">There’s a better way to track versions. You may be familiar with digital asset managers like <a href="https://www.acquia.com/products-services/acquia-digital-asset-manager">Acquia DAM</a> for organizing marketing assets while keeping their attribution and other metadata.</p> <p dir="ltr">Acquia DAM excels at this manual organization, and can even leverage machine learning to suggest the best keywords to keep your assets organized.</p> <p dir="ltr">Once your assets are organized, groups of users can be given specific access to only the subset of assets they should have access to, or you can even open up a brand portal as a gateway for public access to a carefully cultivated set of assets to use when presenting your products elsewhere.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">But what about that beast of a typo, where the fix keeps getting lost?</p> <p dir="ltr">Here’s where the Acquia DAM magic comes into play:</p> <ul dir="ltr"><li>First, fix that typo.</li> <li>Next, upload the fixed version through the easy-to-use Acquia DAM web interface. Acquia DAM will identify the asset and automatically replace the version stored in the DAM.</li> <li>Finally, the new version will automatically be pushed into your websites, replacing everywhere the old version was present in a blink of an eye.</li> <li>Need to update the logo? It’s the same process: edit, update, done.</li> </ul><p dir="ltr">Once an asset is added to your sites from Acquia DAM, it’s kept in sync indefinitely.</p> <p dir="ltr">Acquia DAM is the perfect complement to your Acquia Cloud experience. Take advantage of turnkey integration and the Acquia difference you know to expect by getting your marketing team on Acquia DAM today.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/stephen-skidmore" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2019-01/Stephen%20Skidmore.png" width="300" height="300" alt="Stephen Skidmore, director of product marketing, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Stephen Skidmore</h3> <span class="paragraph--profile-card--content--title-line--title">Director of product marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Stephen Skidmore is the director of product marketing for Acquia DAM. He has more than 20 years working for software technology driving product innovation and go-to-market for companies including Lotus, IBM, and EMC. Skidmore also ran his own consulting business helping technology companies develop their product strategies.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/ebsco-talks-best-practices-digital-asset-management" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/ebsco-talks-best-practices-digital-asset-management" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20DAM%20best%20practices.jpg?itok=F2qDkA-S 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20DAM%20best%20practices.jpg?itok=rJo-en3h 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20DAM%20best%20practices.jpg?itok=F2qDkA-S 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20DAM%20best%20practices.jpg?itok=rJo-en3h 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20DAM%20best%20practices.jpg?itok=F2qDkA-S 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20DAM%20best%20practices.jpg?itok=rJo-en3h 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20DAM%20best%20practices.jpg?itok=F2qDkA-S" alt="EBSCO Talks Best Practices for Digital Asset Management" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> EBSCO Talks Best Practices for Digital Asset Management </h3> <div class="content__body"> <p> Acquia DAM customer EBSCO discusses best practices for digital asset management and brand consistency. </p> </div> </div> </a> </article> <article role="article" about="/resources/ebooks/Acquia-digital-asset-manager-buyers-guide" class="entity--type-node related-content__content content content--standard-card node--type-ebook"> <a href="/resources/ebooks/Acquia-digital-asset-manager-buyers-guide" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-643435464.jpg?itok=n-rUXDx9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-643435464.jpg?itok=sSec_BPf 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-643435464.jpg?itok=n-rUXDx9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-643435464.jpg?itok=sSec_BPf 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-643435464.jpg?itok=n-rUXDx9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-643435464.jpg?itok=sSec_BPf 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img 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srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-05/GettyImages-655824400.jpg?itok=JwqSr0x- 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-05/GettyImages-655824400.jpg?itok=2NyqJvcR 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-05/GettyImages-655824400.jpg?itok=JwqSr0x- 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-05/GettyImages-655824400.jpg?itok=2NyqJvcR 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-05/GettyImages-655824400.jpg?itok=JwqSr0x- 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-05/GettyImages-655824400.jpg?itok=2NyqJvcR 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-05/GettyImages-655824400.jpg?itok=JwqSr0x-" alt="The State of Digital Asset Management" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Webinar </span> <h3 class="content__title"> The Big Picture for DAM </h3> <div class="content__body"> <p> The need to manage digital assets is at the heart of creating engaging digital experiences. Hear how more than marketing professionals are meeting the challenge. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 01/14/2019 - 09:27</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Acquia%20DAM%20versioning.jpg?itok=yyk-4W6X 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/Acquia%20DAM%20versioning.jpg?itok=EklG2YCC 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/Acquia%20DAM%20versioning.jpg?itok=NJBkq5lX 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/Acquia%20DAM%20versioning.jpg?itok=hspNWY_0 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/Acquia%20DAM%20versioning.jpg?itok=TfL5gtFj 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/Acquia%20DAM%20versioning.jpg?itok=C43w8iny 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Acquia%20DAM%20versioning.jpg?itok=yyk-4W6X" alt="Versioning with Acquia DAM" typeof="foaf:Image" /> </picture> </div> </div> Mon, 14 Jan 2019 14:27:16 +0000 david.pierce 98596 at https://www.acquia.com Infografik – Die unschlagbaren Vorteile des Open-Source-CMS Drupal 8 https://www.acquia.com/de/blog/infografik-die-unschlagbaren-vorteile-des-open-source-cms-drupal-8 <span>Infografik – Die unschlagbaren Vorteile des Open-Source-CMS Drupal 8</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Das Internet hat sich in den letzten Jahren sehr schnell gewandelt, weg vom Pull- und hin<br /> zum Push-Medium. Nutzer erwarten personalisierten Content, der ihnen zur richtigen Zeit<br /> am richtigen Ort geliefert wird. Unternehmen, welche den Schritt in eine erfolgreiche<br /> Zukunft schaffen wollen, müssen es schaffen, diese Veränderung auf ihrer Website zur<br /> realisieren.</p> <p class="MsoNormal"><span lang="DE" xml:lang="DE" xml:lang="DE">Eine Grundvoraussetzung dafür ist ein flexibles, nutzerorientiertes Content Management System (CMS). Um langfristigen Erfolg zu gewährleisten, muss das CMS kommende Trends antizipieren und diese schnell als einfach zu nutzende Funktionen zur Verfügung stellen.</span></p> <p class="MsoNormal"><span lang="DE" xml:lang="DE" xml:lang="DE">Das Open-Source-CMS Drupal 8 erfüllt alle Voraussetzungen, um Unternehmen zu helfen eine erfolgreiche Zukunft zu planen. In unserer Infografik zeigen wir die neusten Trends, erklären wie Drupal 8 funktioniert und wie Unternehmen das Open-Source-CMS gewinnbringend einsetzen können.</span></p> <article class="embedded-entity align-center"><a href="https://www.acquia.com/sites/acquia.com/files/images/2019-01/DE_Inforgraphic_Blog_0.png" target="_blank"> <img src="/sites/acquia.com/files/images/2019-01/DE_Inforgraphic_Blog_0.png" alt="DE Infographic Blog" title="DE Infographic Blog" typeof="foaf:Image" /></a></article> </div> </div> </div> </div> <span><span lang="" about="/marksilvester-0" typeof="schema:Person" property="schema:name" datatype="">mark.silvester</span></span> <span>Fri, 01/11/2019 - 12:06</span> Fri, 11 Jan 2019 17:06:55 +0000 mark.silvester 98591 at https://www.acquia.com Multisite-Management: Diese 6 Vorteile werden Sie überzeugen https://www.acquia.com/de/blog/multisite-management-diese-6-vorteile-werden-sie-ueberzeugen <span>Multisite-Management: Diese 6 Vorteile werden Sie überzeugen</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Gerade jetzt, zum Jahresanfang, schauen Experten und Unternehmer in die Zukunft. Die IT- und Führungstrends haben alle etwas gemeinsam: Sie zeigen alle in Richtung Digitalisierung. Und die steckt nicht mehr in den Kinderschuhen. Vielmehr gilt es in 2019 und in den folgenden Jahren, die eigenen digitalen Prozesse zu professionalisieren. Deshalb gehört das Ausarbeiten einer Digitalstrategie zu den <a href="https://www.computerwoche.de/a/2019-haben-firmen-eine-digitalstrategie,3546307">IT- und Marketingtrends</a> für das kommende Jahr.</p> <h2>IT und Marketing mit Multisite-Plattformen smarter managen</h2> <p>Mit einer Webseite hier und der Landing Page dort ist es nicht mehr getan. Es braucht Struktur und Transparenz auch für komplexe Unternehmensstrukturen. Dabei darf es nicht an Flexibilität und Effektivität fehlen. Eine Multisite-Plattform {Link to Blogpost „Multisite-Management – globale und mehrsprachige Websites effizient verwalten“} bietet wachsenden Unternehmen und Konzernen die Möglichkeit, alle Unternehmenswebseiten in einem System zu bündeln. Daraus entstehen viele Vorteile, von denen wir Ihnen hier sechs der wichtigsten vorstellen möchten.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Melden Sie sich für unseren E-Mail-Newsletter an! </h2> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2>1. Vorteil: Sparen Sie mit der Zentralisierung Kosten ein</h2> <p dir="ltr">Für jedes Content Management System fallen Kosten an: Wer für jede Webseite einen Dienstleister zur Gestaltung und Konzeption der Internetpräsenz beauftragt, muss mit wiederkehrenden Kosten rechnen. Anschließend braucht es einen internen oder externen Mitarbeiter, der das System pflegt und wartet. Außerdem fallen oftmals Lizenzgebühren für Online Payment Systeme oder andere Schnittstellen an. Das Multisite-Management spart Ressourcen und Kosten gleichermaßen.</p> <p dir="ltr">Lizenzen, Wartungs- und Servergebühren und viele andere Kostenstellen, die für spannende und professionelle Webseiten unabdingbar sind, müssen nur für das eine, zentrale Content Management System bezahlt werden. Zudem spart das Multisite-Management auch interne Ressourcen ein, die dann an anderer Stelle effizienter eingesetzt werden können.</p> <h2>2. Vorteil: Setzen Sie Kampagnen und Websites schnell und effektiv um</h2> <p dir="ltr">In Großkonzernen ist es sehr schwierig, neue Webpräsenzen schnell auf den Weg zu bringen. Corporate Identity, Sicherheit oder auch Content-Strategie: Es braucht einige Instanzen, die eine Webseite in der Entwicklung durchlaufen muss. Der Kommunikationsprozess ist besonders komplex, wenn das Unternehmen mehrere Niederlassungen oder Filialen hat. Benötigt eine Dependance eine Landing Page, wird viel Zeit und Arbeit in die Kommunikation mit der Zentrale gesteckt. Vernünftiges Multisite-Management ermöglicht eine schnellere Umsetzung solcher kurzfristigen Zielsetzungen, denn über die Plattform haben alle Beteiligten einen Zugriff auf alle notwendigen Tools wie etwa Designvorlagen, CI-Richtlinien und notwendige Security-Zertifikate.</p> <p dir="ltr">Durch die schnelle Umsetzung haben Unternehmen auch die Möglichkeit, auf außergewöhnliche Ereignisse schnell zu reagieren. Über die zentrale Steuerung können beispielsweise die Webseiten von lokalen Niederlassungen gezielt mit Content versehen werden, wenn es gilt, auf ein lokales Ereignis zu reagieren. Andersherum müssen nicht alle Dependancen betriebsübergreifende News manuell erstellen: Mit einem Klick kann dieser Content zentral bereitgestellt werden.</p> <h2>3. Vorteil: Bleiben Sie mit einem Content Management System flexibel</h2> <p dir="ltr">Kennen Sie das auch? Die Marketingabteilung kommt mit einem besonderen Wunsch in die IT, der nur mit einem technischen Sonderweg erfüllt werden kann. Das sieht der Vertrieb und äußert einen ähnlichen Bedarf – aber eben nur einen ähnlichen. Wieder muss eine individuelle Lösung gefunden werden. Mit den Jahren entstehen so schnell zahlreiche Webseiten und Datenbanken, deren Systeme nicht miteinander kompatibel sind. Unsere Acquia Multisite-Plattform erlaubt eine große Flexibilität und individuelle Lösungen, ohne dass es zu einem Datenchaos kommt.</p> <p dir="ltr">Bei Bedarf entstehen neue Vorlagen, die zentral abgespeichert werden und jederzeit modifizierbar sind.</p> <ul><li>Alle Steuerungselemente, Vorlagen und Codes befinden sich auf einer Plattform.</li> <li>Es können in wenigen Schritten neue Nutzer mit unterschiedlichen Zugriffsrechten angelegt und Rollen vergeben werden.</li> <li>Alle Mitarbeiter haben ausschließlich Zugriff zu ihrem Tätigkeitsbereich. Bei strukturellen Veränderungen können die Rollen schnell und unkompliziert angepasst werden.</li> </ul> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Erfahren Sie in unserem eBook </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Erfahren Sie in unserem eBook „<a href="https://www.acquia.com/de/resources/ebooks/making-right-multisite-decision">Making The Right Multisite Decision</a>“ mehr über die flexiblen Anwendungsszenarien einer Multisite-Plattform.</p></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3>4. Vorteil: Bringen Sie alle Website-Projekte an einer zentralen Stelle zusammen</h3> <p>Der wichtigste Vorteil des Multisite-Managements ist die zentrale Steuerung aller Unternehmenswebseiten. Auf der Plattform laufen alle Fäden zusammen, was Ihnen jederzeit einen Überblick über alle bestehenden Webseiten ermöglicht. Werden zusätzliche Webseiten für neue Filialen benötigt? Ist die Kampagnenseite für den Produktlaunch erstellt? Die zentrale Plattform ist vor allem für wachsende Unternehmen und Konzerne eine effektive Kontrollinstanz, die für ein nachhaltiges Management wichtig ist.</p> <h3>5. Vorteil: Machen Sie Ihre Internetpräsenzen sicherer</h3> <p dir="ltr">Studien zeigen, dass das Thema <a href="https://www.compliancebusiness-magazin.de/2018/03/15/compliance-brennpunkte-im-mittelstand/">Website Compliance insbesondere im Mittelstand gerade erst ankommt</a>. Die Unternehmen wachsen, es braucht mehr digitale Präsenz und damit wächst auch die Komplexität der digitalen Unternehmensstrukturen. Auch im Hinblick auf Verordnungen wie die DSGVO müssen Betriebe sicherstellen, dass alle Webseiten sicher und regelkonform funktionieren.</p> <p dir="ltr">Werden unterschiedliche Content Management Systeme genutzt, müssen diese ständig überwacht werden: Plugins aktualisieren, Fehler beheben, Sicherheitsüberprüfungen vornehmen oder Updates durchführen – das Risiko steigt mit der Anzahl der unterschiedlichen Systeme.