https://www.acquia.com/rss.xml en The Cloud: Good for Business, Good for the Environment? https://www.acquia.com/blog/cloud-good-business-good-environment <span>The Cloud: Good for Business, Good for the Environment?</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-04/GettyImages-482110960.jpg?itok=rrjO26ed" width="1257" height="629" alt="The Cloud: Good for Business, Good for the Environment?" title="The Cloud: Good for Business, Good for the Environment?" typeof="foaf:Image" /></article><p dir="ltr">For Earth Day, I was struggling on what to write about. Working for an open source technology company, most of what we produce isn’t tangible; it remains firmly in the digital world of the internet so it’s easy to forget that tech can impact the environment. Since an important part of our business is cloud, I started to wonder whether cloud computing is better for the environment.</p> <p dir="ltr">According to a <a href="http://www.datacenterknowledge.com/archives/2014/06/02/survey-industry-average-data-center-pue-stays-nearly-flat-four-years/">2014 Uptime Institute</a> study on power usage effectiveness (PUE) of cloud data centers, a typical on-premises data center is 29 percent less efficient in their use of power compared to a typical large-scale cloud provider. This is largely to do with better facilities including cooling systems as well as new and more efficient equipment. That’s good news, considering <a href="https://www.gartner.com/newsroom/id/3815165">Gartner </a>forecasting the cloud computing business to be around $411 billion by 2020.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of digital marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">But even the most optimized servers in the most efficient data center still uses a lot of power. Also in 2014, Greenpeace did a scathing report looking at how much energy IT data centers use and where that energy comes from. That report caused several IT giants, such as Facebook, Apple and Microsoft, to look at their data centers’ carbon footprint. The report stated that IT-related services accounted for 2 percent of all global carbon emissions, which at the time, was about the same as the aviation industry. Now, as of their <a href="http://www.greenpeace.org/usa/global-warming/click-clean/">2017 report,</a> the IT sector uses about 7 percent of global electricity and our data demands are only going to continue to grow with every new app, every song or movie added to a streaming service, every new connected device.</p> <p dir="ltr">However, many industry leaders have taken this information and made major strides to be more environmentally friendly. One of the biggest steps? Their commitment to use renewable energy to power their data centers. This includes not just contracting with renewable energy companies, but also building their own solar and wind operations. This not only helps the company, it takes pressure off the regular electrical grid.</p> <p dir="ltr">Amazon Web Services, for example, has been investing in <a href="https://aws.amazon.com/blogs/aws/more-amazon-wind-and-solar-farms-are-live/">wind and solar</a>. <a href="https://aws.amazon.com/about-aws/sustainability/">Per their website</a> “AWS exceeded our goal of 40 percent renewable energy by the end of 2016, and we have set a new goal to be powered by 50 percent renewable energy by the end of 2017.” In 2016, <a href="https://datacenterfrontier.com/the-cloud-becomes-a-force-in-green-energy/">data center providers including Amazon signed contracts</a> for more than 1.2 gigawatts of renewable power (please read that in the voice of Doc Brown from “Back to the Future”). As of 2017, Apple, Google, and Facebook continue to lead the pack, growing their investment in renewable energy sources at the same rate as their business growth.</p> <p dir="ltr">Conclusion: The carbon footprint of leading data centers was much larger in the past, but new practices and investments in renewable energy have made an impact. Many leading tech companies with cloud-based businesses have been committed to making it that way through the use of renewable / clean energy a priority for their organization. It’s a win for business and a win for the Earth. Happy Earth Day everyone.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/how-decouple-acquia-cloud/03/01/2018/2176" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-decouple-acquia-cloud/03/01/2018/2176" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/MTA.jpg?itok=cOVH-GLv" alt="How to decouple on Acquia Cloud" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">How to Decouple on Acquia Cloud</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">With the growth of decoupled experiences, JavaScript frameworks and Drupal have never been more important. It was with this in mind that Acquia added support for Node.js to Acquia Cloud Enterprise.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/introduction-nodejs-and-drupal-api-connection-updated/20/09/2017/3310026" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/introduction-nodejs-and-drupal-api-connection-updated/20/09/2017/3310026" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/nodejs.jpg?itok=zm1z4XqT" alt="Node.js" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Node.js and Drupal API Connection</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Node.js and Drupal’s API-first architecture work great together to provide a seamless connection between back-end and front-end development.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/whitepaper/not-all-clouds-are-created-equal" class="entity--type-node node node--type-white-paper node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/whitepaper/not-all-clouds-are-created-equal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-525205812.jpg?itok=L0VUoVi0" alt="Not All Clouds Are Created Equal" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">White paper</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Not All Clouds Are Created Equal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The evolution of the web has dramatically changed how organizations interact with their customers. To keep up with customer expectations, innovative organizations have started leveraging cloud-based web-hosting.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 04/23/2018 - 11:42</span> Mon, 23 Apr 2018 15:42:37 +0000 david.pierce 4981 at https://neo.acquia.com Three Key Media & Entertainment Trends to Watch in 2018 https://www.acquia.com/blog/three-key-media-entertainment-trends-watch-2018 <span>Three Key Media &amp; Entertainment Trends to Watch in 2018</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-04/telvisions.jpg?itok=7KC260SD" width="1257" height="629" alt="Three Key Media &amp; Entertainment Trends to Watch in 2018" title="Three Key Media &amp; Entertainment Trends to Watch in 2018" typeof="foaf:Image" /></article><p dir="ltr">Over the course of 2017, the ever-changing industry of media and entertainment certainly did not disappoint. We are only four months into 2018 and we’ve already seen some fireworks.</p> <p dir="ltr">As Acquia’s media and entertainment vertical lead, I’m in a favorable position that I get to work with Acquia’s customers, partners, prospective business organizations, and industry analysts. Together, we approach various business models and determine how technology can support an organization’s tall task of differentiating themselves in their market by leveraging digital. Throughout this blog post you’ll get my agnostic take on the state of media and entertainment, and key trends within the ecosystem.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: How Media Firms are Adapting </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Major media and entertainment firms are leveraging to help them reach, grow, engage, and monetize their audiences. But why are these companies investing in custom technology?</p> <h4><a href="https://londonengage.acquia.com/">W</a><a href="https://www.acquia.com/resources/webinars/digital-trends-why-media-and-entertainment-firms-are-thinking-technology">ATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">Consolidation is on the Rise</h2> <p dir="ltr">The first trend I’d like to discuss is the obvious – consolidation. Even outside of M&amp;E, 2017 was a year of large acquisitions highlighted by Amazon acquiring Whole Foods and CVS purchasing Aetna.  Within the media industry, we saw the giants take a step forward:</p> <ul dir="ltr"><li>Disney intending to purchase select assets from 21st Century Fox</li> <li><a href="https://www.wsj.com/livecoverage/att-time-warner-antitrust-case">AT&amp;T's looming acquisition of Time Warner</a></li> <li>Rodale’s notable lifestyle publications now adding to Hearst’s roster</li> <li>Discovery successfully acquiring Scripps Networks Interactive to better position their distributed cable programming channels.  </li> </ul><p dir="ltr">What about the once-dominant publisher Time Inc. selling off all properties to the Koch Brothers’ media entity, Meredith Corp?  They wasted no time <a href="https://pagesix.com/2018/01/31/meredith-in-a-hurry-to-take-down-time-inc-signage/">ripping down</a> the Time logo from 225 Liberty St.</p> <p dir="ltr">What does this all mean? Is the goal to diversify revenue streams? Acquire unique IP for a more compelling offering? Prove to shareholders to “expect the unexpected”?  Diversify the content offerings to address a larger target market? Aggregate data at a large scale to start presenting a more targeted investment strategy? Whatever the intention is, it’s clear that it does not seem to be slowing down as National Amusements took a trip down memory lane and recently announced CBS has offered to acquire Viacom, after splitting the two apart nearly 12 years ago.  </p> <p>Perhaps these are strategic moves to compete with the uber-successful MVPD conglomerates Comcast and Verizon, both of which have essentially entirely vertically integrated their supply chain through an extremely complex model.  On the competitive media front, Comcast has the ability to rely on industry-leading NBC to deliver a widely popular year-round content model highlighted by the PyeongChang 2018 Olympics.</p> <p>Verizon’s bet to acquire two formally popular brands, AOL and Yahoo!, transformed into Oath and they are leading the charge in pure-play digital channels such as tumblr, Tech Crunch, and flickr, with a potential attempt to <a href="http://www.businessinsider.com/verizons-oath-has-a-new-data-plan-to-take-on-google-and-facebook-2018-1">leverage their data to take on Google and Facebook</a>.  After all, having data on 1 billion users is nothing to glance over.  The question is now how will Oath/Verizon leverage that robust data to drive a more personalized experience with content that cannot be ignored.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of digital marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">Original Content and Diversified Distribution</h2> <p dir="ltr">Another key trend we’ve seen recently is the investment in two major content models: original content and dedicated distribution channels.  Let’s first look at the push in original content.</p> <p>Original content (OC), simply put, is content that is produced and distributed through the same entity: think Netflix’s hit original series “Stranger Things” and “House of Cards.” <a href="http://www.businessinsider.com/amazon-video-budget-in-2017-45-billion-2017-4">Amazon has announced</a> they invested a whopping $4.5 billion in OC, proudly creating an Oscar-nominated film “The Big Sick.”  <a href="http://variety.com/2018/digital/news/hulu-2017-losses-920-million-1202692000/">Money-burning Hulu</a> has spent an equally lucrative $2.5 billion in OC while hedging their bet with Hulu Live, thanks to their parent companies. Apple <a href="https://techcrunch.com/2018/03/12/eddy-cue-explains-apples-original-video-content-strategy/">announced its plans at SXSW</a> to invest heavily in quality-focused original content integrated directly to their stable iTunes and AppleTV platforms.  </p> <p>The clear shift we are seeing is that users no longer rely on two avenues of digesting their premium content via linear cable and proprietary apps housing the box-office productions. To gain a competitive edge over the alternatives, original content is a way to increase brand loyalty and keep users hopeful for the “next best.” It’s worth noting there are three vertically aligned players that hold a unique advantage over others:</p> <ul><li>Apple &gt; Apple TV &gt; iTunes &amp; Apple OC</li> <li>Google &gt; Google Chromecast &gt; YouTube Red &amp; YouTube TV</li> <li>Amazon &gt; Amazon Fire TV &gt; Amazon Prime Video</li> <li>An evolution of that trend leads to where and how users are accessing their content.</li> </ul><p dir="ltr">OTT (over-the-top) has taken off towards the end of 2017 and early 2018<a href="https://www.investors.com/news/netflix-amazon-hulu-apple-disney-prepare-streaming-video-war/"> with huge announcements</a> of individual broadcasters, networks, and technology companies that are dedicating their own channels for users.  <a href="https://www.forbes.com/sites/forbestechcouncil/2018/01/23/how-ott-will-innovate-in-2018/#6310ad54526b">An estimated 55 percent of the U.S. population</a> will leverage a connected device at least once a month.  Netflix pioneered this movement and has strategically partnered with all streaming hubs e.g. AppleTV and Roku to get the attention of the early adopters, but it’s clear with their announcement of <a href="https://www.businesswire.com/news/home/20180413005060/en/Comcast-Netflix-Expand-Partnership-Successful-Xfinity-X1">embedding Netflix directly into Comcast’s X1</a> linear subscription that traditional cable still has a demand.  </p> <p dir="ltr">The last year has revealed a race to market with the following notables having their dedicated subscription OTT apps: ESPN+ (<a href="http://deadline.com/2018/02/disney-streaming-service-launch-slate-star-wars-marvel-1202281846/">parent Disney should be following soon</a>) CBS, HBO, Showtime, Bleacher Report (Turner), with Viacom and Lionsgate hinting at a release later this year.  With this trend, organizations need to be agile with their content model and determine the best path for user engagement for consistent revenue streams.  </p> <h2 class="text-color--full-black" dir="ltr">Investment in Digital is Now a Necessity</h2> <p dir="ltr">A final trend worth noting is the struggling publishing and local broadcasting industries and how a once-unstoppable, stand-alone sub-vertical is turning to digital investment to stay relevant.  </p> <p>Over the past few years we’ve seen brands ship around to the big players. Tribune split publishing from broadcasting to form Tronc, <a href="https://www.forbes.com/sites/jonathanberr/2018/03/20/tronc-is-the-dumbest-name-in-the-history-of-corporate-america/#54bb26b12d67">a name that never caught on</a>, and was recently sold after a tumultuous Ferro-reign. Gannett similarly split the business to form broadcasting division TEGNA, while bankrupt GateHouse (New Media) has been on a shopping spree over the years including labels such as Morris, Dispatch, Akron, and Halifax. CHNI merged with Raycom, Sinclair purchased Tribune Media, the list goes on.  Essentially this divide is a result of a struggling print industry, and one would argue an equally struggling local broadcasting industry - but there <a href="https://knightfoundation.org/reports/local-tv-news-and-the-new-media-landscape">remains a chance</a> to reinvent the broadcasting division.</p> <p>In the online publishing industry right now, the clear leading debate is the optimal revenue model. For sake of debate the two options are 1. carry a paywall and stress quality content only accessible for members, or 2. create large quantities of content with no membership required and rely on ads to cover the revenue stream.  </p> <p>A few months ago <a href="https://www.linkedin.com/feed/update/urn:li:activity:6374343459184136192">I posted on my LinkedIn</a> to get the thoughts from my network and it seemed there was a clear divide with a slight favor towards free content given the vast amount of content out there, one would pigeonhole themselves to one source of content.  The New York Times has been leading the charge with progressive offerings such as <a href="https://digiday.com/media/new-york-times-giving-early-access-podcasts-subscriber-perk/">early access to new podcasts</a> and personalized content throughout the Olympics using proprietary algorithms to drive a 1:1 experience. Others such as <a href="http://www.espn.com/espn/story/_/page/AnniversaryLaunch/whole-new-website">ESPN</a> and <a href="https://qz.com/246831/quartz-has-a-new-look-and-for-the-first-time-a-homepage/">Quartz</a> launched fresh UI’s user interfaces to drive a more aesthetically appealing UX/CX.  </p> <p>I’m excited to see how 2018 takes these three trends to the next level as the competition becomes more intense, and potentially more consolidated.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/person/chris-kucher" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Chris%20Kucher.jpeg" width="303" height="303" alt="Chris Kucher, enterprise account executive, media &amp; entertainment - Eastern U.S." typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Chris Kucher</h3> <span class="paragraph--profile-card--content--title-line--title">Enterprise account executive, media &amp; entertainment - Eastern U.S.</span><span class="paragraph--profile-card--content--title-line--company">Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/about-us/newsroom/press-releases/newscycle-selects-acquia-deliver-onset-web-content-management" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/newscycle-selects-acquia-deliver-onset-web-content-management" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/press-release-card.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Newscycle Moving to Site Factory</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">NEWSCYCLE Solutions selects Acquia Cloud Site Factory to serve as the foundation for its ONSET web content management channel solution.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/evolution-media-company-cms-platforms-tv-market-consolidation/10/12/2015/3290656" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/evolution-media-company-cms-platforms-tv-market-consolidation/10/12/2015/3290656" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-02/GettyImages-535913243.jpg?itok=MOJFkRNh" alt="The Evolution of Media Company CMS Platforms: TV Market Consolidation" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">TV Market Consolidation</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">As the number of television station ownership groups shrinks, and the size of these companies grows, expect to see more movement in the customer bases of proprietary content management systems.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/evolution-media-company-cms-platforms-newspaper-cms-selection/10/02/2016/3291791" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/evolution-media-company-cms-platforms-newspaper-cms-selection/10/02/2016/3291791" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/istock_000050656234_large.jpg?itok=aHlO5WS_" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Evolution of Media Company CMS </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Proprietary CMS systems have long dominated the newspaper industry, and have since touched on the more recent trend towards consolidation. Today, we’ll dive deeper into that industry, and what drives newspapers to make CMS decisions the way they do.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 04/19/2018 - 16:25</span> Thu, 19 Apr 2018 20:25:51 +0000 david.pierce 4971 at https://neo.acquia.com Newscycle Selects Acquia to Deliver ONSET Web Content Management Channel for the News Industry https://www.acquia.com/about-us/newsroom/press-releases/newscycle-selects-acquia-deliver-onset-web-content-management <span>Newscycle Selects Acquia to Deliver ONSET Web Content Management Channel for the News Industry</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Wed, 04/18/2018 - 16:21</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-04-19T13:00:00Z">Thu, 04/19/2018 - 09:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3 class="text-color--full-black"><strong>Acquia Cloud Site Factory to power Newscycle’s ONSET web CMS channel for scalable, secure media organizations</strong></h3> <p class="text-color--full-black"><span><span><span><span>BLOOMINGTON, Minn.</span></span></span></span> — April 19, 2018 — NEWSCYCLE Solutions, the largest provider of software technologies for the global media industry, today announced its selection of Acquia Cloud Site Factory to serve as the foundation of Newscycle’s ONSET web content management channel solution.