https://www.acquia.com/rss.xml en To Win Customers, Save Time and Solve Problems Across the Customer Journey https://www.acquia.com/blog/win-customers-save-time-and-solve-problems-across-customer-journey <span>To Win Customers, Save Time and Solve Problems Across the Customer Journey</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">At a time when brands have over-rotated on digital marketing -- where so many think they can use digital marketing as the hook, line and sinker to build brand and attract customers -- the real innovation is happening outside the traditional marketing funnel activity.</p> <p dir="ltr">It’s occurring at multiple points of the customer journey, in moments that matter most to customers.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Customer Journey Orchestration </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn how to give customers the most amazing and personalized experiences, and how to become a customer-centric marketing organization.</p> <h4><a href="https://www.acquia.com/resources/webinars/customer-journey-orchestration-secret-effective-omnichannel-experiences">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Retailer <a href="https://www.cnbc.com/2018/06/19/cvs-starts-drug-delivery-as-it-braces-for-expected-amazon-disruption.html">CVS has announced</a> it will start offering home delivery of prescription drugs at most of its 9,800 U.S. retail stores. It’s a bold, but necessary, move in a world that’s not just digital, not just physical, but which combines both. CVS will let you submit or renew your prescription on a mobile device, computer, or via phone, and in one or two days your prescription will get delivered to your door, providing last-mile customer journey delight.</p> <p dir="ltr">CVS’s approach to omnichannel customer service is a bid to beat Amazon and others to the home-delivery market for prescription drugs. But it’s more than that. It’s representative of retailers’ and brands’ work toward creating useful, delightful, and service-oriented offerings that win and retain customers and earn their loyalty.</p> <p dir="ltr">Acquia believes so strongly that customer journey orchestration can help brands acquire, convert and grow customers that we’re focused on helping brands solve this challenge with our solution, <a href="https://www.acquia.com/products-services/acquia-journey">Acquia Journey</a>.</p> <p>As CNBC said about CVS’s efforts, “Amazon has already strained retailers with its free two-day shipping and is now eyeing the prescription drug market. CVS' program will be a test of whether patients are willing to wait for their medicines in exchange for the convenience of delivery.”</p> <p dir="ltr">To me, the answer is yes. CVS’s work shows that it’s trying to move faster than ever to differentiate with customer experience and convenience across the total customer journey - something customers have proven willing to pay for (hello, Amazon Prime).</p> <h2 class="text-color--full-black" dir="ltr">The Best Customer Experiences Save Time, Reduce Effort</h2> <p dir="ltr">Today, new customer-oriented services save time, save money and provide useful services across the customer journey. These are gaining traction and helping brands grow and build loyalty. Before prescription delivery, CVS was early to the game with drive-through pharmacy pick-up and more recently <a href="https://www.acquia.com//blog/secret-successful-digital-transformation-let-your-customers-lead/23/05/2016/3295236">rolled out curbside pickup</a> for store items. CVS is exhibiting a lesson of the experience era.</p> <p dir="ltr">CVS isn’t alone. Just this week, other brands are showing that they too have experience innovation on the brain. Two examples that jumped out at me include Marriott International and the U.S. Postal Service.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <ul dir="ltr"><li>Marriott, in a partnership with Amazon, will introduce the Alexa for Hospitality service in Marriott, Westin, St. Regis, Aloft, and other Marriott-run hotel chains. The program will see Alexa devices set up in hotel rooms to act as a voice-activated concierge. Guests can ask questions about the property, play music, order room service, and book spa services, among other things. (Acquia Labs has been innovating with conversational interfaces powered by Alexa for the past two years, including a landmark program with the State of Georgia. You can <a href="https://dri.es/cooking-with-alexa-and-drupal">read more here</a>.)</li> <li>The U.S. Postal Service is launching <a href="https://informeddelivery.usps.com/box/pages/intro/start">Informed Delivery by USPS</a>, which will send an image of postal mail pieces, as they run through USPS’s automated sorting machines, to recipients who opt in to the service. While the system won’t peek inside letters or pay your bills, postal customers will be able to view images of envelopes and packages to see what will be delivered in the next day or two. Customers will be able to track mail items and, for key pieces, provide delivery instructions, or schedule redelivery from their smartphones. (It’s an interesting service, albeit with strings attached - direct mail and digital advertising will be part of the free service, according to the USPS website.)</li> </ul><p dir="ltr">If you’re a chief marketing officer, chief digital officer, chief experience officer, or even a chief information officer, the question to ask is. “What digital experiences can your business create and facilitate to engage more effectively with users, provide utility service, save customers time, or make memorable moments that create loyalty and happy customers?”</p> <p>As I wrote in a recent <a href="https://www.cmswire.com/customer-experience/with-customer-experience-time-is-worth-money/">CMSWire.com piece</a>, “Brands and marketing teams are so focused on messaging and creating a unique experience that they often forget the core foundation of any successful business transaction: solving a problem.”</p> <p dir="ltr">I think we’ve finally, in 2018, reached an inflection point in the history of “digital” where companies and brands are starting to chase the right things more frequently. They’re using digital technology not as the end-all, be-all, but as the means to make life easier, better, more convenient for their prospects and customers.</p> <p dir="ltr">Having spent so much treasure on digital purely for marketing and attention-grabbing efforts, smart brands will increasingly leverage digital capabilities to create valuable services that win, serve and retain customers for the long run.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-aponovich" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/david_aponovich.jpeg" width="240" height="240" alt="David Aponovich" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Aponovich</h3> <span class="paragraph--profile-card--content--title-line--title">Sr. Director, Product Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Aponovich is a senior director for product marketing at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://twitter.com/daponovich">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/big-ideas-digital-2018-its-all-about-customer" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/big-ideas-digital-2018-its-all-about-customer" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/big%20ideas%20in%20digital.png?itok=gpRVicpX" alt="The Big Ideas in Digital for 2018? It’s All About the Customer" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Big Ideas in Digital for 2018</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The requirement in 2018 is to serve customers in a digital environment better, faster, and more intimately. It’s the universal mandate.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/customer-first-and-journey-minded-new-priorities-leading-organizations" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/customer-first-and-journey-minded-new-priorities-leading-organizations" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/domino.jpg?itok=_EapIlEa" alt="Customer-First and Journey-Minded: The New Priorities for Leading Organizations" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Prioritizing the Customer Journey</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Leading organizations are personalizing customer experiences and building connected, contextual journeys to meet customers in their moment of need or want.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/create-and-deliver-effective-customer-journeys-without-marathon-effort" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/create-and-deliver-effective-customer-journeys-without-marathon-effort" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-04/customerjourney.jpg?itok=GIzo5QAF" alt="Create and Deliver Effective Customer Journeys Without a Marathon Effort" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Deliver Effective Customer Journeys</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how you can trigger and deliver the right content or offer, at the right time, on the right channel, to each individual across customers and prospects.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 06/20/2018 - 16:26</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/customer%20journey%20acquia.jpg?itok=t8HFsiSw 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/customer%20journey%20acquia.jpg?itok=FoBetHe3 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/customer%20journey%20acquia.jpg?itok=RrnCsz7N 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/customer%20journey%20acquia.jpg?itok=VgIuB2Xv 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/customer%20journey%20acquia.jpg?itok=bBg04eu4 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/customer%20journey%20acquia.jpg?itok=KK2NdJKV 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/customer%20journey%20acquia.jpg?itok=t8HFsiSw" alt="To Win Customers, Save Time and Solve Problems Across the Customer Journey" typeof="foaf:Image" /> </picture> </div> </div> Wed, 20 Jun 2018 20:26:00 +0000 david.pierce 5511 at https://neo.acquia.com Data - The Driving Force Behind Personalization https://www.acquia.com/blog/data-driving-force-behind-personalization <span>Data - The Driving Force Behind Personalization</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Data; the most important aspect of personalization. It’s at the core of everything you do and every personalization flows through it. It’s the first step to any effective personalization strategy and having good data is a requirement to doing personalization well.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-06/data-driven%20personalization_0.png?itok=b42e5mNT" width="1257" height="629" alt="Data - The Driving Force Behind Personalization" title="Data - The Driving Force Behind Personalization" typeof="foaf:Image" /></article><p>But what does “good data” actually mean? There are a couple core tenants of what I consider the right data to use for customer experience. I’m not talking about data in aggregate or Google Analytics here. GA is an excellent website analytics tool that many of our customers use (and some integrate with), but the type of data that can help us deliver a great customer experiences will need to go a level deeper than what GA can provide.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Tennessee Tourism Reimagines Travel </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Drupal 8 and Acquia Lift allowed Tennessee Tourism to redesign, deliver targeted content and increase their average session time by 29 percent. </p> <h4><a href="https://www.acquia.com/resources/webinars/how-tennessee-tourism-reimagining-travel-personalization">WATCH NOW</a></h4> <h4> </h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">Building a 360 customer profile</h2> <p dir="ltr">True visibility into your visitors requires building unique, holistic user profiles for each individual. And this means a profile that is constantly growing and aggregating customer data in as visitors engage in with your site. A 360 customer profile also requires a few other components.</p> <h2 class="text-color--full-black" dir="ltr">Discover preferences, not just characteristics</h2> <p dir="ltr">User characteristics, like geolocation, device type, operating system, or new or returning visitor, are critical components to building a 360 customer profile. But behavioral data — actually understanding visitor preferences, specifically around which content they engage with most and like, which product they read most about, or which travel destination they research the most, is that next level of insight that’s required for building a 360 customer profile that allows you deliver the most relevant experience possible to your users.</p> <h2 class="text-color--full-black" dir="ltr">Integration with your stack (connectors, APIs and so on)</h2> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">We’ve all seen  Scott Brinker’s graphic displaying the enormity of marketing technology available today — and it’s only getting bigger. When thinking about the right data for customer experience, the critical piece is ensuring the data collection technology you use can integrate and connect with other existing tools, and not something that will require a rip and replace or create even more data silos. Additionally, by connecting your website visitor data and segments with other tech sources, you are creating an even more cohesive view of your customers to create that 360 profile I mention above.</p> <h2 class="text-color--full-black" dir="ltr">Intelligent action</h2> <p dir="ltr">Too often data collection is in service of an existing business goal; from proving out a hypothesis to justifying a business objective or passion project. Instead, allow the data you are collecting, profiles you are building, and segments you are creating to teach you things about your visitors and your business.</p> <p dir="ltr">Some next-level insights our customers have been able to identify to drive their digital experience forward are:</p> <ul dir="ltr"><li>A  tech company understands which industries visitors are coming from.</li> <li>A B2B organization learns which stage of the buying funnel each visitor is at.</li> <li>A travel company discovers its most popular travel destinations for its website.</li> <li>An insurance company learns which type of plan most visitors are interested in.</li> <li>A pharmaceutical company finds out which segment of visitors engages with the most content.</li> </ul><p>While data is the driving force behind personalization, it’s just one step in the journey to deliver connected customer experiences. Learn the whole process in our blog: <a href="https://www.acquia.com/blog/3-step-approach-personalizing-web-experiences">Crawl, Walk, Run, a 3 Steps to Personalizing Web Experiences</a>.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--minified"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/eric-fullerton" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-03/Eric%20Fullerton.jpg" width="300" height="300" alt="Eric Fullerton" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Eric Fullerton</h3> <span class="paragraph--profile-card--content--title-line--title">Product Marketing Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/better-together-how-acquia-and-drupal-take-personalization-next-level" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/better-together-how-acquia-and-drupal-take-personalization-next-level" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Lift%20personalization.png?itok=5roslbwe" alt="Better Together: How Acquia and Drupal Take Personalization to the Next Level" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Personalize Drupal with Acquia Lift</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Peanut butter and jelly. Cookies and milk. Macaroni and cheese. Classic combinations, all. For personalized digital experiences, think Drupal and Acquia Lift.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/3-step-approach-personalizing-web-experiences" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/3-step-approach-personalizing-web-experiences" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/Acquia%20Lift%20Personalization.jpg?itok=QQVrPPzQ" alt="The 3-Step Approach to Personalizing Experiences" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">3-Step Personalization Process</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Unfortunately, personalizing digital experiences isn’t easy. Here’s a step-by-step approach to deliver the custom experiences today’s audiences expect.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/big-ideas-digital-2018-its-all-about-customer" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/big-ideas-digital-2018-its-all-about-customer" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/big%20ideas%20in%20digital.png?itok=gpRVicpX" alt="The Big Ideas in Digital for 2018? It’s All About the Customer" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Big Ideas in Digital for 2018</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The requirement in 2018 is to serve customers in a digital environment better, faster, and more intimately. It’s the universal mandate.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 06/20/2018 - 11:09</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=PeellLgg 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/GettyImages-954077270.jpg?itok=6-qwoMRT 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=XpZVeN5H 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/GettyImages-954077270.jpg?itok=7dHHArCN 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=PxV0EG7Q 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/GettyImages-954077270.jpg?itok=ofn16GI1 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/GettyImages-954077270.jpg?itok=PeellLgg" alt="Data - The Driving Force Behind Personalization" typeof="foaf:Image" /> </picture> </div> </div> Wed, 20 Jun 2018 15:09:57 +0000 david.pierce 5506 at https://neo.acquia.com Increasing Drupal contributions from underrepresented groups https://www.acquia.com/blog/increasing-drupal-contributions-underrepresented-groups <span>Increasing Drupal contributions from underrepresented groups</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>For the past two years, I've published the <a href="https://dri.es/who-sponsors-drupal-development-2017">Who sponsors Drupal development report</a>. The primary goal of the report is to share contribution data to encourage more individuals and organizations to contribute code to Drupal on Drupal.org. However, the report also highlights areas where our community can and should do better.</p> <p>In 2017, the reported data showed that only 6 percent of recorded code contributions were made by contributors that identify as female. After a conversation in the <a href="https://www.drupal.org/project/diversity">Drupal Diversity &amp; Inclusion Slack channel</a> about the report, it became clear that many people were concerned about this discrepancy. Inspired by this conversation, <a href="https://www.drupal.org/u/sparklingrobots">Tara King</a> started the <a href="https://www.drupal.org/drupal-diversity-inclusion-contribution-team">Drupal Diversity and Inclusion Contribution Team</a> to understand how the Drupal community could better include women and underrepresented groups to increase code and community contributions.</p> <p>I recently spoke with Tara to learn more about the Drupal Diversity and Inclusion Contribution Team. I quickly discovered that Tara's leadership exemplifies various <a href="https://dri.es/defining-drupal-values-and-principles">Drupal Values and Principles</a>; especially <a href="https://www.drupal.org/about/values-and-principles#foster-a-learning-environment">Principle 3</a> (Foster a learning environment), <a href="https://www.drupal.org/about/values-and-principles#everyone-has-something-to-contribute">Principle 5</a> (Everyone has something to contribute) and <a href="https://www.drupal.org/about/values-and-principles#choose-to-lead">Principle 6</a> (Choose to lead). Inspired by Tara's work, I wanted to spotlight what the DDI Contribution Team has accomplished so far, in addition to how the team is looking to help grow diversity and inclusion in the future.</p> <h3>A mentorship program to help underrepresented groups</h3> <p>Supporting diversity and inclusion within Drupal is essential to the health and success of the project. The people who work on Drupal should reflect the diversity of people who use and work with the software. This includes building better representation across gender, race, sexuality, disability, economic status, nationality, faith, technical experience, and more. Unfortunately, underrepresented groups often lack community connections, time for contribution, resources or programs that foster inclusion, which introduce barriers to entry.</p> <p>The mission of the Drupal Diversity &amp; Inclusion Contribution Team is to increase contributions from underrepresented groups. To accomplish this goal, the DDI Contribution Team recruits team members from diverse backgrounds and underrepresented groups, and provides support and mentorship to help them contribute to Drupal. Each mentee is matched with a mentor in the Drupal community, who can provide expertise and advice on contribution goals and professional development. To date, the DDI Contribution Team supports over 20 active members.