</p> <p dir="ltr">Befinden sich hingegen alle Webseiten des Unternehmens auf einem Server und einer Datenbank, sorgt das für mehr Kontrollmöglichkeiten. Das Multisite-Management ermöglicht Ihnen ein zentrales Riskmanagement:</p> <h3>6. Vorteil: Setzen Sie mit dem Corporate Design einheitliche Standards durch</h3> <p dir="ltr">Eine Corporate Identity ist für jedes Unternehmen ein Muss. Nur mit einem unverwechselbaren Branding wird ein Produkt oder der Dienstleister wiedererkannt, wodurch sich eine nachhaltige Kundenbindung aufbauen kann. Nun ist das Durchsetzen eines Corporate Designs umso schwieriger, je größer und komplexer der Betrieb ist. Dabei ist es für den <a href="https://www.gruenderszene.de/allgemein/farben-in-werbung-und-corporate-design-istock">Wiedererkennungswert einer Marke</a> unabdingbar, Farbstandards, typographische Vorgaben und natürlich Logos in allen Zweigen eines Unternehmens durchzusetzen. Mit unserer zentralen Multisite-Plattform können beispielsweise Filialunternehmen oder Franchise-Betriebe mit den vorab definierten Corporate Design Vorlagen arbeiten. So ist alles vorhanden, um in kürzester Zeit Webseiten, Landing Pages oder Kampagnen nach den CI-Richtlinien zu erstellen.</p> <p dir="ltr">Lernen Sie in dem E-Book <a href="https://www.acquia.com/de/resources/ebooks/making-right-multisite-decision">„Making The Right Multisite Decision“</a> weitere Vorteile kennen oder finden Sie unverbindlich <a href="https://www.acquia.com/de/about-us/contact">in einem Gespräch</a> heraus, wie das Multisite-Management mit Acquia auch Ihre gesamte digitale Unternehmenskommunikation effektiver und nachhaltiger gestalten kann.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-title field--type-string field--label-hidden field__item">Sylvia Jensen, VP Marketing, EMEA</div> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" lang="de" about="/de/about-us/team/sylvia-jensen" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Sylvia%20Jensen%20Acquia.jpg" width="2500" height="2500" alt="Sylvia Jensen, vice president of EMEA marketing, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Sylvia Jensen</h3> <span class="paragraph--profile-card--content--title-line--title">VP, EMEA-Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span>Sylvia Jensen ist Vice President EMEA-Marketing für Acquia. In dieser Position ist sie verantwortlich für die Erstellung einer Marketingstrategie und eines Ausführungsplans, um das Wachstum von Acquia in wichtigen Märkten mithilfe von datengetriebenen Erkenntnissen zu beschleunigen. </span></span></span></span></span></p> <p><span><span><span><span><span>In den letzten 20 Jahren war Sylvie in verschiedenen Marketingrollen für Technologieunternehmen tätig, z. B. für Marketing Cloud, Eloqua, Coremetrics, WebEx und Palm. Sie genießt die Kunst und Wissenschaft, die die Marketreibenden bei der Entwicklung, Bereitstellung und Verwaltung erstaunlicher digitaler Kundenerlebnisse täglich nutzen. </span></span></span></span></span></p> <p><span><span><span><span><span><span>Sylvia hat einen Bachelor-Abschluss in politischer Ökonomie von der University of California in Berkeley und einen Master-Abschluss in International Business von der University of California in San Diego. </span></span><span>Folge Sylvia auf Twitter @smajensen .</span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://twitter.com/smajensen">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> </div> <span><span lang="" about="/marksilvester-0" typeof="schema:Person" property="schema:name" datatype="">mark.silvester</span></span> <span>Fri, 01/11/2019 - 09:53</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/GettyImages-952394926_Smaller.jpg?itok=Zl06uDXT 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/GettyImages-952394926_Smaller.jpg?itok=7J4rY164 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/GettyImages-952394926_Smaller.jpg?itok=kLGapAiD 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/GettyImages-952394926_Smaller.jpg?itok=0FxaGEpg 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/GettyImages-952394926_Smaller.jpg?itok=t_enm6O7 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/GettyImages-952394926_Smaller.jpg?itok=iMCs9F5B 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/GettyImages-952394926_Smaller.jpg?itok=Zl06uDXT" alt="Cityscape" typeof="foaf:Image" /> </picture> </div> </div> Fri, 11 Jan 2019 14:53:42 +0000 mark.silvester 98586 at https://www.acquia.com Drupal 8 vs. Typo 3 – Ein Vergleich der Content Management Systeme https://www.acquia.com/de/blog/drupal-8-vs-typo-3-ein-vergleich-der-content-management-systeme <span>Drupal 8 vs. Typo 3 – Ein Vergleich der Content Management Systeme</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p><strong>Die digitale Welt erlebt gerade einen Wandel. Denn das Internet verändert sich in seinen Grundstrukturen. Diese Veränderung erfordert innovative Content Management Systeme für nutzerorientierte Websites. Wir haben deshalb Drupal und Typo 3 – die zwei relevantesten B2B-Open-Source-CMS in größeren Unternehmen – gegenübergestellt. Welche Open-Source-Lösung ist für die Zukunft gewappnet?</strong></p> <h2>Der suchende Nutzer ist bald Vergangenheit</h2> <p>Die neue Ausrichtung des Internets erleben wir heute vor allem in sozialen Netzwerken. Eine Facebook-Werbeanzeige mit der Smartwatch, nach der wir erst kürzlich gegoogelt hatten, poppt plötzlich auf – wie kann das sein? Durch die Sammlung riesiger Datenmengen von Google, Facebook und Co. kann Werbung innerhalb einer digitalen Plattform immer genauer auf den jeweiligen Benutzer abgestimmt werden. Das ist kein Grund zur Panik, sondern nur eine logische Entwicklung in der digitalen, freien Marktwirtschaft.</p> <p>Das heißt aber auch, dass die Information in Zukunft den Nutzer findet – und das gilt keineswegs nur für Werbung. Aktuell suchen die meisten Internetbesucher noch selbst nach Informationen im Netz – das ändert sich gerade mithilfe von intelligenten Systemen. Sie zielen auf intuitive Nutzererlebnisse ab und gestalten zum Beispiel das Online-Shopping individueller, damit Nutzer einfacher zu ihrem Ziel gelangen.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Melden Sie sich für unseren E-Mail-Newsletter an! </h2> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2>Warum Unternehmen ihre CMS-Tools aktualisieren müssen</h2> <p>Ob nun kommerzielle oder Open-Source-Lösungen: Die CMS-Software muss heute einige Voraussetzungen erfüllen, um in der digitalen Zukunft bestehen zu können:</p> <ul><li><strong>Erhöhter Preisdruck:</strong> In der E-Commerce-Welt und der Produktion sinken die Produktpreise wegen der Konkurrenz besonders schnell, während die Anforderungen an die Unternehmen gleichzeitig lauten: schneller, höher und weiter. Eine kosteneffiziente CMS-Lösung ist daher unabdingbar.</li> <li><strong>Höhere Nutzeransprüche:</strong> Der moderne Internetuser sehnt sich nach intuitiven Websites und nutzerfreundlichen Systemen. Das CMS von heute muss eine übersichtliche Benutzeroberfläche bieten und über flexible Tools verfügen.</li> <li><strong>Kompatibilität &amp; Social-Ansatz:</strong> Das CMS der digitalen Gegenwart muss über eine Vielzahl von APIs verfügen, um die Verbindung mit externen Software-Lösungen zu ermöglichen und je nach Anforderung des Unternehmens anpassbar sein. Zudem spielen im B2B-Bereich soziale Plattformen eine zunehmend wichtige Rolle – ein CMS muss auch auf diesem Feld über hilfreiche Instrumente verfügen.</li> </ul><p>Besonders mittelständische und große Unternehmen müssen die Nutzerwünsche sowie die digitalen Veränderungen ernstnehmen und ihre eigene IT unter die Lupe nehmen und notfalls neu gestalten.</p> <h2>Drupal vs. Typo 3: ein Vergleich</h2> <p>Ein guter Ansatz ist ein Content Management System mit öffentlich einsehbarem Quellcode – ein Open-Source-CMS. Dadurch können Anwender ihr CMS selbst konfigurieren und erweitern. Im Gegensatz zu kommerziellen Anbietern bieten Open-Source-Systeme zwei große Vorteile: niedrigere Kosten und zahlreiche Funktionen. Genau deswegen greifen KMUs und viele globale Konzerne schon seit Jahren auf freie Lösungen zurück. Die meisten kennen WordPress, Joomla, Typo 3 oder Drupal. WordPress verbreitet sich rasant auf der ganzen Welt, ist aber eher für kleine Unternehmen und Privatpersonen relevant.</p> <p>Für mittelgroße Unternehmen und Konzerne mit anspruchsvollen Projekten eignen sich Drupal oder Typo 3, wobei Typo 3 in der DACH-Region momentan noch mehr verbreitet ist. International dagegen hat man die zukunftsträchtigen Eigenschaften von Drupal bereits erkannt:</p> <ul><li>Individualisierbarkeit</li> <li>Skalierbarkeit</li> <li>Kosteneffizienz</li> <li>Internationale Entwickler-Community</li> <li>Erweiterte E-Commerce-Funktionen</li> <li>Kein Programmierwissen nötig</li> <li>Mobile-First-Design</li> <li>Hohe Sicherheit</li> <li>Mit vielen APIs ausgestattet</li> </ul><p>Weitere Details sowie Zahlen und Fakten, die für Drupal 8 sprechen, <a href="https://www.acquia.com/de/resources/whitepaper/warum-innovative-unternehmen-auf-drupal-8-als-cms-setzen">können Sie in unserem Whitepaper einsehen</a>. Dort erfahren Sie auch, warum es für globale Unternehmen gerade im Zuge der Digitalisierung besonders wichtig ist, ein skalierbares, flexibles und effizientes CMS zu integrieren.</p> <p>Typo 3 hat hingegen seit Jahren mit unterschiedlichen Problemen zu kämpfen. Es ist ein eher starres CMS für statische, umfangreiche Websites. Zudem schrumpft seine Community, seitdem sie sich 2015 in zwei Lager (Neos und Typo 3) aufgespaltet hat. In der DACH-Region (Deutschland, Österreich und Schweiz) wird dennoch weitestgehend mit Typo 3 gearbeitet, obwohl das System seine Kerntechnologie seit 15 Jahren nicht mehr verändert hat. Drupal wiederum ist deutlich kompatibler mit anderen Software-Systemen und bietet interaktive E-Commerce-Funktionen. Darüber hinaus ist Drupal für die Digitale Transformation gewappnet, während Typo 3 nur wenige Lösungen für Traffic-starke Webauftritte bietet.</p> <h2><a href="https://www.acquia.com/de/resources/whitepaper/warum-innovative-unternehmen-auf-drupal-8-als-cms-setzen"><strong>Whitepaper-Download: Drupal vs. Typo 3</strong></a></h2> <p>Wir haben beide Open-Source-CMS-Lösungen genauer betrachtet und Argumente aufgezählt, weshalb Unternehmen in Zukunft besser auf Drupal setzen sollten. <a href="https://www.acquia.com/de/resources/whitepaper/warum-innovative-unternehmen-auf-drupal-8-als-cms-setzen">Laden Sie hier unser kostenloses Whitepaper</a> herunter und wagen Sie mit uns gemeinsam den nötigen Schritt in eine digitale Zukunft.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-title field--type-string field--label-hidden field__item">Sylvia Jensen, VP Marketing, EMEA</div> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" lang="de" about="/de/about-us/team/sylvia-jensen" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Sylvia%20Jensen%20Acquia.jpg" width="2500" height="2500" alt="Sylvia Jensen, vice president of EMEA marketing, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Sylvia Jensen</h3> <span class="paragraph--profile-card--content--title-line--title">VP, EMEA-Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span>Sylvia Jensen ist Vice President EMEA-Marketing für Acquia. In dieser Position ist sie verantwortlich für die Erstellung einer Marketingstrategie und eines Ausführungsplans, um das Wachstum von Acquia in wichtigen Märkten mithilfe von datengetriebenen Erkenntnissen zu beschleunigen. </span></span></span></span></span></p> <p><span><span><span><span><span>In den letzten 20 Jahren war Sylvie in verschiedenen Marketingrollen für Technologieunternehmen tätig, z. B. für Marketing Cloud, Eloqua, Coremetrics, WebEx und Palm. Sie genießt die Kunst und Wissenschaft, die die Marketreibenden bei der Entwicklung, Bereitstellung und Verwaltung erstaunlicher digitaler Kundenerlebnisse täglich nutzen. </span></span></span></span></span></p> <p><span><span><span><span><span><span>Sylvia hat einen Bachelor-Abschluss in politischer Ökonomie von der University of California in Berkeley und einen Master-Abschluss in International Business von der University of California in San Diego. </span></span><span>Folge Sylvia auf Twitter @smajensen .</span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://twitter.com/smajensen">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> </div> <span><span lang="" about="/marksilvester-0" typeof="schema:Person" property="schema:name" datatype="">mark.silvester</span></span> <span>Fri, 01/11/2019 - 08:49</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/GettyImages-888100058_0.jpg?itok=h7PFwiqc 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/GettyImages-888100058_0.jpg?itok=-dcoYkzj 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/GettyImages-888100058_0.jpg?itok=3YYm81-u 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/GettyImages-888100058_0.jpg?itok=aR1mJWj3 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/GettyImages-888100058_0.jpg?itok=ZLjSmBf0 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/GettyImages-888100058_0.jpg?itok=SpqpDtCs 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/GettyImages-888100058_0.jpg?itok=h7PFwiqc" alt="" typeof="foaf:Image" /> </picture> </div> </div> Fri, 11 Jan 2019 13:49:28 +0000 mark.silvester 98581 at https://www.acquia.com Increase Marketing ROI by Connecting People, Process & Technology https://www.acquia.com/resources/webinars/increase-marketing-roi-connecting-people-process-technology <span>Increase Marketing ROI by Connecting People, Process &amp; Technology</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/13291" hreflang="en">Increase Marketing ROI by Connecting People, Process &amp; Technology</a></div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 01/10/2019 - 09:22</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2019-01-24T19:00:00Z">Thursday, January 24, 2019 - 02:00 PM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Marketers are struggling – they're overloaded with tools and technology that's supposed to help them create, deliver, and analyze great customer experiences. It adds up to a disconnected mess that needs some magical marketing enablement capability to help create customer journeys that can acquire, convert, serve, and grow customers at a rapid pace, with less time and effort.</p> <p>Join this webinar, co-hosted by GeekHive and Acquia, to see a demo showing how GeekHive harnesses Acquia Journey and Acquia’s real-time customer journey orchestration solution, to provide martech enablement for organizations to convert and sell to more customers, faster, in real time, and deliver connected experiences that pay off quickly.</p> <p>Attend this webinar to learn more about:</p> <ul><li>Overcoming the challenges organizations face connecting martech and customer data.</li> <li>How to make organizational change happen to enable connected customer experiences.</li> <li>How to build customer journey maps and connect the dots of the customer journey.</li> <li>How GeekHive uses Acquia Journey as a marketing enablement solution for its clients to make real-time, journey-based engagement possible.</li> </ul><h4 class="text-color--dark-blue">Watch this webinar to learn more about creating great customer experiences.