</p> <p class="text-color--full-black" dir="ltr">The Acquia Platform allows organizations to build, manage and activate ambitious digital experiences at scale. Thousands of organizations around the globe rely on the Acquia Platform to power the customer experience across channels. Global companies across industries use<a href="https://www.acquia.com/products-services/acquia-cloud-site-factory/?utm_source=newsrls&amp;utm_medium=referral"> Acquia Cloud Site Factory</a> to launch and manage hundreds of sites at breakthrough speed without compromising brand or creating chaos.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p class="text-color--full-black" dir="ltr">Newscycle and Acquia will collaborate on delivering transformative digital content management and audience engagement solutions for the media industry. Combining Acquia Cloud Site Factory with Amazon Web Services and the Newscycle ONSET applications suite, the new solution will provide the web development, delivery and management channel for Newscycle’s Media Content Platform.</p> <p class="text-color--full-black" dir="ltr">The Media Content platform brings together Newscycle’s authoring, editing, workflow, planning and channel publishing tools, coupled with Acquia’s expertise in high availability, scalable and secure cloud deployments for the web. The integrated solution will build upon the cumulative strength of Newscycle’s and Acquia’s audience experience processes required by deadline-driven, multi-channel media organizations.</p> <p class="text-color--full-black" dir="ltr">“Media organizations need to be ever-present for audiences across every channel,” said Jairo Romero, Acquia chief revenue officer. “Acquia’s multisite technology is built for speed and scale, providing the technical edge to accelerate Newscycle’s innovation. As newsrooms consolidate platforms and streamline content delivery, Newscycle is helping media companies move beyond website delivery to delivering immersive experiences at every touchpoint that will lead to greater revenue.”</p> <p class="text-color--full-black" dir="ltr">“The partnership between Acquia and Newscycle brings a unique combination of skills and technology required to deliver a content management platform that puts audiences squarely at the center of a media company’s digital strategy,” said Bob Mason, Newscycle’s Executive Vice President of Cloud Operations and IT. “The Acquia Cloud Site Factory is recognized by analysts like Gartner, Forrester and IDC as a leading provider of cloud-based digital experience management solutions. Newscycle’s expertise in developing digital and print authoring, editing and workflow tools enables us to provide our customers with a best-of-breed platform designed specifically to meet the needs of the news media industry.”</p> <p class="text-color--full-black" dir="ltr">For additional information, please write to info@newscycle.com or visit<a href="http://pages.newscyclesolutions.com/Contact.html"> newscycle.com/contact</a> to contact your nearest regional office.</p> <p class="text-color--full-black" dir="ltr">About Acquia</p> <p class="text-color--full-black" dir="ltr"><a href="https://www.acquia.com/">Acquia</a> provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit<a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral"> https://www.acquia.com</a>.</p> <p class="text-color--full-black">###</p> <p class="text-color--full-black" dir="ltr"><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/where-do-media-companies-fit-world-mobile-apps" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/where-do-media-companies-fit-world-mobile-apps" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/GettyImages-753288077.jpg?itok=tiNdnRBI" alt="Where do Media Companies Fit in the World of Mobile Apps?" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item"> Media Companies World of Apps</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Almost one-third of U.S. mobile web traffic is driven by the Facebook mobile application. Content publishers have to focus on tailoring their content for distribution and consumption on the Facebook platform. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/building-ambitious-digital-experiences-nbc-sports-digital/09/03/2017/3301971" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/building-ambitious-digital-experiences-nbc-sports-digital/09/03/2017/3301971" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/GettyImages-674480943.jpg?itok=KSXSgDHg" alt="Building Ambitious Digital Experiences with NBC Sports Digital" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Redesigning NBCSports.com</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Built with Drupal on Acquia Cloud, NBCSports.com utilizes custom functionality and a responsive design that is available on any device.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/webinars/digital-trends-why-media-and-entertainment-firms-are-thinking-technology" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/digital-trends-why-media-and-entertainment-firms-are-thinking-technology" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/webinar-card.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Thinking Like Technology Companies</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Major media and entertainment firms are leveraging to help them reach, grow, engage, and monetize their audiences. But why are these companies investing in custom technology?</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Wed, 18 Apr 2018 20:21:25 +0000 christopher.rogers 4961 at https://neo.acquia.com Acquia blocks 500,000 attack attempts for SA-CORE-2018-002 https://www.acquia.com/blog/acquia-blocks-500000-attack-attempts-sa-core-2018-002 <span>Acquia blocks 500,000 attack attempts for SA-CORE-2018-002</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>On March 28, the Drupal Security Team released a bug fix for a critical security vulnerability, named <a href="https://www.drupal.org/sa-core-2018-002">SA-CORE-2018-002</a>. Over the past week, various exploits have been identified, as attackers have attempted to compromise unpatched Drupal sites. Hackers continue to try to exploit this vulnerability, and Acquia's own security team has observed more than 100,000 attacks a day.</p> <p>The SA-CORE-2018-002 security vulnerability is highly critical; it allows an unauthenticated attacker to perform remote code execution on most Drupal installations. When the Drupal Security Team made the security patch available, there were no publicly known exploits or attacks against SA-CORE-2018-002.</p> <p>That changed six days ago, after <a href="https://research.checkpoint.com/">Checkpoint Research</a> provided <a href="https://research.checkpoint.com/uncovering-drupalgeddon-2">a detailed explanation of the SA-CORE-2018-002 security bug</a>, in addition to step-by-step instructions that explain how to exploit the vulnerability. A few hours after Checkpoint Research's blog post, Vitalii Rudnykh, a Russian security researcher, shared a proof-of-concept exploit on GitHub. Later that day, Acquia's own security team began to witness attempted attacks.</p> <p>The article by Checkpoint Research and Rudnykh's proof-of-concept code have spawned numerous exploits, which are written in different programming languages such as Ruby, Bash, Python and more. As a result, the number of attacks have grown significantly over the past few days.</p> <p>Fortunately, <a href="https://www.acquia.com/">Acquia</a> deployed a platform level mitigation for all Acquia Cloud customers one hour after the Drupal Security Team made the SA-CORE-2018-002 release available on March 28. Over the past week, Acquia has observed over 500,000 attacks from more than 3,000 different IP addresses across our fleet of servers and customer base. To the best of our knowledge, every attempted exploitation of an Acquia customer has failed.</p> <article class="embedded-entity"><img src="/sites/acquia.com/files/images/2018-04/sa-core-2018-002-timeline-742x1114.jpg" alt="SA-Core Timeline" title="SA-Core Timeline" typeof="foaf:Image" /></article><p> </p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of digital marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>The scale and the severity of this attack suggests that if you failed to upgrade your Drupal sites, or your site is not supported by Acquia Cloud or another trusted vendor that provides platform level fixes, the chances of your site being hacked are very high. If you haven't upgraded your site yet, I recommend that you restore from a backup taken before the vulnerability was announced and upgrade before putting your site back online. (Update: restoring a Drupal site from backup may not be sufficient as <a href="https://isc.sans.edu/forums/diary/Drupal+CVE20187600+PoC+is+Public/23549/">some of the exploits reinstall themselves from crontab</a>. You should assume the whole host is compromised.)</p> <h3>Drupal's responsible disclosure policy</h3> <p>It's important to keep in mind that <a href="https://dri.es/dont-blame-open-source-software-for-poor-security-practices">all software has security bugs</a>, and fortunately for Drupal, critical security bugs are rare. It's been nearly four years since the Drupal Security Team published a security release for Drupal core that is this critical.</p> <p>What matters is how software projects or software vendors deal with security bugs. The Drupal Security Team follows a "coordinated disclosure policy": issues remain private until there is a published fix. <a href="https://www.drupal.org/sa-core-2018-002">A public announcement</a> is made when the threat has been addressed and a secure version of Drupal core is also available. Even when a bug fix is made available, the Drupal Security Team is very thoughtful with its communication. The team is careful to withhold as many details about the vulnerability as possible to make it difficult for hackers to create an exploit, and to buy Drupal site owners as much time as possible to upgrade. In this case, Drupal site owners had two weeks before the first public exploits appeared.</p> <p>Historically, many proprietary CMS vendors have executed a different approach, and don't always disclose security bugs. Instead, they often fix bugs silently. In this scenario, secrecy might sound like a good idea; it prevents sites from being hacked and it avoids bad PR. However, hiding vulnerabilities provides a false sense of security, which can make matters much worse. This approach also functions under the assumption that hackers can't find security problems on their own. They can, and when they do, even more sites are at risk of being compromised.</p> <p>Drupal's approach to security is best-in-class — from fixing the bug, testing the solution, providing advance notice, coordinating the release, being thoughtful not to over communicate too many details, being available for press inquiries, and repeatedly reminding everyone to upgrade.</p> <h3>Acquia's platform level fix</h3> <p>In addition to the Drupal Security Team's responsible disclosure policy, Acquia's own security team has been closely monitoring attempted attacks on our infrastructure. Following the release of the Checkpoint Research article, Acquia has tracked the origin of the 500,000 attempted attacks:</p> <article class="embedded-entity"><img src="/sites/acquia.com/files/images/2018-04/sa-core-2018-002-map-742x1114.jpg" alt="This image captures the geographic distribution of SA-CORE-2018-002 attacks against Acquia's customers." title="SA-Core Map" typeof="foaf:Image" /></article><p><em>This image captures the geographic distribution of SA-CORE-2018-002 attacks against Acquia's customers. The number denoted in each bubble is the total number of attacks that came from that location.</em></p> <p>To date, over 50 percent of the attempted attacks Acquia has witnessed originate from the Ukraine:</p> <article class="embedded-entity"><img src="/sites/acquia.com/files/images/2018-04/sa-core-2018-002-countries-742x1114.jpg" alt="SA-Core Top IP origins of attacks" title="SA-Core Top IP origins of attacks" typeof="foaf:Image" /></article><p>At <a href="https://www.acquia.com/">Acquia</a>, we provide customers with automatic security patching of both infrastructure and Drupal code, in addition to platform level fixes for security bugs. Our commitment to keeping our customers safe is reflected in our push to release a platform level fix one hour after the Drupal Security Team made SA-CORE-2018-002 available. This mitigation covered all customers with Acquia Cloud Free, Acquia Cloud Professional, Acquia Cloud Enterprise, and Acquia Cloud Site Factory applications; giving our customers peace of mind while they upgraded their Drupal sites, with or without our help. This means that when attempted exploits and attacks first appeared in the wild, Acquia's customers were safe. As a best practice, Acquia always recommends that customers upgrade to the latest secure version of Drupal core, in addition to platform mitigations.</p> <p><em>This blog post was co-authored by Dries Buytaert and <a href="https://twitter.com/cashwilliams">Cash Williams</a>.</em></p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/board-member/dries-buytaert" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/dries_0.jpg" width="300" height="280" alt="Dries" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Dries Buytaert</h3> <span class="paragraph--profile-card--content--title-line--title">Chairman, Chief Technology Officer</span><span class="paragraph--profile-card--content--title-line--company">Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for <a href="http://drupal.com/">Drupal</a>, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many <a href="https://www.acquia.com/resources/acquia-tv/conference/acquia-worlds-greatest-digital-experiences">large organizations</a>, which helps them build, deliver and optimize digital experiences. A <a href="https://en.wikipedia.org/wiki/Young_Global_Leaders">Young Global Leader</a> at the <a href="http://www.weforum.org/">World Economic Forum</a>, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst &amp; Young, and a Young Innovator by MIT Technology Review. He blogs frequently on <a href="http://buytaert.net/tag/drupal">Drupal</a>, <a href="http://buytaert.net/tag/open-source">open source</a>, <a href="http://buytaert.net/tag/startup-lessons">startups</a>, <a href="http://buytaert.net/tag/business">business</a>, and <a href="http://buytaert.net/tag/the-future">the future</a> at <a href="http://buytaert.net/">d</a><a href="https://dri.es/">ri.es</a>.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="http://www.linkedin.com/in/buytaert">LinkedIn</a> <a href="https://twitter.com/Dries">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/dont-blame-open-source-software-poor-security-practices/15/09/2017/3311221" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/dont-blame-open-source-software-poor-security-practices/15/09/2017/3311221" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/screen_shot_2017-09-15_at_12.47.34_pm.png?itok=Ezlfn-kZ" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Don&#039;t blame open-source software</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">At Acquia, we provide customers with automatic security patching of both the infrastructure and Drupal code. We monitor our customers&#039; sites for intrusion attempts, DDoS attacks, and other suspicious activity.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/optimizing-empire-best-practices-galactic-security/15/12/2017/3315686" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/optimizing-empire-best-practices-galactic-security/15/12/2017/3315686" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Screenshot%202017-12-14%2017.51.17.png?itok=39hyS080" alt="Optimizing the Empire: Best Practices in Galactic Security" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Best Practices in Galactic Security</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In &quot;Star Wars,&quot; the Empire, for all its power and influence, keeps making the same mistakes. This is most evident in its security practices.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/forget-cyber-monday-its-time-cyber-365/26/11/2017/3314876" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/forget-cyber-monday-its-time-cyber-365/26/11/2017/3314876" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-881965386.jpg?itok=DDl0CoSU" alt="calendar" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">It’s Time for Cyber 365</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Speed, quality and agility are the keys to successful e-commerce. Read about how companies need to become flexible, and not just on Cyber Monday.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Tue, 04/17/2018 - 16:47</span> Tue, 17 Apr 2018 20:47:57 +0000 gigi.anderson 4951 at https://neo.acquia.com State of Drupal presentation (April 2018) https://www.acquia.com/blog/state-drupal-presentation-april-2018 <span>State of Drupal presentation (April 2018)</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <figure role="group" class="embedded-entity align-center"><article><img alt="Driesnote 2018" src="/sites/acquia.com/files/images/2018-04/cowboy-dries-at-drupalcon-nashville-742x1114.jpg" title="Driesnote 2018" typeof="foaf:Image" /></article><figcaption>© Yes Moon</figcaption></figure><p>Last week, I shared my <a href="https://dri.es/tag/state-of-drupal">State of Drupal presentation</a> at Drupalcon Nashville. In addition to <a href="https://dri.es/files/state-of-drupal-april-2018.pdf">sharing my slides</a>, I wanted to provide more information on how you can participate in the various initiatives presented in my keynote, such as growing Drupal adoption or evolving our community values and principles.</p> <h3>Drupal 8 update</h3> <p>During the first portion of my presentation, I provided an overview of Drupal 8 updates. Last month, the Drupal community celebrated an important milestone with the successful <a href="https://dri.es/drupal-8-5-0-released">release of Drupal 8.5</a>, which ships with improved features for content creators, site builders, and developers.</p> <p>Drupal 8 continues to gain momentum, as the number of Drupal 8 sites has grown 51 percent year-over-year:</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/drupal-8-site-growth-742x1114.jpg" alt="Growth of Drupal 8 sites" title="Growth of Drupal 8 sites" typeof="foaf:Image" /></article><p><em>This graph depicts the number of Drupal 8 sites built since April 2015. Last year there were 159,000 sites and this year there are 241,000 sites, representing a 51 percent increase year-over-year.</em></p> <p>Drupal 8's module ecosystem is also maturing quickly, as 81 percent more Drupal 8 modules have become stable in the past year:</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/drupal-8-module-readiness-742x1114.jpg" alt="Growth of stable Drupal 8 Modules" title="Growth of stable Drupal 8 Modules" typeof="foaf:Image" /></article><p><em>This graph depicts the number of modules now stable since January 2016. This time last year there were 1,028 stable projects and this year there are 1,860 stable projects, representing an 81 percent increase year-over-year.</em></p> <p>As you can see from the <a href="https://www.drupal.org/core/roadmap">Drupal 8 roadmap</a>, improving the ease of use for content creators remains our top priority:</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/drupal-8-roadmap-742x1114.jpg" alt="Drupal 8 roadmap" title="Drupal 8 roadmap" typeof="foaf:Image" /></article><p><em>This roadmap depicts Drupal 8.5, 8.6, and 8.7+, along with a column for "wishlist" items that are not yet formally slotted. The contents of this roadmap can be found at <a href="https://www.drupal.org/core/roadmap">https://www.drupal.org/core/roadmap</a>.</em></p> <h3>Four ways to grow Drupal adoption</h3> <p>Drupal 8 was released at the end of 2015, which means our community has had over two years of real-world experience with Drupal 8. It was time to take a step back and assess additional growth initiatives based on what we have learned so far.</p> <p>In an effort to better understand the biggest hurdles facing Drupal adoption, we interviewed over 150 individuals around the world that hold different roles within the community. We talked to Drupal front-end and back-end developers, contributors, trainers, agency owners, vendors that sell Drupal to customers, end users, and more. Based on their feedback, we established four goals to help accelerate Drupal adoption.