</p> <p>What I loved most in my conversation with Tara is the various examples of growth she gave. For example, <a href="https://www.drupal.org/u/angelamnr">Angela McMahon</a> is a full-time Drupal developer at Iowa State. Angela been working with her mentor, <a href="https://www.drupal.org/u/cboyden">Caroline Boyden</a>, on the <a href="https://www.drupal.org/project/extlink">External Link Module</a>. Due to her participation with the DDI Contribution Team, Angela has now been credited on 4 fixed issues in the past year.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3>Improving the reporting around diversity and inclusion</h3> <p>In addition to mentoring, another primary area of focus of the DDI Contribution Team is to improve reporting surrounding diversity and inclusion. For example, in partnership with the <a href="https://www.drupal.org/association">Drupal Association</a> and the <a href="https://drnikki.github.io/open-demographics/">Open Demographics Project</a>, the DDI Contribution Team is working to implement best practices for data collection and privacy surrounding gender demographics. During the mentored code sprints at DrupalCon Nashville, the DDI Contribution Team built the <a href="https://www.drupal.org/project/gender">Gender Field Module</a>, which <a href="https://dri.es/offering-more-inclusive-user-demographic-forms">we hope to deploy on Drupal.org</a>.</p> <p>The development of the Gender Field Module is exciting, as it establishes a system to improve reporting on diversity demographics. I would love to use this data in future iterations of the 'Who sponsors Drupal development' report, because it would allow us to better measure progress on improving Drupal's diversity and inclusion against community goals.</p> <h3>One person can make a difference</h3> <p>What I love about the story of the DDI Contribution Team is that it demonstrates how one person can make a significant impact on the Drupal project. The DDI Contribution Team has grown from Tara's passion and curiosity to see what would happen if she challenged the status quo. Not only has Tara gotten to see one of her own community goals blossom, but she now also leads a team of mentors and mentees and is a co-maintainer of the Drupal 8 version of the <a href="https://www.drupal.org/project/gender">Gender Field Module</a>. Last but not least, she is building a great example for how other Open Source projects can increase contributions from underrepresented groups.</p> <h3>How you can get involved</h3> <p>If you are interested in getting involved with the DDI Contribution Team, there are a number of ways you can participate:</p> <ul><li>Support the DDI Contribution Team as a mentor, or consider recommending the program to prospective mentees. Join #ddi-contrib-team on <a href="https://www.drupal.org/slack">Drupal Slack</a> to meet the team and get started.</li> <li>In an effort to deliberately recruit teams from spaces where people of diverse backgrounds collaborate, the DDI Contribution Team is looking to partner with <a href="https://www.outreachy.org/">Outreachy</a>, an organization that provides paid internships for underrepresented groups to learn Free and Open Source Software and skills. If you would be interested in supporting a Drupal internship for an Outreachy candidate, reach out to <a href="https://www.drupal.org/u/sparklingrobots">Tara King</a> to learn how you can make a financial contribution.</li> <li>One of the long term goals of the <a href="https://www.drupal.org/drupal-diversity-inclusion-contribution-team">DDI Contribution Team</a> is to increase the number of underrepresented people in leadership positions, such as initiative lead, module maintainer, or core maintainer. If you know of open positions, consider understanding how you can work with the DDI Contribution Team to fulfill this goal.</li> </ul><p>I want to extend a special thanks to Tara King for sharing her story, and for making an important contribution to the Drupal project. Growing diversity and inclusion is something everyone in the Drupal community is responsible for, and I believe that everyone has something to contribute. Congratulations to the entire DDI Contribution Team.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/board-member/dries-buytaert" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/dries_0.jpg" width="300" height="280" alt="Dries" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Dries Buytaert</h3> <span class="paragraph--profile-card--content--title-line--title">Chairman, Chief Technology Officer</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for <a href="http://drupal.com/">Drupal</a>, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many <a href="https://www.acquia.com/resources/acquia-tv/conference/acquia-worlds-greatest-digital-experiences">large organizations</a>, which helps them build, deliver and optimize digital experiences. A <a href="https://en.wikipedia.org/wiki/Young_Global_Leaders">Young Global Leader</a> at the <a href="http://www.weforum.org/">World Economic Forum</a>, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst &amp; Young, and a Young Innovator by MIT Technology Review. He blogs frequently on <a href="http://buytaert.net/tag/drupal">Drupal</a>, <a href="http://buytaert.net/tag/open-source">open source</a>, <a href="http://buytaert.net/tag/startup-lessons">startups</a>, <a href="http://buytaert.net/tag/business">business</a>, and <a href="http://buytaert.net/tag/the-future">the future</a> at <a href="http://buytaert.net/">d</a><a href="https://dri.es/">ri.es</a>.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="http://www.linkedin.com/in/buytaert">LinkedIn</a> <a href="https://twitter.com/Dries">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/women-drupal-community-sparklingrobots" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/women-drupal-community-sparklingrobots" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/wonderwoman.jpg?itok=H-FvxoW9" alt="The Women of the Drupal Community" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Women of Drupal: sparklingrobots </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This series showcases women&#039;s contributions to the open source Drupal community and their journeys in the technology industry. In this installment, we focus on Tara King (sparkingrobots) to learn more about the move from site builder to back-end developer and the label of pink collar label. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/3-nonprofit-sites-give-back-more-all-year/05/12/2017/3315261" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/3-nonprofit-sites-give-back-more-all-year/05/12/2017/3315261" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/card-default.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">3 Sites That ‘Give Back More’</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This holiday season, we want to highlight three nonprofit customers who are partnering with Acquia to elevate their missions.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/women-drupal-community-ekl1773" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/women-drupal-community-ekl1773" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/women%20of%20drupal.jpg?itok=3-VjHd8y" alt="The Women of the Drupal Community: ekl1773" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Women of Drupal: ekl1773</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This series showcases women&#039;s contributions to the open source Drupal community and their journeys in the technology industry. In this installment, we focus on Elli Ludwigson, aka ekl1773.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Wed, 06/20/2018 - 08:32</span> Wed, 20 Jun 2018 12:32:13 +0000 gigi.anderson 5501 at https://neo.acquia.com Introducing New Product Updates to the Acquia Platform https://www.acquia.com/blog/introducing-new-product-updates-acquia-platform <span>Introducing New Product Updates to the Acquia Platform </span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Our vision at Acquia is to deliver the universal platform for the world’s greatest digital experiences.  </p> <p dir="ltr">As part of this vision, we continue to make investments in our platform that help our customers build, operate, and optimize their digital experiences with greater efficiency. Each quarter we release new product features as part of our long-term roadmap, which is guided by three key value propositions:</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Acquia Platform Update </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn about new enhancements, recent feature updates, and capabilities added to the Acquia Platform. </p> <h4><a href="https://www.acquia.com/resources/webinars/acquia-platform-update-new-features-capabilities-session-1?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <ul dir="ltr"><li><strong>Simplicity:</strong> Acquia continuously strives to make it as simple as possible for developers to build, deploy and iterate digital experiences that serve their businesses. We recognize that digital transformation can be complex and expensive. We don’t make people jump through hoops to use our products. With Acquia, there is no rip and replace — you don’t have to use our “full stack.” Instead, Acquia augments and integrates with what you already have, helping to lower development and maintenance costs overtime.</li> <li><strong>Scalability: </strong>Acquia has always been focused on delivering scalable and reliable site operations to IT teams. We help them overcome the challenges associated with manual or redundant efforts to realize a compliant and secure deployment that no other vendor can match. Acquia runs some of the most demanding digital applications, and offers a battle-tested platform that can scale overtime to meet customers’ needs.</li> <li><strong>Intelligence: </strong>Acquia naturally offers personalization and journey mapping capabilities that capitalize on our content management roots. Rather than putting up with the reality of data scattered across disconnected martech, Acquia helps marketers who aspire to personalize experiences and engage appropriately at each stage of the customer lifecycle. We leverage advanced data profiling and machine learning intelligence on your behalf to help you use the data you collect intelligently, driving actionable insight, so you can engage with your audiences.</li> </ul><p>This quarter, we’re excited to announce many new features across the <a href="https://www.acquia.com/products-services/acquia-platform?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Platform</a> that are available today for our customers. These include:</p> <h2 class="text-color--full-black" dir="ltr">Simplicity</h2> <h3 class="text-color--full-black" dir="ltr">Acquia Cloud</h3> <ul dir="ltr"><li><strong>Support for more than one version of Node.js runtimes:</strong> We’ve expanded our support of <a href="https://www.acquia.com/blog/introduction-nodejs-and-drupal-api-connection-updated/20/09/2017/3310026?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Node.js on Acquia Cloud</a> to include Node.js version 8, giving customers greater flexibility for their front-end architecture. Node.js version 8 provides a variety of performance and API improvements over the previous version.  </li> </ul><h3 class="text-color--full-black" dir="ltr">Acquia Cloud Site Factory</h3> <ul><li><strong>Single site staging: </strong><a href="https://www.acquia.com/products-services/acquia-cloud-site-factory?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Cloud Site Factory</a> customers now have the ability to stage sites on an individual level to their non-production environments. (This includes customers who are using Stacks.) The ability to stage sites independently of others (without losing previous work and/or data of sites already in the non-production environments) allows developers to work alongside each other, on different projects, without stepping on each other’s toes. This translates into faster development and testing in non-production development environments.</li> </ul> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">Scalability</h2> <h3 class="text-color--full-black" dir="ltr">Acquia Platform</h3> <ul dir="ltr"><li><strong>GDPR readiness:</strong> <a href="https://www.acquia.com/blog/acquia-gdpr-ready?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia is ready for the General Data Protection Regulation</a> (GDPR) that went into effect May 25. Since our founding, Acquia has put information security and data protection first. The GDPR is an important step forward in harmonizing data protection requirements across the member states of the European Union. We at Acquia have always seen GDPR as an opportunity to further strengthen and deepen our commitment to data protection by building upon the requirements set forth by some of the security frameworks and standards that we support such as the Privacy Shield, SOC 1 and SOC 2, among other standards  (ISO 27001, PCI-DSS Level 1, HIPAA, FedRAMP). We welcome you to visit our <a href="http://www.acquia.com/gdpr?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">GDPR</a> page for more information and resources.   </li> </ul><h3 class="text-color--full-black" dir="ltr">Acquia Cloud</h3> <ul dir="ltr"><li><strong>PCI compliance for Node.js Stack:</strong> Acquia’s Node.js service is now verified PCI compliant. <a href="https://www.acquia.com/products-services/acquia-cloud?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Cloud</a> customers with commerce use cases can now leverage JavaScript frameworks for frontend design with the assurance of PCI compliance.</li> <li><strong>BigPipe for Drupal 8 customers (beta):</strong> Take full advantage of BigPipe in <a href="https://www.acquia.com/products-services/acquia-lightning?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Drupal 8</a> on Acquia Cloud, using the page rendering technique pioneered by Facebook and LinkedIn. Design pages render the most important content to your customer first, increasing engagement and reducing your visitor’s wait time.   </li> </ul><h3 class="text-color--full-black" dir="ltr">Acquia Journey</h3> <ul dir="ltr"><li><strong>File connector for files stored in AWS S3:</strong> <a href="https://www.acquia.com/products-services/acquia-journey?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Journey</a> now connects to AWS S3 (Simple Storage Service) to read, write &amp; orchestrate experiences based on data files in S3. Certain martech systems have file-based integrations and use S3, but they don’t have the ability to expose data via API. Journey already has ability to connect to REST API services, message queues, databases and  email services. For our customers looking to use data that exists in S3 for an experience orchestration process, Acquia Journey provides an easy way to retrieve and connect to data that resides in S3.</li> <li><strong>Improved search and filtering of data schemas: </strong>We’ve made a usability enhancement that makes it easier for technical users to search, filter and link together data schemas in the Acquia Journey UI as they create journeys. This makes it easier and faster for our customers to find data that can be used to create customer journeys.  </li> </ul><h3 class="text-color--full-black" dir="ltr">Acquia DAM</h3> <ul dir="ltr"><li><strong>Improved asset synchronization between DAM and Drupal: </strong>We’ve made improvements for assets synchronized between <a href="https://www.acquia.com/products-services/acquia-digital-asset-manager?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia DAM</a> and Drupal for custom metadata, expiration behavior, increased scalability - providing a more real-time, full featured experience for our customers.</li> <li><strong>Support for the latest version of Drupal 8.5:</strong> Acquia DAM now supports the latest version of Drupal 8.5, ensuring Acquia DAM D8 connector works with the newest release of Drupal and distributions for our customers.</li> </ul><h2 class="text-color--full-black" dir="ltr">Intelligence</h2> <h3 class="text-color--full-black">Acquia Lift</h3> <ul dir="ltr"><li><strong>Machine-learning similarity content recommendations (beta):</strong> We have enhanced our content recommendations with new machine learning capabilities to automate content recommendations. This makes it easier and more efficient for marketers to <a href="https://www.acquia.com/products-services/acquia-lift?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">personalize</a> content for their audiences so they can see content similar to what they are currently viewing or have viewed in the past. With these capabilities, there's no need to do manual rule triggering, reformatting, or reclassification of content. With one click, marketers specify how they want the content recommendation engine to suggest content to their audiences.</li> </ul><h3 class="text-color--full-black" dir="ltr">Acquia DAM</h3> <ul dir="ltr"><li><strong>New dynamic templates:</strong> Designers, marketers and content owners can create easy-to-edit templates for end users to modify templates in a controlled way. This update lets designers use their time more efficiently, empowering non-designers to make their own simple changes to PDFs &amp; images.  </li> <li><strong>Usage reports of assets in Drupal: </strong>We’ve released a new capability that lets an administrator of Acquia DAM to see which assets and where within Drupal they are being used to save our customers time in having to manually find and track where digital assets are being used within Drupal.</li> </ul><p dir="ltr">We continue to make investments in our products throughout the year. To stay updated on new product capabilities, <a href="https://www.acquia.com/resources/webinars/acquia-platform-update-new-features-capabilities-session-1?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">register and tune in for our next Acquia Platform Update webinar.</a></p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--minified"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/meagan-white" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Meagan%20White%20Acquia.jpg" width="500" height="500" alt="Meagan White, senior manager of product marketing at Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Meagan White</h3> <span class="paragraph--profile-card--content--title-line--title">SENIOR PRODUCT MARKETING MANAGER</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Meagan White is a senior manager of product marketing at Acquia, where she helps organizations digitally transform their business and customer experiences. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs. </span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/meaganpwhite/">https://www.linkedin.com/in/meaganpwhite/</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/why-website-monitoring-insight-and-support-tools-matter" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/why-website-monitoring-insight-and-support-tools-matter" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/GettyImages-946355532.jpg?itok=Frc2JUrV" alt="Why Website Monitoring, Insight and Support Tools Matter" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Monitoring Tools &amp; Why They Matter</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">At Acquia, our support team combines its unique Drupal and cloud hosting expertise with a number of tools to investigate and resolve application performance issues.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/getting-started-dam-new-chapter-acquia" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/getting-started-dam-new-chapter-acquia" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/Acquia%20DAM%20blog.jpg?itok=74XbsAoS" alt="Getting Started with DAM: A New Chapter for Acquia" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Getting Started with Acquia DAM</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Just like most other software rollouts, implementing Acquia DAM (especially in the middle of a website redesign and migration) isn’t something you do all at once; it’s a process that occurs over time.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/machine-learning-content-and-data-breaking-down-what-ml-really-means" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/machine-learning-content-and-data-breaking-down-what-ml-really-means" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/machinelearing.jpg?itok=vGPPEOQn" alt="Machine Learning, Content and Data: Breaking Down What ML Really Means" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">What Machine Learning Really Means</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">There’s been a lot of buzz and excitement about machine learning, especially in terms of how it will make marketing pros’ lives easier. Read about Acquia&#039;s long-term investments in the technology.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 06/19/2018 - 15:26</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/Acquia%20Platform%20Updates.png?itok=C2KlcikX 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/Acquia%20Platform%20Updates.png?itok=NvBsa-Ec 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/Acquia%20Platform%20Updates.png?itok=oZR6LZAV 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/Acquia%20Platform%20Updates.png?itok=AQ7UPw3c 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/Acquia%20Platform%20Updates.png?itok=jQOiq8FY 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/Acquia%20Platform%20Updates.png?itok=dQirL4Kl 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/Acquia%20Platform%20Updates.png?itok=C2KlcikX" alt="Introducing new product updates to the Acquia Platform " typeof="foaf:Image" /> </picture> </div> </div> Tue, 19 Jun 2018 19:26:04 +0000 david.pierce 5496 at https://neo.acquia.com Why Website Monitoring, Insight and Support Tools Matter https://www.acquia.com/blog/why-website-monitoring-insight-and-support-tools-matter <span>Why Website Monitoring, Insight and Support Tools Matter</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“My site is running slow.”