</h4> <hr /><h3 class="text-color--full-black">Presenters</h3> <figure role="group" class="embedded-entity align-left"><article><img alt="Peter Ladka, president and CEO of GeekHive" src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Peter%20Ladka.jpg?itok=-5CmwTef" title="Peter Ladka, president and CEO, GeekHive" typeof="foaf:Image" /></article><figcaption>Peter Ladka, president and CEO of GeekHive</figcaption></figure><figure role="group" class="embedded-entity align-left"><article><img alt="Meagan White, director of marketing programs, Acquia" src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Meagan%20White.jpg?itok=m5gRjZ4l" title="Meagan White, director of marketing programs, Acquia" typeof="foaf:Image" /></article><figcaption>Meagan White, director of marketing programs, Acquia</figcaption></figure><p> </p> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container overlap--contact-form-vertical"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for the webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4694"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Thu, 10 Jan 2019 14:22:16 +0000 david.pierce 98576 at https://www.acquia.com Marketing and Wine – Notes from Martech Symposium 2018 https://www.acquia.com/blog/marketing-and-wine-notes-martech-symposium-2018 <span>Marketing and Wine – Notes from Martech Symposium 2018</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>It’s that time of year again – as soon as the weather warms up and the vines start producing, we know one of our favourite marketing conferences of the year, Martech Symposium, isn’t far away.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> CX Trends Report Australia </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>What makes or breaks the customer experience? We surveyed more than 1,000 consumers and 100 marketers across Australia and compiled the key findings.</p> <h4><a href="https://www.acquia.com/resources/ebooks/customer-experience-trends-report-australia-2019">DOWNLOAD NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Every November, a small but select group of senior marketers are invited to the Hunter Valley wine region to discover how to use the latest marketing technology to achieve their customer and business goals. With a particularly impressive speaker lineup this year, including an international keynote from the chief customer officer of Pret a Manger, Acquia was thrilled be able to play a key role in this year’s conference as an event partner.</p> <p dir="ltr">While our team had a wonderful few days with delegates, sharing local case studies and insights over the Acquia-sponsored lunch, it wasn’t all play. With a jam-packed agenda our team were also there to learn from the best – here are our top takeaways from Martech Symposium 2018.</p> <h3 class="text-color--full-black" dir="ltr">Nadine Champion</h3> <p dir="ltr">As a special guest keynote, and author of “10 Seconds of Courage” (you can watch her TEDx talk on the topic <a href="https://www.youtube.com/watch?v=r1Zfscuv_YE">here</a>), Champion offered a wonderfully motivational start to the conference during the first dinner of the event – her key message being that fear of failure should never stop us from trying and that, given just 10 seconds of courage, we can achieve great things.</p> <h3 class="text-color--full-black" dir="ltr">Deakin University</h3> <p dir="ltr">For Deakin University, one-to-one marketing is key. The objective is to get students to an open day; if they get to the open day then there is a very highly likelihood they will go on to apply. In order to attract students, the university conducts personalisation at a campus level; for example, when a visitor is identified as having an interest in a particular open day, information will appear about that specific campus only.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3 class="text-color--full-black">Just Eats</h3> <p>For Barnaby Dawe, chief customer officer at Pret a Manger (and former CMO of Just Eats), more is more when it comes to customer data. Just Eats uses huge amounts of data to help businesses deliver better, more precise results; for example, data showing how certain demographics are likely to purchase certain food items on various days of the week (e.g. Margherita pizza sells better on Tuesday nights than Wednesday night). This extremely honed approach to analyzing user behavior gave Just Eats the ability to arm restaurants with knowledge to maximise business opportunities (for example, lots of searches for a particular cuisine type in a particular suburb could flag where demand for their next restaurant location might lie). </p> <p>Both Just Eats and Deakin highlighted the importance of data management platforms (DMP) in their personalisation strategies and warned that, without them, organisations will struggle to achieve digital maturity and relevant personalisation at scale.</p> <h3 class="text-color--full-black" dir="ltr">World Vision</h3> <p>For Teresa Sperti, chief of marketing, data and product at World Vision, educating the public and fostering awareness is crucial. With more than 54,000 not-for-profit organisations in Australia, competition for donors is intense. When World Vision launched, 70-plus years ago, Sperti noted that the charity was disruptive and were the first to adopt interactive campaigns such as the 40-hour famine. As the organization has grown and aged, it has become more risk averse, but this is something that they are actively reversing by hiring digital natives at the C-level, flattening their organizational structure to give staff more control over day-to-day decision making and selecting partners that have values aligned with their business.</p> <h3 class="text-color--full-black">Sephora</h3> <p>The second international keynote of the conference was Chris Walls, head of CRM and loyalty for Sephora, who argued that customer demographics, in particular age, have no value when it comes to personalisation. “Customers are not onions with layers. The average age of a customer means nothing. We have customers aged from 20-50 years old, so there is no ‘average age’ for our customers,” Walls said. Instead, the company invested heavily in hiring technical talent and offered consistent, personalised experiences to customers via email, the website and the Sephora app, as well as creating customer profiles based on buying habits, such as “makeup junkie.”</p> <p><em>Thank you to all of this year’s Martech Symposium delegates for a wonderful conference – and we hope to see you at the same time next year.</em></p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/nicole-stirling" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Nicole%20Stirling%20Acquia.jpg" width="300" height="300" alt="Nicole Stirling, marketing director, Asia Pacific &amp; Japan, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Nicole Stirling</h3> <span class="paragraph--profile-card--content--title-line--title">Marketing Director, Asia Pacific &amp; Japan</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Nicole Stirling has more than 15 years’ experience working as a marketing professional, with 10 of those years creating go-to-market strategies for B2B software businesses operating in Australia and New Zealand.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span>As Acquia's marketing director for Asia Pacific &amp; Japan, she is responsible for our Asia Pacific go-to-market strategy and execution across all things marketing: demand generation and digital programs, PR and communications, regional content strategy and development, field marketing, event management, regional partner and customer marketing, and performance reporting.</span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/marketing-freakonomics-roundtable-road-trip" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/marketing-freakonomics-roundtable-road-trip" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Marketing%20Freakonomics%20roadtrip.jpg?itok=Aq3pl0Ls 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Marketing%20Freakonomics%20roadtrip.jpg?itok=M85nXEEw 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Marketing%20Freakonomics%20roadtrip.jpg?itok=Aq3pl0Ls 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Marketing%20Freakonomics%20roadtrip.jpg?itok=M85nXEEw 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Marketing%20Freakonomics%20roadtrip.jpg?itok=Aq3pl0Ls 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Marketing%20Freakonomics%20roadtrip.jpg?itok=M85nXEEw 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Marketing%20Freakonomics%20roadtrip.jpg?itok=Aq3pl0Ls" alt="The ‘Marketing Freakonomics’ Roundtable Road Trip" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> The ‘Marketing Freakonomics’ Roundtable Road Trip </h3> <div class="content__body"> <p> Acquia commissioned a global report on customer experiences, then invited 50 senior marketers to discuss the findings during events across Australia. </p> </div> </div> </a> </article> <article role="article" about="/blog/6-reasons-attend-acquia-engage-apac-2019" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/6-reasons-attend-acquia-engage-apac-2019" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An" alt="6 Reasons to Attend Acquia Engage APAC 2019" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> 6 Reasons to Attend Acquia Engage APAC 2019 </h3> <div class="content__body"> <p> Acquia Engage Asia Pacific will bring together industry leaders in digital and customer experience in Melbourne, Australia, on 7 March 2019. </p> </div> </div> </a> </article> <article role="article" about="/blog/loyalty-tipping-point-when-customers-leave" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/loyalty-tipping-point-when-customers-leave" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20loyalty.jpg?itok=nSjDhc53 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20loyalty.jpg?itok=nSjDhc53 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20loyalty.jpg?itok=nSjDhc53 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt" alt="The Loyalty Tipping Point – When Customers Leave" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> The Loyalty Tipping Point – When Customers Leave </h3> <div class="content__body"> <p> How bad does a customer experience have to be before you leave a brand? Do consumers and marketers even know what a good experience looks like? </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 01/08/2019 - 17:24</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Martech%20Symposium%20Acquia.jpg?itok=gDTvBrst 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/Martech%20Symposium%20Acquia.jpg?itok=KoDGoRZe 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/Martech%20Symposium%20Acquia.jpg?itok=yNaLH5jH 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/Martech%20Symposium%20Acquia.jpg?itok=ECKQRfpj 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/Martech%20Symposium%20Acquia.jpg?itok=AjVGG1OG 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/Martech%20Symposium%20Acquia.jpg?itok=FjaCx656 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Martech%20Symposium%20Acquia.jpg?itok=gDTvBrst" alt="Marketing and Wine – Notes from Martech Symposium 2018" typeof="foaf:Image" /> </picture> </div> </div> Tue, 08 Jan 2019 22:24:59 +0000 david.pierce 98566 at https://www.acquia.com How Wendy's Sells Fresh, Never-Frozen Hamburgers Online https://www.acquia.com/blog/how-wendys-sells-fresh-never-frozen-hamburgers-online <span>How Wendy&#039;s Sells Fresh, Never-Frozen Hamburgers Online</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>During the <a href="https://dri.es/acquia-engage-2018-keynote">Innovation Showcase at Acquia Engage</a>, I invited Mike Mancuso, head of digital analytics at Wendy's, on stage.</p> <p> <a href="https://www.wendys.com/">Wendys.com</a> is a Drupal site running on <a href="https://dri.es/tag/acquia-cloud">Acquia Cloud</a>, and welcomes 30 million unique visitors a year. Wendy's also uses <a href="https://dri.es/tag/acquia-lift">Acquia Lift</a> to deliver personalized and intelligent experiences to all 30 million visitors.</p> <p>In the eight-minute video below, Mike explains how Wendy's engages with its customers online.</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/OTeLjJoKQzU?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><p> For the occasion, the team at Wendy's decided to target Acquia Engage attendees. If you visited Wendys.com from Acquia Engage, you got the following personalized banner. It's a nice example of what you can do with Acquia Lift.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2019-01/acquia-engage-2018-wendys-com-banner-1280w.jpg" alt="How Wendy's sells fresh, never-frozen hamburgers online" title="How Wendy's sells fresh, never-frozen hamburgers online" typeof="foaf:Image" /></article><p>As part of my keynote, we also demoed the next generation of Acquia Lift, which will be released in early 2019.</p> <p>In 2018, we decided that user experience always has to come first. We doubled our design and user experience team and changed our product development process to reflect this priority.</p> <p>The upcoming version of Acquia Lift is the first example of that. It offers more than just a fresh UI; it also ships with new features to simplify how marketers create campaigns. If you want a preview, have look at the nine-minute video below.</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/cj0KPJ-upy8?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/board-member/dries-buytaert" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/dries_0.jpg" width="300" height="280" alt="Dries Buytaert, chairman and chief technology officer, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Dries Buytaert</h3> <span class="paragraph--profile-card--content--title-line--title">Chairman, Chief Technology Officer</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for <a href="http://drupal.com/">Drupal</a>, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many <a href="https://www.acquia.com/resources/acquia-tv/conference/acquia-worlds-greatest-digital-experiences">large organizations</a>, which helps them build, deliver and optimize digital experiences. A <a href="https://en.wikipedia.org/wiki/Young_Global_Leaders">Young Global Leader</a> at the <a href="http://www.weforum.org/">World Economic Forum</a>, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst &amp; Young, and a Young Innovator by MIT Technology Review. He blogs frequently on <a href="http://buytaert.net/tag/drupal">Drupal</a>, <a href="http://buytaert.net/tag/open-source">open source</a>, <a href="http://buytaert.net/tag/startup-lessons">startups</a>, <a href="http://buytaert.net/tag/business">business</a>, and <a href="http://buytaert.net/tag/the-future">the future</a> at <a href="http://buytaert.net/">d</a><a href="https://dri.es/">ri.es</a>.