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/lets-grow-drupal-together-742x1114.jpg" alt="Let's grow together" title="Let's grow together" typeof="foaf:Image" /></article><h4> </h4> <h4>Goal 1: Improve the technical evaluation process</h4> <p>Matthew Grasmick recently completed an exercise in which he <a href="http://matthewgrasmick.com/compare-php-frameworks">assessed the technical evaluator experience of four different PHP frameworks</a>, and discovered that <a href="https://www.youtube.com/watch?v=9E34hSVFE94">Drupal required the most steps to install</a>. Having <a href="https://dri.es/three-ways-we-can-improve-drupal-evaluator-experience">a good technical evaluator experience is critical</a>, as it has a direct impact on adoption rates.</p> <p>To improve the Drupal evaluation process, we've proposed the following initiatives:</p> <table><thead><tr><td>Initiative</td> <td>Issue link</td> <td>Stakeholders</td> <td>Initiative coordinator</td> <td>Status</td> </tr></thead><tbody><tr><td>Better discovery experience on Drupal.org</td> <td><a href="https://www.drupal.org/drupalorg/roadmap">Drupal.org roadmap</a></td> <td>Drupal Association</td> <td><a href="https://www.drupal.org/u/hestenet">hestenet</a></td> <td>Under active development</td> </tr><tr><td>Better "getting started" documentation</td> <td><a href="https://www.drupal.org/node/2956879">#2956879</a></td> <td>Documentation Working Group</td> <td><a href="https://www.drupal.org/u/grasmash">grasmash</a></td> <td>In planning</td> </tr><tr><td>More modern administration experience</td> <td><a href="https://www.drupal.org/node/2957457">#2957457</a></td> <td>Core contributors</td> <td><a href="https://www.drupal.org/u/ckrina">ckrina</a> and <a href="https://www.drupal.org/u/yoroy">yoroy</a></td> <td>Under active development</td> </tr></tbody></table> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of web content management, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>To become involved with one of these initiatives, click on its "Issue link" in the table above. This will take you to Drupal.org, where you can contribute by sharing your ideas or lending your expertise to move an initiative forward.</p> <h4 class="text-color--full-black">Goal 2: Improve the content creator experience</h4> <p>Throughout the interview process, it became clear that ease of use is a feature now expected of all technology. For Drupal, this means improving the content creator experience through a modern administration user interface, drag-and-drop media management and page building, and improved site preview functionality.</p> <p>The good news is that all of these features are already under development through the <a href="https://dri.es/an-update-on-the-media-initiative-for-drupal-8-4-8-5">Media</a>, <a href="https://dri.es/an-update-on-the-workflow-initiative-for-drupal-8-4-8-5">Workflow</a>, <a href="https://dri.es/an-update-on-the-layout-initiative-for-drupal-8-4-8-5">Layout</a> and <a href="https://www.drupal.org/node/2926656">JavaScript Modernization</a> initiatives.</p> <p>Most of these initiative teams meet weekly on <a href="https://www.drupal.org/slack">Drupal Slack</a> (see the <a href="https://calendar.google.com/calendar/embed?src=happypunch.com_eq0e09s0kvcs7v5scdi8f8cm70%40group.calendar.google.com">meetings calendar</a>), which gives community members an opportunity to meet team members, receive information on current goals and priorities, and volunteer to contribute code, testing, design, communications, and more.</p> <h4>Goal 3: Improve the site builder experience</h4> <p>Our research also showed that to improve the site builder experience, we should focus on improving the three following areas:</p> <ul><li>The configuration management capabilities in core need to support more common use cases out-of-the-box.</li> <li>Composer and Drupal core should be better integrated to empower site builders to manage dependencies and keep Drupal sites up-to-date.</li> <li>We should provide a longer grace period between required core updates so development teams have more time to prepare, test, and upgrade their Drupal sites after each new minor Drupal release.</li> </ul><p>We plan to make all of these aspects easier for site builders through the following initiatives:</p> <table><thead><tr><td>Initiative</td> <td>Issue link</td> <td>Stakeholders</td> <td>Initiative coordinator</td> <td>Status</td> </tr></thead><tbody><tr><td>Composer &amp; Core</td> <td><a>#2958021</a></td> <td>Core contributors + Drupal Association</td> <td>Coordinator needed!</td> <td>Proposed</td> </tr><tr><td>Config Management 2.0</td> <td><a href="https://www.drupal.org/node/2957423">#2957423</a></td> <td>Core contributors</td> <td>Coordinator needed!</td> <td>Proposed</td> </tr><tr><td>Security LTS</td> <td><a href="https://www.drupal.org/node/2909665">2909665</a></td> <td>Core committers + Drupal Security Team + Drupal Association</td> <td>Core committers and Security team</td> <td>Proposed, under discussion</td> </tr></tbody></table> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h4>Goal 4: Promote Drupal to non-technical decision makers</h4> <p>The fourth initiative is unique as it will help our community to better communicate the value of Drupal to the non-technical decision makers. Today, marketing executives and content creators often influence the decision behind what CMS an organization will use. However, many of these individuals are not familiar with Drupal or are discouraged by the misconception that Drupal is primarily for developers.</p> <p>With these challenges in mind, the <a href="https://www.drupal.org/association">Drupal Association</a> has launched the <a href="https://www.drupal.org/promotedrupal">Promote Drupal Initiative</a>. This initiative will include building stronger marketing and branding, demos, events, and public relations resources that digital agencies and local associations can use to promote Drupal. The Drupal Association has set a goal of fundraising $100,000 to support this initiative, including the hiring of a marketing coordinator.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/54k-raised-for-the-promote-drupal-initiative-742x1114.jpg" alt="54K raised for promote Drupal" title="54K raised for promote Drupal" typeof="foaf:Image" /></article><p>Megan Sanicki and her team have already raised $54,000 from more than 30 agencies and five individual sponsors in only four days. Clearly this initiative resonates with Drupal agencies. Please consider how you or your organization can contribute.</p> <h3>Fostering community with values and principles</h3> <p>This year at DrupalCon Nashville, over 3,000 people traveled to the Music City to collaborate, learn, and connect with one another. It's at events like DrupalCon where the impact of our community becomes tangible for many. It also serves as an important reminder that while Drupal has grown a great deal since the early days, the work needed to scale our community is never done.</p> <p>Prompted by feedback from our community, I have spent the past five months trying to better establish the <a href="https://dri.es/defining-drupal-values-and-principles">Drupal community's principles and values</a>. I have shared an "alpha" version of Drupal's values and principles at <a href="https://www.drupal.org/about/values-and-principles">https://www.drupal.org/about/values-and-principles</a>. As a next step, I will be drafting a charter for a new working group that will be responsible for maintaining and improving our values and principles. In the meantime, I invite every community member to provide feedback in <a href="https://www.drupal.org/project/issues/governance">the issue queue of the Drupal governance project</a>.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/values-and-principles-1-0-alpha-742x1114.jpg" alt="Drupal Values and Principles " title="Drupal Values and Principles " typeof="foaf:Image" /></article><p><em>An overview of Drupal's values with supporting principles.</em></p> <p>I believe that taking time to highlight community members that exemplify each principle can make the proposed framework more accessible. That is why it was very meaningful for me to spotlight three Drupal community members that demonstrate these principles.</p> <h4>Principle 1: Optimize for Impact - Rebecca Pilcher</h4> <p>Rebecca shares a remarkable story about Drupal's impact on her Type 1 diabetes diagnosis:</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/TNatUGl9trE?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><h4> </h4> <h4>Principle 5: Everyone has something to contribute - Mike Lamb</h4> <p>Mike explains why Pfizer contributes millions to Drupal:</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/diP95t6dto0?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><h4> </h4> <h4>Principle 6: Choose to Lead - Mark Conroy</h4> <p>Mark tells the story of his own Drupal journey, and how his experience inspired him to help other community members:</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/aGNAPvBLvdE?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><h3> </h3> <h3>Watch the keynote or download my slides</h3> <p>In addition to the community spotlights, you can also watch a <a href="https://www.youtube.com/watch?v=8HkOdpNT8Ec?start=1170">recording of my keynote</a> (starting at 19:25), or you can <a href="https://dri.es/files/state-of-drupal-april-2018.pdf">download a copy of my slides</a> (164 MB).</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/8HkOdpNT8Ec?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/board-member/dries-buytaert" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/dries_0.jpg" width="300" height="280" alt="Dries" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Dries Buytaert</h3> <span class="paragraph--profile-card--content--title-line--title">Chairman, Chief Technology Officer</span><span class="paragraph--profile-card--content--title-line--company">Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for <a href="http://drupal.com/">Drupal</a>, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many <a href="https://www.acquia.com/resources/acquia-tv/conference/acquia-worlds-greatest-digital-experiences">large organizations</a>, which helps them build, deliver and optimize digital experiences. A <a href="https://en.wikipedia.org/wiki/Young_Global_Leaders">Young Global Leader</a> at the <a href="http://www.weforum.org/">World Economic Forum</a>, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst &amp; Young, and a Young Innovator by MIT Technology Review. He blogs frequently on <a href="http://buytaert.net/tag/drupal">Drupal</a>, <a href="http://buytaert.net/tag/open-source">open source</a>, <a href="http://buytaert.net/tag/startup-lessons">startups</a>, <a href="http://buytaert.net/tag/business">business</a>, and <a href="http://buytaert.net/tag/the-future">the future</a> at <a href="http://buytaert.net/">d</a><a href="https://dri.es/">ri.es</a>.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="http://www.linkedin.com/in/buytaert">LinkedIn</a> <a href="https://twitter.com/Dries">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/cooking-alexa-and-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/cooking-alexa-and-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/Alexa.jpg?itok=anCIuWQ6" alt="Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Cooking with Alexa and Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/acquia-retrospective-2017/08/01/2018/2216" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/acquia-retrospective-2017/08/01/2018/2216" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Photo%20Oct%2017%2C%208%2054%2030%20AM.jpg?itok=zn94uC1b" alt="The evolution of Acquia&#039;s product strategy" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Retrospective 2017</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This year&#039;s retrospective is especially meaningful because 2017 marked Acquia&#039;s 10th year as a company and it was one of our most transformative years to date. Not only did we have to manage leadership changes, but we also broadened our horizons beyond website management to data-driven customer journeys.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/evolving-acquiacom/21/12/2017/3315711" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/evolving-acquiacom/21/12/2017/3315711" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/Screen%20Shot%202018-01-08%20at%202.50.02%20PM.png?itok=lVYeLte6" alt="Evolving Acquia.com" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Evolving Acquia.com</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The new Acquia.com is not only intuitive and engaging, but &quot;practices what we preach&quot;, so to speak.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Tue, 04/17/2018 - 09:48</span> Tue, 17 Apr 2018 13:48:33 +0000 gigi.anderson 4946 at https://neo.acquia.com Create and Deliver Effective Customer Journeys Without a Marathon Effort https://www.acquia.com/blog/create-and-deliver-effective-customer-journeys-without-marathon-effort <span>Create and Deliver Effective Customer Journeys Without a Marathon Effort</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/customer%20journey.jpg" alt="Create and Deliver Effective Customer Journeys Without a Marathon Effort" title="Create and Deliver Effective Customer Journeys Without a Marathon Effort" typeof="foaf:Image" /></article> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Deliver Customer-First Experiences </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Orchestrate experiences that put your audience first at every point of the journey.</p> <h4><a href="https://www.acquia.com/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences">DOWNLOAD THE EBOOK</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>The new marketing mandate requires brands to deliver effective, differentiated experiences that serve the needs of the customer at each step of their journey.</p> <p>This requires a combination of skills, strategy and technology. But it’s never been more within the reach of forward-thinking marketers and customer experience professionals.</p> <p>Building a customer journey orchestration capability in your organization need not be a marathon effort.</p> <p>Though anything worth doing well requires you to break a sweat, Acquia wants to help set you on the right path as you move into the era of connected, personalized customer experiences.</p> <p> </p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/journeysteps.png" alt="6 Steps to Creating Customer-Centric Customer Journeys" title="6 Steps to Creating Customer-Centric Customer Journeys" typeof="foaf:Image" /></article> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"> </p> <p dir="ltr">Acquia’s new eBook, “<a href="https://www.acquia.com/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences">The Customer Journey: How to Deliver a Great Customer First Experience</a>,” sets the vision and provides an easy to follow agenda to help get your organization headed, sure-footed, in the right direction.</p> <p dir="ltr">It offers insight and advice for creating and delivering great customer journeys – so you can trigger and deliver the right content or offer, at the right time, on the right channel, to each individual across customers and prospects.</p> <p dir="ltr">Read more to learn:</p> <ul dir="ltr"><li>How to remove roadblocks that inhibit great customer experiences</li> <li>What’s possible when you adopt a customer journey mindset</li> <li>Steps to creating customer-centric journeys</li> <li>When customer journey orchestration is done right, you’ll be acquiring, converting and growing customers more effectively than ever.</li> </ul><p dir="ltr"><strong><a href="https://www.acquia.com/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences">Download the eBook</a></strong></p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-aponovich" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/david_aponovich.jpeg" width="240" height="240" alt="David Aponovich" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Aponovich</h3> <span class="paragraph--profile-card--content--title-line--title">Sr. Director, Digital Experience</span><span class="paragraph--profile-card--content--title-line--company">Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Aponovich is senior director of digital experience at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://twitter.com/daponovich">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/creating-future-customer-journeys/07/11/2017/3313766" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/creating-future-customer-journeys/07/11/2017/3313766" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/Photo%20Oct%2017%2C%202%2025%2024%20PM.jpg?itok=yDvYjZyY" alt="Acquia Product Strategist Dave Ingram, right, and Chief Products Officer Chris Stone talk about Acquia Journey at the company’s 2017 Engage conference in Boston." typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Future of Customer Journeys</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Until recently, journey maps were drawn on whiteboards. Now, there&#039;s Acquia Journey, a solution that empowers organizations to create great customer experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/webinars/customer-journey-orchestration-secret-effective-omnichannel-experiences" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/customer-journey-orchestration-secret-effective-omnichannel-experiences" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/carlos-muza-84523.jpg?itok=G-OIlnwq" alt="Customer Journey Orchestration" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Customer Journey Orchestration</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This webinar discusses how to give customers the most amazing and personalized experiences, and how to become a customer-centric marketing organization.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/journey-great-customer-experiences/29/12/2017/2166" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/journey-great-customer-experiences/29/12/2017/2166" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-469664491.jpg?itok=h7YL8Im6" alt="Customer Experiences Are All About the Journey" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">A Journey to Great CX</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Journey unifies customer data, connects marketing technology across channels, and triggers the right offer or content at just the right time. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 04/16/2018 - 18:39</span> Mon, 16 Apr 2018 22:39:59 +0000 david.pierce 4936 at https://neo.acquia.com Acquia Engage Comes to Europe https://www.acquia.com/blog/acquia-engage-comes-europe <span>Acquia Engage Comes to Europe</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/EngageBanner-01%20copy.png" alt="Acquia Engage Europe" title="Acquia Engage Europe" typeof="foaf:Image" /></article><h2 class="text-color--full-black"><strong>The inaugural conference will feature Baroness Karren Brady as keynote speaker</strong> </h2> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/acq_europe_logo-white.png" alt="Acquia Engage Europe" title="Acquia Engage Europe" typeof="foaf:Image" /></article><p>Our conference is designed to showcase forward-thinking digital experiences that Acquia customers and partners are creating today. The conference will take place 4-5 June.</p> <h4><a href="https://londonengage.acquia.com/">JOIN US AT ACQUIA ENGAGE EUROPE</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://londonengage.acquia.com/">Acquia Engage</a>, Acquia’s annual customer conference is crossing the pond just in time for summer.</p> <p dir="ltr">Join the world’s leading brands and experts to talk shop around digital experience management and how open source and the cloud are transforming digital strategy forever.</p> <p dir="ltr">Acquia Engage Europe will take place 4-5 June at the <a href="https://londonliverpoolstreet.andaz.hyatt.com/en/hotel/home.html">Andaz London Liverpool Street</a>. This year’s inaugural theme is Transform the Journey.</p> <p dir="ltr">Regardless of industry, success means harnessing the power of digital and using it to deliver the best possible customer experience -- the right content, the right offer, etc. -- with every interaction, across all channels. It’s a tall order but that’s why Acquia Engage is here. Network with industry peers and swap success stories.</p> <p dir="ltr">Hear Acquia’s customers speak about how they’re overcoming some of the digital world’s most complex challenges.</p> <p dir="ltr">Learn from experts in the field of technology and digital marketing as they share their real world insights.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p dir="ltr">Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">As the saying goes, “but wait, there’s more.” In addition to the roster of world-class customers and partners, we are happy to announce <a href="https://londonengage.acquia.com/speakers/karren-brady">Baroness Karren Brady of Knightsbridge CBE</a> as our keynote speaker.