</p> <p>I like to talk to Acquia’s support team as often as I can. It provides a lot of insight into how we (the product team) should focus our attention. That is how a lot of support calls start. “My site is running slow, and I don’t know why.”</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Why, When, How to Decouple </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Dries Buytaert, founder of Drupal and chief technology officer at Acquia, shares his knowledge on how Drupal has an advantage over competitors, and discusses why, when, and how you should implement decoupled Drupal.</p> <h4><a href="https://www.acquia.com/resources/webinars/dries-buytaert-shares-his-view-decoupled-drupal-when-why-and-how">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">This question can lead down a lot of different paths in terms of how you might solve an issue. All too often, the traditional response is to throw hardware at the problem. This approach can take many forms -- for example, it could mean autoscaling or adding new containers. Regardless of how your platform is architected, however, any addition comes down to servers and storage. Adding capacity does resolve issues, but it does so with a cost.</p> <p dir="ltr">At Acquia, our support team combines its unique Drupal and cloud hosting expertise with a number of tools to investigate and resolve application performance issues. The insights it provides allow many of our customers to optimize site performance without the need for an investment in additional capacity.</p> <h2 class="text-color--full-black">Site Report Cards</h2> <p>Once your application is up and running, your team requires tools to enable it to quickly assess the health of the site as it grows and as new features are added. There are three core areas where your digital team can assess your site to quickly understand its health:</p> <ul><li><strong>Security:</strong> Confirm that all patches have been deployed to avoid the risk of a costly breach.</li> <li><strong>Performance:</strong> Confirm that the latest feature or patch release didn’t impact your processing or storage negatively.</li> <li><strong>Code Best Practice:</strong> Is your code delivering content and application functions efficiently?</li> </ul><p dir="ltr">With years of Drupal and hosting expertise to guide us, Acquia developed Insights, a service that can analyze a site’s code and configuration then provide developers with a score in three key areas: security, performance, and best practices. Users can drill into each of these categories to learn more about the specific changes they can make to address failed checks. Often times, improving site performance is as simple as changing a few site settings, and Acquia Insight can help users identify when those changes are necessary.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-06/Acquia%20Insight.png" alt="Stack Metrics: Glimpse Beneath the Hood" title="Stack Metrics: Glimpse Beneath the Hood" typeof="foaf:Image" /></article><h2 class="text-color--full-black" dir="ltr">Stack Metrics: Glimpse Beneath the Hood</h2> <p>Report cards like Acquia Insight provide you a quick view into areas that may require attention. If you do see that your performance grade on a site is less than optimal, where do you go next? If you have identified that performance is your challenge, then you need to understand where the issues reside within your stack.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">This includes analyzing the use of all of your components from load balancers and cache, the requests to your CMS and database and the use of your storage.</p> <p dir="ltr">Informed users are more efficient users, we’ve found, so in 2017 we released Stack Metrics to all customers. Using the same key metrics as Acquia’s support teams, Stack Metrics shows customers important resource utilization trends and anomalies so they can immediately identify (or rule out) some of the more common sources of application performance issues.</p> <p>Among the graphs available in Stack Metrics are:</p> <ul dir="ltr"><li>Total Varnish, Nginx, and Apache requests</li> <li>Varnish Cache Hit Rate</li> <li>HTTP Response Code Rates</li> <li>PHP Process Count</li> <li>Max PHP Processes warning count</li> <li>MySQL Slow Query count</li> <li>OOM Error Count</li> <li>Storage Utilization</li> </ul><h2 class="text-color--full-black">Application Monitoring: Deep-Dive Analytics</h2> <p>Application monitoring has become a must-have for development and operations teams, especially those employing continuous delivery and integration best practices. A good APM solution gives the development team insight into how each layer of an application perform is performing, especially during and after code pushes, configuration changes, database updates, and high traffic events. Furthermore, these tools enable the team to ensure that any external services connected to the application are healthy and not impacting site performance.</p> <p dir="ltr">Acquia has partnered with New Relic to ensure our support teams can utilize its services for diagnostic purposes, and it is available to any customers who wish to purchase their own New Relic subscription.</p> <h2 class="text-color--full-black">Acquia Support: Your World-Wide Centers of Excellence</h2> <p dir="ltr">When you need to extend your team, Acquia Support is there to help you dig deeper and optimize the performance of your applications. With more than 70 experts in Drupal, networking, and cloud infrastructure management located all around the globe, our team uses years of experience and a slew of custom tools to resolve thousands of performance-related problems for our customers every year.</p> <p dir="ltr">Support teams, by nature, go over and above to help their customers. Acquia takes this and provides committed support for Drupal code. What this means for our customers is that they have assurance that if the issue is within application code, we have not only the expertise to identify and provide insight to remediate but a commitment to do so. In fact, our team has a combined experience of more than 250 years with Drupal, plus experts in all other areas of operating an efficient and scalable Drupal cloud.</p> <p dir="ltr">To effectively monitor and manage an application in the cloud, you’re going to need a lot of specialized tools. To diagnose issues and optimize performance properly, you’re going to need a firm understanding of which tools to use, when, and how. When your applications are mission-critical and every second of downtime counts, you cannot ensure their success without access to all the right tools and expertise available every day to customers on Acquia Cloud.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/peter-brown" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/p_brown_sm_5092.jpg" width="250" height="250" alt="Peter Brown Photo" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Peter Brown</h3> <span class="paragraph--profile-card--content--title-line--title">Director of Product Marketing, Cloud Computing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/three-critical-features-your-digital-experience-cloud" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/three-critical-features-your-digital-experience-cloud" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Three%20features%20so%20your%20dx%20cloud_0.jpg?itok=W5C0NYtF" alt="Three features so your dx cloud" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Top Three Features for Cloud</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In the first segment of this blog series, we will focus on three key technologies that will enable your developers to build and application that scales to future channels.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/4-trends-website-developers-2018/02/09/2018/2981" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/4-trends-website-developers-2018/02/09/2018/2981" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-02/GettyImages-672831876.jpg?itok=-BcQx4jW" alt="4 Trends for Website Developers in 2018" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">4 Trends for Website Developers</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Here’s a look at some key trends, such as regulation, integrated digital experiences and artificial intelligence, that could shake things up for developers.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/how-decouple-acquia-cloud/03/01/2018/2176" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-decouple-acquia-cloud/03/01/2018/2176" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/MTA.jpg?itok=cOVH-GLv" alt="How to decouple on Acquia Cloud" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">How to Decouple on Acquia Cloud</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">With the growth of decoupled experiences, JavaScript frameworks and Drupal have never been more important. It was with this in mind that Acquia added support for Node.js to Acquia Cloud Enterprise.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 06/18/2018 - 15:48</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/GettyImages-946355532.jpg?itok=VwSaF-y7 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/GettyImages-946355532.jpg?itok=ldZJkO06 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/GettyImages-946355532.jpg?itok=2CoE58Vb 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/GettyImages-946355532.jpg?itok=gUP-1nSF 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/GettyImages-946355532.jpg?itok=f1MpyPg2 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/GettyImages-946355532.jpg?itok=cirWgqPn 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/GettyImages-946355532.jpg?itok=VwSaF-y7" alt="Why Website Monitoring, Insight and Support Tools Matter" typeof="foaf:Image" /> </picture> </div> </div> Mon, 18 Jun 2018 19:48:36 +0000 david.pierce 5486 at https://neo.acquia.com SSQ Insurance Selects Acquia and Launches Its New Website https://www.acquia.com/about-us/newsroom/press-releases/ssq-insurance-selects-acquia-and-launches-its-new-website <span>SSQ Insurance Selects Acquia and Launches Its New Website</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Mon, 06/18/2018 - 08:30</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-06-18T12:30:00Z">Mon, 06/18/2018 - 08:30</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p><strong>QUEBEC CITY - June 18, 2018 -</strong> SSQ Insurance launched its new website last week in collaboration with digital experience company <a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral" target="_blank">Acquia</a>. The ssq.ca website overhaul had two key components – replacing the content management software and revamping its look-and-feel.The in-depth analysis of several market-leading solutions led SSQ Insurance to choose Acquia to handle the digital experience of the new website. Acquia provides an all-in-one <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=newsrls&amp;utm_medium=referral" target="_blank">Digital Experience Platform (DXP)</a> that enables SSQ Insurance teams to focus on content, innovation and value-added services for its clients and members. Acquia works with Drupal, the most widely used content management system (CMS) in its category, because it offers innovative functionality, is committed to security and is compatible with third-party digital optimization tools.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>The multiple components of the Acquia intelligent Platform and marketing tools will enable SSQ Insurance to manage, customize and improve its online customer experience at every touchpoint. The Drupal CMS, which is both modern and efficient, offers the functionality and agility required to support the complete execution of the company's Customer Centre and various initiatives related to honing customer services.</p> <p>Changing ssq.ca's CMS to Acquia's digital experience platform led SSQ Insurance to fully integrate its new brand identity into and update the look-and-feel of its website. The site's architecture and navigation setup were entirely redesigned in order to enhance user experience on every type of device. The most popular user tasks are front and centre. The site is now even more relevant, from coast to coast, because it uses geolocation to provide specific information depending on province of residence.</p> <p>"We want to make navigating the site as user-friendly as possible on all devices, especially smartphones. This is a priority because 30% of visitors use their smartphones or tablets to visit our website. Just like the attributes of SSQ Insurance's brand identity, the new ssq.ca is positive, modern and supportive," said SSQ Insurance's Marketing and E-Business Vice-President Annie Lafond.</p> <p>"With this launch, SSQ Insurance is making a strong digital shift and refocusing its efforts on customer experience optimization. With Acquia, SSQ Insurance now has the agility, flexibility and openness on which to build its positioning and continue to offer value-added services to its policyholders and customers," said Acquia Vice President Mathieu Weber.</p> <p><strong>About SSQ Insurance</strong><br /> Founded in 1944, SSQ Insurance is a mutualist company that puts community at the heart of insurance. With assets under management of $12 billion, SSQ Insurance is one of the largest companies in the industry. Working for a community of over three million customers, SSQ Insurance employs over 2,000 people. Leader in group insurance, the company also sets itself apart through its expertise in individual life and health insurance, general insurance and the investment sector. For more information, visit <a href="https://ssq.ca/en" target="_blank">ssq.ca</a>.</p> <p><strong>About Acquia </strong><br /> Acquia provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia's digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral" target="_blank">acquia.com</a>.</p> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/partner/growing-drupal-cloud-markets-driving-acquias-expansion-canada/31/01/2017/3301136" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/partner/growing-drupal-cloud-markets-driving-acquias-expansion-canada/31/01/2017/3301136" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-02/GettyImages-898894810.jpg?itok=0EKLbGps" alt="Growing Drupal, Cloud Markets Driving Acquia’s Expansion in Canada" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia’s Expansion in Canada</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Because Acquia stands behind Drupal and provides an unparalleled level of governance and support, organizations that once hesitated to adopt open source are now taking a deeper look.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/acquia-strengthens-leadership-team-financial-and-operations" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-strengthens-leadership-team-financial-and-operations" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/press-release-card.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Andersen, Reny Join Executive Team</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia today announced the appointment of former Akamai executive Chris Andersen as CFO and former Micro Focus and Hewlett Packard Enterprise executive Stephen Reny as COO.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/fast-growing-credit-union-uses-drupal-8-compete-national-banks/28/11/2017/3314966" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/fast-growing-credit-union-uses-drupal-8-compete-national-banks/28/11/2017/3314966" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-473687780.jpg?itok=aqTOse_w" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Credit Union Champions Drupal 8 </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Carousel30 recently partnered with a large credit union to redesign its six websites with Drupal 8. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Mon, 18 Jun 2018 12:30:00 +0000 christopher.rogers 5491 at https://neo.acquia.com The CMO Guide to Website Redesign https://www.acquia.com/resources/ebooks/cmo-guide-website-redesign <span>The CMO Guide to Website Redesign</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-06/CMO2_art-02.png?itok=sqkxoedR" width="220" height="99" alt="The CMO Guide to Website Redesign" typeof="foaf:Image" /> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 06/15/2018 - 16:44</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-06/CMO2_art-02.png" alt="The CMO Guide to Website Redesign" title="The CMO Guide to Website Redesign" typeof="foaf:Image" /></article><p>Marketing technology is exploding in size and options as vendors grab for their share of the CMO’s budget for tools to build, manage, and optimize their digital marketing efforts.</p> <p>It’s also characterized by a high degree of turnover and rapid obsolescence as new technologies (such as decoupled applications, increasing use of ad blockers, virtual assistants like Alexa and Siri and digital signage) emerge and challenge the capabilities of the existing marketing tool kit.</p> <p>Changing tools and service providers are a challenge that can distract a marketing team from its priorities of building brands and delivering growth, but few changes are more wrenching than a wholesale “replatforming” of an organization’s websites and other digital content solutions at the heart of most marketing technology stacks.</p> <p>In this eBook, we’ll examine the tools you need to get a redesign project supported, funded, launched, and how to make sure it’s a success. </p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about redesigning your marketing website</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1466"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__items"> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__item"> <a href="/sites/acquia.com/files/documents/2018-06/CMO_f.pdf" class="inline-cta__button global-button global-button--light-blue">download</a> </div> </div> Fri, 15 Jun 2018 20:44:17 +0000 david.pierce 5481 at https://neo.acquia.com The Big Ideas in Digital for 2018? It’s All About the Customer https://www.acquia.com/blog/big-ideas-digital-2018-its-all-about-customer <span>The Big Ideas in Digital for 2018? It’s All About the Customer</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>I recently criss-crossed Australia and New Zealand, to talk about the new CMO mandates for customer experience and to host the “Big Ideas in Digital,” panel, one of the featured sessions at Acquia Engage and Experience Acquia events in key cities. My guests were some of the brightest minds in digital experience and innovation, from the travel industry to higher education, government and digital agencies.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Customer Journey Orchestration </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn how to give customers the most amazing and personalized experiences, and how to become a customer-centric marketing organization.</p> <h4><a href="https://www.acquia.com/resources/webinars/customer-journey-orchestration-secret-effective-omnichannel-experiences">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">They sounded off about what’s “big” in their minds this year. Here’s hint about how it went: It’s not just about great, hot new technology. Instead, most speakers talked about the importance of using tech to make customers’ lives better, build easier interactions, create more convenient digital moments, make information more accessible, and build more meaningful customer journeys.</p> <p dir="ltr">The requirement in 2018 is to serve customers in a digital environment better, faster, and more intimately. It’s the universal mandate. Nearly every panel member stated, in one form or another, “We’re focused on putting the the customer in the center of everything we do.”</p> <p dir="ltr">Their ideas and methods of getting there may differ. However, they realize that aligning with your customers’ needs is the best (some may say only) way to build competitive advantage and generate customer loyalty for the long haul.</p> <p dir="ltr">Big ideas were plentiful from the panel guests from city to city. A few standout “big ideas” from our thought leaders included the following:</p> <h2 class="text-color--full-black" dir="ltr">Focus on utility-based experiences to win customer loyalty</h2> <p dir="ltr">Laura Campbell, a Deloitte Digital director in Australia, urged the audience in Brisbane to create “utility-based experiences” to boost loyalty and growth. Think: Use digital capabilities to create a useful, practical experience, which will attract customers better than any traditional marketing campaign -- like financial services providers who’ve made it drop-dead simple to do digital bill payments or money transfers. “The cleaner and leaner you can make that, the higher the engagement will be,” she said.</p> <h2 class="text-color--full-black" dir="ltr">Don’t be afraid of face-to-face service in a digital world</h2> <p dir="ltr">Digital-native market disruptors may get all the ink (see: AirBnB, Uber, Amazon) but there’s still a place for a hybrid approach in some markets. Take the Australia-based travel services provider  FlightCentre, which operates online but also maintains 1,100 storefronts. Many simple bookings occur via digital channels, but complex travel planning keeps the in-store travel advisers busy. “If you go online to plan a (complex) trip … it takes the allure out of it if you’re looking at 17 hotels and trying to work out the difference,” said Jamie Glenn, FlightCentre’s CTO.