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="http://www.linkedin.com/in/buytaert">LinkedIn</a> <a href="https://twitter.com/Dries">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/wendys-fresh-approach-creating-digital-experiences" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/wendys-fresh-approach-creating-digital-experiences" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/baconator.jpg?itok=jpbrxd3D 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/baconator.jpg?itok=ceFE0pzs 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/baconator.jpg?itok=jpbrxd3D 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/baconator.jpg?itok=ceFE0pzs 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/baconator.jpg?itok=jpbrxd3D 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/baconator.jpg?itok=ceFE0pzs 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/baconator.jpg?itok=jpbrxd3D" alt="Wendy’s: A Fresh Approach to Creating Digital Experiences" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Wendy’s: A Fresh Approach to Creating Digital Experiences </h3> <div class="content__body"> <p> Wendy’s Michael Mancuso shares his approach to personalized digital experiences that delight customers, improve profits, and drive in-store sales. </p> </div> </div> </a> </article> <article role="article" about="/blog/how-paychex-replatformed-drupal-and-doubled-its-website-traffic" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/how-paychex-replatformed-drupal-and-doubled-its-website-traffic" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex.jpg?itok=Ude_oa42 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex.jpg?itok=41NL2rLc 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex.jpg?itok=Ude_oa42 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex.jpg?itok=41NL2rLc 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex.jpg?itok=Ude_oa42 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex.jpg?itok=41NL2rLc 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Erica%20Bizzari%20Paychex.jpg?itok=Ude_oa42" alt=" Erica Bizzari of Paychex speaks at Acquia Engage 2018" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> How Paychex Replatformed on Drupal and Doubled Website Traffic </h3> <div class="content__body"> <p> When it comes to customer expectations, technology has to be both powerful and easy to use. Paychex.com accomplished both feats by moving to Drupal. </p> </div> </div> </a> </article> <article role="article" about="/blog/how-nbc-sports-supports-biggest-media-events-online" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/how-nbc-sports-supports-biggest-media-events-online" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports.jpg?itok=4kSHy3b0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports.jpg?itok=BS6QxIkb 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports.jpg?itok=4kSHy3b0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports.jpg?itok=BS6QxIkb 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports.jpg?itok=4kSHy3b0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports.jpg?itok=BS6QxIkb 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Engage%20Eric%20Black%20NBC%20Sports.jpg?itok=4kSHy3b0" alt="Eric Black of NBC Sports speaks at Acquia Engage 2018" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> How NBC Sports Supports The Biggest Media Events Online </h3> <div class="content__body"> <p> NBC Sports Digital partners with Acquia to cover more than 30,000 sporting events every year, including some of the highest-trafficked events ever. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 01/07/2019 - 15:38</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s.jpg?itok=NTNat-XL 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s.jpg?itok=2GWyq40y 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s.jpg?itok=djgJn1uA 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s.jpg?itok=dq-AAEF0 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s.jpg?itok=RIfjp-jQ 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s.jpg?itok=Eap0MLv4 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-11/Acquia%20Engage%20Michael%20Mancuso%20Wendy%27s.jpg?itok=NTNat-XL" alt="Michael Mancuso, digital product owner at Wendy’s, speaks to Dries Buytaert at Acquia Engage 2018." typeof="foaf:Image" /> </picture> </div> </div> Mon, 07 Jan 2019 20:38:31 +0000 david.pierce 98561 at https://www.acquia.com Which Data Matters Most for Personalization? https://www.acquia.com/blog/which-data-matters-most-personalization <span>Which Data Matters Most for Personalization?</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Three age old questions:.</p> <ul><li>What is the meaning of life?</li> <li>What came first the chicken, or the egg?</li> <li>Which data matters most?</li> </ul><p dir="ltr">While I can’t help with the first two questions, I’ll be teaming up with my new friends from across the pond, Cyril Coste and Daryn Mason, to offer insight into the only question from above we are remotely qualified to answer (hint: it’s question three) in a Jan. 24 webinar: <a href="https://www.acquia.com/resources/webinars/customer-insights-cx-personalization-which-data-matters-most">Customer Insights for CX Personalization: Which Data Matters Most?</a> Coste and Mason have already started the conversation, which you can see in this Q&amp;A <a href="https://www.acquia.com/blog/uk-experts-explain-how-harness-data-personalization">blog post</a>, and I want to chime into help set the stage for our upcoming webinar with some thoughts of my own.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Customer Experience Trends Report 2019 </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>A global perspective from marketers and consumers on open source innovation and what makes or breaks customer experiences.</p> <h4><a href="https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report-2019">DOWNLOAD NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Let’s start this blog with a couple of assumptions. First, let’s assume that you agree that personalization is a critical component of a customer experience strategy. Next, let’s also assume that you agree that data is a critical component to doing personalization well. Now that we’re on the same page, I can help answer part one of the “which data matters most?” question.</p> <p>In my eyes, the most important type of data for today’s organizations to collect and analyze is <strong>first-party data</strong>. I’m by no means dismissing the usefulness of third-party data or other data types, but I believe they are most effective as a way to augment existing first-party data. I’m not one to make claims without sources, so it’s worth referencing a <a href="https://www.signal.co/blog/the-big-impact-of-first-party-data/">marketer data survey</a> from E-consultancy and Signal which came to the conclusion that <strong>first-party data garners the highest return on investment of any data type</strong>.</p> <p dir="ltr">The survey also found:</p> <ul dir="ltr"><li>64 percent pointed to first-party data as driving the greatest increase to their customer lifetime value</li> <li>68 percent selected first-party data as the easiest data investment to justify financially</li> </ul><p>Once you’ve agreed to invest and focus on collecting and actioning first-party data, you’ve only solved one piece of the puzzle. There’s lots of information to collect on customers, so how does one do it best in service of their customer experience goals? How can you identify which data is most actionable and what isn’t as useful? I like to think of data collection as a phased approach that builds off itself, and that there are three phases of data collection that can provide context – baseline, activity, and behavioral data. I’ll delve into at a much deeper level on the webinar, but here’s some examples of each data type. </p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <ul dir="ltr"><li><strong>Baseline:</strong> collected at first touch from anyone<br /> Examples: geolocation, device type, new or returning, marketing campaign</li> <li><strong>Activity:</strong> collected from actions taken by users<br /> Examples: viewed X page, clicked on X content, downloaded X asset, purchased X product.</li> <li><strong>Behavioral:</strong> make inferences from actions of most active users<br /> Examples: favorite product, preferred content, funnel stage, high value region</li> </ul><p>An interesting point about all of the data referenced above … it can all be collected anonymously. While “knowing” who your users are via identifiable information may be necessary for the most complex of personalizations, there’s so much data to collect and action on that knowing customers by PII isn’t a requirement to improve the customer experience. With that brief overview of the three important types of first-party data to collect, let’s actually review some customers who have collected the right data to gain true insight into their customers to deliver powerful personalization.</p> <p dir="ltr">Wendy’s is one of my favorite examples to highlight because it’s a little fun and very tangible. The goal for Wendy’s with <a href="https://www.acquia.com/products-services/acquia-lift">Acquia Lift</a>, our data collection and personalization tool, is to build persona groups for their different users based on their interests – folks who are burger lovers, salad lovers, and chicken lovers. By understanding the activities they took, whether it be clicking on certain offers or promotions, or actually completing an order, Wendy’s was able to group users into those behavioral segments based on their activity, rather than assuming they fit a certain segment based on demographic or other non-behavior based information. At our Engage conference, Mike Mancuso (head of digital analytics at Wendy’s) <a href="https://www.youtube.com/watch?v=OTeLjJoKQzU">spoke to this</a> using the example of his wife, a sure fire fit for the “salad lovers” persona based on every identifiable demographic factor … except that she isn’t, and fits firmly on team burger based on her love of the Baconator.  </p> <p dir="ltr">That’s just a sneak preview of what I’ll be discussing with Coste and Mason on the Jan. 24. I encourage you to join us for Customer Insights for CX Personalization: Which Data Matters Most? by clicking <a href="https://www.acquia.com/resources/webinars/customer-insights-cx-personalization-which-data-matters-most">here</a>.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/eric-fullerton" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-09/Eric%20Fullerton%20Acquia.jpg" width="1000" height="1000" alt="Eric Fullerton, product marketing manager, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Eric Fullerton</h3> <span class="paragraph--profile-card--content--title-line--title">Product Marketing Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Eric Fullerton is a product marketing leader for Acquia's personalization and journey orchestration products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years.</p> <p>Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/resources/ebooks/digital-personalization-101" class="entity--type-node related-content__content content content--standard-card node--type-ebook"> <a href="/resources/ebooks/digital-personalization-101" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-838600642.jpg?itok=WyxAsiHa 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-838600642.jpg?itok=RqfWchqx 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-838600642.jpg?itok=WyxAsiHa 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-838600642.jpg?itok=RqfWchqx 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-838600642.jpg?itok=WyxAsiHa 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-838600642.jpg?itok=RqfWchqx 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-838600642.jpg?itok=WyxAsiHa" alt="Digital Personalization 101" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> eBook </span> <h3 class="content__title"> Digital Personalization 101 </h3> <div class="content__body"> <p> Today, personalization and customer journeys dominate the digital advertising conversation. </p> </div> </div> </a> </article> <article role="article" about="/blog/debunking-5-common-personalization-myths" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/debunking-5-common-personalization-myths" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-178574231.jpg?itok=fxisXALt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-178574231.jpg?itok=kwWqpPmL 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-178574231.jpg?itok=fxisXALt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-178574231.jpg?itok=kwWqpPmL 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-178574231.jpg?itok=fxisXALt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-178574231.jpg?itok=kwWqpPmL 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-178574231.jpg?itok=fxisXALt" alt="Acquia Lift: Debunking 5 Common Personalization Myths" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Debunking 5 Personalization Myths </h3> <div class="content__body"> <p> Personalization takes planning and strategy. Here we debunk five myths or misconceptions about personalization. </p> </div> </div> </a> </article> <article role="article" about="/blog/data-driving-force-behind-personalization" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/data-driving-force-behind-personalization" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=wy2FaIU0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/GettyImages-954077270.jpg?itok=R8WlXcrl 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=wy2FaIU0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/GettyImages-954077270.jpg?itok=R8WlXcrl 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=wy2FaIU0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/GettyImages-954077270.jpg?itok=R8WlXcrl 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=wy2FaIU0" alt="Data - The Driving Force Behind Personalization" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Data Drives Personalization </h3> <div class="content__body"> <p> You can&#039;t do personalization well without good data. Good data means building customer profiles, understanding user characteristics and preferences, integrating marketing tech, and taking intelligent action. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 01/04/2019 - 18:47</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Which%20Data%20Matters%20Most%20Acquia.jpg?itok=aRHGI9i4 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/Which%20Data%20Matters%20Most%20Acquia.jpg?itok=BRjdqT4- 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/Which%20Data%20Matters%20Most%20Acquia.jpg?itok=EQj-3SGg 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/Which%20Data%20Matters%20Most%20Acquia.jpg?itok=wfLBvhvM 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/Which%20Data%20Matters%20Most%20Acquia.jpg?itok=UhlcsrfE 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/Which%20Data%20Matters%20Most%20Acquia.jpg?itok=CS1m20L1 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Which%20Data%20Matters%20Most%20Acquia.jpg?itok=aRHGI9i4" alt="Which Data Matters Most for Personalization?" typeof="foaf:Image" /> </picture> </div> </div> Fri, 04 Jan 2019 23:47:07 +0000 david.pierce 98556 at https://www.acquia.com Acquia Journey Helps Solve the Martech Integration Challenge https://www.acquia.com/blog/acquia-journey-helps-solve-martech-integration-challenge <span>Acquia Journey Helps Solve the Martech Integration Challenge</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Powerful, pervasive marketing technology enables brands to engage with customers, express stories and offers, and drive actions across channels like never before. But martech adoption also creates integration complexity. This can result in missed opportunities to generate greater results from marketing and customer experience initiatives thanks to disconnected technology (and disconnected data in each system).