</p> <figure role="group" class="embedded-entity align-right"><article><img alt="Baroness Karren Brady of Knightsbridge CBE" src="/sites/acquia.com/files/styles/medium/public/images/2018-04/karren_brady_grey_dress.jpg?itok=6gGniAVF" title="Baroness Karren Brady of Knightsbridge CBE" typeof="foaf:Image" /></article><figcaption>Baroness Karren Brady</figcaption></figure><p>Lady Brady is the CEO of West Ham United Football Club, one of the leading London Premier League football clubs as well as senior non-executive director of Syco Entertainment, a company jointly owned by Simon Cowell and Sony, and leading retail multinational Taveta Investments, owner of global brands including Topshop.</p> <p>Lady Brady was made a life peer by the prime minister, entering the House of Lords in 2014 and received a CBE from the queen for her services to business, entrepreneurship and women in business.</p> <p>She has been voted Business Woman of the Year, Ultimate Entrepreneur and rated among the 50 most inspirational people in the world, she is passionate about business and the promotion of women in business in the United Kingdom.</p> <p>For more on Lady Brady, <a href="http://www.karrenbrady.com/">check out her website</a> to get an great overview of who she is and how she will inspire the attendees of Acquia Engage Europe.</p> <p>Stay tuned for more updates, agenda highlights and more.</p> <p><strong><a href="https://londonengage.acquia.com/register">Register Now</a></strong></p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/about-us/newsroom/press-releases/acquia-targets-accelerated-growth-emea-sales-and-marketing-new" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-targets-accelerated-growth-emea-sales-and-marketing-new" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/Steve%20Williamson%20and%20Sylvia%20Jensen.jpg?itok=Dhjpid82" alt="Acquia appointed Steve Williamson as the company’s new sales SVP in EMEA and Sylvia Jensen as VP of marketing in EMEA." typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Targets Growth in EMEA</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia appointed Steve Williamson as the company’s new sales SVP in EMEA and Sylvia Jensen as VP of marketing in EMEA.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/acquia-engage-europe-2018-conference-comes-uk" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-engage-europe-2018-conference-comes-uk" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/engage_emea-1.png?itok=kiOL_aFK" alt="Engage Europe" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Engage Comes to Europe</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The inaugural Acquia Engage Europe conference will bring together digital leaders and creatives from around the region, discussing the importance of successful digital journeys.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/case-study/london-school-hygiene-and-tropical-medicine" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/london-school-hygiene-and-tropical-medicine" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/lshtm.jpg?itok=rkTBxZci" alt="London School of Hygiene and Tropical Medicine" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">London School of Hygiene and Tropical Medicine</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">To drive engagement with prospective students, investors, staff and alumni, the London School of Hygiene and Tropical Medicine needed to align its digital strategy more closely with its high-calibre reputation.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 04/16/2018 - 13:19</span> Mon, 16 Apr 2018 17:19:05 +0000 david.pierce 4931 at https://neo.acquia.com 3 Ways to Combat B2B Purchase Anxiety with Content https://www.acquia.com/blog/3-ways-combat-b2b-purchase-anxiety-content <span>3 Ways to Combat B2B Purchase Anxiety with Content</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/decisions_0.jpg" alt="3 Ways to Combat B2B Purchase Anxiety with Content" title="3 Ways to Combat B2B Purchase Anxiety with Content" typeof="foaf:Image" /></article><p>For years, brands have been focusing on creating targeted content like articles and webinars to drive awareness and help inform buyers. Now B2B organizations have been moving toward leveraging content for commerce, where experiences are personalized for their buyers, in which the right content is surfaced at the right time based on the buyer’s profile segment, behaviors, and where they are in their <a href="https://www.acquia.com/products-services/acquia-journey">decision journey</a>.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: A Fast Path to Great Buyer Experiences </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Description: Learn how Acquia Commerce Manager will empower you to build great buyer journeys that increase traffic, engage visitors and turn shoppers into buyers.</p> <h4><a href="https://www.acquia.com/resources/webinars/acquia-commerce-manager-fast-path-great-buyer-experiences">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">The fact is: Buyers have an unparalleled level of access to information online; they can browse and research multiple solutions, be marketed to, compare costs and purchase virtually anything from anywhere. We’re in an era where brands continue to compete on customer experience.</p> <p dir="ltr">Brands need to rely on content to inspire, inform and connect with customers. Lack of transparency or friction in the buying process creates purchase anxiety, often frustrating buyers who will quickly abandon a brand for a better alternative.</p> <p dir="ltr">Organizations that don’t deliver on a great experience risk falling behind the competition. But luckily, merchants and marketers can be strategic in their use of <a href="https://www.acquia.com/solutions/commerce?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">content for commerce</a> to engage B2B buyers.</p> <p dir="ltr">Here are three easy ways to use content to combat B2B purchasing anxiety.</p> <h2 class="text-color--full-black" dir="ltr"> 1.  Make Content Easy to Find &amp; Consume</h2> <p dir="ltr">If your online visitor doesn’t see or can’t find relevant information immediately, it might as well not exist. Very few will take the time to hunt for information, or worse; stumble their way through bad navigation or a site that doesn’t perform.</p> <p dir="ltr">Customers today expect brands to do the work for them, and a big part of that is having access to the right content, at the right time in the right place (no matter the device or channel).</p> <p dir="ltr">Part of the role of  online merchants and marketers is to create an environment that makes learning about the company, getting information on products and solutions, and understanding use cases and benefits easy for our audiences.</p> <p dir="ltr">Content must be easy to find so that it can fulfill its purpose; to inspire, educate and make your buyer feel confident in their decision.</p> <p dir="ltr">First you need to build your content library. Write regularly on your blog. Create long-form assets like articles, ebooks, and whitepapers.</p> <p dir="ltr">Keep product descriptions up to date. Once you’ve built up your content, some simple ways to help your customers find what they are looking for include creating a resources center, organizing your content by category, and tagging each piece of content based on keywords.</p> <p dir="ltr">The next step to take that same content inventory and use <a href="https://www.acquia.com/products-services/acquia-lift">personalization technology</a> to surface or recommend the right content at the right time, based on what your buyers are interested in. It’s all about the right fit, form, and function, showing that you as the brand care about your consumer.</p> <h2 class="text-color--full-black" dir="ltr">2. Inform &amp; Delight Buyers With Rich Media &amp; Virtual Reality</h2> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Nowadays, rich media – images, video, even VR – is everything. Rich media is being used much more and there are good reasons why; it’s easy to consume; you can quickly grab your audience's attention; you can get useful information across easily; and it’s just plain fun.</p> <p dir="ltr">Rich media provides the perfect form for content to inspire, or delight customers as well as inform them. Sharing your brand story through rich content (like showing how products are made and the quality of the materials), helps a buyer connect with your brand in a more meaningful way. This kind of content goes beyond the typical transactional elements like product description, dimensions and price. Mobile applications also open up a new breadth of <a href="https://www.acquia.com/blog/5-trends-drive-innovation-commerce-2018/04/01/2018/2186?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">innovation in commerce</a> and opportunity to influence buyers through the use of interaction or virtual reality.</p> <p dir="ltr">Mix up the type of content to stand out and drive engagement from your buyers. Not all of your buyers will have time to read an ebook or technical white paper about your solution; consider embedding rich media into a landing page as a first touchpoint to draw in your visitors. For example, you can use a two minutes video to convey information about your product, create a tutorial to show how it works, or provide a glimpse into the benefits of your solution post-sale. What does your offering include, how much set up time is there, and s this a straightforward process? How soon can your buyer expect to yield the maximum benefits? It’s all about creating an emotional connection with your buyers, establishing trust and shared value to delight them; and ultimately drive brand loyalty.</p> <h2 class="text-color--full-black" dir="ltr">3. Use Guided Selling for B2B Marketing and Commerce</h2> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/images/2018-04/screenshot_2.png" alt="Use Guided Selling for B2B Marketing and Commerce" title="Use Guided Selling for B2B Marketing and Commerce" typeof="foaf:Image" /></article><p dir="ltr">Some B2B organizations make the mistake of assuming their audiences know their brand or have domain expertise in the solution they’re looking to buy. In many cases, this is not true. You may have a first-time buyer who has minimal knowledge of the product capabilities.</p> <p dir="ltr">Your buyers may spend a lot of time researching or browsing information on the site to get a better idea of the solution, and whether or not it will solve their challenges. They may feel very overwhelmed by all of the options available.</p> <p dir="ltr">To overcome this buyer anxiety, brands have started leveraging guided selling to differentiate and connect with buyers. Offering guided selling experiences are great for first time buyers or for those who don’t fully understand the capabilities of the offerings they’re evaluating.</p> <p dir="ltr">An example of guided selling could be a tool on your website that asks your buyers a few simple questions of what their goals are, their challenges, and approach.</p> <p dir="ltr">Based on the buyer’s responses, your organization can understand their needs, and present a narrowed set of results or targeted content that matches those needs.</p> <p dir="ltr">Guided configuration is another type of guided selling that’s more solutions and products orientated. <a href="https://www.acquia.com/products-services/acquia-platform">We do this on our own site</a>, allowing our visitors to select the capabilities they need for their project to configure the solution that best fits their needs.</p> <p dir="ltr">Then we at Acquia are able to review the configuration and get back to the buyer with the right information. Guided selling helps create differentiation; a brand that has a guiding selling tool versus one that doesn’t, creates a lot of incremental value to the consumer.</p> <p dir="ltr">The possibilities to improve your <a href="https://www.acquia.com/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">customer experience</a>, build brand trust and use content for commerce in a meaningful way to combat purchasing anxiety are endless.</p> <p dir="ltr">As your brand evaluates and iterates on its <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-commerce-manager-unlocks-beautiful-digital-storefronts?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">content for commerce strategy</a>, we hope these best practices will get you on the right track to delivering the best experience for your customers.</p> <p dir="ltr"><em>For more B2B best practices, check out <strong>The B2B Commerce Best Practices Book</strong> from our friends at Magento Commerce. This is a <a href="https://magento.com/resources/flex-your-b2b-commerce-superpowers?utm_medium=microsite&amp;utm_campaign=1804-TP-MI-WP-Acquia-Blog-B2B-BestPractice-Ebook&amp;utm_term=acquia">guide</a> packed with the latest digital commerce best practices to help you transform your B2B business.  </em></p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/meagan-white" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Meagan%20White%20Acquia.jpg" width="500" height="500" alt="Meagan White, senior manager of product marketing at Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Meagan White</h3> <span class="paragraph--profile-card--content--title-line--title">SENIOR PRODUCT MARKETING MANAGER</span><span class="paragraph--profile-card--content--title-line--company">Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Meagan White is a senior manager of product marketing at Acquia, where she helps organizations digitally transform their business and customer experiences. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs. </span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/meaganpwhite/">https://www.linkedin.com/in/meaganpwhite/</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/5-trends-drive-innovation-commerce-2018/04/01/2018/2186" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/5-trends-drive-innovation-commerce-2018/04/01/2018/2186" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-836447336.jpg?itok=kLTGLxOe" alt="Seamlessly connect your eCommerce system" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">5 Trends for Commerce Innovation</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Here are five trends to watch in 2018 that will drive innovation and customer engagement in commerce.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/datasheets/acquia-commerce-manager-solution-overview" class="entity--type-node node node--type-datasheet node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/datasheets/acquia-commerce-manager-solution-overview" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/Acquia%20Commerce%20overview.jpg?itok=Dhv4bwdZ" alt="Acquia Commerce Manager Solution Overview" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Datasheet</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Commerce Manager Overview</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Commerce Manager brings together content and commerce to accelerate your team’s ability to deliver rich, eye-catching experiences for your buyers. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/how-build-global-strategy-ecommerce-excellence" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-build-global-strategy-ecommerce-excellence" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-171631811.jpg?itok=BQCPOCWi" alt="3 Great Online Shopping Experiences" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Strategy for eCommerce</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Building a global technical commerce ecosystem requires looking at how each and every aspect of your retail business operates, both independently and as a cohesive ecosystem</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 04/12/2018 - 17:49</span> Thu, 12 Apr 2018 21:49:41 +0000 david.pierce 4926 at https://neo.acquia.com Alexa, Ask GeorgiaGov: Better Citizen Engagement with Amazon Echo and Drupal 7 https://www.acquia.com/resources/webinars/alexa-ask-georgiagov-better-citizen-engagement-amazon-echo-and-drupal-7 <span>Alexa, Ask GeorgiaGov: Better Citizen Engagement with Amazon Echo and Drupal 7</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/5826" hreflang="en">Cooking with Alexa and Drupal</a></div> <span><span lang="" about="/brianamurphy" typeof="schema:Person" property="schema:name" datatype="">briana.murphy</span></span> <span>Thu, 04/12/2018 - 09:37</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-05-01T14:00:00Z">Tuesday, May 1, 2018 - 10:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Sometimes being a well-informed citizen can involve jumping through many hoops, whether it's a chain of government hotlines or a series of pages on an website. Across the state of Georgia, in the United States, government agencies work tirelessly to ensure citizens can easily access information that is integral to civic engagement, whether it involves registering to vote, paying state taxes, or acquiring a fishing license.</p> <p>With the advent of conversational interfaces, could Georgians get the information they need without having to pick up the phone or even powering up a computer? And could that same information be made more widely accessible for Georgians using assistive technologies?</p> <p>Acquia Labs and GeorgiaGov Interactive have been collaborating on an exciting project called "Alexa, Ask GeorgiaGov," an integration between the Georgia.gov Drupal website and the Amazon Echo voice assistant. This unique effort harnesses momentum from the innovative trends surrounding conversational interfaces and the pressing need for citizens to feel connected to their government.</p> <p>In this session, we'll present the what, why, and how of the Alexa, Ask GeorgiaGov project with an eye on its technical and civic implications. Join us as we answer the following:</p> <ul><li>How can conversational interfaces reinvent how citizens are informed and how governments can improve access to information?</li> <li>What is the "Alexa, Ask GeorgiaGov" skill and how does it work?</li> <li>How were Drupal 7 and Amazon Echo integrated?</li> <li>What implications does this project have on issues of accessibility of information and citizen engagement?</li> </ul><p><strong>Date: </strong></p> <p>Tuesday, 1 May 2018</p> <p><strong>Times:</strong></p> <p>Western Australia, Singapore, Hong Kong: 8-9 a.m.</p> <p>South Australia, Northern Territory: 9:30-10:30 a.m.</p> <p>Queensland, Victoria, New South Wales, Tasmania, Australian Capital Territory: 10-11 a.m.</p> <p>New Zealand: noon-1 p.m.</p> <p>Can't make this time? Register anyway to receive a copy of the recording. This webinar is live. The recording will be shared via email within 48 hours of the webinar being presented. </p> <p><strong>For more information:</strong></p> <p>Contact Cassandra Theocharous at <a href="mailto: cassandra.theocharous@acquia.com">cassandra.theocharous@acquia.com</a>.</p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for this webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4284"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-title field--type-string field--label-hidden field__item">Preston So</div> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/preston-so" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-03/Preston%20So.JPG" width="500" height="500" alt="Preston So, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Preston So</h3> <span class="paragraph--profile-card--content--title-line--title">Director of Research and Innovation</span><span class="paragraph--profile-card--content--title-line--company">Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><a href="https://www.drupal.org/u/prestonso">Preston So</a> has been a web developer and designer since 2001, a creative professional since 2004, and a Drupal developer since 2007. As Director of Research and Innovation at Acquia, Preston leads Acquia Labs and new open-source and research initiatives. Previously, he managed the Entertainment Weekly website, led its development team at Time Inc., co-founded the Southern Colorado Drupal User Group (est. 2008), and operated an award-winning web and print design studio. Preston has presented at conferences on four continents and in multiple languages about diverse topics such as decoupled Drupal, responsive design, front-end development, and user experience. Most recently, Preston presented the keynotes at DrupalCamp Connecticut 2016 and, in Portuguese, at DrupalCamp Campinas 2016 in Brazil.</p> <p>"Working at Acquia allows me to contribute back to an open source community I love deeply," he said.