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">Solve small, potent problems to greatly impact the customer journey</h2> <p dir="ltr">Everyone’s talking about customer journeys, but Queensland’s Department of Transport and Main Roads is literally in the journey business; it provides transportation infrastructure, public transit and other services to millions of people each year. The organization is using digital tools to solve a “last mile” journey problem associated with public transportation, informing morning commuters as to where they can find the open parking spaces as they’re rushing for their trains. The problem: A digital app may tell you there are spaces available, but they’re gone when you get there. “We’re addressing how we can help customers have a better experience,” said Anastasia Armstrong, digital maturity manager at Department of Transport and Main Roads.</p> <h2 class="text-color--full-black" dir="ltr">Don’t confuse technology invention with experience innovation</h2> <p dir="ltr">Technology is great, but if you want differentiated innovation, aim it at solving a customer problem, don’t just adopt technology for its own sake. Rakesh Rachamalla, executive design director at agency AKQA, told our Auckland audience that too many people use the word “innovation” but they’re really just describing tech invention. “People talk about technology and things like artificial intelligence. But you have to connect (tech) with new ways to change customer behavior, for the long term. If it doesn’t have lasting impact or change customer behavior for good, perhaps it’s not innovation just yet.”<br /> We’ve reached that moment where brands finally realize: It’s not about us, it’s about them, our customers. We’re not that many years removed from the “content is king” moment, back when brands believed “content” was all about them. In 2018 and beyond, brands (and the agencies that advise them) have gotten the concise message that it’s imperative to cater to their customers or risk being left behind.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-aponovich" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/david_aponovich.jpeg" width="240" height="240" alt="David Aponovich" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Aponovich</h3> <span class="paragraph--profile-card--content--title-line--title">Sr. Director, Product Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Aponovich is a senior director for product marketing at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://twitter.com/daponovich">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/inaugural-acquia-engage-europe-smashing-success" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/inaugural-acquia-engage-europe-smashing-success" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/domebanner.jpg?itok=FTblWtKo" alt="Innuarual Acquia Engage Europe a Smashing Success" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Engage Europe a Smashing Success</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Keynote speaker Gerd Leonhard, Acquia’s Dries Buytaert, and several other speakers, customers and partners shared insights about digital experiences, the future of the web, and customer journeys at Acquia Engage Europe.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/customer-first-and-journey-minded-new-priorities-leading-organizations" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/customer-first-and-journey-minded-new-priorities-leading-organizations" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/domino.jpg?itok=_EapIlEa" alt="Customer-First and Journey-Minded: The New Priorities for Leading Organizations" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Prioritizing the Customer Journey</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Leading organizations are personalizing customer experiences and building connected, contextual journeys to meet customers in their moment of need or want.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/create-and-deliver-effective-customer-journeys-without-marathon-effort" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/create-and-deliver-effective-customer-journeys-without-marathon-effort" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-04/customerjourney.jpg?itok=GIzo5QAF" alt="Create and Deliver Effective Customer Journeys Without a Marathon Effort" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Deliver Effective Customer Journeys</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how you can trigger and deliver the right content or offer, at the right time, on the right channel, to each individual across customers and prospects.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 06/12/2018 - 17:04</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/big%20ideas%20in%20digital%20banner.png?itok=yyagBdDW 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/big%20ideas%20in%20digital%20banner.png?itok=AxuegHvE 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/big%20ideas%20in%20digital%20banner.png?itok=O6ghQlYj 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/big%20ideas%20in%20digital%20banner.png?itok=tHixRDc8 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/big%20ideas%20in%20digital%20banner.png?itok=F6SB8faB 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/big%20ideas%20in%20digital%20banner.png?itok=i6UiooBI 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/big%20ideas%20in%20digital%20banner.png?itok=yyagBdDW" alt="The Big Ideas in Digital for 2018? It’s All About the Customer" typeof="foaf:Image" /> </picture> </div> </div> Tue, 12 Jun 2018 21:04:06 +0000 david.pierce 5471 at https://neo.acquia.com Getting Started with DAM: A New Chapter for Acquia https://www.acquia.com/blog/getting-started-dam-new-chapter-acquia <span>Getting Started with DAM: A New Chapter for Acquia</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">If you remember <a href="https://www.acquia.com/blog/its-just-site-update-dam-if-it-isnt">when we last spoke</a>, I was knee deep in Google Drive, Slack, my email inbox and half a dozen other places trying to update our site to reflect two new leadership hires. So when Acquia’s development team told me we were going to be implementing our new digital asset management (DAM) system on our own site, I damn near cried tears of joy.</p> <p dir="ltr">As a content guy, I feel like I’ve been waiting for this my whole professional life.</p> <h2 class="text-color--full-black" dir="ltr">What We Tackled First: The Blog</h2> <p dir="ltr">Just like most other software rollouts, implementing a DAM (especially in the middle of redesign and migration) isn’t something you do all at once; it’s a process that occurs over time. And at Acquia, we decided turn the DAM on our blog first, then move on getting other areas of our site under its control. The reason for this was twofold:</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Acquia Solutions: Digital Asset Manager </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Improving customer experiences with the fastest way for your creative strategy to become marketing brilliance.</p> <h4><a href="https://www.acquia.com/products-services/acquia-digital-asset-manager">LEARN MORE ABOUT ACQUIA DAM</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <ol dir="ltr"><li>Our previous blog strategy was the more content, the merrier, but we realized that this doesn’t work well for us. The thought of having to put all of our existing blog content — including photos, videos, graphics, gifs, logos, etc — into the DAM forced us take a hard look and determine if that content was truly serving us or simply taking up space.</li> <li>Tackling the blog first was the equivalent of <a href="https://www.briantracy.com/blog/time-management/the-truth-about-frogs/">eating the frog</a>. We had a clear sense of which ebooks, white papers and datasheets were consistently delivering value and conversions, but when it came to blog posts, we our reach was relatively flat and unimpressive. Prioritizing blog posts caused us to take a closer look.</li> </ol><p dir="ltr">After setting the blog as our DAM target, it was time to get to work. We performed a manual content audit (yay spreadsheets!) to decide which posts we needed to keep, which posts needed to be updated, and which needed to be purged. <strong>[Note: One thing I felt relatively certain about was that we’d be able to trim the number of blog author pages from the 418 (that’s correct—four hundred eighteen) we discovered in our content audit. Please <a href="mailto:david.pierce@acquia.com?subject=more than 418 blog author pages">send me a note</a> if you can beat that so I can laugh at/with you.]</strong> We kept a list of current employees from Acquia HR handy, as well as a current product list to help us cross-reference for blog authors and topics that would still be considered relevant for the updated site.</p> <h2 class="text-color--full-black" dir="ltr">Acquia’s DAM Challenge</h2> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“Best practices” are called best practices for a reason, and our old “bad habits” came back to haunt us when it was time to move some of our more interesting blog posts to the DAM. Our team has always done a really good job of using videos, photos, images and graphics to help illustrate their points in blog posts, but we haven’t been as disciplined when it came to being consistent with how we name, where we store or how we size those images.</p> <p dir="ltr">So when it was time to bring those images into the DAM and move things into Drupal 8, things got a bit … tricky. Needless to say there was a lot of “right click … save image as” going on.</p> <p dir="ltr">Now that the assets are part of the DAM, we won’t have to deal with this in the future, but the workarounds that our team had to develop probably cost us an average of 30 minutes per post on blog posts that were already technically complete (and paid for) — and the time can really add up, even if you get into a groove and are able to knock out a big chunk of posts at a time.</p> <p dir="ltr">But it’s gotta be done at some point, and ostensibly the cost of your billable hours is only going to rise, so the sooner you do it the less painful it will be.</p> <p dir="ltr">And unfortunately, this isn’t one of those tasks that you can hand off to an intern or entry-level employee; in fact, we ended up hiring a contractor to assist with the process so we could speed the process up.</p> <p dir="ltr">You need someone who has solid knowledge of the organization, high-level critical thinking skills and the ability to think visually as well as verbally so that they can assign meaningful images to posts. Even finding the right contractor can often take a bit of trial and error, so give yourself some time if you decide to go that route.</p> <h2 class="text-color--full-black" dir="ltr">DAM Blog Timing and Results</h2> <p dir="ltr">All-in-all, the blog content audit process took us around a month to gather information and formulate our strategy, and another six months to perform the audit and determine who does what. The process of overhauling our website identified the need for hiring one new leadership position within our department and two new support positions for the digital marketing team. Our new site featured the top 100 blog posts at first (we eventually moved over 266 of 550 posts—all manually), and now hosts 108 blog author pages, and feedback from within and outside the organization is that the blog is much more targeted, effective and on message.</p> <h2 class="text-color--full-black" dir="ltr">The Awesomeness of DAM</h2> <p dir="ltr">So what’s been the best part so far of getting started with the DAM at Acquia? I’ll go into this more next time, but let me give you a little taste. For the first time, the content department can be strategic equals. Here’s what I mean: It transforms us from being a production department that follows through on content orders to a department that provides true content strategy to our other teams, giving guidance on the best ways to use the DAM to reap the greatest benefit.</p> <p dir="ltr">More on that *and* specifics on DAM taxonomy, approvals and other deets coming up soon.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-pierce" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/david_pierce_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Pierce</h3> <span class="paragraph--profile-card--content--title-line--title">Digital Content Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Pierce is a digital content manager at Acquia, where he coordinates content production and manages site updates, messaging and the promotion of marketing materials. David has 25 years of award-winning experience in journalism, including roles as a digital managing editor for Hearst Television, content producer for BostonGlobe.com and Boston.com, and several editorial leadership positions for New England newspapers.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/davideverettpierce/">Linkedin profile</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/its-just-site-update-dam-if-it-isnt" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/its-just-site-update-dam-if-it-isnt" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Acquia%20DAM%20blog.jpg?itok=kFqiTtdG" alt="Don’t Rethink, Redesign Your Website Without Acquia DAM" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia.com Needed Some DAM Help</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Using a combination of Slack, email, Google Drive, Dropbox, external drives, duct tape, institutional memory, and sheer luck to get your digital content from point A to point B on a daily basis is a recipe for disaster. Acquia DAM can help.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/state-digital-asset-management" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/state-digital-asset-management" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/GettyImages-655824400.jpg?itok=dpvxtoCS" alt="The State of Digital Asset Management" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">State of Digital Asset Management</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Creative assets are the lifeblood of every engaging digital experience. Each detail – photos, videos, graphics, logos, presentations, creative templates – has to be on brand, on message, updated, consistent, and compelling. Digital asset management isn’t a “nice to have” anymore, it’s a “need to have.”</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/dam-maturity-model-what-step-are-you" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/dam-maturity-model-what-step-are-you" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/GettyImages-182671515_0.png?itok=Sckf4PtA" alt="The DAM Maturity Model - what step are you on?" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">DAM Maturity Model</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Whether your organization has been using a digital asset management system for years, months or not at all, it is productive to assess where you are.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 06/12/2018 - 09:55</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/DAM%20for%20Acquia.jpg?itok=S6n7iawf 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/DAM%20for%20Acquia.jpg?itok=5pYX-2jI 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/DAM%20for%20Acquia.jpg?itok=cY94R7yY 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/DAM%20for%20Acquia.jpg?itok=5GJTIafY 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/DAM%20for%20Acquia.jpg?itok=ce52wo-N 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/DAM%20for%20Acquia.jpg?itok=buGGPbsv 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/DAM%20for%20Acquia.jpg?itok=S6n7iawf" alt="Getting Started with DAM: A New Chapter for Acquia" typeof="foaf:Image" /> </picture> </div> </div> Tue, 12 Jun 2018 13:55:23 +0000 david.pierce 5466 at https://neo.acquia.com Panasonic: Serving Diverse Business Needs With One Drupal Platform https://www.acquia.com/resources/webinars/panasonic-serving-diverse-business-needs-one-drupal-platform <span>Panasonic: Serving Diverse Business Needs With One Drupal Platform</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/4526" hreflang="en">Updating modules and themes in Drupal 7</a></div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 06/11/2018 - 18:27</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-07-10T17:00:00Z">Tuesday, July 10, 2018 - 01:00 PM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p> What do you do when you have more than a dozen seemingly unique business units each spinning up their own microsites using different and disparate technologies to meet their business models and customer segments?</p> <p>Panasonic worked with FFW and Acquia to adopt a Drupal 8 and an API-first approach so its teams could respond more rapidly to business needs without having to resort to “quick-and-dirty” solutions.</p> <p>This webinar will discuss some of the business challenges Panasonic North America faced with its previous platforms, and share how switching to Drupal 8 was a key to streamlining its digital efforts. This webinar will discuss the following topics:</p> <ul><li>What an API-first approach is and how it differs from traditional digital development approaches.</li> <li>How an API-first approach can help organizations better achieve their digital goals.</li> <li>How Drupal 8 creates more scalable platforms and solves governance problems.</li> <li>How Drupal 8 consolidates various technologies to help organizations increase their digital impact.</li> </ul><p>The webinar will include real examples from Panasonic’s experiences, and will share the ways Drupal 8 served as its digital onramp and helped transform its digital presence.</p> <figure role="group" class="embedded-entity align-left"><article><img alt="Peter Brown, Director of Product Marketing, Cloud Computing, Acquia" src="/sites/acquia.com/files/styles/medium/public/images/2018-06/petebrown_0.jpg?itok=y7NG8LWy" title="Peter Brown, Director of Product Marketing, Cloud Computing, Acquia" typeof="foaf:Image" /></article><figcaption>Peter Brown, Director of Product Marketing, Cloud Computing, Acquia</figcaption></figure><figure role="group" class="embedded-entity align-left"><article><img alt="Rohit Yerneni, lead digital strategy, architecture &amp; development, Panasonic Corp. of North America" src="/sites/acquia.com/files/styles/medium/public/images/2018-06/RohitYerneni_0.png?itok=0EYqFggo" title="Rohit Yerneni, lead digital strategy, architecture &amp; development, Panasonic Corp. of North America" typeof="foaf:Image" /></article><figcaption>Rohit Yerneni, lead digital strategy, architecture &amp; development, Panasonic Corp. of North America</figcaption></figure><figure role="group" class="embedded-entity align-left"><article><img alt="Dave Sawyer, lead optimization strategist, FFW" src="/sites/acquia.com/files/styles/medium/public/images/2018-06/DaveSawyer%20copy.png?itok=HO38uF4j" title="Dave Sawyer, lead optimization strategist, FFW" typeof="foaf:Image" /></article><figcaption>Dave Sawyer, lead optimization strategist, FFW</figcaption></figure><p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for the webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4407"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Mon, 11 Jun 2018 22:27:12 +0000 david.pierce 5461 at https://neo.acquia.com Upgrading Acquia.com from Drupal 7 to Drupal 8: If We Knew Then What We Know Now https://www.acquia.com/resources/webinars/upgrading-acquiacom-drupal-7-drupal-8-if-we-knew-then-what-we-know-now <span>Upgrading Acquia.com from Drupal 7 to Drupal 8: If We Knew Then What We Know Now</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/4621" hreflang="en">Migrating the Drupal way. Part II: saving those old URLs</a></div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 06/11/2018 - 15:08</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-06-28T15:00:00Z">Thursday, June 28, 2018 - 11:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-left"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-02/GettyImages-856363294.jpg?itok=UaUr3wwc" alt="Upgrading Acquia.com from Drupal 7 to Drupal 8: If We Knew Then What We Know Now" title="Migrating the Drupal way" typeof="foaf:Image" /></article><p><span><span>Everyone knows a company’s website is one of the most important assets in its ecosystem and engagement model. It becomes a recurring touchpoint in the customer journey and must deliver a high quality experience to each user and their unique needs to reinforce the overall brand promise. </span></span></p> <p><span><span>Here at Acquia, our team was recently faced with a challenging project involving Acquia.com. Our task was to upgrade our website from Drupal 7 to Drupal 8, as well as undergo a total redesign to align to a new brand positioning and deliver a better experience to all visitors. </span></span></p> <p><span><span>Anyone who has gone through an upgrade/redesign project knows that it is a massive undertaking and requires a combination of skills, planning, and nerves to get through it. We all learn important lessons, and walk away wishing we knew then what we know now. </span></span></p> <p><span><span>In this webinar we will discuss the key lessons from the Acquia.com redesign project so you can learn from our experiences and apply them to your next big project. </span></span></p> <p><span><span>Join Eric Williamson, vice president of digital marketing, Adrianna Shukla, web operations manager, and Jeff Reed, senior solutions manager for professional services, as they provide an overview of the lessons they learned with our recent redesign project. They will talk through the good, the bad, and the ugly, and host a Q&amp;A.