</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Optimizing the Customer Journey </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn about the pitfalls to customer journeys, best practices for customer journey mapping, and how to create a culture of optimization.</p> <h4><a href="https://www.acquia.com/resources/webinars/practical-guide-optimizing-customer-journey">WATCH THE WEBINAR</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Organizations use many, sometimes dozens of, best-of-breed martech tools to build, manage and deliver experiences and content across sites and apps, plus email, social media, in-store and other channels. The individual systems like WCM, CRM, marketing automation and social media tools are individually powerful. But they’re typically not integrated – they don’t talk with each other – leading to experiences that consist of many individual, disconnected channels of one-off engagement.</p> <p dir="ltr">Application “silos” cause multiple problems for enterprises:</p> <ul dir="ltr"><li>Martech applications that work independent of each other aren’t prepared to deliver connected, joined-up customer experiences that are essential to 1:1 personalized customer journeys.</li> <li>Disconnected systems make it hard to analyze customer engagement and know how actions on one channel or touchpoint are (or should) influence what happens in other channels.</li> <li>Disconnected systems make it hard to centralize and share data across applications to optimize effective, personal engagement. All that data is worth more if it talks to each other – to build a more effective foundation.</li> </ul><p dir="ltr">Integration of systems and the data they capture is essential to digital transformation and to delivering connected customer experiences that respond to users in the moment, based on their actions, in their context, to make maximum impact.</p> <p dir="ltr">We’ve entered an omnichannel world where consumers demand and expect personalized experiences, that serves their needs at every step, wherever they are. This leaves brands struggling to stand out and achieve the experience goals they have for their customers. The only way to meet this mandate is by connecting marketing technology applications so they work together to deliver more effective, connected experiences.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">Acquia Journey for Martech Integration</h2> <p dir="ltr">Acquia Journey provides the integration capabilities to unite disparate marketing applications and their data. Two key capabilities solve the essential challenges facing organizations that operate best-of-breed marketing stacks:</p> <ul dir="ltr"><li><strong>Acquia Journey integration hub:</strong> API-based, low-code integrations and pre-built connectors (i.e. to databases, web services, email systems, CRMs, social media tools) that connect each of the applications across the marketing stack to Journey.<br /><br /> Some example systems with which Journey has pre-built connectors include: Acquia Lift for personalization, Salesforce, Full Contact, Facebook and Twitter listeners, REST and SOAP API connectors, database connectors, message queues and more.</li> <li><strong>Acquia Journey profile manager:</strong> Ability to aggregate and create a virtual 360-degree customer profile by tapping into and unifying  data from existing martech applications - resulting in a broad, actionable and enriched customer profile.</li> </ul><p>Acquia Journey delivers greater capabilities than traditional application middleware, which can be highly technical, complex, costly, and time-consuming to utilize – and which commonly lacks a front end that puts some capabilities into the hands of marketers. Specialized, one-off customer integration projects are costly, take specialized internal or external skill, and result in long-term maintenance issues to the brand. Journey enables users to create or amend the connection points between their marketing stack, and take action on those integrations in the right tool at the right time.</p> <p dir="ltr">In addition to integrating and centralizing disparate marketing technology systems, Journey can:</p> <ul dir="ltr"><li>Ensure data integrity across martech stack by enabling customer data to be shared across systems and be accessible to every martech system and touchpoint.</li> <li>Unify disparate customer data into centralized, rich customer profiles that provide actionable insight and the ability to optimize experiences for marketing and customer experience (CX) teams.</li> <li>Reduce long-term costs to create, maintain and add integrations as organizations bring on new marketing technology applications.</li> <li>Set the foundation for omnichannel transformation, moving from multichannel marketing and CX into always-on, real-time marketing and CX optimization.</li> <li>Help you realize faster ROI and new value creation from existing marketing technology systems.</li> </ul><h2 class="text-color--full-black" dir="ltr">Integration is Foundational to Customer Journey Orchestration</h2> <p dir="ltr">Adopting Acquia Journey as an integration hub is a powerful foundation for organizations that want to transform to deliver omnichannel experiences and real-time customer journeys. With Acquia Journey, organizations can start with integration of their systems, move on to data collection to create unified customer profiles, and progress to omnichannel experience orchestration.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-aponovich" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/david_aponovich.jpeg" width="240" height="240" alt="David Aponovich" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Aponovich</h3> <span class="paragraph--profile-card--content--title-line--title">Sr. Director, Product Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.</p> <p>Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/davidaponovich/">Linkedin profile</a> <a href="https://twitter.com/daponovich">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Conent </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/customer-journey-orchestration-more-web-emails" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/customer-journey-orchestration-more-web-emails" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/customer%20journey.jpg?itok=L-jM0Vdp 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/customer%20journey.jpg?itok=JRXeWVjj 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/customer%20journey.jpg?itok=L-jM0Vdp 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/customer%20journey.jpg?itok=JRXeWVjj 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/customer%20journey.jpg?itok=L-jM0Vdp 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/customer%20journey.jpg?itok=JRXeWVjj 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/customer%20journey.jpg?itok=L-jM0Vdp" alt="Acquia customer journeys for marketing" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> The Always-On Marketing Journey </h3> <div class="content__body"> <p> The customer journey extends beyond web and email. Brands can find success via omnichannel experiences. </p> </div> </div> </a> </article> <article role="article" about="/blog/person-engagement-still-critical-customer-journey" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/person-engagement-still-critical-customer-journey" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-936950026.jpg?itok=3TZQaJJC 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/GettyImages-936950026.jpg?itok=caZmSoqr 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-936950026.jpg?itok=3TZQaJJC 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/GettyImages-936950026.jpg?itok=caZmSoqr 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-936950026.jpg?itok=3TZQaJJC 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/GettyImages-936950026.jpg?itok=caZmSoqr 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/GettyImages-936950026.jpg?itok=3TZQaJJC" alt="" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Why In-Person Engagement Matters </h3> <div class="content__body"> <p> Digital channels might be at the forefront of everyone’s mind, but travel businesses like FlightCentre have shown why it’s important to evaluate every touchpoint in the customer journey to get a truly holistic view of your customers. </p> </div> </div> </a> </article> <article role="article" about="/blog/win-customers-save-time-and-solve-problems-across-customer-journey" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/win-customers-save-time-and-solve-problems-across-customer-journey" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/customer%20journeys.png?itok=Zs8RI396 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/customer%20journeys.png?itok=Yh1womMv 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/customer%20journeys.png?itok=Zs8RI396 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/customer%20journeys.png?itok=Yh1womMv 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/customer%20journeys.png?itok=Zs8RI396 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/customer%20journeys.png?itok=Yh1womMv 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/customer%20journeys.png?itok=Zs8RI396" alt="To Win Customers, Save Time and Solve Problems Across the Customer Journey" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Customer Journeys Built to Serve </h3> <div class="content__body"> <p> Smart companies are using digital marketing technology not as the end-all, be-all, but as the means to make life easier, better, more convenient for their customers. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 01/02/2019 - 14:06</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Acquia%20Journey%20Martech%20Integration.jpg?itok=bvlcW2FC 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2019-01/Acquia%20Journey%20Martech%20Integration.jpg?itok=zeVdAnqV 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2019-01/Acquia%20Journey%20Martech%20Integration.jpg?itok=6LRSgQ-F 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2019-01/Acquia%20Journey%20Martech%20Integration.jpg?itok=JLn_vJkG 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2019-01/Acquia%20Journey%20Martech%20Integration.jpg?itok=hd-tPmPf 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2019-01/Acquia%20Journey%20Martech%20Integration.jpg?itok=H_ZSiISh 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2019-01/Acquia%20Journey%20Martech%20Integration.jpg?itok=bvlcW2FC" alt="Acquia Journey Helps Solve the Martech Integration Challenge" typeof="foaf:Image" /> </picture> </div> </div> Wed, 02 Jan 2019 19:06:35 +0000 david.pierce 98526 at https://www.acquia.com 6 Practical Steps to Generate More Demand Through Your Website https://www.acquia.com/resources/ebooks/6-practical-steps-generate-more-demand-through-your-website <span>6 Practical Steps to Generate More Demand Through Your Website</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2019-01/6%20Practical%20Steps%20to%20Generate%20More%20Demand%20through%20Your%20Website-lp-image.jpg?itok=w2xdg1UD" width="220" height="155" alt="6 Practical Steps to Generate More Demand Through Your Website" typeof="foaf:Image" /> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 01/02/2019 - 09:06</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3 class="text-color--full-black text-align-center" dir="ltr">Want to Generate More, High-Quality Leads?<br /> Don't Overlook What Can Be Done on Your Website</h3> <p dir="ltr">For too many companies, website messaging is viewed as a more of a branding exercise than a practical way to attract new customers and keep them engaged.</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2019-01/6%20Practical%20Steps%20to%20Generate%20More%20Demand%20through%20Your%20Website-lp-image.jpg?itok=veMPf6iN" alt="6 Practical Steps to Generate More Demand Through Your Website" title="6 Practical Steps to Generate More Demand Through Your Website" typeof="foaf:Image" /></article><p dir="ltr">That's a big mistake. Especially when you consider that cost-per-acquisition is relatively inexpensive.</p> <p dir="ltr">And since we don't want you to miss opportunities to attract more long-term customers, we created a simple, free guide called “6 Practical Steps to Generate More Demand Through Your Website.”</p> <p dir="ltr">Inside, you'll find actions you can take generate more leads.</p> <p dir="ltr">For instance, you'll discover how to:</p> <ul dir="ltr"><li>Attract – and better connect with – your target audience by learning what motivates them.</li> <li>Develop content your prospective site visitors are bound to see as valuable.</li> <li>Increase buy-in from reluctant stakeholders across your organization – so your website can be improved to drive more leads.</li> </ul><h4 class="text-color--dark-blue" dir="ltr">Download your free copy of "6 Practical Steps to Generate More Demand Through Your Website."</h4> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container overlap--contact-form-vertical"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Download this guide to learn how to generate more demand on your website</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1466"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__items"> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__item"> <a href="/sites/acquia.com/files/documents/2019-01/6%20Practical%20Steps%20to%20Generate%20More%20Demand%20through%20Your%20Website.pdf" class="inline-cta__button global-button global-button--light-blue">download</a> </div> </div> Wed, 02 Jan 2019 14:06:56 +0000 david.pierce 98521 at https://www.acquia.com A Practical Guide to Optimizing the Customer Journey https://www.acquia.com/resources/webinars/practical-guide-optimizing-customer-journey <span>A Practical Guide to Optimizing the Customer Journey</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/11926" hreflang="en">Closing the CX Gap: Customer Experience Trends Report 2019</a></div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 01/02/2019 - 06:49</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2019-01-15T15:00:00Z">Tuesday, January 15, 2019 - 10:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools?</p> <p>In this session, we will take you through the pitfalls that nobody talks about, help you understand the customer moments that matter, and share the importance of creating a culture of optimization.</p> <p>In this webinar you will learn:</p> <ul><li>Who makes up the customer journey team.</li> <li>The technology for mapping customer journeys.</li> <li>How to map customer journeys across omnichannel touchpoints.</li> <li>How to deliver an engaging, targeted customer experience.</li> <li>How to measure the results for success.</li> </ul><h4 class="text-color--dark-blue">Watch this webinar on optimizing the customer journey.