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/prestonso/">https://www.linkedin.com/in/prestonso/</a> <a href="https://twitter.com/prestonso">Twitter</a> <a href="https://www.drupal.org/u/prestonso">https://www.drupal.org/u/prestonso</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Thu, 12 Apr 2018 13:37:09 +0000 briana.murphy 4921 at https://neo.acquia.com Building a Successful Multisite Practice https://www.acquia.com/resources/ebooks/building-successful-multisite-practice <span>Building a Successful Multisite Practice</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-01/GettyImages-674656976_0.jpg?itok=qa4RCNSu" width="220" height="147" alt="Delivering Many Sites" typeof="foaf:Image" /> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 04/09/2018 - 15:06</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black">Taking a ‘Factory Approach’ with Digital Site Governance</h2> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-01/GettyImages-674656976_0.jpg?itok=2_tLF4Ww" alt="Delivering Many Sites" title="Acquia Site Factory" typeof="foaf:Image" /></article><p>Digital site governance continues to be top of mind for many companies building new websites and digital experiences.</p> <p>Global organizations are managing multiple sites and experiences across dispersed teams, using a variety of content management systems and tools, driving up costs and creating managerial headaches for IT and digital business teams.</p> <p>When you’re in a multi-brand, multi-region organization, you need to start thinking about governance and automation holistically as it relates to organization around workflows, delivery, maintenance and enhancement of sites over time.</p> </div> </div> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about Acquia Cloud Site Factory</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1466"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__items"> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__item"> <a href="/sites/acquia.com/files/documents/2018-04/Building%20a%20Successful%20Multisite%20Practice.pdf" class="inline-cta__button global-button global-button--light-blue">download</a> </div> </div> Mon, 09 Apr 2018 19:06:19 +0000 david.pierce 4916 at https://neo.acquia.com Tennessee Department of Tourist Development https://www.acquia.com/resources/case-study/tennessee-department-tourist-development <span>Tennessee Department of Tourist Development</span> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Thu, 04/05/2018 - 16:06</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-04/nashville%20%281%29%20copy.png?itok=MWrk3eXq 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-04/nashville%20%281%29%20copy.png?itok=fE5iTqec 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-04/nashville%20%281%29%20copy.png?itok=azVQhMrZ 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-04/nashville%20%281%29%20copy.png?itok=8yQFQukS 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-04/nashville%20%281%29%20copy.png?itok=OaatGnL8 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-04/nashville%20%281%29%20copy.png?itok=aTWs7HjD 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-04/nashville%20%281%29%20copy.png?itok=MWrk3eXq" alt="" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="29">00</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> % </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Increase in average session duration</div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="9">0</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> % </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Increase in average page per session</div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="19">00</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> % </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Decrease in bounce rate</div> </div> </div> </div> </div> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Tennessee Department of Tourist Development</div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">Tennessee Tourism reimagines its digital platform to turn online visitors into real tourists.</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Tennessee Tourism reimagines its digital platform to turn online visitors into real tourists. </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2>Highlights </h2> <p dir="ltr"><strong>Client</strong>: Tennessee Department of Tourist Development</p> <p dir="ltr"><strong>Partner</strong>: VML</p> <p dir="ltr"><strong>Situation</strong>: The Department of Tourist Development connects travelers with the best trips, attractions, and resources available to turn online visitors into real tourists.</p> <p dir="ltr"><strong>Challenge</strong>: Tennessee Tourism required the ability to deliver the most relevant content to aspiring travelers based on their interests.</p> <p dir="ltr"><strong>Our Solution</strong>: Drupal 8 CMS, Acquia Cloud, Acquia Lift</p> <p dir="ltr"><strong>Results</strong>:</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-04/download.png?itok=zD7n2EyS" alt="Tennessee Logo" title="Tennessee Logo" typeof="foaf:Image" /></article><ul dir="ltr"><li>Average session duration: Up 29 percent</li> <li>Average page per session: Up 9 percent</li> <li>Average time on page: Up 8 percent</li> <li>Bounce rate: Decreased 19 percent</li> <li>2017 Engage Award Winner for Best Digital Experience</li> </ul><hr /><h2 dir="ltr">The Client  </h2> <p dir="ltr">The Grand Ole Opry, Graceland, and the Great Smoky Mountains National Park; these are just a few of the attractions visitors can enjoy in Tennessee. No matter the vacation preference, the <a href="https://www.tnvacation.com/">Tennessee Department of Tourist Development</a> connects travelers with the best trips, attractions, and resources to make their stay unforgettable.</p> <h2 dir="ltr">The Situation</h2> <p dir="ltr">The goal of any tourism site is to inspire travel, and to provide dreamers and planners with the tools necessary to become visitors. However, the landscape of state tourism is changing, as  <a href="https://www.thinkwithgoogle.com/consumer-insights/travel-research-process-make-a-plan-moments/">70 percent of travelers</a> with a smartphone now prefer to research travel online. In response, tourism agencies must learn how to engage mobile users, and deliver the contextual experiences consumers now demand.</p> <p dir="ltr">The Tennessee Department of Tourist Development knew it needed to reinvent its digital platform to convert online visitors into real tourists. So they asked their agency of record, <a href="https://www.vml.com/">VML</a>, to help build a website that could deliver personalized experiences that are as unique as a trip to Tennessee.</p> <h2 dir="ltr">The Challenge</h2> <p dir="ltr">To showcase the wide range of sights and activities in Tennessee, the Department of Tourist Development needed to deliver the most relevant content to aspiring travelers based on their interests. However, an outdated platform lacked the ability to push personalized content to a diverse array of audiences, and an extensive set of content tags made categorization burdensome for internal teams. The result was “one-size-fits-all” site experience, which made it difficult for visitors to find relevant information for trip planning and inspiration.</p> <p dir="ltr">Tennessee Tourism also had to reconsider how the organization approached customer relationship management (CRM) efforts. Traditionally, lead generation was benchmarked by the volume of printed guide requests. However, VML urged Tennessee Tourism to consider expanding CRM efforts to include saved itineraries, email opt-ins, and outbound referrals to community partners. This would require a flexible platform that not only delivered inspired content, but made it easy to integrate with preferred marketing technology.</p> <h2 dir="ltr">The Solution</h2> <p dir="ltr">To deliver the most relevant content to aspiring travelers, VML recommended Acquia as the vendor of choice to build the new <a href="https://www.tnvacation.com/">TNVacation.com</a> with Drupal 8 and Acquia Lift. Drupal 8 made it possible for VML’s development team to build reusable components that allow for powerful content customization across the site.</p> <p dir="ltr">Acquia’s commitment to being <a href="https://www.acquia.com/blog/best-breed-vs-all-one-why-still-debate/09/10/2017/3312376">API-first </a>also enabled Tennessee Tourism build a platform that is <a href="https://www.acquia.com/blog/best-breed-vs-all-one-why-still-debate/09/10/2017/3312376">best-of-breed</a>. Acquia helped Tennessee Tourism integrate its preferred back-end systems, such as a CRM and social media vendors, with Drupal 8. Instead of rip and replace, Tennessee Tourism can build a technology stack that is best suited for its business needs across the entire customer journey.</p> <p dir="ltr">Next, <a href="https://www.acquia.com/products-services/acquia-lift">Acquia Lift</a> was a natural choice to deliver targeted and meaningful content to site visitors based on their preferences and behaviors. When it comes to implementing personalization, Acquia recommends a <a href="https://www.acquia.com/blog/3-step-approach-personalizing-experiences">crawl, walk, run approach</a>. It’s hard to do personalization right, but when strategy and data are paired with the right tools, organizations can create experiences for users that are seamless and engaging. That’s why VML kicked off the project by leading a story mapping session with key stakeholders, which included a complete audit of all existing site content. This session was coupled with industry research to pinpoint tourism trends and travel habits specific to Tennessee.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/responsive-nashville.png" alt="Tennessee Tourism Site" title="Tennessee Tourism Site" typeof="foaf:Image" /></article><p dir="ltr">Across every stage of the redesign, VML chose to use data and industry trends to inform Tennessee Tourism’s implementation of Acquia Lift. This included establishing user segments across three specific disciplines: vacation experiences, destinations, and the CRM funnel. For example, if market research dictates that certain users are more likely to visit Memphis, multiple areas of the site will feature content and tourism partners related to Memphis. Once the user explicitly expresses interest in a different destination, Acquia Lift updates the featured components to highlight the new destination instead.</p> <p dir="ltr">This strategy is also applicable to a user’s stage within the CRM funnel. By configuring events in Acquia Lift, first-time visitors on the site are greeted with a request to sign up for email updates. Once a user has provided their email address, the promotions will change to showcase printed guide requests. If a user signs up for both, Acquia Lift will promote the State’s other social channels. With the ability to deliver personalized content, Tennessee Tourism can act as a trusted adviser as users move down the funnel.</p> <h2>The Results</h2> <p dir="ltr">In partnership with VML, Acquia helped the Tennessee Department of Tourism build a digital platform that inspires music fans, barbecue lovers, outdoor enthusiasts and everyone in between to discover all that Tennessee has to offer.</p> <ul dir="ltr"><li>Average session duration: Up 29 percent</li> <li>Average page per session: Up 9 percent</li> <li>Average time on page: Up 8 percent</li> <li>Bounce rate: Decreased 19 percent</li> <li>More than 120,000 partner related engagements and outbound referrals</li> <li>2 percent increase in the pace of email signups over previous years</li> <li>2017 Engage Award Winner for Best Digital Experience</li> </ul> </div> </div> <div class="inline-cta"> <div class="inline-cta__headline field field--name-field-company-name field--type-string field--label-hidden field__item"> Tennessee Department of Tourist Development </div> <a href="https://www.tnvacation.com/" aria-label="www.tnvacation.com" target="_blank"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="18px" height="18px" viewBox="0 0 511.626 511.627" xml:space="preserve"> <g fill="#ffffff"> <g> <path d="M392.857,292.354h-18.274c-2.669,0-4.859,0.855-6.563,2.573c-1.718,1.708-2.573,3.897-2.573,6.563v91.361 c0,12.563-4.47,23.315-13.415,32.262c-8.945,8.945-19.701,13.414-32.264,13.414H82.224c-12.562,0-23.317-4.469-32.264-13.414 c-8.945-8.946-13.417-19.698-13.417-32.262V155.31c0-12.562,4.471-23.313,13.417-32.259c8.947-8.947,19.702-13.418,32.264-13.418 h200.994c2.669,0,4.859-0.859,6.57-2.57c1.711-1.713,2.566-3.9,2.566-6.567V82.221c0-2.662-0.855-4.853-2.566-6.563 c-1.711-1.713-3.901-2.568-6.57-2.568H82.224c-22.648,0-42.016,8.042-58.102,24.125C8.042,113.297,0,132.665,0,155.313v237.542 c0,22.647,8.042,42.018,24.123,58.095c16.086,16.084,35.454,24.13,58.102,24.13h237.543c22.647,0,42.017-8.046,58.101-24.13 c16.085-16.077,24.127-35.447,24.127-58.095v-91.358c0-2.669-0.856-4.859-2.574-6.57 C397.709,293.209,395.519,292.354,392.857,292.354z"/> <path d="M506.199,41.971c-3.617-3.617-7.905-5.424-12.85-5.424H347.171c-4.948,0-9.233,1.807-12.847,5.424 c-3.617,3.615-5.428,7.898-5.428,12.847s1.811,9.233,5.428,12.85l50.247,50.248L198.424,304.067 c-1.906,1.903-2.856,4.093-2.856,6.563c0,2.479,0.953,4.668,2.856,6.571l32.548,32.544c1.903,1.903,4.093,2.852,6.567,2.852 s4.665-0.948,6.567-2.852l186.148-186.148l50.251,50.248c3.614,3.617,7.898,5.426,12.847,5.426s9.233-1.809,12.851-5.426 c3.617-3.616,5.424-7.898,5.424-12.847V54.818C511.626,49.866,509.813,45.586,506.199,41.971z"/> </g> </g> </svg> </a> <div class="inline-cta__body field field--name-field-company-description field--type-string field--label-hidden field__item"> The Tennessee Department of Tourist Development connects travelers with the best trips, attractions, and resources to make their stay unforgettable. </div> <div class="inline-cta__details"> <div class="inline-cta__detail-item field field--name-field-years-using-acquia field--type-integer field--label-above"> <div class="inline-cta__detail-title field__label">Using Acquia Since</div> <div class="field__item">2016</div> </div> <div class="inline-cta__detail-item field field--name-field-number-of-employees field--type-integer field--label-above"> <div class="inline-cta__detail-title field__label">Number of Employees</div> <div class="field__item">33</div> </div> </div> </div> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about Acquia solutions</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_3990"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> <section class="paragraph paragraph--type--_-up paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw paragraph--type--3-up overlappable-background"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> <div class="field field--name-field-3up-title field--type-string field--label-hidden field__item">Related Content</div> </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/ebooks/personalized-experience-acquia-lift" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/personalized-experience-acquia-lift" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Lift_ContentContext_GettyImages-637954680_0.jpg?itok=PDlH03K_" alt="Content in context - personalization" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Personalization with Acquia Lift</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In this ebook, we&#039;ll look at how Lift can help you build a personalization platform and strategy that will take your digital experiences into the next five years. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/case-study/princess-cruises" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/princess-cruises" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/CS_princess.png?itok=I-Rfkmck" alt="cruise ship" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">Princess Cruises</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how Princess Cruises worked with Acquia to centrally manage content, and fundamentally changed the way guests access information onboard their ships. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/acquia-lift-unified-customer-profile" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/acquia-lift-unified-customer-profile" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-680359574.jpg?itok=4799Lpgt" alt="Unified Customer Profile" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Unified Customer Profile</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Connected, unified customer data is what makes the digital customer experience smarter. Learn how to cut through the massive amount of customer information to provide a personalized experience when and where the customer needs it. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-customer-logo field--type-entity-reference field--label-hidden field__item"><a href="/media/6566" hreflang="en">Tennessee Logo</a></div> Thu, 05 Apr 2018 20:06:56 +0000 gigi.anderson 4876 at https://neo.acquia.com Decoupled, Demos and Drinks; Acquia at DrupalCon Nashville https://www.acquia.com/blog/decoupled-demos-and-drinks-acquia-drupalcon-nashville <span>Decoupled, Demos and Drinks; Acquia at DrupalCon Nashville</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Acquians from across the globe are gearing up to attend <a href="https://www.acquia.com/about-us/events/drupalcon-nashville">DrupalCon Nashville</a>. DrupalCon is the premiere event for the Drupal community, bringing together more than 3,000 attendees to collaborate, present and meet IRL. </p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">This year, we could not be more excited to touch down in Music City. Make sure you stop by Booth 405 for great sessions, live demos, or just to chat with us about all things Drupal.</p> <p dir="ltr">More than 25 Acquians are presenting on topics ranging from decoupled to Drupal customer stories. We’re only a few days out, so as you plan your agenda, here are a few sessions and events you won’t want to miss:</p> <ul dir="ltr"><li>Preston So, <a href="https://events.drupal.org/nashville2018/sessions/farewell-twig">A Farewell to Twig</a></li> <li>Jason Enter, <a href="https://events.drupal.org/nashville2018/sessions/advanced-topics-decoupled-drupal">Advanced Topics in Decoupled Drupal</a></li> <li>Joe Wykes, <a href="https://events.drupal.org/nashville2018/sessions/customer-partner-and-software-vendor-walk-bar">Business Showcase: A Customer, Partner and Software Vendor Walk into a Bar</a></li> <li>Kris Vanderwater, <a href="https://events.drupal.org/nashville2018/sessions/site-building-20-how-layout-builder-will-change-everything">Site Building 2.0: How Layout Builder Will Change Everything</a></li> </ul><p dir="ltr"><strong>Certifications:</strong></p> <p dir="ltr">There are 10 certification exams to choose from. Take the challenge to gain the Acquia Certified Grand Master credential. <a href="https://www.acquia.com/drupalcon-certification">Take any Acquia Certification Exam at DrupalCon for a 40 percent discounted rate. </a></p> <p><strong>We’ll also be hosting a free social event - make sure to register early:</strong></p> <p dir="ltr"><a href="http://events.acquia.com/drinks-acquia">Drinks with Acquia</a>, Tequila Cowboy on Tuesday, April 10, at 5:30 p.m.</p> <p><strong>We have swag for days. Stop by Booth 405 for the following:  </strong></p> <ul><li>Commemorative T-shirt (limited quantity) - 5-7 p.m. Monday</li> <li>A survival kit - all day,  everyday</li> <li>A chance to win an Apple Watch - all day, everyday</li> </ul><p>We are looking forward to seeing new, and old, faces this year. Connect with us on <a href="http://twitter.com/acquia">Twitter</a> before you head to Nashville, and make sure you stop by our booth to say hello.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/britnie-morris" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Britnie%20Morris%20Acquia.png" width="500" height="500" alt="Britnie Morris, Community Manager, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Britnie Morris</h3> <span class="paragraph--profile-card--content--title-line--title">Community Manager</span><span class="paragraph--profile-card--content--title-line--company">Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span>Britnie Morris is a social media manager at Acquia, where she helps various teams throughout the organization realize their goals through social media marketing. She is passionate about leveraging the latest technology and creative marketing, helping Acquia’s teams maximize their marketing efforts by crafting creative campaigns, optimizing operational processes, and analyzing performance data.</span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/why-marketers-should-care-about-decoupled-drupal/19/12/2017/3315701" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/why-marketers-should-care-about-decoupled-drupal/19/12/2017/3315701" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/gettyimages-559007885_720.jpg?itok=fp5jZPwj" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Decoupled Drupal for Marketers</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Although decoupled Drupal is about as nerdy as it gets, marketers shouldn’t ignore the headless trend. Read on to learn how marketers can use a decoupled strategy to overcome obstacles that are top of mind for every digital CMO.