</span></span></p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for the webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4406"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/eric-williamson" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/ericw_1024_0.jpg" width="250" height="250" alt="Eric Williamson Photo" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Eric Williamson</h3> <span class="paragraph--profile-card--content--title-line--title">VP, Digital Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>As vice president of digital marketing, Eric Williamson leads the team that oversees all of Acquia's digital properties, editorial content development, analytics and insights, and the digital and social marketing efforts for the brand. In addition, he also leads the brand strategy for Acquia.</p> <p>Before joining Acquia in 2017, Eric spent 10 years working in the advertising agency world. Most recently he was SVP, digital &amp; social at <a href="https://us.mullenlowe.com/">MullenLowe Group</a>, and before that he was VP, digital strategy at <a href="http://www.martinagency.com/">The Martin Agency</a>. During his time on the agency side, he worked with a variety of brands, including Google, Microsoft, Intel, GEICO, Pizza Hut, Acura, Royal Caribbean, Hyatt, and Ulta Beauty.</p> <p>Eric and his family are originally from Texas and currently reside in Marblehead, Massachusetts. He earned his undergraduate degree from <a href="https://www.tamu.edu/">Texas A&amp;M University</a>, and an MBA from <a href="http://www.utdallas.edu/">the University of Texas at Dallas</a>.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/adrianna-shukla" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-06/2_0.jpg" width="2030" height="1924" alt="Adrianna Shukla, web operations manager, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Adrianna Shukla</h3> <span class="paragraph--profile-card--content--title-line--title">Web Operations Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>As web operations manager for Acquia, Adrianna Shukla manages the day-to-day operations related to the management and maintenance of Acquia’s digital properties. She oversees all website design and development tasks related to ongoing website functionality and in support of campaign-specific assets.</p> <p>Adrianna brings six-plus years of Drupal related knowledge to the Acquia team, and has worked as a Drupal specialist since graduating from Bentley University, where she majored in marketing and minored in computer information systems.  </p> <p>She started her Drupal journey as a web specialist at Bentley University working as a full-time intern and then employee. In her previous job, she worked as senior web manager for Onset Computer Corp in Bourne, Massachusetts, where she played a role in managing the corporate website (Drupal 7) and UX/front-end development on the java-based software platform.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/adriannarosemerrill/">Linkedin profile</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/jeff-reed" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-06/Jeff%20Reed%20Acquia%20Professional%20Services.jpg" width="2000" height="2000" alt="Jeff Reed, Senior Solutions Manager, Professional Services, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Jeff Reed</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Solutions Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span>As senior solutions manager in Acquia’s Professional Service Department, Jeff Reed works directly with potential and existing customers to consult, advise, and size their new digital implementation projects for Drupal and Acquia products. Prior to his role as solutions manager Jeff was a program manager leading many of Acquia’s enterprise customers to successful completion of their projects.</span></span></p> <p><span><span>Jeff is an effective leader with more than 15 years of business analysis and project management experience in the digital communications space, identifying and solving complex digital communication and business problems. He has a successful track record of consulting with organizations defining project goals and objectives, building consensus, facilitating partnerships, and inspiring teams to deliver results.</span></span></p> <p><span><span>Before joining Acquia, Jeff was at the Massachusetts Institute of Technology, where he managed an internal services team consisting of consultants and developers that delivered digital solutions for MIT departments.</span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Mon, 11 Jun 2018 19:08:34 +0000 david.pierce 5456 at https://neo.acquia.com Why are Companies Still Looking at Adobe Experience Manager? https://www.acquia.com/blog/why-are-mid-market-companies-still-looking-adobe-experience-manager/04/06/2015/3126566 <span>Why are Companies Still Looking at Adobe Experience Manager?</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Here at Acquia, we frequently are asked to compare ourselves to other proprietary systems that companies are evaluating side-by-side. These include Adobe Experience Manager (aka AEM).</p> <p>Although Acquia does end up in comparisons with Adobe for companies of all sizes, the reality is that when compared to Acquia’s flexible, open, API-first architecture, these solutions are expensive, complex, and bloated for any size organization.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Why, When, How to Decouple </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Dries Buytaert, founder of Drupal and chief technology officer at Acquia, shares his knowledge on how Drupal has an advantage over competitors, and discusses why, when, and how you should implement decoupled Drupal.</p> <h4><a href="https://www.acquia.com/resources/webinars/dries-buytaert-shares-his-view-decoupled-drupal-when-why-and-how">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Their platforms are incredibly hard to extract value out of, even for the largest of organizations. Even with large budgets and dedicated teams, companies frequently struggle to get the value they expect from these alternative solutions.</p> <p>Ask any CMO (or their procurement department) and they are likely to tell you that Adobe is the most expensive web CMS on the market -- ranging from $250,000 to $1 million and up. Gartner cautioned in 2015, “Adobe's WCM offering is one of the more expensive in the market, sometimes being twice the price of its nearest competitor.”</p> <p>Forrester states in its 2016 Vendor Landscape that the average cost is $360,000. On top of that, Adobe customers often underestimate the effort and complexity of an Adobe Experience Manager implementation, especially in the initial phases. Adobe looks for companies who have deep pockets and value their entire Experience Cloud, with tools like Advertising Cloud, Audience Manager, Analytics, Campaign, Experience Manager, etc. In fact, Adobe <strong>requires</strong> a professional services implementation in order to get customers “stood up.”</p> <p dir="ltr">It’s not just the price tag of any individual Adobe product or professional services offering that should raise eyebrows for companies looking at the bottom line. Consider how Adobe expects multiple products to be sold together to realize the benefit they promise.Case in point: Adobe just announced at their Summit 2018 event the “Smart Layout,” a shiny new AI feature. To play with this new feature, be ready to have the most recent versions of AEM Sites, AEM Assets, Target, Analytics and Audience Manager. That’s a tough pill to swallow for organizations with even the most well-funded digital platform initiatives.</p> <p dir="ltr">I won’t argue whether or not Adobe is a good product. It seems to be working well for many organizations that can afford both its high costs and the significant investment it takes to buy all their other products.</p> <p dir="ltr">But still, why do firms look at Adobe? I suspect it’s because the Adobe brand carries a cachet with marketers and designers, and has been well received by industry analysts like Gartner and Forrester. I give Adobe credit for parlaying the value of its brand created on the back of desktop software into something customers will pay a premium for. But seriously, how long should a company wait to recover the sunk costs of AEM?</p> <h2 class="text-color--full-black" dir="ltr">No CMO got fired for buying Adobe</h2> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">If you remember back in the ’80s and ’90s, IBM used to sell to CIOs and obtained such a dominant market position that it was said "No one got fired for buying IBM." That mentality led to failed IT projects with out-of-control costs and complexity because other, more appropriate solutions were never considered. (I doubt they got fired.) Why take a risk? Should we suspect the same dynamic is happening with Adobe?</p> <p dir="ltr">Here’s my take:</p> <p dir="ltr">Adobe Experience Manager is cost-prohibitive for all but the largest enterprises that are wedded to a single-vendor portfolio approach, the one that has the loudest marketing machine.</p> <p dir="ltr">That doesn’t make AEM a bad solution. But it does mean that it is not the right fit for many organizations that aren’t in a position to invest in multiple products that represent a “rip and replace” solution.. Don’t buy Adobe because of an analyst report, or a flashy sales demo, or because some company 1,000 times the size of yours uses it. Instead, look closely at your requirements and evaluate products that best match your needs. Let’s break it down to the decisions facing many companies:</p> <ul><li>Should you be making a long-term commitment with one vendor’s ecosystem (for which popular analyst firms and implementation partners report how customers struggle making Adobe products work together)? Or, do you need the flexibility to pick and choose from the best vendors and tools available for your business?</li> <li>Will you subscribe to the new digital mandate where best of breed and best of need dominate, versus the logic of locking one’s brand into one vendor’s set of solutions that make it hard to swap out or pivot to a more agile approach?</li> <li>How easy or hard is it to find the right people with the right talent and experience (and at what cost) to maintain your systems?</li> <li>What does your budget look like for software and implementation costs, both at the start of your project and for the next three to five years as usage grows?</li> <li>What’s your tolerance to be reliant on consultants to continually maintain your platform vs being able to have skills in-house?</li> </ul><p dir="ltr">My advice? Keep an open mind. Ask the hard questions about all of the costs associated with a solution over time. Be an educated buyer and ask the had questions about what life will look like post-sale. Look at the other systems you have in place and those you want to keep - can you integrate with them? Talk to other companies who are similar in size with similar budgets to yours.</p> <p dir="ltr">Contact me, I’ll get you in touch with companies similar to yours. You may not need to  worry about getting fired for buying Adobe - but you should absolutely be concerned about what that decision will mean for your business’ ROI and bottom line.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--minified"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/stephen-skidmore" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/steve_skidmore_0.jpg" width="250" height="250" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Stephen Skidmore</h3> <span class="paragraph--profile-card--content--title-line--title">DIRECTOR OF PRODUCT MARKETING FOR PARTNERS</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Stephen Skidmore is the director of product marketing for partners at Acquia. He has more than 20 years working for software technology driving product innovation and go-to-market for companies including Lotus, IBM, and EMC. Stephen also ran his own consulting business helping technology companies develop their product strategies.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/my-thoughts-adobe-buying-magento-168-billion" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/my-thoughts-adobe-buying-magento-168-billion" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/card-default.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Dries&#039; take on Adobe buying Magento</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Dries Buytaert provides his thoughts on Adobe&#039;s recent announcement to buy Magento for $1.68 billion. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/acquia-engage-2017-keynote/31/10/2017/3313356" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/acquia-engage-2017-keynote/31/10/2017/3313356" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/2017-market-trends_0.jpg?itok=XMOyHOD6" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Engage 2017 Keynote</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Dries shares his Acquia Engage 2017 Keynote and covers the evolution of Acquia&#039;s product strategy and the move from building websites to creating customer journeys.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/dries/evolution-acquias-product-strategy/11/10/2017/3312481" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/dries/evolution-acquias-product-strategy/11/10/2017/3312481" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Photo%20Oct%2017%2C%208%2054%2030%20AM_0.jpg?itok=Pxwighin" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Evolution of Acquia</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">As we entered Acquia&#039;s second decade, we outlined a goal to move from website management to data-driven customer journeys. Today, Acquia announced two new products that support this mission: Acquia Journey and Acquia Digital Asset Manager (DAM).</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Sun, 06/10/2018 - 21:30</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/aboveacquia.jpg?itok=0E5o9TVA 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/aboveacquia.jpg?itok=fxKmEGXb 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/aboveacquia.jpg?itok=fu1HqCNF 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/aboveacquia.jpg?itok=trVD0Pzj 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/aboveacquia.jpg?itok=7Fleoft7 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/aboveacquia.jpg?itok=9J9Z_j2S 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/aboveacquia.jpg?itok=0E5o9TVA" alt="Acquia vs. Adobe Experience Manager" typeof="foaf:Image" /> </picture> </div> </div> Mon, 11 Jun 2018 01:30:34 +0000 david.pierce 5446 at https://neo.acquia.com Inaugural Acquia Engage Europe a Smashing Success https://www.acquia.com/blog/inaugural-acquia-engage-europe-smashing-success <span>Inaugural Acquia Engage Europe a Smashing Success</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">On a lovely overcast day in June, attendees gathered at the Andaz on Liverpool Street to attend the very first Acquia Engage Europe.</p> <p dir="ltr">(With so many wonderful sessions, speakers, and networking opportunities, for this post, we’ll be focusing on the general sessions.)</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-06/EngageEurope-dome.jpg?itok=v1qZYnvv" alt="Innuarual Acquia Engage Europe a Smashing Success" title="Acquia Engage Europe" typeof="foaf:Image" /></article><p dir="ltr">The building itself had an interesting story, shared by Steve Williamson, Acquia’s senior vice president for EMEA. The Andaz was built on the site of England’s first hospital for the mentally ill – the Bethlem Royal Hospital, which opened in 1247 and was later just referred to as “Bedlam.”</p> <p dir="ltr">The 1901 ballroom, where the general sessions were held, survived World War II, even the lovely stained-glass dome (except for one single piece, now replaced by a red piece of glass).</p> <p dir="ltr">But enough with the history lesson, let’s talk about how we made a little bit of history ourselves.</p> <p dir="ltr">We kicked off the day in beneath the aforementioned dome, as Steve and Sylvia Jensen, Acquia’s vice president of marketing for EMEA, set the stage for the day. The theme of the conference was “Transform the Journey.”</p> <figure role="group" class="embedded-entity align-center"><article><img alt="Sylvia Jensen, Acquia’s vice president of marketing for EMEA" height="629" src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-06/EngageEurope-Sylvia2_1.jpg?itok=58AQ4Ylf" title="Sylvia Jensen" typeof="foaf:Image" width="1257" /></article><figcaption>Sylvia Jensen, Acquia’s vice president of marketing for EMEA, speaks at Acquia Engage Europe.</figcaption></figure><p dir="ltr"> </p> <p dir="ltr">Next up, Acquia CEO Michael Sullivan gave a fresh introduction to Acquia. Our company’s value lies not just in our enterprise-ready platform, but in our role in the Drupal community, how happy our customers are, and in the people who show up to work every day and make things happen.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>What does it take to be a digital winner? It’s no longer enough to just have a good website. If you’re in marketing, there’s a lot of pressure for you to keep up with all the new technology constantly entering the the MarTech space. The infamous <a href="https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/">Marketing Technology Landscape Supergraphic</a> is now up to 6,000-plus logos.</p> <p>There’s more fragmentation than ever. This obviously leads to new opportunities, but also new pressure points. The companies that can find the balance will lead the pack. Acquia is designed to help our customers achieve this by embracing an open approach to technology vs. a proprietary suite of pre-selected technologies. It’s all about freedom (how American).</p> <h2 class="text-color--full-black" dir="ltr"><strong>Delivering Digital in the Experience Economy</strong></h2> <p dir="ltr">Next up, Acquia partner and Engage sponsor Capgemini took the stage, as Toby Merchant, head of digital experience, and Tom Phethean, head of web platforms, spoke about what it means to <a href="https://londonengage.acquia.com/delivering-digital-experience-economy">deliver in the experience economy</a>. Their quip about coffee houses with exposed wood and bearded baristas really struck a chord with our audience.</p> <p dir="ltr">So how do you get started in the experience economy? Capgemini recommends listening to your customers and use technology to solve their problems. Start small and expand, but always plan for the future.</p> <figure role="group" class="embedded-entity align-center"><article><img alt="Big Ideas in Digital Panel at Acquia Engage Europe" height="629" src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-06/EngageEurope-BigIdeas2_0.jpg?itok=RAA6W6pe" title="Big Ideas in Digital Panel at Acquia Engage Europe" typeof="foaf:Image" width="1257" /></article><figcaption>Tim Buchanan, George Steven, Jessica Frey, and Lynne Capozzi discuss "Big Ideas in Digital" at Acquia Engage Europe.</figcaption></figure><h2 class="text-color--full-black" dir="ltr">Big Ideas in Digital Panel</h2> <p dir="ltr">The <a href="https://londonengage.acquia.com/big-ideas-digital">Big Ideas in Digital panel</a> is always a highlight of Acquia Engage. This year, Acquia CMO Lynne Capozzi was joined by Jessica Frey, general manager of Virgin Sport, George Steven, global digital marketing platforms consultant at Bayer, and Tim Buchanan, group head of digital for Hiscox.</p> <p dir="ltr">The topics covered what’s top of mind for digital over the next two to three years, customer journeys, the importance of open source, the pace of change, and ended with what technology each of the panelists really like and, of course, dislike.</p> <p dir="ltr"><strong>Jessica Frey</strong></p> <ul dir="ltr"><li><strong>Like: </strong>Asana. “I’m hyper organized and I cannot live without my task management tool.”</li> <li><strong>Dislike: </strong>eBikes (electric bicycles). “It’s a contradiction, it’s just not meant to be.”</li> </ul><p dir="ltr"><strong>George Steven</strong></p> <ul dir="ltr"><li><strong>Like:</strong> Linux. “The very beginning of open source has changed our world.”</li> <li><strong>Dislike: </strong>Screens, as in TV and computer screens and Facebook. “At the end of the day, I really value face-to-face interactions, and if we put a screen in between, we lose that, even with all the wonderful video conferencing that exists.”</li> </ul><p dir="ltr"><strong>Tim Buchanan</strong></p> <ul><li><strong>Like:</strong> eReaders. “Any book, anywhere, anytime.”</li> <li><strong>Dislike:</strong> Productivity apps and smartphone dependency “It’s seems to have become a substitute for my brain and to a great extent my social ability when I’m traveling is all sucked into this machine.”</li> </ul><p dir="ltr">After lunch, Dries Buytaert, Acquia’s CTO and Drupal founder and project lead, spoke about the company’s product strategy and where it was headed. He highlighted three top priorities:</p> <ol><li>Raise the bar for the best digital experience cloud.