</h4> <hr /><h3 class="text-color--full-black">About the presenters</h3> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Eric%20Hanser%20Mirum_0.png?itok=AcXD6KFU" alt="Eric Hanser, Mirum" title="Eric Hanser, Mirum" typeof="foaf:Image" /></article><h4 class="text-color--full-black">Eric Hanser, Mirum</h4> <p>For more than 10 years, Eric Hanser has been blending user experience and multi-channel strategies to deliver successful solutions on the web. He is an associate director of strategy at Mirum in San Diego, where he leads the digital strategy practice for the Mazda North America account. Hanser previously established, grew, and directed the strategy and planning department at Digital Operative in San Diego. Data-driven and consumer-focussed, he specializes in helping brands uncover insights from data to optimize and personalize experiences for their customers.</p> <p> </p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2019-01/Stephen%20Skidmore.png?itok=hnSc8o_9" alt="Stephen Skidmore, director of product marketing, Acquia" title="Stephen Skidmore, director of product marketing, Acquia" typeof="foaf:Image" /></article><h4 class="text-color--full-black">Stephen Skidmore, Acquia</h4> <p>Stephen Skidmore is the director of product marketing for Acquia DAM. He has more than 20 years working for software technology driving product innovation and go-to-market for companies including Lotus, IBM, and EMC.</p> <p>Skidmore also ran his own consulting business helping technology companies develop their product strategies.</p> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container overlap--contact-form-vertical"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Watch the webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4687"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--full-width-image paragraph--view-mode--default featured-content cog--fw featured-content--is-image"> <div class="featured-content__wrapper"> <div class="featured-content__video"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/dzRBKH_mV4s?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div> </section> </div> <div class="paragraph paragraph--type--slides-transcript paragraph--view-mode--default"> <div class="paragraph--type--slides-transcript__wrapper"> <div class="paragraph--type--slides-transcript--slides-container"> <iframe class="paragraph--type--slides-transcript--slides" src="//www.slideshare.net/slideshow/embed_code/key/n2DgA1drVxXDhb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen></iframe> </div> </div> </div> </div> Wed, 02 Jan 2019 11:49:45 +0000 david.pierce 98516 at https://www.acquia.com The ‘Marketing Freakonomics’ Roundtable Road Trip https://www.acquia.com/blog/marketing-freakonomics-roundtable-road-trip <span>The ‘Marketing Freakonomics’ Roundtable Road Trip</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Acquia recently commissioned Regina Corso Consulting to produce a global research report on the state of customer experience. The week of the global report, Closing the CX Gap launch, we invited 50 senior marketers to a sneak peek of the findings, during three separate roundtable lunch events across Australia.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> CX Trends Report Australia </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>What makes or breaks the customer experience? We surveyed more than 1,000 consumers and 100 marketers across Australia and compiled the key findings.</p> <h4><a href="https://www.acquia.com/resources/ebooks/customer-experience-trends-report-australia-2019">DOWNLOAD NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Taking place in Brisbane, Sydney, and Melbourne, our exclusive roundtable lunches treated attendees to an in-depth analysis of the Australian findings of the report, presented by Regina Corso herself – head researcher and founder of Regina Corso Consulting – all the way from the U.S.</p> <p dir="ltr">For everyone else who wasn’t lucky enough to see Corso present in-person, you can watch a recording of her webinar presentation on-demand <a href="https://www.acquia.com/resources/webinars/marketing-freakonomics-when-marketing-objectives-and-customer-expectations-dont">here</a>. Alternatively, here are some of the key Australian findings – and what our 50 senior marketers had to say about them.</p> <h3 class="text-color--full-black">Key finding 1: Almost three-quarters of Australians will abandon a brand for another when the online experience is poor.</h3> <p dir="ltr">This statement sparked a lively debate amongst our attendees, around what a defines a “poor” customer experience. Many said “a poor experience” was too difficult to define as it’s personal to each individual consumer. For example, a poor experience could be a major issue in a single touchpoint (e.g. when a website becomes unavailable); but, equally, it could be a minor issue in a chain of unrelated events that are completely outside of a brand’s control (e.g. the customer has had a bad day, so a few additional clicks in an online purchase suddenly seems disproportionately inconvenient). What’s considered a poor experience by one customer could be considered perfectly acceptable to another.</p> <h3 class="text-color--full-black" dir="ltr">Key finding 2: Almost two-thirds of marketers say they are dealing with technology that is just too complex to create good customer experiences.</h3> <p dir="ltr">Our marketers took a refreshingly diplomatic stance on this finding, with most agreeing that, while technology is often a barrier, marketers should be responsible for their own upskilling and understanding of technology, IT and digital – “too complex” is no excuse nowadays. However, there were also frustrations voiced around control of budgets, and that marketing and IT teams often have completely incongruous KPIs and no shared goals – two fundamental and on-going issues.</p> <h3 class="text-color--full-black">Key finding 3: Loyalty is key – almost four in five Australians are loyal to certain brands until they have a bad experience with them, at which point they move on to another brand.</h3> <p dir="ltr">This statement also opened-up a wider debate; namely, does customer loyalty even exist? Are we loyal to certain brands, or have we simply chosen them because they best suit our needs? Or perhaps we’re simply creatures of habit and being “disloyal” to brands requires too much effort (the research and administration associated with changing an insurance provider, for example). One marketer admitted that they always shop at a particular supermarket for no other reason than that they pass it on their way home from work. Food for thought.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3 class="text-color--full-black" dir="ltr">Key finding 4: Four in five Australians say brands should not be able to use their personal data to try and market different things to them.</h3> <p dir="ltr">There were mixed opinions when it came to data privacy. While most marketers at our lunches appeared to be happy to share their personal data, there were sensitivities around brands accessing their children’s data, as well as gathering the personal data of minors for marketing purposes in general, from an ethical standpoint.</p> <p dir="ltr">Trust, like loyalty, is a very emotive subject and many of the marketers in our groups recognised that personal data and a customer’s sense of identity are closely linked; for example, banking customers might be happy to entrust their savings to a financial institution, but feel uncomfortable sharing their personal information.</p> <h3 class="text-color--full-black" dir="ltr">Key finding 5: Nine in 10 Australian marketers say a human touch is still needed in addition to technology for a positive customer experience.</h3> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-12/Regina%20Corso.jpg?itok=cYQpe9Pn" alt="Regina Corso" title="Regina Corso" typeof="foaf:Image" /></article><p dir="ltr">All of our marketers agreed that offline experiences (the “human touch”) are essential for a good overall customer experience; but that this is also the most difficult part of the experience to control. This is where marketing must delve into other business areas such as HR, since keeping staff motivated and happy will also encourage them to go above and beyond to keep customers happy (see what CX expert, Jeanne Bliss, has to say about this in her <a href="https://www.acquia.com/blog/make-mum-proud-how-treat-your-customers">webinar #MakeMomProud</a>).</p> <p dir="ltr">Discussions on this topic moved towards artificial intelligence (AI) and the concern that many consumers don’t fully understand it. One of our marketers noted that some customers associate AI with science fiction and robots – technology that will ultimately take over their lives and livelihoods. Another referenced recent research that suggests the issue lies with negative associations with the word “artificial” and proposed this be changed to “augmented.” The conversation then moved on to educating the customer and the role of marketing in providing greater transparency around personalisation, AI, and the handling of data in order to reassure and build trust with customers.</p> <p dir="ltr">All in all, our marketers agreed with most of the findings of the research and said they shone a light on some of the challenges they face on a day-to-day basis. Do you agree? To hear Corso’s expert analysis of the key findings, feel free to watch <a href="https://www.acquia.com/resources/webinars/marketing-freakonomics-when-marketing-objectives-and-customer-expectations-dont">the on-demand webinar recording</a>. Alternatively, watch this space for the full research report, coming soon.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/nicole-stirling" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Nicole%20Stirling%20Acquia.jpg" width="300" height="300" alt="Nicole Stirling, marketing director, Asia Pacific &amp; Japan, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Nicole Stirling</h3> <span class="paragraph--profile-card--content--title-line--title">Marketing Director, Asia Pacific &amp; Japan</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Nicole Stirling has more than 15 years’ experience working as a marketing professional, with 10 of those years creating go-to-market strategies for B2B software businesses operating in Australia and New Zealand.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span>As Acquia's marketing director for Asia Pacific &amp; Japan, she is responsible for our Asia Pacific go-to-market strategy and execution across all things marketing: demand generation and digital programs, PR and communications, regional content strategy and development, field marketing, event management, regional partner and customer marketing, and performance reporting.</span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/loyalty-tipping-point-when-customers-leave" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/loyalty-tipping-point-when-customers-leave" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20loyalty.jpg?itok=nSjDhc53 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20loyalty.jpg?itok=nSjDhc53 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20loyalty.jpg?itok=nSjDhc53 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20loyalty.jpg?itok=xjKsCPLt" alt="The Loyalty Tipping Point – When Customers Leave" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> The Loyalty Tipping Point – When Customers Leave </h3> <div class="content__body"> <p> How bad does a customer experience have to be before you leave a brand? Do consumers and marketers even know what a good experience looks like? </p> </div> </div> </a> </article> <article role="article" about="/blog/rage-against-machine-when-technology-fails-marketing" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/rage-against-machine-when-technology-fails-marketing" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20experience%20report%202019%20Acquia.jpg?itok=mx4vYQxW 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20experience%20report%202019%20Acquia.jpg?itok=0gm4XqUn 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20experience%20report%202019%20Acquia.jpg?itok=mx4vYQxW 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20experience%20report%202019%20Acquia.jpg?itok=0gm4XqUn 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20experience%20report%202019%20Acquia.jpg?itok=mx4vYQxW 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/customer%20experience%20report%202019%20Acquia.jpg?itok=0gm4XqUn 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/customer%20experience%20report%202019%20Acquia.jpg?itok=mx4vYQxW" alt=" Customer Experience Trends Report Australia 2019" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Rage Against the Machine – When Technology Fails Marketing </h3> <div class="content__body"> <p> Acquia&#039;s customer experience trends report has uncovered some interesting findings about marketers’ struggles with technology in the APAC region. </p> </div> </div> </a> </article> <article role="article" about="/blog/make-mum-proud-how-treat-your-customers" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/make-mum-proud-how-treat-your-customers" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=d_EOdTys 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=d_EOdTys 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=d_EOdTys 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG" alt="Make Mum Proud: Set The Standard for How to Treat Your Customers" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Make Mum Proud: How to Treat Your Customers </h3> <div class="content__body"> <p> Read about highlights and insights that CX expert Jeanne Bliss shared in her webinar “Make Mom Proud,” and how her favourite brands excel at customer </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 12/28/2018 - 19:47</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/Marketing%20Freakonomics.jpg?itok=NhiKf7dF 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-12/Marketing%20Freakonomics.jpg?itok=lBuJAnyv 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-12/Marketing%20Freakonomics.jpg?itok=uzu_zt4_ 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-12/Marketing%20Freakonomics.jpg?itok=KhcKYVdt 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-12/Marketing%20Freakonomics.jpg?itok=jrQEzI4e 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-12/Marketing%20Freakonomics.jpg?itok=2TcathUY 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/Marketing%20Freakonomics.jpg?itok=NhiKf7dF" alt="The ‘Marketing Freakonomics’ Roundtable Road Trip" typeof="foaf:Image" /> </picture> </div> </div> Sat, 29 Dec 2018 00:47:50 +0000 david.pierce 98511 at https://www.acquia.com Digital Transformation Anti-Predictions: What Won’t Happen in 2019 https://www.acquia.com/blog/digital-transformation-anti-predictions-what-wont-happen-2019 <span>Digital Transformation Anti-Predictions: What Won’t Happen in 2019</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">A lot has happened this year in digital transformation. GDPR went into practice, Facebook testified before the U.S. Congress, and more advances were made in artificial intelligence (AI).