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/drupalcon-vienna-behind-scenes-driesnote/06/10/2017/3312191" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/drupalcon-vienna-behind-scenes-driesnote/06/10/2017/3312191" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/driesnote.jpg?itok=1hsMRaYM" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Behind the Scenes of the DriesNote</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia founder Dries Buytaert&#039;s DrupalCon speech serves as a rallying cry for the Drupal community and a way to address some of the biggest technical challenges.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/acquia-debuts-nodejs-and-headless-drupal-acquia-cloud-september-20" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-debuts-nodejs-and-headless-drupal-acquia-cloud-september-20" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/nodejs.jpg?itok=zm1z4XqT" alt="Node.js" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Node.js, Headless Drupal on Acquia</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia unveiled a new application service for Acquia Cloud that makes it easy for digital IT teams to build and run JavaScript alongside Drupal. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 04/05/2018 - 09:00</span> Thu, 05 Apr 2018 13:00:00 +0000 david.pierce 4871 at https://neo.acquia.com The Women of the Drupal Community: ekl1773 https://www.acquia.com/blog/women-drupal-community-ekl1773 <span>The Women of the Drupal Community: ekl1773</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <figure role="group" class="embedded-entity align-center"><article><img alt="The Women of the Drupal Community: ekl1773" height="728" src="/sites/acquia.com/files/styles/hero_background_image_1x/public/images/2018-03/women%20of%20drupal.jpg?itok=Ws6vO3rI" title="The Women of the Drupal Community: ekl1773" typeof="foaf:Image" width="1440" /></article><figcaption>Photo by Elli Ludwigson</figcaption></figure><p dir="ltr">What separates Drupal from other content management systems and even other open source projects is the community. More than 1,000,000 members strong, this global collaboration of developers, designers, trainers, strategists, coordinators, editors, and sponsors makes Drupal possible.</p> <p>Drupal is also committed to diversity. In the spirit of that, this series will showcase the women of the Drupal community. According to the <a href="https://groups.drupal.org/women-drupal">Women in Drupal group</a>, “only about 1.5 percent of the people involved in open source are women, leaving us terribly underrepresented. In the Drupal world, we're up to a whopping 17 percent.” <em><strong>It’s time to put the work in to change that.</strong></em> We’ll focus not just on Drupal contribs, but each woman’s path into and through the tech space and what advice they can share for the next generation of women looking to get involved in technology.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: All You Need to Know About Drupal 8.2 </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Angie “webchick” Byron and Gábor Hojtsy provide an overview of Drupal 8 strategic initiatives.</p> <h4><a href="https://www.acquia.com/resources/webinars/all-you-need-know-about-drupal-82-and-beyond-what-who-why-and-how">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">At DrupalCon Vienna, I had the pleasure of meeting with Elli Ludwigson, aka <a href="https://www.drupal.org/u/ekl1773">ekl1773</a>. Located in the D.C. area, Elli has been a Drupalist since 2013. Her role in the community is as a mentor. In addition to Drupal, Elli is a true Renaissance woman; she’s a photographer, she works for a local woman-owned co-working space, a farm, a women’s consignment boutique and a cartoonist, is a volunteer developer for a nonprofit called Hope One Source, a board member for nonprofit Slow Food DC, is a semi-decent baker (though I suspect she’s much better than that) and gardener and if that wasn’t enough, she’s learning calligraphy.</p> <p><strong>Reena: </strong>How did you get your start in tech?</p> <p><strong>Elli:</strong> I’m self-taught. I started out after college as a librarian, but I quickly learned that the Internet was a more adaptable way to get information to people who need or want it so I got into web development. I started out using free resources like <a href="https://www.codecademy.com/">Codecademy</a> and <a href="https://www.coursera.org/">Coursera</a>, and of course O’Reilly books. At that point I thought I just needed to learn HTML and CSS and go forth …</p> <p dir="ltr"><strong>R:</strong> How did you get into Drupal?</p> <p><strong>E:  </strong>After teaching myself some basics, I started looking for volunteer events in the D.C. area. One of the first I went to was Code for D.C., where I met a bunch of great people including Jesse Beach. She said I  would love Drupal and the Drupal community and that it was easy to get started. I began by attending weekly mentoring hours in IRC and with the help of mentors like <a href="https://www.drupal.org/u/xjm">xjm</a>, <a href="https://www.drupal.org/u/yesct">yesct</a>, <a href="https://www.drupal.org/u/heddn">heddn</a>, <a href="https://www.drupal.org/u/cottser">cottser</a> and <a href="https://www.drupal.org/u/joelpittet">joelpittet</a> slowly figured out the issue queue and how to navigate core. It was a great way to contribute with minimal pressure, a strong support network and to be able to ask loads questions.</p> <p dir="ltr"><strong>R: </strong>What Drupal project or contribution are you working on and/or most proud of?</p> <p><strong>E: </strong>I’m mostly focused on moving the mentoring program forward to bring more folks on board to contribute. There’s a lot to do updating documents and structure to make it super easy for anyone to participate as a mentor or a contributor.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>R:</strong> What challenges you've faced; technical and career-wise?</p> <p><strong>E:</strong> It’s been difficult to stay on track moving forward with learning and working on my own while juggling other obligations. I’d really love to be in a position where I could work with Drupal full time and continue learning. I do keep coming back for the community, it’s completely true. The mentoring folks have been a complete pleasure to work with, I’m very grateful to all of them. I’m also highly vulnerable to rabbit holes and seem to have a particular penchant for tangling with DevOps matters setting up environments when maybe I should take an easier way out in order to focus on the actual project.</p> <p><strong>R:</strong> What inspires you? What keeps you passionate about your work?</p> <p><strong>E:</strong> Seeing issues in the world that need support and fixes and coming together to make those things happen. There are so many ways to help. Listening to call-ins on NPR made me want to be a librarian so I could help people find the information they need. I want to encourage more people around the world to learn how to research and think critically, or to connect with others who have complementary skills. I’d love to help people get relevant info when they need it, like in times of crisis. For example;  Where can I get food and shelter when my home has been destroyed by wind or water or war?</p> <p>In the spirit of that, I’m working on a project called Hope One Source with Chris Teitzel and Tim Underwood. It’s a Drupal site that connects people experiencing homelessness with local social services and a lifeline phone. It’s mostly a texting service and it can auto send messages based on your profile. In the future, I’d like to help them expand the services to other cities and countries, migrate to D8 and fine tune the user experience.</p> <p><strong>R: </strong>What does the future of Drupal look like, in your opinion? More adoption, new features, any major changes?</p> <p><strong>E:</strong> I would like to get the mentoring program running at full strength. I stepped away for a couple years and it’s very different now. I had a lot of catching up to do at DrupalCon Baltimore. I’ve been really impressed by the work the Drupal Diversity and Inclusion group has been doing and look to them for guidance and good examples. There are lots of folks out there who have so much to contribute and I’d like to help them feel welcome and needed.</p> <p><strong>R: </strong>What advice would you give your younger self / someone who is just starting out?</p> <p><strong>E: </strong>Don’t give up. But if it’s not working perfectly, look for a different path or take a side path. Don’t put too much pressure on yourself to do one specific thing, focus on the end goal and reassess regularly.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/ultimate-guide-drupal-8-episode-1-authoring-experience-improvements" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/ultimate-guide-drupal-8-episode-1-authoring-experience-improvements" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-02/GettyImages-457433163.jpg?itok=srN_a98y" alt="Updating modules and themes in Drupal 7" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Guide to Drupal 8: Episode 1</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This blog series will attempt to enumerate the major changes in Drupal 8 for end-users, for site builders, for designers and front-end developers, and for back-end developers. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/drupal-8s-unfair-advantage-10-reasons-standardize-drupal/13/03/2017/3302066" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/drupal-8s-unfair-advantage-10-reasons-standardize-drupal/13/03/2017/3302066" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/recorded_webinar_all-you-need-know-about-drupal-82-and-beyond-what-who-why-and-how_300x230.jpg?itok=9s7owH23" alt="drupal 8.2" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">10 Reasons to Standardize on Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">What’s really behind the success of Drupal 8? It’s impossible to pin down just one factor, so let’s take a look at a Dave Letterman list style “Drupal 8’s Unfair Advantage: 10 Reasons to Standardize on Drupal.”</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/digital-marketer%27s-digest/how-marketer-built-drupal-8-site-1-day/03/05/2016/3294361" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/digital-marketer%27s-digest/how-marketer-built-drupal-8-site-1-day/03/05/2016/3294361" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/website%20development.jpg?itok=wgG_ZDmZ" alt="website development" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Build Drupal 8 site in 1 Day</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Using Dev Desktop I had my base Drupal site running on my MacBook within minutes. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 03/26/2018 - 13:17</span> Mon, 26 Mar 2018 17:17:15 +0000 david.pierce 4681 at https://neo.acquia.com Acquia Commerce Manager Unlocks Beautiful Digital Storefronts for Magento Commerce https://www.acquia.com/about-us/newsroom/press-releases/acquia-commerce-manager-unlocks-beautiful-digital-storefronts <span>Acquia Commerce Manager Unlocks Beautiful Digital Storefronts for Magento Commerce</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Mon, 03/19/2018 - 10:21</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-03-19T16:00:00Z">Mon, 03/19/2018 - 12:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3 dir="ltr">Creates Content-driven Commerce Experiences Without I.T. Burdens</h3> <p>BOSTON -- March 19, 2018 --<a href="http://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral"> Acquia</a> today released <a href="https://www.acquia.com/resources/datasheets/acquia-commerce-manager">Acquia Commerce Manager</a>, a product that readily integrates commerce with the <a href="https://www.acquia.com/products-services/acquia-platform/?utm_source=newsrls&amp;utm_medium=referral">Acquia Platform</a> and <a href="https://www.acquia.com/drupal-8/?utm_source=newsrls&amp;utm_medium=referral">Drupal web content management</a>, providing experience, content creation, layout, multimedia, and display tools. Acquia Commerce Manager launches today for <a href="https://magento.com/">Magento Commerce</a>. Extending beyond suggestions, ratings, and reviews, Commerce Manager makes it easy to map in-depth content and offers around products to influence purchase decisions and build brand trust. Marketing and commerce teams are empowered to create elegant, on-brand and unified digital storefronts in a fraction of the time previously possible.</p> <p dir="ltr">Today’s commerce teams are pressed to deliver alluring, personalized digital commerce experiences. Brands need to inspire people with possibilities and constantly deliver a fresh look. The combination of Acquia and Magento Commerce optimizes the management of product information and transactions, and offers greater capabilities for digital experience management that commerce leaders need and consumers want.</p> <p dir="ltr">“For many brands, marketing and commerce teams are working toward different priorities with technology that doesn’t easily connect. Yet both the commerce owner and the marketer know that the battle will be won by the brands who offer the best customer experience,” said Lynne Capozzi, Acquia chief marketing officer. “It’s time for commerce and marketing to work as one. We built Commerce Manager with this in mind, giving teams the tools to build rich customer experiences that support commerce as part of the customer journey.”</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Commerce Manager tightly integrates the Acquia Platform’s solutions for digital marketers and web content management with innovative cloud commerce solutions from Magento. This gives marketing teams control of a critical part of the customer journey -- that which sits behind a cart -- enabling them to carry the brand story throughout and bring relevant content forward at every step. Marketing teams can collaborate with commerce owners to deliver digital storefronts that make an impact. Transactional data, cart and order management, and product information are imported directly from Magento into Acquia Commerce Manager.</p> <p dir="ltr">“Marketers and digital officers are increasingly responsible for the end-to-end customer experience, and delivering frictionless buying experiences is a key goal for companies that are trying to grow revenues and build customer loyalty,” said Andrea Ward, CMO of Magento Commerce. “Acquia Commerce Manager means that Magento merchants can deliver engaging, brand-worthy experiences that drive real value to the bottom line.”</p> <p dir="ltr">Acquia Commerce Manager powers an integrated, digital experience platform solution to help marketing, brand and commerce work as one, including:</p> <ul><li>A fully managed, <a href="https://www.acquia.com/solutions/security/security-compliance/?utm_source=newsrls&amp;utm_medium=referral">PCI-DSS compliant</a> cloud with SLAs and embedded security</li> <li>Provides a headless commerce solution to customize product display, promotions, cart checkout flow, and more</li> <li>Performance that scales to support large product catalogs, traffic spikes, and transaction volume</li> <li><a href="https://www.acquia.com/products-services/acquia-lightning/?utm_source=newsrls&amp;utm_medium=referral">Acquia Lightning</a>, the Drupal 8 starter kit that accelerates development, configured for commerce applications</li> <li>Omnichannel content delivery capabilities – from web to mobile to digital signage and beyond – without I.T. involvement</li> <li>APIs and cloud hooks to integrate with your entire marketing and commerce technology stack</li> <li>Developer tools and a continuous delivery service to automate processes for code building and testing</li> </ul><p>“Our focus is to help brands grow connections at the emotional and intellectual level, but commerce applications don’t always do this well. Acquia Commerce Manager enables marketing and brand managers to create useful, intuitive and personalized solutions that make the moment of conversion meaningful,” said Neal Prescott, global CTO of MRM/McCann and CEO of Optaros.</p> <p dir="ltr"><strong>Focus on the Customer Journey</strong></p> <p dir="ltr">Acquia Commerce Manager is the latest addition to Acquia’s solution set for customer experience management. As the market moves from experience management to customer journey orchestration, Acquia is building upon its core capabilities -- namely its CMS-tuned cloud platform with multisite management and personalization -- to add more tightly integrated solutions for marketers and commerce professionals. Orchestrating the customer journey is a critical path toward building meaningful relationships through data-driven, one-to-one experiences.</p> <p dir="ltr">Acquia’s customer experience management solutions also feature <a href="https://www.acquia.com/products-services/acquia-journey/?utm_source=newsrls&amp;utm_medium=referral">Acquia Journey</a>, which makes orchestrating the customer experience across touchpoints possible for every marketer. These build upon <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory/?utm_source=newsrls&amp;utm_medium=referral">Site Factory</a>’s multisite delivery, and <a href="https://www.acquia.com/products-services/acquia-lift/?utm_source=newsrls&amp;utm_medium=referral">Acquia Lift</a> personalization solutions. Combined with Acquia Lift, Acquia Commerce Manager offers a holistic picture of buyer behavior by merging content and data from their commerce system and integrating other tools such as marketing automation or customer loyalty management.</p> <p dir="ltr">To learn more, visit <a href="http://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">www.acquia.com</a> or find Acquia at <a href="https://shoptalk.com/">ShopTalk</a> through March 21, 2018, at booth #ET47 in the Emerging Technology Discovery Zone.</p> <p dir="ltr">Experts from Magento and Acquia also shared insight into how great content and personalized experiences can promote better online shopping experiences. View the on-demand webinar “<a href="https://www.acquia.com/resources/webinars/how-use-content-combat-purchasing-anxiety/?utm_source=newsrls&amp;utm_medium=referral">How to Use Content to Combat Purchasing Anxiety</a>” at www.acquia.com/webinars.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms.</p> <p>###</p> <p dir="ltr"><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/webinars/how-use-content-combat-purchasing-anxiety" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/how-use-content-combat-purchasing-anxiety" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/Cyber%20Monday%20Acquia.jpg?itok=uE8lu8PE" alt="Cyber Monday" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Combating Purchasing Anxiety</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Black Friday and Cyber Monday reached record online sales this year. Was your business left out in the dark? Your content could be to blame.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/how-build-global-strategy-ecommerce-excellence" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-build-global-strategy-ecommerce-excellence" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-171631811.jpg?itok=BQCPOCWi" alt="3 Great Online Shopping Experiences" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Strategy for eCommerce</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Building a global technical commerce ecosystem requires looking at how each and every aspect of your retail business operates, both independently and as a cohesive ecosystem</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/webinars/how-quicken-disrupting-digital-magento-and-drupal" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/how-quicken-disrupting-digital-magento-and-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/webinar-card.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">How Quicken is Disrupting </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">By pairing Drupal with Magento 2, Quicken combined two best-of-breed technologies that enabled them to fully control their customer’s journey, and quickly respond to changing market dynamics.