</li> <li>Delight our customers with an expanded marketing toolset.</li> <li>Make Drupal the go-to solution for diverse digital experiences.</li> </ol><article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-06/Acquia%20Journey_1.png?itok=GHyIoLAt" width="1257" height="629" alt="Acquia Journey" title="Acquia Journey" typeof="foaf:Image" /></article><p dir="ltr">What would an Acquia Engage be without a demo? Shannon Holmes and Simon Chapman were more than happy to walk the audience through a live customer journey.</p> <p dir="ltr">“Most customer journeys don’t start with a website,” Shannon told the packed ballroom as they went on a whiskey buying journey together that showed (via things like Alexa and personalized content recommendations) different ways you can proactively engage with customers.</p> <h2 class="text-color--full-black" dir="ltr">Don’t Stand for Bland: Why Creative Confidence is Essential in a Landscape of Same</h2> <p dir="ltr">Closing out the second round of general sessions was our partner and sponsor Mirum. Conrad Rasmussen, head of creative for Mirum London, asked the audience five simple questions over the course of <a href="https://londonengage.acquia.com/dont-stand-bland-why-creative-confidence-essential-landscape-same">his presentation</a>:</p> <ol><li>What is the change you want to make?</li> <li>Do customers trust you to meet and exceed their expectations, even when they dramatically shift?</li> <li>What is your landscape of same and how can you transcend it?</li> <li>Does your communication reflect your organizational structure of can good ideas come from anywhere?</li> <li>But what if we’re wrong?</li> </ol><p>We’re in the “moody teenage stage of the internet; nothing’s ever good enough.” If we think of experience as expectation, even when customer expectations seem unfair, we still need to meet them. The way to do this is with creativity. </p> <p dir="ltr">As an example, look at our relationship with our mobile phones. It’s something we loved that quickly moved to a commodity, leading to mediocrity. Conrad illustrated this by how all our phones (and their marketing) pretty much look the same now. If we’re all doing the same thing, you can’t tell the difference between brands. You can get in a rut of best practice.</p> <p dir="ltr">Creativity is a part we can keep away from the machines. Creativity is a behavior and your team needs to be set up for it. People think opening the door to the office is enough (it’s not). The pursuit of “the new” has many dead ends. The best creative ideas always seem obvious after the fact.</p> <p dir="ltr">The last general session began with a fireside chat (well, without the fire) with James Clark, product manager for Commercialmotor.com, DVV Media International, Jim Bowes, CEO &amp; cofounder of Manifesto, and Joe Wykes, senior vice president of global channels and commerce at Acquia. Commercialmotor.com and Manifesto bot won the 2017 Engage Awards for media &amp; entertainment, and nonprofit, respectively.</p> <figure role="group" class="embedded-entity align-center"><article><img alt="The Engage Award Winners – A Fireside Chat with Digital Experience Leaders" height="629" src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-06/EngageEurope-Winners.jpg?itok=HtHYKGob" title="Acquia Engage Award Winners" typeof="foaf:Image" width="1257" /></article><figcaption>Jim Bowes, James Clark and Joe Wykes discuss Acquia Engage Award winners at Acquia Engage Europe 2018.</figcaption></figure><p dir="ltr"> </p> <p dir="ltr">Commercialmotor.com is a news and classifieds website published by DDV Media, where you can apparently buy a firetruck (among other vehicles).</p> <p dir="ltr">Their website was built on a proprietary classifieds platform owned by a supplier that had changed its strategic focus and stopped fully supporting the platform. Meanwhile, the site’s editorial content was managed using a separate niche CMS.</p> <p dir="ltr">Inviqa partnered with Acquia to combine two distinct RTM websites – commercialmotor.com and vanadvisor.com – in one Acquia Cloud subscription, enabling the client to manage both from the same backend system.</p> <p dir="ltr">For Parkinson’s Awareness Week, Parkinson's UK tapped Manifesto and Acquia to help deliver a digital campaign called the “We Won’t Wait” campaign. It was the first integrated fundraising campaign for Parkinson’s Awareness Week, with a target of recruiting tens of thousands of new financial supporters to help the charity deliver its ambitious new research strategy.</p> <p dir="ltr">Don’t forget, submissions for the <a href="https://www.acquia.com/blog/announcing-2018-acquia-engage-awards">2018 Acquia Engage Awards are now open.</a></p> <figure role="group" class="embedded-entity align-center"><article><img alt="Gerd Leonhard at Acquia Engage Europe" height="629" src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-06/EngageEurope-Gerd1.jpg?itok=edFDdvvo" title="Gerd Leonhard" typeof="foaf:Image" width="1257" /></article><figcaption>Gerd Leonhard speaks at Acquia Engage Europe 2018</figcaption></figure><h2 class="text-color--full-black" dir="ltr">The Future Is Better Than We Think</h2> <p dir="ltr">Closing out the day was a wonderful <a href="https://londonengage.acquia.com/future-better-we-think">keynote from Gerd Leonhard</a>. A former musician and producer, Gerd was right in the middle of the music industry when it went through the its major digital transition. But in Gerd’s opinion, this was great. As Bowie said, music should be like water, and now for 10 quid, you can have thousands of songs instead of just 10-12 on a CD for the same price.</p> <p dir="ltr">“I don’t predict the future, I observe the future. Now the future is here,” he said.</p> <p dir="ltr">We see so many worrying news stories and the future seems scary. Artificial intelligence is seen as a threat, the environment is in peril, we’re an aging population still dealing with inequality, but there are still so many amazing things happening. It’s just overwhelming when it’s all happening at the same time</p> <p dir="ltr">Gerd predicts that within the next 20 years we will address food shortage, stop or even reverse global warming, prevent or slow diseases, and so much more.</p> <p dir="ltr">We just have to agree about what we want and use technology for positive effect. Things like AI and genetic engineering can be as powerful as nuclear weapons so we have to use this change for good.</p> <p dir="ltr">Speaking of change, humanity will change more in the next 20 years than we did in the last 300 years. Technology is changing us. It’s no longer if we can do something, but why.</p> <p dir="ltr">And that’s a wrap on the general sessions at Acquia Engage Europe. We’ll be back soon to talk about the Build, Share, and Inspire tracks.<br /> If you weren’t able to attend, we’ll be holding our next Acquia Engage in Austin, Texas, this November. <a href="https://engage.acquia.com/">Registration is now open</a>.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--minified"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/virtual-reality-campus-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/virtual-reality-campus-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=be33-DFe" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Virtual Reality on Campus</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">How Acquia Labs made it possible for students to take a virtual tour of university campuses from the comfort of their couch. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/creating-future-customer-journeys/07/11/2017/3313766" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/creating-future-customer-journeys/07/11/2017/3313766" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/Photo%20Oct%2017%2C%202%2025%2024%20PM.jpg?itok=yDvYjZyY" alt="Acquia Product Strategist Dave Ingram, right, and Chief Products Officer Chris Stone talk about Acquia Journey at the company’s 2017 Engage conference in Boston." typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Future of Customer Journeys</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Until recently, journey maps were drawn on whiteboards. Now, there&#039;s Acquia Journey, a solution that empowers organizations to create great customer experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/acquia-announces-winners-2017-acquia-engage-awards-oct-17-2017" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-announces-winners-2017-acquia-engage-awards-oct-17-2017" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Photo%20Oct%2017%2C%205%2004%2037%20PM.jpg?itok=utnvz8Wx" alt="Winners of 2017 Acquia Engage Award" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Winners of 2017 Acquia Engage Award</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Awards Spotlights Groundbreaking Applications of Acquia’s Digital Experience Platform</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 06/07/2018 - 12:58</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/domebanner.jpg?itok=zWpPTn8g 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/domebanner.jpg?itok=nrPCm65U 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/domebanner.jpg?itok=Rr94gg4I 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/domebanner.jpg?itok=xxenS21v 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/domebanner.jpg?itok=uazNlyvN 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/domebanner.jpg?itok=WOrpxZzY 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/domebanner.jpg?itok=zWpPTn8g" alt="Innuarual Acquia Engage Europe a Smashing Success" typeof="foaf:Image" /> </picture> </div> </div> Thu, 07 Jun 2018 16:58:13 +0000 david.pierce 5436 at https://neo.acquia.com Virtual Reality on Campus with Drupal https://www.acquia.com/blog/virtual-reality-campus-drupal <span>Virtual Reality on Campus with Drupal</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Why, When, How to Decouple </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Dries Buytaert, founder of Drupal and chief technology officer at Acquia, shares his knowledge on how Drupal has an advantage over competitors, and discusses why, when, and how you should implement decoupled Drupal.</p> <h4><a href="https://www.acquia.com/resources/webinars/dries-buytaert-shares-his-view-decoupled-drupal-when-why-and-how">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p> </p> <p>One of the most stressful experiences for students is the process of choosing the right university. Researching various colleges and universities can be overwhelming, especially when students don't have the luxury of visiting different campuses in person.</p> <p>At <a href="https://dri.es/think-beyond-with-acquia-labs">Acquia Labs</a>, we wanted to remove some of the complexity and stress from this process, by making campus tours more accessible through virtual reality. During my presentation at Acquia Engage Europe yesterday, I shared how organizations can use virtual reality to build cross-channel experiences. People that attended Acquia Engage Europe asked if they could have a copy of my video, so I decided to share it on my blog.</p> <p>The demo video below features a high school student, Jordan, who is interested in learning more about Massachusetts State University (a fictional university). From the comfort of his couch, Jordan is able to take a virtual tour directly from the university's website.</p> <p>After placing his phone in a VR headset, Jordan can move around the university campus, explore buildings, and view program resources, videos, and pictures within the context of his tour.</p> <article class="embedded-entity"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/jX4mFkp9vXg?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><p>All of the content and media featured in the VR tour is stored in the Massachusetts State University's Drupal site. Site administrators can upload media and position hotspots directly from within Drupal backend. The React front end pulls in information from Drupal using JSON API. In the video below, Chris Hamper (Acquia) further explains how the decoupled React VR application takes advantage of new functionality available in Drupal 8.</p> <article class="embedded-entity"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/t_5ZaC8YQ_8?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><p>It's exciting to see how Drupal's power and flexibility can be used beyond traditional web pages. If you are interesting in working with Acquia on virtual reality applications, don't hesitate to <a href="https://www.acquia.com/resources/acquia-labs">contact the Acquia Labs team</a>.</p> <p><em>Special thanks to <a href="https://www.drupal.org/u/hampercm">Chris Hamper</a> for building the virtual reality application, and thank you to <a href="https://twitter.com/burnashburn">Ash Heath</a>, <a href="https://www.drupal.org/u/prestonso">Preston So</a> and Drew Robertson for producing the demo videos.</em></p> <p> </p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/board-member/dries-buytaert" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/dries_0.jpg" width="300" height="280" alt="Dries" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Dries Buytaert</h3> <span class="paragraph--profile-card--content--title-line--title">Chairman, Chief Technology Officer</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for <a href="http://drupal.com/">Drupal</a>, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many <a href="https://www.acquia.com/resources/acquia-tv/conference/acquia-worlds-greatest-digital-experiences">large organizations</a>, which helps them build, deliver and optimize digital experiences. A <a href="https://en.wikipedia.org/wiki/Young_Global_Leaders">Young Global Leader</a> at the <a href="http://www.weforum.org/">World Economic Forum</a>, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst &amp; Young, and a Young Innovator by MIT Technology Review. He blogs frequently on <a href="http://buytaert.net/tag/drupal">Drupal</a>, <a href="http://buytaert.net/tag/open-source">open source</a>, <a href="http://buytaert.net/tag/startup-lessons">startups</a>, <a href="http://buytaert.net/tag/business">business</a>, and <a href="http://buytaert.net/tag/the-future">the future</a> at <a href="http://buytaert.net/">d</a><a href="https://dri.es/">ri.es</a>.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="http://www.linkedin.com/in/buytaert">LinkedIn</a> <a href="https://twitter.com/Dries">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/cooking-alexa-and-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/cooking-alexa-and-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/GettyImages-926379132.jpg?itok=7RBLaFmA" alt="Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Cooking with Alexa and Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/decoupled-cms-101" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/decoupled-cms-101" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-538774252.jpg?itok=VW2HPCh9" alt="Decoupled CMS: Decoupled Drupal 101" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Decoupled CMS: Decoupled Drupal 101</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In this guide to decoupled Drupal, you’ll learn how a decoupled architecture works, when to decouple, and how to use decoupled Drupal to deliver ambitious digital experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/beagle.jpg?itok=e8U-IQvX" alt="Nestlé Purina and Acquia Labs team up to explore voice-enabled search" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Voice-enabled search on Purina.com</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Labs launched a voice-enabled search on the Purina.com website in collaboration with Nestlé Purina North America.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Wed, 06/06/2018 - 08:47</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=9-MMmI9l 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=Q4QVrnO- 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=Jcv82olz 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=FLIUgAyh 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=BI8NlWbH 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=nM81BNtt 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=9-MMmI9l" alt="" typeof="foaf:Image" /> </picture> </div> </div> Wed, 06 Jun 2018 12:47:29 +0000 gigi.anderson 5426 at https://neo.acquia.com 5 Sessions to Attend at Acquia Engage Europe https://www.acquia.com/blog/5-sessions-attend-acquia-engage-europe <span>5 Sessions to Attend at Acquia Engage Europe</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Spring is here and Acquia Engage Europe is right around the corner. That’s no understatement; the inaugural event is taking place at the <a href="https://londonliverpoolstreet.andaz.hyatt.com/en/hotel/home.html">Andaz</a> in London 4-5 June. With an agenda full of interesting topics, customer stories and emerging trends, here are a few highlighted sessions to check out.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-04/acq_europe_logo-white.png" alt="Acquia Engage Europe" title="Acquia Engage Europe" typeof="foaf:Image" /></article><p>Our conference is designed to showcase forward-thinking digital experiences that Acquia customers and partners are creating today. The conference will take place 4-5 June.</p> <h4><a href="https://londonengage.acquia.com/">LEARN MORE ABOUT ACQUIA ENGAGE EUROPE</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://londonengage.acquia.com/panel-big-ideas-digital">Big Ideas in Digital</a></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2017-11/Lynne%20Capozzi%20.png?itok=MpQx6WbX" alt="Lynne Capozzi" title="Lynne Capozzi" typeof="foaf:Image" /></article><ul dir="ltr"><li><strong>Tim Buchanan</strong>, group head of digital, Hiscox</li> <li><strong>Jessica Frey</strong>, general manager, Virgin Sport</li> <li><strong>George Steven</strong>, global digital marketing platforms consultant, Bayer</li> <li><strong>Moderator: Lynne Capozzi</strong>, CMO, Acquia</li> </ul><p>The Big Ideas in Digital panel, moderated by Acquia CMO Lynne Capozzi gets things started on the right foot with a light-hearted but informative and well-rounded discussion around all things digital. Previous iterations have tackled such topics open source, customer journeys and future technology. The panel will discuss not just what challenges they’ve overcome but what emerging trends they are most excited about.</p> <p>General Session</p> <p dir="ltr">09:00 - 10:45</p> <hr /><p><a href="https://londonengage.acquia.com/build-diving-deep-decoupled-drupal-insights-early-adopters-yha-and-microserve">Diving Deep into Decoupled Drupal: Insights from Early Adopters YHA and Microserve</a></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-03/Preston%20So.JPG?itok=TnkgfTHX" alt="Preston So, Acquia" title="Preston So" typeof="foaf:Image" /></article><ul dir="ltr"><li><strong>Preston So</strong>, director of research and innovation, Acquia</li> <li><strong>Jon Smith</strong>, head of digital, YHA</li> <li><strong>David Lillington</strong>, director of client partnerships, Microserve</li> </ul><p>It doesn’t matter if you’re in marketing or IT; decoupled Drupal is changing your digital landscape. Today’s digital experiences need to be omnichannel, interact with numerous applications, and require API-first architecture. Enter decoupled Drupal.</p> <p dir="ltr">In this session, Preston So, director of research and innovation, Acquia will moderate a discussion with David Lillington (Microserve) and Jon Smith (YHA) about how decoupled Drupal architectures helpled YHA achieve their vision, the challenges they faced, and rewards that were realized along the way.</p> <p>Breakout Session: Build Track</p> <p dir="ltr">11:15 - 12:00</p> <hr /><p> </p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://londonengage.acquia.com/content-management-customer-journeys">From Content Management to Customer Journeys</a></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2017-11/dries.jpg?itok=d27M7FVG" alt="Dries" title="Dries" typeof="foaf:Image" /></article><ul dir="ltr"><li><strong>Dries Buytaert</strong>, founder &amp; project lead, Drupal &amp; co-founder, board chair, and CTO, Acquia</li> </ul><p>It wouldn’t be Acquia Engage without a presentation from founder and CTO Dries Buytaert. <a href="https://www.acquia.com/blog/acquia-engage-2017-day-1-part-1/18/10/2017/3312736">Last autumn</a>, Dries doubled down on the need to transform the customer journey. Customers are savvy and they expect organizations to not only recognize them, but understand them. Dries will highlight trends we are seeing in the market, and how Acquia is aligning our product strategy and company vision to help our customers stay on the cutting edge of digital experience.</p> <p>General Session</p> <p dir="ltr">13:00 - 14:15</p> <hr /><p dir="ltr"><a href="https://londonengage.acquia.com/inspire-crawl-walk-run-connected-customer-experience">'Crawl, Walk, Run' to the Connected Customer Experience</a></p> <ul dir="ltr"><li> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-03/Eric%20Fullerton.jpg?itok=cZP66Ma4" alt="Eric Fullerton" title="Eric Fullerton" typeof="foaf:Image" /></article><strong>Eric Fullerton</strong>, product marketing leader, Acquia</li> <li><strong>Gemma Singleton</strong>, customer success manager, Acquia</li> </ul><p dir="ltr">Personalisation is on everyone’s mind these days but orchestrating a truly tailored digital experience doesn’t happen overnight. As Eric stated in a recent <a href="https://www.acquia.com/blog/3-step-approach-personalizing-web-experiences">blog post</a>, “We can all agree it would be amazing if there was an automatic, turnkey, personalise-with-the-flip-of-a-switch solution out there, but sadly, that’s simply not the case. Doing personalisation the right way is an investment in time, resources, content, and technology.”