</p> <p>Usually at this point, we would ask ourselves what will happen in the next year, but this time we decided to look at things differently. What could be revealed if we asked top digital transformation experts, not what <em>will</em> happen with digital transformation in 2019, but what <em>won’t</em> happen?</p> <p>Here are our thoughts on digital transformation in 2019 with our panel of experts.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Customer Experience Trends Report 2019 </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>A global perspective from marketers and consumers on open source innovation and what makes or breaks customer experiences.</p> <h4><a href="https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report-2019">DOWNLOAD NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">1. AI and IoT May Change the World … but Not Quite Yet</h2> <p dir="ltr">Every day we hear of new ways that AI and Internet of Things (IoT) will revolutionise our lives. AI will drive our cars and diagnose our diseases. In marketing, AI will provide tools for <a href="https://www.cio.com/article/3302739/marketing-industry/how-ai-is-reshaping-marketing.html">audience segmentation, customer service and analysis</a>. But will 2019 be the year where all our futuristic visions come to fruition, or do we still have a long way to go?</p> <p dir="ltr"><a href="https://twitter.com/imoyse">Ian Moyse</a>, sales director at Natterbox, suspects that the latter is the case.</p> <p dir="ltr">“Many of the predictions for 2019 are too far-sighted to come to realisation so quickly. We hear promises of AI changing our lives so radically,” Moyse said. “The hype is far ahead of the reality in the majority – while some companies are at the forefront of this technology, the majority of firms being able to embrace AI, VR and IOT is still a far-off reality.”</p> <p dir="ltr">A similar opinion was voiced about IoT by <a href="https://twitter.com/grattonboy">Dean Gratton</a>, technology futurist and columnist. First mentioned in 1999, the promise of what IoT can bring becomes more pertinent as smart devices become more prevalent.</p> <p dir="ltr">“IoT won’t be any more understood than it is today as too much confusion dictates the definition thus far,” Gratton said.</p> <h2 class="text-color--full-black" dir="ltr">2. Chatbots – the Fad That Will Fade Away</h2> <p dir="ltr">Perhaps, instead of automation, the human will make a return? <a href="https://twitter.com/nachosdj">Narcis Radoi</a>, senior digital leader of Federation of Master Builders, believes that the popularity of chatbots will not continue.</p> <p dir="ltr">“They will still apply to some in B2C, especially in customer service, but they don’t tend to offer an amazing experience,” Radoi said. “Everyone has them, but how much use do they get?”</p> <p dir="ltr">So, if chatbots are not the future as we thought they were going to be, what will we see instead?  </p> <p dir="ltr">“What we may see is a movement towards is a hybrid solution,” Radoi said. “For example, I am building an onboarding solution for FMB’s members that includes automation that you get talked through by a live person.”</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">3. Feeling Confident About GDPR? Don’t.</h2> <p dir="ltr">GDPR and privacy were some of the big topics in 2018. Now that GDPR is in place, it might be tempting for businesses to believe that this topic will return to the background, but it might not be that simple. We spoke to <a href="https://twitter.com/PaulTDenham">Paul Denham</a>, founder of Insight Brief and Content Assets.</p> <p dir="ltr">“The conversations that business leaders should be having about digital ethics and privacy – particularly moving away from ‘Are we compliant?’ towards ‘Are we doing the right thing?’ – will make slow progress,” Denham said. “More often, inertia will reign supreme until such times that high-profile litigation events hit the headlines.”</p> <p dir="ltr">Tech industry thought leader and speaker <a href="https://twitter.com/BillMew">Bill Mew</a> believes that ethics will be a big topic in 2019, but he also thinks that there will be surprises for us.</p> <p dir="ltr">“Many companies, having gotten past the introduction of GDPR, are now over-confident about their compliance,” Mew said. “There will inevitably be data breaches and, while some firms have cyber insurance, we will find that these policies aren’t comprehensive. In addition to this, those that have hired agencies for crisis management will find that those agencies will not have the specialist knowledge to deal effectively with the situation.”</p> <p dir="ltr">Undoubtedly, 2019 will be an eventful year for digital transformation. We may see continued advances in AI and IoT technology, we may also see more discussion on data and privacy and breaches of cyber security. However, from our experts it is clear that the AI revolution isn’t here just yet.</p> <p dir="ltr">Is there one thing that we can expect from 2019?</p> <p dir="ltr">“Apple won’t make anything new,” Denham said.</p> <p dir="ltr">What do you think? Join the conversation with us on <a href="https://twitter.com/acquia">Twitter</a> with #digitaltransformation2019.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/sylvia-jensen" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Sylvia%20Jensen%20Acquia.jpg" width="2500" height="2500" alt="Sylvia Jensen, vice president of EMEA marketing, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Sylvia Jensen</h3> <span class="paragraph--profile-card--content--title-line--title">VP, EMEA Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span>Sylvia Jensen is the vice president of EMEA marketing for Acquia. In this position, she is responsible for creating a marketing strategy and execution plan to accelerate Acquia’s growth in key markets using data-driven insights. </span></span></span></span></span></p> <p><span><span><span><span><span>For the last 20 years, Sylvia has held various marketing roles for technology companies, such as Oracle Marketing Cloud, Eloqua, Coremetrics, WebEx, and Palm. She thoroughly enjoys the art and science that technology plays in helping marketers develop, deliver and manage amazing digital customer experiences every day. </span></span></span></span></span></p> <p><span><span><span><span><span><span>Sylvia holds a bachelor’s degree in political economy from the University of California at Berkeley, and a master’s degree in international business from the University of California at San Diego. </span></span><span>Follow Sylvia on Twitter @smajensen.</span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://twitter.com/smajensen">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/uk-experts-explain-how-harness-data-personalization" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/uk-experts-explain-how-harness-data-personalization" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/personalized%20digital%20experiences.jpg?h=81a8ae47&amp;itok=9OEUQdLF 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/personalized%20digital%20experiences.jpg?h=81a8ae47&amp;itok=PgJz99XK 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/personalized%20digital%20experiences.jpg?h=81a8ae47&amp;itok=9OEUQdLF 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/personalized%20digital%20experiences.jpg?h=81a8ae47&amp;itok=PgJz99XK 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/personalized%20digital%20experiences.jpg?h=81a8ae47&amp;itok=9OEUQdLF 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/personalized%20digital%20experiences.jpg?h=81a8ae47&amp;itok=PgJz99XK 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/personalized%20digital%20experiences.jpg?h=81a8ae47&amp;itok=9OEUQdLF" alt="UK Experts Explain How to Harness Data for Personalization" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> UK Experts Explain How to Harness Data for Personalization </h3> <div class="content__body"> <p> Customer experience and digital transformation experts Daryn Mason and Cyril Coste discuss using data for personalization in this webinar preview. </p> </div> </div> </a> </article> <article role="article" about="/blog/travelling-style-requires-personalised-experience-uk-experts-say" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/travelling-style-requires-personalised-experience-uk-experts-say" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Personalized%20Travel%20Experiences.jpg?itok=mwMUJZgR 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Personalized%20Travel%20Experiences.jpg?itok=_WPinruZ 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Personalized%20Travel%20Experiences.jpg?itok=mwMUJZgR 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Personalized%20Travel%20Experiences.jpg?itok=_WPinruZ 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Personalized%20Travel%20Experiences.jpg?itok=mwMUJZgR 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/Acquia%20Personalized%20Travel%20Experiences.jpg?itok=_WPinruZ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/Acquia%20Personalized%20Travel%20Experiences.jpg?itok=mwMUJZgR" alt="Travelling in Style Requires a Personalised Experience, UK Experts Say" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Travelling in Style Requires a Personalised Experience </h3> <div class="content__body"> <p> U.K. experts weigh in on personalisation in the travel industry, ahead of our next Twitter chat, “The Future of Personalisation,” on 22 November. </p> </div> </div> </a> </article> <article role="article" about="/blog/twitter-chat-recap-uk-experts-weigh-customer-experience-cx" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/twitter-chat-recap-uk-experts-weigh-customer-experience-cx" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=uzcsQmD0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/GettyImages-695360068.png?itok=7Qz0wL1z 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=uzcsQmD0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/GettyImages-695360068.png?itok=7Qz0wL1z 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=uzcsQmD0 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/GettyImages-695360068.png?itok=7Qz0wL1z 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=uzcsQmD0" alt="Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> UK Experts Weigh In on CX </h3> <div class="content__body"> <p> U.K. influencers discuss customer experience ahead of Twitter chat around CX. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 12/28/2018 - 15:02</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/London%202019%20New%20Year.jpg?itok=jaXV-PVf 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-12/London%202019%20New%20Year.jpg?itok=GqXhBG-8 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-12/London%202019%20New%20Year.jpg?itok=XK58LsdK 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-12/London%202019%20New%20Year.jpg?itok=q1McPbCM 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-12/London%202019%20New%20Year.jpg?itok=XLSxSH7Q 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-12/London%202019%20New%20Year.jpg?itok=6FcOS47p 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/London%202019%20New%20Year.jpg?itok=jaXV-PVf" alt="Digital Transformation Anti-Predictions: What Won’t Happen in 2019?" typeof="foaf:Image" /> </picture> </div> </div> Fri, 28 Dec 2018 20:02:08 +0000 david.pierce 98501 at https://www.acquia.com Acquia Lightning in Action: Crain Communications https://www.acquia.com/blog/acquia-lightning-action-crain-communications <span>Acquia Lightning in Action: Crain Communications</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p><em>This is the second blog post in a series that looks at customer success stories with Acquia Lightning, an open source Drupal distribution primarily used to get up and running quickly on Drupal 8. </em></p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Zero to Drupal in 60 Days with Acquia Lightning </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn why Acquia Lightning is the best starting point for Drupal projects from Drupal founder and Acquia CTO Dries Buytaert.</p> <h4><a href="https://www.acquia.com/resources/webinars/zero-drupal-60-days-acquia-lightning">WATCH THE WEBINAR</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Web developers and site builders today need to build scalable, flexible websites and new digital experiences quickly and efficiently. To help expedite Drupal builds, distributions are designed to help address this problem by including a preselected collection of modules, themes, libraries and out-of-the-box configuration.  </p> <p dir="ltr"><a href="https://www.acquia.com/products-services/acquia-lightning">Acquia Lightning</a>, an open source Drupal distribution, is designed to be a starting point for developers and is a great place to start a new Drupal 8 project. It takes the guesswork out of module selection in key areas and it empowers developers and site builders to rapidly create sites and applications. Lightning contains modules for APIs, Workflow, Media, Layout <a href="https://docs.acquia.com/lightning/modules/">and much more</a>.</p> <p dir="ltr">Crain Communications is an American multi-industry publishing conglomerate. Like many other media, entertainment and publishing houses, Crain had a problem with what we call “digital sprawl.” Each brand in the Crain family was operating on its own web platform, leading to operational inefficiencies that prevented the implementation of new digital initiatives.</p> <p dir="ltr"><a href="https://www.srijan.net/">Srijan Technologies</a>, a Drupal-based digital transformation company, proposed using Acquia Lighting to standardize Crain’s brand sites. Acquia Lightning was used to enable component-based development as well as deploy a Lightning sub-profile on a multisite architecture for all the brand sites. <a href="https://www.srijan.net/">Srijan</a> then proposed standardizing the components as the development progressed. The idea was also to bring better governance to have a tighter grip to the architecture and ensure a documented process for development of components. Ultimately, this led to a reduced cost of investment for further site development.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Srijan built a custom sub-profile that packed the full set of features and functionalities already defined for the brand websites. When a new website for a brand has to be built, the custom profile delivers a functional website with most features already in place.</p> <p dir="ltr">In addition to Acquia Lightning, Crain Communications also leveraged Acquia Cloud to support an enterprise-level, multisite setup. This gave Crain the ability to scale up on demand and as new brands go live.</p> <p dir="ltr">With around 30 developers working across timezones, multiple tracks running in parallel (live sites and under-development sites on the same shared Core code base) continuous integration and continuous development has been a key. Crain also used Acquia BLT extensively to set up its development and deployment pipelines.</p> <p dir="ltr">When scoping the project originally, the estimated time to redesign and migrate was three to five months for each site, which would have resulted in a painfully long migration timeline. But by investing up front in eight months of development on a core platform, Crain was able to roll out its first four sites in only six weeks.