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Mon, 19 Mar 2018 14:21:25 +0000 christopher.rogers 4341 at https://neo.acquia.com London School of Hygiene and Tropical Medicine https://www.acquia.com/resources/case-study/london-school-hygiene-and-tropical-medicine <span>London School of Hygiene and Tropical Medicine</span> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 03/16/2018 - 14:39</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=O-gSBEap 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-03/lshtm.jpg?itok=AJ1E34ET 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=3STc57Rc 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-03/lshtm.jpg?itok=ZY_QNAug 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=jg748iiV 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-03/lshtm.jpg?itok=khj51sAQ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=O-gSBEap" alt="London School of Hygiene and Tropical Medicine" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="field field--name-field-number-prefix field--type-string field--label-hidden field__item"> 4,000 </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Students</div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="field field--name-field-number-prefix field--type-string field--label-hidden field__item"> 1,300 </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Full-time Staff</div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="100">000</span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Countries supported through research</div> </div> </div> </div> </div> <div class="field field--name-field-title field--type-string field--label-hidden field__item">London School of Hygiene and Tropical Medicine</div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">To drive engagement with prospective students, investors, staff and alumni, LSHTM needed to align its digital strategy more closely with its high-calibre reputation.</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">To drive engagement with prospective students, investors, staff and alumni, the London School of Hygiene and Tropical Medicine needed to align its digital strategy more closely with its high-calibre reputation.</div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-wistia video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://fast.wistia.com/embed/iframe/oczmmfz3m3?autoplay=0"></iframe> </div> </div> </article><h3 dir="ltr">The Client  </h3> <p dir="ltr">The <a href="https://www.lshtm.ac.uk/">London School of Hygiene &amp; Tropical Medicine</a> (LSHTM) is a world-leading center for health research and postgraduate education. Founded in 1899, the university’s mission is to improve health around the globe through the pursuit of excellence in research, postgraduate teaching and advanced training in public health and tropical medicine.</p> <h3 dir="ltr">The Situation</h3> <p dir="ltr">To drive engagement with prospective students, investors, staff and alumni, LSHTM needed to align its digital strategy more closely with its high-calibre reputation. This meant delivering an intuitive user experience that enabled every audience to find the information that matters, fast.</p> <p>“From a user point of view, the website looked old-fashioned, it was difficult to find the information you wanted quickly, and much of the content was out of date,” LSHTM’s Chief Information Officer Jon Faulkner said. “From a management point of view, it was difficult to make sure that we had a regular stream of relevant content and maintain the website, not least because our support was based in the U.S. with a significant time difference.”</p> <h3 dir="ltr">The Challenge</h3> <p dir="ltr">Higher education institutions not only depend on digital to increase brand awareness, but also to help drive student applications and further research opportunities. However, an outdated CMS prevented LSHTM from building an engaging experiences for users that inspired action. In addition to conflicting and inconsistent navigation patterns, the old site lacked a unified content strategy, which resulted in a stale experience for prospective students, faculty and donors.</p> <p dir="ltr">Internal teams were also burdened by a laborious content authoring experience. LSHTM needed to provide a flexible design and technology framework to improve the efficiency of its digital team. LSHTM knew its website wasn’t making the grade, so it asked Acquia and digital agency <a href="http://domain7.com/">Domain 7</a> to build an engaging experience for all audiences with Drupal 8 and Acquia Cloud.</p> <h3 dir="ltr">The Solution</h3> <p dir="ltr">Through an emphasis on <a href="https://www.acquia.com/blog/partner/education-needs-design-thinking-leaders/07/06/2017/3305171">design thinking</a>, Domain7 helped LSHTM kickoff the development by talking to real users to inform site design and implementing a test and learn approach. This allowed LSHTM to build a flagship site with Drupal 8 that makes it easy for internal teams to build intuitive and premium experiences for users. After consolidating its technical systems on Acquia Cloud, the team at LSHTM was empowered to focus on creating meaningful experiences for users, instead of worrying about website maintenance and reliability.</p> <p>LSHTM’s experience with Acquia and Domain 7 has also transformed how the university is looking to integrate digital into its programming moving forward. In addition to a new flagship site, LSHTM is also investing in a new intranet, building a technology service desk for students and implementing augmented reality in its laboratories.</p> <p>“Domain7 and Acquia have the right credentials in terms of infrastructure, people, skill set and support to help us solve these issues. We now have clear objectives, outcome-driven comms and status updates, and so far, Domain7 and Acquia are delivering beyond expectations in terms of design and development,” Faulkner said. “The entire team are professional, responsive, adaptive and innovative — and I’d recommend them to anybody looking to execute their digital strategies more effectively.”</p> </div> </div> <div class="inline-cta"> <div class="inline-cta__headline field field--name-field-company-name field--type-string field--label-hidden field__item"> London School of Hygiene &amp; Tropical Medicine </div> <a href="https://www.lshtm.ac.uk/" aria-label="www.lshtm.ac.uk" target="_blank"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="18px" height="18px" viewBox="0 0 511.626 511.627" xml:space="preserve"> <g fill="#ffffff"> <g> <path d="M392.857,292.354h-18.274c-2.669,0-4.859,0.855-6.563,2.573c-1.718,1.708-2.573,3.897-2.573,6.563v91.361 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c-1.906,1.903-2.856,4.093-2.856,6.563c0,2.479,0.953,4.668,2.856,6.571l32.548,32.544c1.903,1.903,4.093,2.852,6.567,2.852 s4.665-0.948,6.567-2.852l186.148-186.148l50.251,50.248c3.614,3.617,7.898,5.426,12.847,5.426s9.233-1.809,12.851-5.426 c3.617-3.616,5.424-7.898,5.424-12.847V54.818C511.626,49.866,509.813,45.586,506.199,41.971z"/> </g> </g> </svg> </a> <div class="inline-cta__body field field--name-field-company-description field--type-string field--label-hidden field__item"> LSHTM is a world-leading center for health research and postgraduate education. </div> <div class="inline-cta__details"> <div class="inline-cta__detail-item field field--name-field-years-using-acquia field--type-integer field--label-above"> <div class="inline-cta__detail-title field__label">Using Acquia Since</div> <div class="field__item">2016</div> </div> <div class="inline-cta__detail-item field field--name-field-years-using-drupal field--type-integer field--label-above"> <div class="inline-cta__detail-title field__label">Using Drupal Since</div> <div class="field__item">2016</div> </div> <div class="inline-cta__detail-item field field--name-field-number-of-employees field--type-integer field--label-above"> <div class="inline-cta__detail-title field__label">Number of Employees</div> <div class="field__item">1300</div> </div> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/case-study/youth-hostels-association" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/youth-hostels-association" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/yha_0.jpg?itok=2j_qhwdx" alt="Learn how YHA became a pioneer of Drupal 8 to better support its community and accelerate its mission, today and tomorrow. " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">Youth Hostels Association</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how YHA became a pioneer of Drupal 8 to better support its community and accelerate its mission, today and tomorrow. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/case-study/case-study-steward-health-care" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/case-study-steward-health-care" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/CS_steward.png?itok=v8PA-0y_" alt="medical professionals" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">Steward Health Care</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Steward Health Care&#039;s website redesign looks to answer one question: What would the patient want? <br /> </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/case-study/hubert-burda-media" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/hubert-burda-media" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/cs_burda-01.png?itok=W71_73yH" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">Hubert Burda Media </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Hubert Burda Media Turns Anonymous Users into Customers with Acquia Lift. <br /> </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <div class="inline-cta__headline field field--name-field-casestudy-co-name field--type-string field--label-hidden field__item"> London School of Hygiene &amp; Tropical Medicine </div> <div class="field field--name-field-casestudy-co-market field--type-string field--label-hidden field__item">LSHTM is a world-leading center for health research and postgraduate education.</div> <div class="field field--name-field-casestudy-co-website field--type-link field--label-hidden field__item"><a href="https://www.lshtm.ac.uk/">www.lshtm.ac.uk</a></div> <div class="inline-cta__detail-item field field--name-field-casestudy-co-employees field--type-integer field--label-inline"> <div class="inline-cta__detail-title field__label">Number of employees</div> <div content="1300" class="field__item">1,300</div> </div> <div class="inline-cta__detail-item field field--name-field-casestudy-co-drupal field--type-integer field--label-inline"> <div class="inline-cta__detail-title field__label">Years using Drupal</div> <div class="field__item">2016</div> </div> <div class="inline-cta__detail-item field field--name-field-casestudy-co-acquia field--type-integer field--label-inline"> <div class="inline-cta__detail-title field__label">Years using Acquia</div> <div class="field__item">2016</div> </div> Fri, 16 Mar 2018 18:39:23 +0000 david.pierce 4306 at https://neo.acquia.com Acquia Engage Europe 2018 Conference Comes to the UK https://www.acquia.com/about-us/newsroom/press-releases/acquia-engage-europe-2018-conference-comes-uk <span>Acquia Engage Europe 2018 Conference Comes to the UK</span> <span><span lang="" about="/adriannashukla" typeof="schema:Person" property="schema:name" datatype="">adrianna.shukla</span></span> <span>Wed, 03/14/2018 - 20:01</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-03-14T10:01:07Z">Wed, 03/14/2018 - 06:01</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3 dir="ltr">June 4-5: Andaz, Liverpool Street, London - Hear from Acquia CEO Mike Sullivan, Acquia CTO Dries Buytaert, as well as Hiscox and Hubert Burda Media</h3> <p dir="ltr">LONDON -- 14 March 2018 -- Today digital experience company Acquia announces its keynote speakers and agenda for its inaugural <a href="https://londonengage.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">Acquia Engage Europe 2018</a>. Held in the UK from June 4-5, the conference will bring together digital leaders and creatives from around the region, discussing the importance of successful digital journeys.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Listen to peers and learn from the experiences of other digital-led organisations such as Hiscox and Hubert Burda Media, among others. Leaders in digital transformation will share their insights, projects and future dreams for delivering best-in-class digital experiences. Learn how to plan, design and deliver digital experiences that provide the right content to the right person at the right time. Amongst the Acquia executives who will be presenting will be CEO <a href="https://www.acquia.com/board-member/michael-sullivan/?utm_source=newsrls&amp;utm_medium=referral">Mike Sullivan</a>, co-founder and CTO <a href="https://www.acquia.com/board-member/dries-buytaert/?utm_source=newsrls&amp;utm_medium=referral">Dries Buytaert</a> and CMO <a href="https://www.acquia.com/about-us/team/lynne-capozzi/?utm_source=newsrls&amp;utm_medium=referral">Lynne Capozzi</a>.</p> <p dir="ltr">“Acquia Engage Europe is designed to showcase the creative, forward-thinking work of Acquia customers and partners who are driving innovation in digital experience delivery, fueled by the power of the cloud and open source technology. Attendees will be inspired and will come away with deeper insights into the disruptive strategies that will deliver success.” said Mike Sullivan, Acquia CEO.</p> <p dir="ltr">The 2018 Acquia Engage Europe Conference agenda will feature keynote talks from Acquia partners, panel discussions, product vision sessions and other general sessions, all focused on helping organisations achieve business goals and succeed with their digital initiatives.</p> <p dir="ltr">“The pace of digital innovation has significantly increased across Europe with organisations striving to deliver on their transformation strategies. This year Acquia brings Engage to Europe to provide a focal point for digital leaders from across the region to come together and raise their ambition,” said Sylvia Jensen, Acquia VP of EMEA marketing.<br /> For more information about Acquia Engage and to register, please visit <a href="https://londonengage.acquia.com">https://londonengage.acquia.com</a></p> <h4 dir="ltr">About Acquia</h4> <p dir="ltr"><a href="https://www.acquia.com/">Acquia</a> provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">https://www.acquia.com</a>.</p> <p dir="ltr"> </p> <p dir="ltr">### </p> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/acquia-engage-comes-europe" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/acquia-engage-comes-europe" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-04/big%20ben.jpg?itok=aRC7ZOxK" alt="Acquia Engage Comes to Europe" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Engage Comes to Europe</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Engage, our annual customer conference, is crossing the pond in 2018. Baroness Karren Brady of Knightsbridge CBE will be our keynote speaker in London 4-5 June.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/acquia-targets-accelerated-growth-emea-sales-and-marketing-new" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-targets-accelerated-growth-emea-sales-and-marketing-new" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/Steve%20Williamson%20and%20Sylvia%20Jensen.jpg?itok=Dhjpid82" alt="Acquia appointed Steve Williamson as the company’s new sales SVP in EMEA and Sylvia Jensen as VP of marketing in EMEA." typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Targets Growth in EMEA</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia appointed Steve Williamson as the company’s new sales SVP in EMEA and Sylvia Jensen as VP of marketing in EMEA.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/acquia-doubles-personalization-business-2017-grows-customer-base" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-doubles-personalization-business-2017-grows-customer-base" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/press-release-card.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Signs 430-plus Orgs in 2017</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In 2017, adoption doubled for Acquia Lift’s solutions for personalization and nearly doubled for Acquia Cloud Site Factory for multisite management.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Thu, 15 Mar 2018 00:01:06 +0000 adrianna.shukla 4196 at https://neo.acquia.com Acquia Doubles Personalization Business in 2017, Grows Customer Base for Digital Experience Platform Solutions https://www.acquia.com/about-us/newsroom/press-releases/acquia-doubles-personalization-business-2017-grows-customer-base <span>Acquia Doubles Personalization Business in 2017, Grows Customer Base for Digital Experience Platform Solutions</span> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 03/13/2018 - 08:36</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-03-13T12:36:02Z">Tue, 03/13/2018 - 08:36</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3>Company to Expand R&amp;D for AI and Machine Learning Capabilities within Platform; Deepen Investment in Partner, Global Initiatives</h3> <p>BOSTON -- March 13, 2018 -- Digital experience company <a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> today announced it signed more than 430 new enterprise organizations to its growing roster of digital experience platform customers in 2017, including Wendy’s, KFC South Pacific (Yum! Brands), DraftKings, Lions Club International, and the University of Denver. Acquia is tackling the biggest challenge facing organizations today: delivering personalized, contextual experiences faster without breaking marketing and development budgets.</p> <p>In 2017, adoption doubled for <a href="https://www.acquia.com/products-services/acquia-lift/?utm_source=newsrls&amp;utm_medium=referral">Acquia Lift</a>’s solutions for personalization and nearly doubled for <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory/?utm_source=newsrls&amp;utm_medium=referral">Acquia Cloud Site Factory</a> for multisite management. Acquia Lift uses machine learning algorithms to automate the delivery of personalized content. With growing demand for open cloud solutions that help brands transform and personalize the customer experience, Acquia plans to increase the capacity of its global research and development team in 2018 by 60 percent to accelerate the application of these and many other innovative technologies in 2018 within its platform.</p> <p dir="ltr">“Fractured tech makes it impossible to share data or build a comprehensive profile of customers. Despite massive investments in digital, deep integrations among customer-facing apps remain out of reach for many global brands,” said Michael Sullivan, Acquia CEO. “At Acquia, we’re bridging those diverse applications that power customer journeys, helping our own customers operate efficiently and seamlessly across technology platforms and personal devices, both online and off.”</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h4 dir="ltr">Product Innovation</h4> <p dir="ltr">Acquia’s R&amp;D investments will accelerate the use of AI and machine learning techniques beyond personalization and across its portfolio of solutions for building, delivering and optimizing ambitious digital experiences. In 2017, Acquia added several new products to its cloud-based content management platform, bringing to life marketers’ dream of orchestrating personalized, data-driven customer experiences easily across touchpoints and existing and emerging digital channels. Those products include:</p> <ul dir="ltr"><li><a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-delivers-solutions-data-driven-journey-orchestration-and/?utm_source=newsrls&amp;utm_medium=referral">Acquia Journey</a>, a journey orchestration solution for omnichannel engagement, bridging siloed marketing technologies and stranded customer data so marketers can map and automate the delivery of personalized <a href="https://www.acquia.com/blog/marketers-guide-navigating-customer-journey/12/09/2017/3311066/?utm_source=newsrls&amp;utm_medium=referral">customer journeys</a>.</li> <li><a href="https://www.acquia.com/products-services/acquia-digital-asset-manager/?utm_source=newsrls&amp;utm_medium=referral">Acquia Digital Asset Manager (DAM)</a>, a modern digital asset manager designed to ease the management and sharing all of an organization’s crucial content and creative and brand assets.</li> <li>Support for <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-delivers-solutions-data-driven-journey-orchestration-and/?utm_source=newsrls&amp;utm_medium=referral">Node.js and headless Drupal</a> through a new application service for <a href="https://www.acquia.com/products-services/acquia-cloud/?utm_source=newsrls&amp;utm_medium=referral">Acquia Cloud</a>, making it easy for digital IT teams to build and run JavaScript alongside Drupal.</li> </ul><h4 dir="ltr">Deeper Commitment to Partner Network</h4> <p dir="ltr">As Acquia expands its digital experience platform capabilities for customer journey orchestration, the company is also deepening its commitment to the success of its global partner network. Among Acquia’s partners are the world’s leading digital agencies, system integrators and digital development firms driving strategy and building solutions for global organizations. In 2018, Acquia will continue to evolve its partner channel business with expanded <a href="https://www.acquia.com/gb/blog/partner/sharing-acquias-best-practices-delivery-toolkit-partners/10/05/2017/3303476/?utm_source=newsrls&amp;utm_medium=referral">enablement resources</a> and certification programs for world class delivery teams.