</p> <p dir="ltr">Join Eric and Gemma as they highlight how doing personalisation the right way; by taking a gradual approach focused on data, customer experience and long term results.</p> <p>We live in a customer-first world. But their expectations are higher than ever and there’s more competition before for their attention, engagement, and loyalty. For marketing leaders, this requires moving the goalposts in terms of how we engage with our prospects and customers to deliver a connected customer experience. But meeting customers on their channels of preference, with content tailored to their characteristics and interests won’t happen overnight -- it’s a process. Join Eric and Gemma as they breakdown the technology, strategy, and crawl, walk, run methodology that can help your business deliver data first customer experiences to any channel.</p> <p>Breakout Session: Inspire Track</p> <p dir="ltr">14:45 - 15:30</p> <hr /><p><a href="https://londonengage.acquia.com/future-better-we-think">The Future Is Better Than We Think</a></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-06/Gerd%20Leonhard.jpg?itok=Dr70o7Ur" alt="Gerd Leonhard" title="Gerd Leonhard" typeof="foaf:Image" /></article><ul dir="ltr"><li><strong>Gerd Leonhard</strong>, futurist, humanist, author of 'Technology vs. Humanity,' CEO</li> </ul><p>What would an event be without an amazing keynote to leave attendees inspired? Gerd Leonhard has inspiration to spare. His futuristic vision started long ago; after studying theology at <a href="https://en.wikipedia.org/wiki/University_of_Bonn">University of Bonn</a> and a stint at Boston’s own Berklee School of Music, Gerd got an early look at how the internet was about to permanently restructure the entire the music industry. The internet music business he started inspired his first book, “The Future of Music,” but also ignited his passion for digital disruption.</p> <p dir="ltr">“I’ve been a futurist for more than 15 years, with more than 1,700 engagements for over 800 clients in 50-plus countries, and an estimated global audience of 2 million people. I focus on five- to 10-year future scenarios, yet my work is becoming increasingly ‘nowist’ i.e. about the here-and-now, because ‘the future is already here – it’s just unevenly distributed’ (as one of my favorite science fiction writers, William Gibson, likes to say).”</p> <p>Gerd’s primary focus isn’t just on the future of tech but also humanity. What will humans do, in the future, and what will be done by technology?  What should and what should not be automated? “From genetic engineering to artificial intelligence and robotics, from cognitive computing to the Internet of Things and Industry 4.0 – we are heading into a future where much of what used to be science fiction is becoming science fact.” On a personal note, this technology and sci-fi fan is super interested in this session.</p> <p>General Session</p> <p dir="ltr">16:45 - 17:45</p> <p>To be clear, there are many many more fantastic sessions to attend. Check out the <a href="https://londonengage.acquia.com/agenda">full agenda here</a> and let us know which sessions are you looking forward to?</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--minified"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/dries/evolution-acquias-product-strategy/11/10/2017/3312481" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/dries/evolution-acquias-product-strategy/11/10/2017/3312481" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Photo%20Oct%2017%2C%208%2054%2030%20AM_0.jpg?itok=Pxwighin" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Evolution of Acquia</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">As we entered Acquia&#039;s second decade, we outlined a goal to move from website management to data-driven customer journeys. Today, Acquia announced two new products that support this mission: Acquia Journey and Acquia Digital Asset Manager (DAM).</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/creating-future-customer-journeys/07/11/2017/3313766" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/creating-future-customer-journeys/07/11/2017/3313766" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/Photo%20Oct%2017%2C%202%2025%2024%20PM.jpg?itok=yDvYjZyY" alt="Acquia Product Strategist Dave Ingram, right, and Chief Products Officer Chris Stone talk about Acquia Journey at the company’s 2017 Engage conference in Boston." typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Future of Customer Journeys</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Until recently, journey maps were drawn on whiteboards. Now, there&#039;s Acquia Journey, a solution that empowers organizations to create great customer experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/cooking-alexa-and-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/cooking-alexa-and-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/GettyImages-926379132.jpg?itok=7RBLaFmA" alt="Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Cooking with Alexa and Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 06/04/2018 - 13:41</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/Londonengage.jpg?itok=2HQK5Os6 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/Londonengage.jpg?itok=xcmWPe0c 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/Londonengage.jpg?itok=gYo7TGJY 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/Londonengage.jpg?itok=ePK4RAJ0 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/Londonengage.jpg?itok=DoP0MIl3 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/Londonengage.jpg?itok=NgZl2NOu 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/Londonengage.jpg?itok=2HQK5Os6" alt="5 Sessions to Attend at Acquia Engage Europe" typeof="foaf:Image" /> </picture> </div> </div> Mon, 04 Jun 2018 17:41:07 +0000 david.pierce 5416 at https://neo.acquia.com Machine Learning, Content and Data: Breaking Down What ML Really Means https://www.acquia.com/blog/machine-learning-content-and-data-breaking-down-what-ml-really-means <span>Machine Learning, Content and Data: Breaking Down What ML Really Means</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>There’s been a lot of buzz and excitement about machine learning, especially in terms of how it will make marketing pros’ lives easier. While machine learning tactics can make a positive impact on your business, it’s key to understand just what they are and how they can help solve today’s marketing challenges.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Conversational Interfaces in Retail </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn about conversational interfaces, how Drupal enables them and what it means for the future of your business.</p> <h4><a href="https://www.acquia.com/resources/webinars/conversational-interfaces-future-retail-and-digital-engagement">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Marketing teams will likely want to explore how machine learning can improve content management, <a href="https://www.acquia.com/products-services/acquia-lift?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">personalization</a>, and analytics technologies, specifically around how it will automate day-to-day marketing functions. These include things like audience targeting, content classification, reporting and so on.</p> <p dir="ltr">What marketers will soon realize is that while many martech companies say they have machine learning technology or are investing in it, they don’t define what these machine learning techniques are or do. Depending on who is offering the technology and how it’s incorporated, what you actually get can differ greatly.</p> <p dir="ltr">Marketers will need to look past the hype and understand how vendors’ machine learning technologies are incorporated into their solutions and which manual business processes will be reduced or eliminated. Before we get into the weeds on machine learning techniques, we’d like to first define Acquia’s meaning of machine learning, and how that informs our long-term investments.  </p> <h2 class="text-color--full-black" dir="ltr">Defining Machine Learning</h2> <p dir="ltr">What is <a href="https://www.acquia.com/blog/creating-bright-brilliant-future-machine-learning/10/11/2017/3313941?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">machine learning</a>? Here at Acquia, we define machine learning as: “a specific set of techniques that enables technology to learn from data and make intelligent predictions.”</p> <p dir="ltr">We believe that content management and machine learning naturally complement one another. At the heart of every great customer experience is content and data, and the core benefit of machine learning is using data and automation to speed up processes and gain key insights that are actionable.</p> <h2 class="text-color--full-black" dir="ltr">Addressing Common Marketing Challenges</h2> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Marketing teams that want to leverage machine learning techniques should first understand the content and data they have available, and the goals they want to achieve with that information - whether that be making content easier to find, personalization more automated or insights readily available.</p> <p dir="ltr">While machine learning can help reduce or eliminate arduous marketing tasks like content tagging, most machine learning techniques requires an up-front human element of labeling training data to help inform machine learning algorithms. This can easily become a pretty tedious process, the key is to find ways data can be leveraged up front so less needs to be inferred by marketers. For instance, adding a ratings or feedback option as part of a product review, or tracking engagement data on content assets, will give critical insight to marketers about purchasing behavior and content consumption with reduced manual efforts.</p> <p dir="ltr">An example of a task that a marketer could reduce or eliminate with machine learning includes personalized content recommendations. Marketers will want to recommend content to each of their audiences based on what’s already been consumed and is resonating. Ideally, a machine learning engine should be able to read and identify both structured and unstructured content data, and use a pre-trained machine learning model. This would allow customers to avoid heavy classification or tagging so they can get started with recommendations straightaway.</p> <h2 class="text-color--full-black" dir="ltr">Investments in Machine Learning at Acquia</h2> <p dir="ltr">By treating content as a data, we can solve multiple content challenges for our customers to make their own processes more efficient. Words that make up blogs or product descriptions can’t be understood by machines. Words must be aligned with numerical representations so that machines can understand their meaning, and marketers can leverage machine learning to help them with basic marketing tasks like classifying content or recommending content.</p> <p dir="ltr">For Acquia, this means leveraging pre-trained word embeddings for natural language processing. We’ve built a team of data scientists and engineers focused specifically on machine learning, and are constantly looking at new ways to invest further. Our team is actively using machine learning techniques internally and incorporating them into our products to make our solutions even easier and faster for marketers to use.</p> <p dir="ltr">There are many types of machine learning techniques out there, and that is why it’s key for marketers to ask questions and understand how companies incorporate machine learning into their products, and really, how these techniques will help solve their challenges. There are multiple types of machine learning techniques we use at Acquia to treat content as data to tackle marketing challenges and help solve customer problems.</p> <p>Ordinary machine learning algorithms require labeled data in order to learn. However, the reality is that not all customers have readily labeled data to use, and yet they need techniques that can overcome this hurdle. Some of the <a href="https://www.acquia.com/blog/how-acquia-uses-content-data-inform-its-machine-learning-strategy/18/09/2017/3311356?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">machine learning techniques</a> our team is working on at Acquia to address this includes transfer learning, few-shot learning, and human-in-the-loop leaning.</p> <p dir="ltr">Transfer learning often involves applying learnings from a really large dataset to tasks with smaller datasets. Specifically in our case it means learning from pre-trained word embeddings (large dataset) that can be applied to a smaller datasets ( i.e. our customers’ content).</p> <p dir="ltr">Few-shot learning often goes hand-in-hand with transfer learning; transfer learning is about learning from very rich representations of data, and it’s this very richness that makes it possible for few-shot learning to learn from just a few examples.</p> <p dir="ltr">Human-in-the-Loop learning often takes the form of crowdsourced labeling of training data such as leveraging data from reviews or ratings. Since we have a strong UX team, we can use strategies that involve a human element in the data training process, allowing us to further increase the accuracy of learnings.  </p> <p dir="ltr"><a href="https://www.acquia.com/blog/how-acquia-uses-content-data-inform-its-machine-learning-strategy/18/09/2017/3311356?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog"><strong>L</strong></a><strong><a href="https://www.acquia.com/blog/how-acquia-uses-content-data-inform-its-machine-learning-strategy/18/09/2017/3311356?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">earn more about these machine learning techniques and how Acquia uses content as data to inform our </a></strong><a href="https://www.acquia.com/blog/how-acquia-uses-content-data-inform-its-machine-learning-strategy/18/09/2017/3311356?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog"><strong>machine learning strategy.</strong></a></p> <p dir="ltr">We look forward to further enhancing our solutions with machine learning capabilities to help speed and automate the creation of <a href="https://www.acquia.com/products-services/acquia-journey?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">omnichannel customer journeys</a>. We’re extremely excited about the applications of machine learning and future possibilities.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--minified"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/meagan-white" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Meagan%20White%20Acquia.jpg" width="500" height="500" alt="Meagan White, senior manager of product marketing at Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Meagan White</h3> <span class="paragraph--profile-card--content--title-line--title">SENIOR PRODUCT MARKETING MANAGER</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Meagan White is a senior manager of product marketing at Acquia, where she helps organizations digitally transform their business and customer experiences. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs. </span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/meaganpwhite/">https://www.linkedin.com/in/meaganpwhite/</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/creating-bright-brilliant-future-machine-learning/10/11/2017/3313941" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/creating-bright-brilliant-future-machine-learning/10/11/2017/3313941" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/Machine%20learning%20Acquia.jpg?itok=M1hb6OE8" alt="Machine learning" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Bright future for machine learning</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia&#039;s principal data scientist Katherine Bailey discusses the real potential of machine learning.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/how-acquia-uses-content-data-inform-its-machine-learning-strategy/18/09/2017/3311356" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-acquia-uses-content-data-inform-its-machine-learning-strategy/18/09/2017/3311356" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/ml_blog_image.png?itok=DGQ4KXdR" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">How Acquia Uses Content as Data</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">At Acquia, we are using ML techniques to make digital experiences more engaging. The trick is to understand how you can use content as data.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/machine-learning-and-artificial-intelligence-primer/31/08/2016/3297711" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/machine-learning-and-artificial-intelligence-primer/31/08/2016/3297711" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-875853868.jpg?itok=dOPogbSB" alt="abstract digital" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Machine Learning and AI 101</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This post is the first in a series on machine learning and artificial intelliegence, and aims to bring some clarity to the subject.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 06/04/2018 - 10:42</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/machinelearing.jpg?itok=grBxZGwq 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/machinelearing.jpg?itok=FeBLTvxy 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/machinelearing.jpg?itok=LTquaCE3 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/machinelearing.jpg?itok=QILVcd31 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/machinelearing.jpg?itok=ld7eZJSl 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/machinelearing.jpg?itok=z1y-puWJ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/machinelearing.jpg?itok=grBxZGwq" alt="Machine Learning, Content and Data: Breaking Down What ML Really Means" typeof="foaf:Image" /> </picture> </div> </div> Mon, 04 Jun 2018 14:42:27 +0000 david.pierce 5411 at https://neo.acquia.com Acquia Labs Expands Development of Conversational Interfaces https://www.acquia.com/about-us/newsroom/press-releases/acquia-labs-expands-development-conversational-interfaces <span>Acquia Labs Expands Development of Conversational Interfaces</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Mon, 06/04/2018 - 07:39</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-06-04T13:00:00Z">Mon, 06/04/2018 - 09:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Voice Search Takes Center Stage for Global Brands and Public Sector Organizations </em></p> <p dir="ltr"><strong>LONDON and BOSTON -- June 4, 2018 -- </strong>Digital experience company <a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> today announced it is rolling out voice-enabled search technologies to government agencies and global brands through development work within <a href="https://www.acquia.com/resources/acquia-labs?utm_source=newsrls&amp;utm_medium=referral">Acquia Labs</a>. Focused on improving the accessibility of <a href="https://georgia.gov/">Georgia.gov</a>, the state agency last fall was the <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516?utm_source=newsrls&amp;utm_medium=referral">first to roll out voice search capabilities</a> from Acquia Labs. Initial usability metrics were strong, as 79 percent of searches were completed successfully in the first eight months. Vehicle registration, driver’s licenses, and state sales tax were among the most popular voice search topics. Acquia Labs has continued developing these capabilities, recently helping a <a href="https://www.acquia.com/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search?utm_source=newsrls&amp;utm_medium=referral">global pet nutrition brand</a> also launch voice search on its digital properties.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Voice search is increasingly becoming a paramount concern for marketing teams that are conscious about reducing friction for their customers. As early as May 2016, Google reported that a <a href="https://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917?utm_source=newsrls&amp;utm_medium=referral">fifth of searches on mobile are now conducted by voice</a>. Voice searches are valuable for speed, hands-free convenience, and providing a new level of accessibility in cases where typing long or difficult-to-spell phrases would be challenging.</p> <p dir="ltr">“New channels, technology trends, and devices provide organizations the opportunity to reimagine their customer experience. Developing cross-channel experiences that bypass the browser is increasingly an imperative for global brands,” said Dries Buytaert, Acquia co-founder and CTO. “Our in-house R&amp;D team helps organizations accelerate their innovation and extend experiences to conversational interfaces, digital signage, augmented and virtual reality, and more.”</p> <p dir="ltr">Acquia Labs serves as an R&amp;D lab looking to redefine user experiences and use cases for the web, far beyond the browser. Acquia Labs is composed of a tight-knit team of innovators focused on solving the Internet’s biggest and most exciting user engagement challenges for Acquia customers. To see a video of Georgia.gov’s Alexa skill in action, or to learn more about working with Acquia Labs, visit <a href="https://www.acquia.com/resources/acquia-labs?utm_source=newsrls&amp;utm_medium=referral">https://www.acquia.com/resources/acquia-labs</a>.