</p> <p dir="ltr">The support requests to Crain engineering have gone down significantly for these new sites. The first brand was able to set up around 50 landing pages without needing any developer intervention because of the powerful, Lightning-based platform Srijan built. All brands share best practices across analytics, SEO (meta tags, etc.), performance (Drupal Cache, Varnish, Cloudflare), media management etc as these are part of the Core platform.</p> <p dir="ltr">Acquia Lightning fulfilled its promise of getting Crain’s websites built quickly and provided a solid foundation for future digital initiatives. For more on Lightning, vist https://www.acquia.com/products-services/acquia-lightning.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-aponovich" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/david_aponovich.jpeg" width="240" height="240" alt="David Aponovich" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Aponovich</h3> <span class="paragraph--profile-card--content--title-line--title">Sr. Director, Product Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.</p> <p>Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/davidaponovich/">Linkedin profile</a> <a href="https://twitter.com/daponovich">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/acquia-lightning-action-mindtree" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/acquia-lightning-action-mindtree" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Mindtree-Image.jpg?itok=n3XkHqiK 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Mindtree-Image.jpg?itok=V_2Wy_72 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Mindtree-Image.jpg?itok=n3XkHqiK 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Mindtree-Image.jpg?itok=V_2Wy_72 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Mindtree-Image.jpg?itok=n3XkHqiK 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Mindtree-Image.jpg?itok=V_2Wy_72 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Mindtree-Image.jpg?itok=n3XkHqiK" alt="Acquia Lightning in Action: Mindtree" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Acquia Lightning in Action: Mindtree </h3> <div class="content__body"> <p> Mindtree chose Aqcuia for the replatforming of mindtree.com, and Acquia Lightning got the site up and running on Drupal 8 in record time. </p> </div> </div> </a> </article> <article role="article" about="/resources/case-study/amd" class="entity--type-node related-content__content content content--standard-card node--type-case-study"> <a href="/resources/case-study/amd" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-11/CS_AMD.png?itok=HDEEZZ9_ 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-11/CS_AMD.png?itok=I3-dQJwG 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-11/CS_AMD.png?itok=HDEEZZ9_ 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-11/CS_AMD.png?itok=I3-dQJwG 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-11/CS_AMD.png?itok=HDEEZZ9_ 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-11/CS_AMD.png?itok=I3-dQJwG 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-11/CS_AMD.png?itok=HDEEZZ9_" alt="circuit" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Case Study </span> <h3 class="content__title"> Advanced Micro Devices </h3> <div class="content__body"> <p> In anticipation of a major product release, AMD needed to complete its website redesign in less than four months. Acquia Lightning helped the team jump-start development by four weeks. </p> </div> </div> </a> </article> <article role="article" about="/resources/case-study/mobile-mini" class="entity--type-node related-content__content content content--standard-card node--type-case-study"> <a href="/resources/case-study/mobile-mini" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-806737488.png?itok=DWylB7zq 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-806737488.png?itok=DaXuA3AS 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-806737488.png?itok=DWylB7zq 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-806737488.png?itok=DaXuA3AS 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-806737488.png?itok=DWylB7zq 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-806737488.png?itok=DaXuA3AS 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-806737488.png?itok=DWylB7zq" alt="" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Case Study </span> <h3 class="content__title"> Mobile Mini </h3> <div class="content__body"> <p> Mobile Mini provides efficient and personalized solutions that enable customers to build and expand their business while overcoming complex challenges; the company wanted to guarantee that its digital properties delivered the same experience. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 12/19/2018 - 15:39</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/crain.png.jpg?itok=xT0b-VP7 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-12/crain.png?itok=ChHuJ4WT 2x" media="all and (min-width: 1024px)"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-12/crain.png?itok=-h0rDR4S 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-12/crain.png?itok=MAlvkBLD 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-12/crain.png?itok=U9p2wdFC 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-12/crain.png?itok=LaueMW6N 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/crain.png.jpg?itok=xT0b-VP7" alt="Acquia Lightning in Action: Crain Communications" typeof="foaf:Image" /> </picture> </div> </div> Wed, 19 Dec 2018 20:39:54 +0000 david.pierce 98496 at https://www.acquia.com The Loyalty Tipping Point – When Customers Leave https://www.acquia.com/blog/loyalty-tipping-point-when-customers-leave <span>The Loyalty Tipping Point – When Customers Leave</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Last week, we looked at marketers’ ongoing struggle with technology and the disconnect between different marketing solutions, platforms and customer data repositories. This week, we’re taking a closer look at the findings relating to customer loyalty. Just how bad does an experience need to be before a customer will leave a brand? Do customers know what a good experience looks like? Do marketers know what a good experience looks like?</p> <h3 class="text-color--full-black">Just how bad does an experience need to be before a customer will leave?</h3> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> CX Trends Report Australia </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>What makes or breaks the customer experience? We surveyed more than 1,000 consumers and 100 marketers across Australia and compiled the key findings.</p> <h4><a href="https://www.acquia.com/resources/ebooks/customer-experience-trends-report-australia-2019">DOWNLOAD NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>It depends. As you might expect, there’s no easy answer to this question. More than half (54 percent) of those surveyed said that once they become loyal to a brand, they’re loyal for life. This certainly aligns with theories such as the “<a href="https://www.psychologytoday.com/au/blog/after-service/201609/how-powerful-is-status-quo-bias">status quo bias</a>,” a term used by behavioural economists to explain our inclination to avoid taking action unless pushed to do so. But conflicting responses showed that the same number would not consider themselves loyal to any brand. To confuse matters further, four in five said they would only be loyal to a brand until they had encountered a “bad experience,” and would then move to another brand.</p> <p dir="ltr">There is a definite limit to what consumers will put up with nowadays, especially when it comes to the use of customer data. Half of those surveyed (51 percent) said they are not comfortable with brands gathering their personal data in exchange for an improved experience such as more perks and greater personalisation. On closer inspection, almost two-thirds (64 percent) are not confident that brands have their best interests in mind when they use, share or store their personal data, and 79 percent say brands should not be able to use their personal data to market different things to them.</p> <p>This lack of trust around data usage isn’t surprising, given recent scandals (such as Cambridge Analytica’s use of Facebook data), and a glance at <a href="https://www.edelman.com/research/2017-edelman-trust-barometer">Edelman’s most recent Trust Barometer</a> report, which showed that consumer trust is at an all-time low.</p> <h3 class="text-color--full-black">Do customers know what a good experience looks like?</h3> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get Updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Yes. One thing that’s clear is that consumers have very clear and high expectations of what they want from their online experiences, with a massive 82 percent stating that they would be most loyal to brands that can show that they really understood them and what they were looking for. Furthermore, 80 percent of those surveyed stated that if they believe a brand really “gets them,” they’re more likely to be loyal. This ties in with a <a href="https://www.fastcompany.com/90127471/we-studied-brands-around-the-world-what-consumers-want-isnt-what-you-think">recent research study by FastCompany</a>, which showed that the most popular brands are those that focus on expanding their “share of emotion” rather than their “share of mind.”</p> <p>However, personalisation will only get you so far and consumers are very much still focused on easy and seamless experiences – a whopping 90 percent of those surveyed say that they prefer brands that make their experience convenient. It’s also worrying to note that almost half of Australians who engage with a brand at least once a week (48 percent) say they have encountered issues such as slow and “glitchy” websites or a slow response from brands during a major online event, such as Black Friday or EOFY.  This is particularly important considering 78 percent stated that they are likely to stop being loyal to a brand after “just one bad experience.”</p> <h3 class="text-color--full-black" dir="ltr">Do marketers know what a good experience looks like?</h3> <p dir="ltr">Potentially not. Here’s where it gets interesting; the research report surveyed marketers and consumers separately, and it seems that the two groups have very different expectations when it comes to online experiences. Despite 90 percent of marketers claiming to deliver great customer experiences at scale, 54 percent of consumers disagree and say that most brands fail to meet their expectations in online experience. The problem? A lack of personalisation – 78 percent of consumers, in fact, say that experiences are too impersonal, while 73 percent feel that they are being treated as another generic customer.</p> <p dir="ltr">While marketers may feel they’re doing a better job than they actually are, the report also showed that marketers are in agreement that improved personalisation is still critical, with 91 percent investing more in technologies that can provide added personalisation for customers in the next 12 months. Here’s to a more personal 2019.</p> <p dir="ltr"><em>To read the full Acquia CX Research Report, <a href="https://www.acquia.com/resources/ebooks/customer-experience-trends-report-australia-2019">click here</a>.</em></p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/nicole-stirling" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Nicole%20Stirling%20Acquia.jpg" width="300" height="300" alt="Nicole Stirling, marketing director, Asia Pacific &amp; Japan, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Nicole Stirling</h3> <span class="paragraph--profile-card--content--title-line--title">Marketing Director, Asia Pacific &amp; Japan</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Nicole Stirling has more than 15 years’ experience working as a marketing professional, with 10 of those years creating go-to-market strategies for B2B software businesses operating in Australia and New Zealand.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span>As Acquia's marketing director for Asia Pacific &amp; Japan, she is responsible for our Asia Pacific go-to-market strategy and execution across all things marketing: demand generation and digital programs, PR and communications, regional content strategy and development, field marketing, event management, regional partner and customer marketing, and performance reporting.</span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 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</span> <h3 class="content__title"> Rage Against the Machine – When Technology Fails Marketing </h3> <div class="content__body"> <p> Acquia&#039;s customer experience trends report has uncovered some interesting findings about marketers’ struggles with technology in the APAC region. </p> </div> </div> </a> </article> <article role="article" about="/blog/6-reasons-attend-acquia-engage-apac-2019" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/6-reasons-attend-acquia-engage-apac-2019" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=9NIsbSDv 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-12/Acquia%20Engage%20APAC%202019.jpg?itok=OaLGe1An" alt="6 Reasons to Attend Acquia Engage APAC 2019" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> 6 Reasons to Attend Acquia Engage APAC 2019 </h3> <div class="content__body"> <p> Acquia Engage Asia Pacific will bring together industry leaders in digital and customer experience in Melbourne, Australia, on 7 March 2019. </p> </div> </div> </a> </article> <article role="article" about="/blog/make-mum-proud-how-treat-your-customers" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/make-mum-proud-how-treat-your-customers" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=d_EOdTys 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=d_EOdTys 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=d_EOdTys 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-09/would%20you%20do%20that%20to%20your%20mother%20webinar.jpg?itok=ZeISrLxG" alt="Make Mum Proud: Set The Standard for How to Treat Your Customers" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Make Mum Proud: How to Treat Your Customers </h3> <div class="content__body"> <p> Read about highlights and insights that CX expert Jeanne Bliss shared in her webinar “Make Mom Proud,” and how her favourite brands excel at customer </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 12/18/2018 - 15:59</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/loyalty.jpg?itok=usdt544P 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-12/loyalty.jpg?itok=OUcjwjt7 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-12/loyalty.jpg?itok=HqNDCu2n 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-12/loyalty.jpg?itok=O6v57OiW 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-12/loyalty.jpg?itok=LlIzX_c7 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-12/loyalty.jpg?itok=Voy-HMI6 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-12/loyalty.jpg?itok=usdt544P" alt="The Loyalty Tipping Point – When Customers Leave" typeof="foaf:Image" /> </picture> </div> </div> Tue, 18 Dec 2018 20:59:11 +0000 david.pierce 98491 at https://www.acquia.com