</p> <p dir="ltr">Acquia <a href="https://www.acquia.com/blog/2018-acquia-partners-year/?utm_source=newsrls&amp;utm_medium=referral">recently named its 2018 Partners of the Year</a>, honoring agencies based on the previous year’s revenue performance and year-over-year growth. Partners of the Year include <a href="https://www.mirumagency.com/">Mirum EMEA</a>, <a href="http://www.ciandt.com/CI&amp;T+Japan">CI&amp;T Japan</a>, <a href="https://www.vml.com/">VML</a>, and <a href="https://www.accenture.com/us-en/afs-industry-index">Accenture Federal Services</a>. Growth Partners of the Year were <a href="https://www.xprimegroupe.com/">X-Prime</a>, <a href="https://www.ogilvy.com/">Ogilvy</a>, <a href="https://www.bluefountainmedia.com/">Blue Fountain Media</a>, and <a href="http://www.milespartnership.com/">Miles Partnership</a>.</p> <h4 dir="ltr">A Global Company Supporting Global Organizations</h4> <p dir="ltr">Acquia operates in 14 countries and continues to grow its global presence. Asia-Pacific and Japan was particularly strong in 2017, increasing its installed base of public sector customers through the government of Australia’s <a href="https://www.govcms.gov.au/">govCMS</a> platform to more than 65 agencies -- and adding global brands such as Astellas Pharmaceuticals, Citigroup, City University of Hong Kong, EnergyAustralia, and Brisbane Airport.</p> <p dir="ltr">In Europe, Acquia added to its global leadership team, recruiting sales veteran Steve Williamson as its sales SVP in EMEA and Sylvia Jensen as the VP of marketing in EMEA. Customers in EMEA include Cancer Research UK, Hiscox, LV= Liverpool Victoria, Brighton &amp; Hove City Council, Interflora Denmark, and Stage Entertainment.</p> <p dir="ltr">“To deliver the engaging experiences that end users now expect, organizations need to be able to manage more data, channels and integrations. This means expanding digital capabilities beyond web content management to orchestrate the customer journey using content, data, decisioning systems, analytics, and more,” said Dries Buytaert, CTO, chairman and co-founder of Acquia. “Our platform uniquely addresses the complex needs of global organizations, and our worldwide team brings unmatched experience in helping organizations break through digital challenges across geographies. From our renewed R&amp;D commitment to the continued expansion of our global operations, we’re committed to helping organizations compete while also adhering to emerging security and privacy regulations such as the European Union’s GDPR.”</p> <p dir="ltr">For more information on the shifting marketplace, stay tuned for upcoming speaking appearances from Buytaert and the Acquia team. On Tuesday 10 April, Buytaert will offer his annual perspective on the state of Drupal at <a href="https://events.drupal.org/">DrupalCon Nashville</a>. Acquia will also host its inaugural European user and partner conference, <a href="https://engage.acquia.com/">Acquia Engage Europe</a>, on 4-5 June at the <a href="https://londonliverpoolstreet.andaz.hyatt.com/en/hotel/home.html">Andaz</a> in London.</p> <h4 dir="ltr">About Acquia</h4> <p dir="ltr"><a href="https://www.acquia.com/">Acquia</a> provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">https://www.acquia.com</a>.</p> <p dir="ltr">### </p> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/journey-great-customer-experiences/29/12/2017/2166" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/journey-great-customer-experiences/29/12/2017/2166" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-469664491.jpg?itok=h7YL8Im6" alt="Customer Experiences Are All About the Journey" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">A Journey to Great CX</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Journey unifies customer data, connects marketing technology across channels, and triggers the right offer or content at just the right time. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/3-step-approach-personalizing-web-experiences" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/3-step-approach-personalizing-web-experiences" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/Acquia%20Lift%20Personalization.jpg?itok=QQVrPPzQ" alt="The 3-Step Approach to Personalizing Experiences" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">3-Step Personalization Process</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Unfortunately, personalizing digital experiences isn’t easy. Here’s a step-by-step approach to deliver the custom experiences today’s audiences expect.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/dam-maturity-model-what-step-are-you" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/dam-maturity-model-what-step-are-you" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/GettyImages-182671515_0.png?itok=Sckf4PtA" alt="The DAM Maturity Model - what step are you on?" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">DAM Maturity Model</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Whether your organization has been using a digital asset management system for years, months or not at all, it is productive to assess where you are.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Tue, 13 Mar 2018 12:36:02 +0000 david.pierce 4111 at https://neo.acquia.com DAM Maturity Model – What Step Are You On? https://www.acquia.com/blog/dam-maturity-model-what-step-are-you <span>DAM Maturity Model – What Step Are You On?</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-03/GettyImages-182671515_0.png?itok=G3_rLzVX" width="1257" height="629" alt="Filing cabinets representing DAM Maturity Model" title="digital asset management" typeof="foaf:Image" /></article><p dir="ltr">Whether your organization has been using a <a href="https://www.acquia.com/products-services/acquia-digital-asset-manager">digital asset management (DAM) system</a> for years, months or not at all, it is productive to assess where you are in the DAM Maturity Model.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Acquia Solutions: Digital Asset Manager </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Improving customer experiences with the fastest way for your creative strategy to become marketing brilliance.</p> <h4><a href="https://www.acquia.com/products-services/acquia-digital-asset-manager">LEARN MORE ABOUT ACQUIA DAM</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">The model that we’ll be referencing in this post is from the site dammaturitymodel.org and authored by a number of industry experts, including analysts from The Real Story Group.</p> <p dir="ltr">Like most business process, the more streamlined, repeatable, and predictable you make it, the more efficient it becomes and the more value you’ll derive from it. For example, getting a web banner created, reviewed and approved in a couple hours instead of days by reducing the back-and-forth with the designers saves time and expensive designer fees.</p> <p dir="ltr">Reducing the time people spend looking for specific files for a project saves countless hours. <a href="https://www.acquia.com/blog/overcoming-creative-content-challenges-digital-asset-management/29/08/2017/3310401">Being able to find the original art files used for a marketing campaign from last year</a> for a similar campaign this year can save tens of thousands of dollars in rework.</p> <p dir="ltr">The bottom line is the more “mature” your are with managing digital assets, the more value you can achieve. So the first step is to get a baseline of where you are and set goals to improve.  </p> <p dir="ltr">The DAM Maturity Model is broken down into four categories, each looking at a particular aspect of digital asset management including people, information, systems and processes. Within these four areas are sub dimensions, making a total of 15 assessment dimensions.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-03/DAM.png" alt="The DAM Maturity Model - what step are you on? " title="The DAM Maturity Model" typeof="foaf:Image" /></article><p dir="ltr"><strong>Each dimension can be evaluated on a scale of 1 to 5: </strong></p> <ol><li><strong>Ad hoc (no DAM)</strong></li> <li><strong>Incipient (initial stage)</strong></li> <li><strong>Formative (early)</strong></li> <li><strong>Operational </strong></li> <li><strong>Optimal</strong></li> </ol><article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-03/DAM%20dimensions_0.png" alt="The DAM Maturity Model - what step are you on? " title="The DAM Maturity Model Evaluation Scale" typeof="foaf:Image" /></article><p dir="ltr">Although very few organizations will score a perfect five for each dimension, understanding where you need to focus on improving will help increase the overall ROI of your DAM investment. Let’s take a closer look at each of the four DAM categories.</p> <h2 dir="ltr">Maturity Categories</h2> <p dir="ltr">Every DAM environment needs to take into account these four areas: people, information, systems and processes. The following outlines that each of these consists of.</p> <h3 dir="ltr">People</h3> <p dir="ltr">The range of your organization’s DAM maturity may range from having little to no exposure to a DAM technology or system all the way to having a deep understanding of DAM topics such as metadata and schemas and and can positively align across departments and globally on how to optimize a DAM.</p> <h3>Information</h3> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Subtopics for the information category include the physical assets, metadata, reuse of assets, findability and use cases. Here is where companies that do not have any DAM solution have what we call a DIY (do it yourself) model of managing assets. Files are spread everywhere, there is no organizational strategy or policies.</p> <p dir="ltr">There is no real metadata beyond file names and duplicated efforts is a big, expensive problem. Employees spend a lot of time trying to find files, often times either not finding the file at all or finding an older, out of compliant asset.</p> <p dir="ltr">Lastly, how a DAM would be used across the organization has had little thought.</p> <p dir="ltr">On the other end of the scale, an optimized DAM environment will have assets that are prepared for multiple users across channels. Metadata schemas are well understood and embedded with files. The ability to discover assets easy, promoting reuse and repurposing across the organization.</p> <h3 dir="ltr">Systems</h3> <p>DAM systems that are in the ad-hoc phase of maturity may be individualized with employees keeping assets on their own systems or stored in siloed shared systems like Google Drive or personal Dropboxes. They have no security plan in place and usability is disjointed with employee frustration rates high.</p> <p dir="ltr">The IT infrastructure is nonexistent and the phrase “DAM” is not even a concept within the organization. Organizations that have optimized their DAM have aligned their company culture with their DAM and has become an integral part of their environment interconnected with other systems such as as PIM, ERP, CMS and marketing automation. Security is SSO-driven with enterprise credentials and the user interface is intuitive and inviting that little training is required.</p> <h3 dir="ltr">Processes</h3> <p dir="ltr">DAM not only is made up of a centralized asset repository it also supports workflow, collaboration, and governance. An ad-hoc DAM environment will have few or no standardized procedures or notion of an asset lifecycle.</p> <p dir="ltr">Collaboration will most certainly be limited to email and passing files back and forth with disconnected notes within the email. Employees self-govern and easily leads to asset misuse and customers may experience an inconsistent brand experience.</p> <p dir="ltr">In an optimized environment, work processes are continually reviewed and streamlined. Asset usage is also continually reviewed to inform the next iteration of creative assets.</p> <h2 dir="ltr">Improve your score</h2> <p dir="ltr">Set aside a morning and evaluate your DAM and how your team manages your marketing assets. Where are there gaps in your scores? What can be improved upon? Where do you need to make changes?</p> <p>If you need help improving your DAM Maturity score, give us a call at 888-922-7842.</p> <p><a href="https://digitalassetman.wufoo.com/forms/z7x0w7/">Click here to download DAM Maturity Model PDF</a></p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/stephen-skidmore" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/steve_skidmore_0.jpg" width="250" height="250" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Stephen Skidmore</h3> <span class="paragraph--profile-card--content--title-line--title">DIRECTOR OF PRODUCT MARKETING FOR PARTNERS</span><span class="paragraph--profile-card--content--title-line--company">Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Stephen Skidmore is the director of product marketing for partners at Acquia. He has more than 20 years working for software technology driving product innovation and go-to-market for companies including Lotus, IBM, and EMC. Stephen also ran his own consulting business helping technology companies develop their product strategies.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/digital-asset-manager-vs-content-management-system-whats-difference/20/11/2017/3314636" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/digital-asset-manager-vs-content-management-system-whats-difference/20/11/2017/3314636" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/dam_vs_cms.jpg?itok=cHVAuEBu" alt="dam" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">DAM vs. CMS: What&#039;s the Difference?</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">A content management system like Drupal takes care of the heavy lifting required to run a successful digital marketing program. So, why do you need a digital asset manager?</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/evaluating-digital-investments-top-line-or-bottom-line-roi-impact-dam/08/09/2017/3310876" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/evaluating-digital-investments-top-line-or-bottom-line-roi-impact-dam/08/09/2017/3310876" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/dam_roi.jpg?itok=WnNlWiN6" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Evaluating Digital Investments</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Digital asset management is key to managing your content and your content drives your customer experiences, which in turn drives your overall business performance. This isn’t just about the management and organization of digital assets; it is about digital fitness.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/announcing-acquia-dam/11/10/2017/3312466" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/announcing-acquia-dam/11/10/2017/3312466" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/dam_hero_1425x250.jpg?itok=j6eV4_t_" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Announcing Acquia DAM</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia announces the release of Acquia DAM, a modern digital asset manager designed to centralize, organize and find approved creative assets used throughout your organization.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 03/12/2018 - 18:11</span> Mon, 12 Mar 2018 22:11:54 +0000 david.pierce 4106 at https://neo.acquia.com Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue https://www.acquia.com/resources/whitepaper/gartner-report-use-personalization-enrich-customer-experience-and-drive <span>Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--redirect-to-link paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p><span><span><span><span><span>In today's era of digital transformation, the methods of customer engagement have completely changed.</span></span></span></span></span></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-03/GettyImages-695360068.png?itok=mbF1dNka" alt="Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue" title="Personalize Customer Experiences" typeof="foaf:Image" /></article><p><span><span><span><span><span>If organizations want to attract and retain their customers, they must first realize that they</span></span></span> <span><span><span>can no longer compete on products or price — customers can now get the same or a similar</span></span></span> <span><span><span>product at similar prices from multiple suppliers.</span></span></span></span></span></p> <p><span><span><span><span><span>The new competitive battlefield is the customer</span></span></span> <span><span><span>experience, which translates into delivering superior experiences to those of your competitors. </span></span></span></span></span></p> <p><span><span><span><span><span>Personalization is imperative when it comes to delivering this experience. Read this report from Gartner to learn key recommendations for organizations such as:</span></span></span></span></span></p> <ul><li><span><span><span><span><span><span><span>Analyze and improve customer-facing processes and touch points to create a solid foundation for starting your organization's personalization journey.</span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span>Build or utilize a digital personalization engine for commerce to best personalize digital customer experiences.</span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span>Deploy and monitor metrics for personalization and work to continually improve customers' experiences.</span></span></span></span></span></span></span></li> </ul><p><em><span><span><span><span><span>Gartner Use Personalization to Enrich Customer Experience and Drive Revenue, Penny Gillespie, Guneet Bharaj, 20 December 2017.</span></span></span></span></span></em></p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about using personalization to enrich customer experience</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1443"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 03/12/2018 - 08:16</span> Mon, 12 Mar 2018 12:16:56 +0000 david.pierce 4086 at https://neo.acquia.com Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue https://www.acquia.com/resources/whitepaper/gartner-report-use-personalization-enrich-customer-experience-and-drive <span>Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--redirect-to-link paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p><span><span><span><span><span>In today's era of digital transformation, the methods of customer engagement have completely changed.</span></span></span></span></span></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-03/GettyImages-695360068.png?itok=mbF1dNka" alt="Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue" title="Personalize Customer Experiences" typeof="foaf:Image" /></article><p><span><span><span><span><span>If organizations want to attract and retain their customers, they must first realize that they</span></span></span> <span><span><span>can no longer compete on products or price — customers can now get the same or a similar</span></span></span> <span><span><span>product at similar prices from multiple suppliers.</span></span></span></span></span></p> <p><span><span><span><span><span>The new competitive battlefield is the customer</span></span></span> <span><span><span>experience, which translates into delivering superior experiences to those of your competitors. </span></span></span></span></span></p> <p><span><span><span><span><span>Personalization is imperative when it comes to delivering this experience. Read this report from Gartner to learn key recommendations for organizations such as:</span></span></span></span></span></p> <ul><li><span><span><span><span><span><span><span>Analyze and improve customer-facing processes and touch points to create a solid foundation for starting your organization's personalization journey.</span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span>Build or utilize a digital personalization engine for commerce to best personalize digital customer experiences.</span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span>Deploy and monitor metrics for personalization and work to continually improve customers' experiences.</span></span></span></span></span></span></span></li> </ul><p><em><span><span><span><span><span>Gartner Use Personalization to Enrich Customer Experience and Drive Revenue, Penny Gillespie, Guneet Bharaj, 20 December 2017.</span></span></span></span></span></em></p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about using personalization to enrich customer experience</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1443"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 03/12/2018 - 08:16</span> Mon, 12 Mar 2018 12:16:56 +0000 david.pierce 4086 at https://neo.acquia.com