</p> <p dir="ltr">This week Acquia opens its inaugural and now sold-out <a href="https://londonengage.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">Acquia Engage Europe 2018</a> conference at the Andaz London Liverpool Street. The conference brings together digital leaders and creatives from around Europe to discuss how they are pushing the boundaries of digital and what the most pressing challenges are and their strategies for success. The agenda includes “<a href="https://londonengage.acquia.com/inspire-new-channels-new-audiences-developments-personalisation-voice-and-visual-search?utm_source=newsrls&amp;utm_medium=referral">New Channels, New Audiences: Developments in Personalisation, Voice, and Visual Search</a>,” a panel session moderated by Preston So, director of research and innovation at Acquia. Registration is closed. To learn more visit <a href="https://londonengage.acquia.com/">https://londonengage.acquia.com/</a>. </p> <p dir="ltr"><strong>About Acquia</strong><br /><a href="https://www.acquia.com/">Acquia</a> provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">https://www.acquia.com</a>.<strong> </strong></p> <p dir="ltr"><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/ask_georgiagov_alexa.jpg?itok=ZW1xkMPA" alt="Ask GeorgiaGov, an Alexa Skill for Citizens of Georgia by Acquia Labs" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia launches Ask GeorgiaGov </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In partnership with Digital Services Georgia, Acquia Labs built an ambitious digital experience for users of Amazon Echo: Ask GeorgiaGov, an Alexa skill built for citizens of Georgia.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/beagle.jpg?itok=e8U-IQvX" alt="Nestlé Purina and Acquia Labs team up to explore voice-enabled search" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Voice-enabled search on Purina.com</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Labs launched a voice-enabled search on the Purina.com website in collaboration with Nestlé Purina North America.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/api-first-drupal-innovating-digital-experiences-digital-ecosystems/27/09/2016/3298186" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/api-first-drupal-innovating-digital-experiences-digital-ecosystems/27/09/2016/3298186" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-02/GettyImages-675072744.jpg?itok=YF5Ysyds" alt="API-first Drupal: Innovating from Digital Experiences to Digital Ecosystems" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Innovating with API-first Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Many of the digital experiences we encounter on a daily basis are no longer web-based, nor do they rely solely on web technologies at all.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Mon, 04 Jun 2018 11:39:58 +0000 christopher.rogers 5406 at https://neo.acquia.com Customer Journey Mapping for B-to-B Storytelling https://www.acquia.com/resources/whitepaper/customer-journey-mapping-b-b-storytelling <span>Customer Journey Mapping for B-to-B Storytelling</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-04/customerjourney.jpg?itok=wNZpKAFe" width="1257" height="629" alt="Create and Deliver Effective Customer Journeys Without a Marathon Effort" title="Create and Deliver Effective Customer Journeys Without a Marathon Effort" typeof="foaf:Image" /></article><p dir="ltr">Today, every business wants to develop deeper connections with its customers. But often, all the good work that leads up to a sale simply isn’t carried through to what happens after a customer makes a purchase.</p> <p dir="ltr">This can leave significant value on the table.</p> <p>What’s needed is a way to document post-purchase touchpoints, showing how customers continue to interact with your business after a sale and what really matters for a mutually rewarding ongoing relationship.</p> <p dir="ltr">Ultimately, this will enable you to identify the key moments when you can increase your customers’ level of engagement by demonstrating you truly understand their needs.</p> <p dir="ltr"><strong>In this briefing, SiriusDecisions shows how today’s customer experience professionals can use customer journey mapping to clearly identify the connections between actions and impacts. It’s a must-read for anyone looking to develop greater empathy with their customers.</strong></p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Get your copy of the briefing</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1443"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--redirect-to-link paragraph--view-mode--default"> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 06/01/2018 - 12:48</span> Fri, 01 Jun 2018 16:48:18 +0000 david.pierce 5401 at https://neo.acquia.com Creating Experiences That Matter https://www.acquia.com/resources/webinars/creating-experiences-matter <span>Creating Experiences That Matter</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/2811" hreflang="en">Unified Customer Profile</a></div> <span><span lang="" about="/brianamurphy" typeof="schema:Person" property="schema:name" datatype="">briana.murphy</span></span> <span>Wed, 05/30/2018 - 13:41</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-07-19T18:00:00Z">Thursday, July 19, 2018 - 02:00 PM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>In an age when empowered consumers are defining how and when they engage, when new business models and technologies continue to disrupt, we need to rethink how we deliver experiences to our audiences.</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-03/GettyImages-695360068.png?itok=1ING3qPc" alt="Personalize Customer Experiences" title="Personalize Customer Experiences" typeof="foaf:Image" /></article><p>As they race across screens and jump effortlessly between brand touchpoints, consumers expect a consistent, relevant and personalised experience across them all.  </p> <p>In this constantly changing, fast-paced environment we have an opportunity to forge a deeper emotional connection with customers not as a transaction, but as a series of meaningful experiences.</p> <p>Our job as digital marketers is to understand these experiences and define how we deliver them in a way that makes a difference.  </p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-06/akqa-logo-vector.png?itok=-togS0t5" alt="AKQA" title="AKQA" typeof="foaf:Image" /></article><p>We will explore with you how customer-centric thinking creates an opportunity for us to use digital technology to deliver experiences that matter.</p> <p>We will discuss the role of rapid prototyping and R&amp;D in developing solutions that solve real-world problems for users. This webinar is sponsored by AKQA.</p> <p><strong>Date: </strong></p> <p>Thursday, 19 July 2018</p> <p><strong>Times:</strong></p> <p>Australian Eastern Standard Time: 2 p.m.-3 p.m.</p> <p>Western Australia, Singapore, Hong Kong: noon-1 p.m.</p> <p>South Australia, Northern Territory: 1:30 p.m.-2:30 p.m.</p> <p>New Zealand: 4 p.m.-5 p.m.</p> <p>Can't make this time? Register anyway to receive a copy of the recording. This webinar is live. The recording will be shared via email within 48 hours of the webinar being presented. </p> <p><strong>For more information:</strong></p> <p>Contact Nicole Stirling at nicole.stirling@acquia.com.</p> <p> </p> <p><strong>Confirmation</strong>:</p> <p>Once registered you will receive a confirmation email from our webinar platform provider, Zoom (no-reply@zoom.us) containing your unique webinar login information. If you cannot locate the email please check Junk/Spam folders. Please store this email as you'll need this login information to access the webinar. To learn more about Zoom Webinars visit: <a href="https://support.zoom.us/hc/en-us/articles/115004954946-Joining-a-Webinar-Attendee-">https://support.zoom.us/hc/en-us/articles/115004954946-Joining-a-Webinar-Attendee-</a> </p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for the Webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4385"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <hr /><p><strong>Matt Townsend – Strategy Director, AKQA NZ</strong></p> <article class="embedded-entity align-left"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-05/Matt%20Townsend.jpeg?itok=IXD4zmh7" alt="Matt Townsend" title="Matt Townsend" typeof="foaf:Image" /></article><p>A background in psychology specialising in behavioural and cognitive has helped him focus an interest in user behaviour. Much of the focus of Matt’s work today is on the role that digital plays in connecting the dots between the organisation and end users (customers, clients, internal teams etc). Taking a user-centred approach to strategy, much of Matt’s work involves working with internal client stakeholders and end users to understand needs and translate these into digital initiatives. Matt works closely with the XD and data leads to ensure our strategies translate into actionable, measurable outcomes. Over a 20-year career in digital, Matt has worked across a vast range of clients, industries, platforms and digital channels. Most recently, Matt’s work has focused on clients such as New Zealand Trade and Enterprise, Trustpower, Tourism Fiji, as well as smaller client engagements across a range of B2C and B2B business models. Other recent client engagements include projects for Air New Zealand, Fletcher Building, Silver Fern Farms and Aotearoa Fisheries.</p> <hr /><p><strong>Nel Johnson – Experience &amp; Design Director, AKQA NZ</strong></p> <article class="embedded-entity align-left"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-05/Nel%20Johnson.jpeg?itok=ENa-S2al" alt="Nel Johnson" title="Nel Johnson" typeof="foaf:Image" /></article><p>Nel is a user-focused, insight-driven digital practitioner with over 30 year’s experience across all aspects of agency services including creative development, user experience, content creation, research &amp; insight, and digital marketing. As XD director, he is tasked with building long-term customer/brand relationships through the clever use of current and emergent digital technologies, a role which requires a keen understanding of user needs and behaviours across web, mobile and virtual. Prior to leaving the UK in 2012, Nel was head of user experience at top 10 European agency Amaze, where he led design and UX for a stable of global brands including Coca-Cola, Lexus, Unilever, BBC, and Bridgestone. Nel also spent several years in the UK working in film, TV and music. His work has been recognised with numerous industry awards including a BAFTA Interactive.</p> </div> </div> </div> Wed, 30 May 2018 17:41:53 +0000 briana.murphy 5351 at https://neo.acquia.com Nestlé Purina and Acquia Labs team up to explore voice-enabled search https://www.acquia.com/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search <span>Nestlé Purina and Acquia Labs team up to explore voice-enabled search</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Voice has become an important component of the marketer's toolbox in recent years, thanks to the spread of chatbots, messenger bots, and voice assistants that are now cementing conversational content's rightful place in the omnichannel landscape.</p> <p>For our part, <a href="http://acquia.com/resources/acquia-labs">Acquia Labs</a> has long been fascinated by conversational interfaces, culminating in our <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">Ask GeorgiaGov project</a> last year and several proofs of concept involving <a href="https://dri.es/think-beyond-with-acquia-labs">chatbots</a> and <a href="https://dri.es/cooking-with-alexa-and-drupal">cooking with Alexa's help</a>.</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/n7XyB1BoDF4?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Alexa, Ask GeorgiaGov </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn how Acquia Labs and GeorgiaGov Interactive collaborated on an integration between the Georgia.gov Drupal website and the Amazon Echo voice assistant. </p> <h4><a href="https://www.acquia.com/resources/webinars/alexa-ask-georgiagov-better-citizen-engagement-amazon-echo-and-drupal-7">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://www.acquia.com/blog/alexa-ask-georgiagov/15/05/2017/3303821">As I've written previously</a>, conversational interfaces are now making our lives much easier when it comes to performing simple tasks. But what if they could reduce the amount of time we spend seeking out the content we're looking for most?</p> <p dir="ltr">What if dog lovers could instantly find the specific food that's right for their dog's needs? What if cat lovers could look up whether their chosen brand makes sense for their feline's nutrition, as quickly as a short turn of phrase?</p> <p>The Acquia Labs team is excited to launch our implementation of voice-enabled search on the Purina.com website in collaboration with <a href="https://www.acquia.com/blog/nestle-purinas-7-step-guide-digital-transformation/22/11/2017/3314686">Nestlé Purina North America</a>.</p> <p>Using technologies native to the browser, we explored how search by voice can improve customer engagement and free us from the device-specific confines of Siri and Alexa by reinventing how we can access content on the browser.</p> <h2 class="text-color--full-black">At the tips of your fingertips and your tongue, too</h2> <p>Voice search is increasingly becoming a paramount concern for marketing teams conscious about reducing friction for their customers. As early as May 2016, Google reported that a <a href="https://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917">fifth of searches on mobile are now conducted by voice</a>.</p> </div> </div> <div class="inline-cta--container"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Voice searches are valuable not solely for the hands-free convenience they offer and the marketing insights they confer, but also for the ability to search for unwieldy text like those dog breed names we all have trouble spelling.</p> <p dir="ltr">Acquia Labs and Nestlé Purina joined forces to extend Purina.com's site search feature into the realm of voice by providing another way for users to query for content.</p> <p dir="ltr">Best of all, this functionality isn't tied to a particular device or ecosystem like mobile voice assistants or conversational hardware; it leverages systems already available natively in browsers on both desktop and mobile.</p> <h2 class="text-color--full-black" dir="ltr">Accessing content by voice, natively</h2> <p dir="ltr">Increasingly, accessing content conversationally either requires a hardware purchase that doesn't come cheap — devices like Google Home, Amazon Echo, or Alexa-enabled speakers — or corners us in a locked box with assistants like Siri or Cortana.</p> <p dir="ltr">The spread of new devices with their own closed ecosystems points to a worrying trend in conversational content of compartmentalization into walled gardens only accessible to Alexa or Siri users.</p> <p dir="ltr">Luckily, emerging technologies available natively in the browser through HTML5 allow us to begin examining a more future-ready web where voice-enabled capabilities like speech recognition and dictation are present not only on our smartphone applications but also on the websites we visit every day in our desktop or mobile browsers.</p> <p dir="ltr">As such, the prospect of accessing content through such open ecosystems and web-based approaches has considerable implications for web accessibility. Users of accessible web technologies like screen readers and refreshable Braille displays will ultimately benefit from findings that favor browser-native technologies rather than closed device ecosystems.</p> <p dir="ltr">Accessibility will be a key facet of this project as we inspect the impact of browser-native voice capabilities in addition to that of similar voice input features on accessible hardware.</p> <h2 class="text-color--full-black" dir="ltr">A new way to navigate Purina.com</h2> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-05/purinacom_voice_search.png" alt="A new way to navigate Purina.com" title="A new way to navigate Purina.com" typeof="foaf:Image" /></article><p dir="ltr">Search is a logical place to start, but we also believe that voice-enabled search points to tasks beyond the search field, like navigating between web pages or finding direct quotes on the page.</p> <p dir="ltr">With the advent of better browser-based technologies, voice input is no longer a stronghold of device manufacturers; after all, performing a simple search shouldn't require us to invoke Cortana before switching to Alexa in frustration.</p> <p dir="ltr">With this partnership between Acquia Labs and Nestlé Purina, we explored what's possible in search and beyond — and how a more open approach to voice technologies can serve as a tide that lifts all boats and enrich the experience for every one of us.</p> <p dir="ltr">You can check out our voice-enabled search feature in action right now on <a href="https://www.purina.com/">Purina.com</a>, in your browser on desktop or mobile.</p> <hr /><h3 class="text-color--full-black" dir="ltr">Innovate for omnichannel with Acquia Labs</h3> <p dir="ltr"><em>How can Acquia Labs help your organization achieve its innovation priorities and think beyond? To learn more about working with Labs, <a href="https://www.acquia.com/about-us/contact">contact our sales team</a> and mention Acquia Labs during your conversation. Together, we’ll work on your forward-looking ideas that need the right expertise — just like our innovation partnerships with <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">Digital Services Georgia</a> and Nestlé Purina North America — and map out your digital future.</em></p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/preston-so" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-03/Preston%20So.JPG" width="500" height="500" alt="Preston So, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Preston So</h3> <span class="paragraph--profile-card--content--title-line--title">Director of Research and Innovation</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><a href="https://www.drupal.org/u/prestonso">Preston So</a> has been a web developer and designer since 2001, a creative professional since 2004, and a Drupal developer since 2007. As Director of Research and Innovation at Acquia, Preston leads Acquia Labs and new open-source and research initiatives. Previously, he managed the Entertainment Weekly website, led its development team at Time Inc., co-founded the Southern Colorado Drupal User Group (est. 2008), and operated an award-winning web and print design studio. Preston has presented at conferences on four continents and in multiple languages about diverse topics such as decoupled Drupal, responsive design, front-end development, and user experience. Most recently, Preston presented the keynotes at DrupalCamp Connecticut 2016 and, in Portuguese, at DrupalCamp Campinas 2016 in Brazil.</p> <p>"Working at Acquia allows me to contribute back to an open source community I love deeply," he said.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/prestonso/">https://www.linkedin.com/in/prestonso/</a> <a href="https://twitter.com/prestonso">Twitter</a> <a href="https://www.drupal.org/u/prestonso">https://www.drupal.org/u/prestonso</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/ask_georgiagov_alexa.jpg?itok=ZW1xkMPA" alt="Ask GeorgiaGov, an Alexa Skill for Citizens of Georgia by Acquia Labs" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia launches Ask GeorgiaGov </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In partnership with Digital Services Georgia, Acquia Labs built an ambitious digital experience for users of Amazon Echo: Ask GeorgiaGov, an Alexa skill built for citizens of Georgia.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/cooking-alexa-and-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/cooking-alexa-and-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/GettyImages-926379132.jpg?itok=7RBLaFmA" alt="Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Cooking with Alexa and Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/think-beyond-acquia-labs/15/05/2017/3303841" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/think-beyond-acquia-labs/15/05/2017/3303841" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/acquia-labs-space.jpg?itok=qSFKgjrj" alt="Think beyond with Acquia Labs" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Think beyond with Acquia Labs</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item"> Digital experiences can mean anything from connected Internet of Things devices, smartphones, chatbots, augmented and virtual reality headsets, and even so-called zero user interfaces </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 05/30/2018 - 13:38</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-05/dogbark_1.jpg?itok=GJUvbxf5 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-05/dogbark_1.jpg?itok=sQIcKnmB 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-05/dogbark_1.jpg?itok=BcV1Hzkw 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-05/dogbark_1.jpg?itok=Or_q4uf2 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-05/dogbark_1.jpg?itok=6UnNHL54 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-05/dogbark_1.jpg?itok=AHcKrOKz 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-05/dogbark_1.jpg?itok=GJUvbxf5" alt="Nestlé Purina and Acquia Labs team up to explore voice-enabled search" typeof="foaf:Image" /> </picture> </div> </div> Wed, 30 May 2018 17:38:42 +0000 david.pierce 5356 at https://neo.acquia.com