https://www.acquia.com/rss.xml en 2018 Product Updates to the Acquia Experience Platform https://www.acquia.com/blog/2018-product-updates-acquia-experience-platform <span>2018 Product Updates to the Acquia Experience Platform </span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-11/product%20updates%202018.png" alt="2018 Product Updates to the Acquia Experience Platform " title="2018 Product Updates to the Acquia Experience Platform " typeof="foaf:Image" /></article><p>Our vision at Acquia is to deliver the universal platform for the world’s greatest digital experiences. As part of this vision, we continue to make investments in our platform that help our customers build, manage, and optimize their digital experiences with greater efficiency.</p> <p>Each quarter, we release new product features as part of our long-term roadmap, which is guided by three key value propositions simplicity, scalability, and intelligence. As we highlighted at this year’s Engage 2018, we’ve added 50-plus new features to the <a href="https://www.acquia.com/products-services/acquia-platform?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Experience Platform</a> over the course of 2018 that are available today for our customers. </p> <p dir="ltr"><strong>Acquia Platform </strong></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/images/2018-11/GDPR.png" alt="Strengthened Compliance: GDPR readiness" title="Strengthened Compliance: GDPR readiness" typeof="foaf:Image" /></article><ul dir="ltr"><li><strong>Stren</strong><strong>gthened Compliance: </strong>GDPR readiness <a href="https://www.acquia.com/blog/acquia-gdpr-ready?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia announced its readiness for the General Data Protection Regulation</a> (GDPR) that went into effect May 25. We at Acquia have always seen GDPR as an opportunity to further strengthen and deepen our commitment to data protection by building upon the requirements set forth by some of the security frameworks and standards that we support such as the Privacy Shield, SOC 1 and SOC 2, among other standards  (ISO 27001, PCI-DSS Level 1, HIPAA, FedRAMP). We welcome you to visit our <a href="http://www.acquia.com/gdpr?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">GDPR</a> page for more information and resources.   </li> </ul><p dir="ltr"><strong>Acquia Lightning</strong></p> <ul dir="ltr"><li><strong>Added the ability to schedule the publication of content.</strong> Content editors can schedule future-state changes to content, i.e. schedule to go live or to be archived at a given time, scheduled per piece of content.</li> <li><strong>Added the ability to easily crop images.</strong> Content editors can crop assets when uploading or embedding images into content.</li> <li><strong>Lightning media updated to use the new core media system as part of Drupal 8.5 enhancements.</strong> To assure Lightning is stable and sustainable, new core systems are regularly adopted alongside migration paths for existing users.</li> </ul> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Acquia Platform Update </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn about new enhancements, recent feature updates, and capabilities added to the Acquia Platform. </p> <h4><a href="https://www.acquia.com/resources/webinars/acquia-platform-update-new-features-capabilities-session-1">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <ul dir="ltr"><li><strong>Lightning workflow updated to use core workflow and content moderation modules as part of Drupal 8.5 enhancements.</strong> To assure Lightning is stable and sustainable, new core systems are regularly adopted alongside migration paths for existing users.</li> <li><strong>Settings tray now available as part of Drupal 8.5 enhancements.</strong> The Drupal 8.5 settings tray unlocks the ability for developers to provide in-context actions on the page, demonstrated by the Lightning’s moderation sidebar.</li> <li><strong>PHP 7.2 supported as part of Drupal 8.5 enhancements.</strong> Lightning supports the latest version of PHP, which is more performant and prepares developers, and system operators, for the future.</li> <li><strong>Lightning's components are no longer bundled with the profile.</strong> Lightning capabilities are now packaged as individual components and located alongside other Drupal modules, allowing site builders to leverage Lightning components even inside existing projects.</li> <li><strong>Ported the “update:lightning” command to Drush and improved it such that it no longer requires any arguments to run.</strong> Developers can now more easily update Lightning, particularly across large numbers of sites.</li> <li><strong>Upload videos to the media library: </strong>Lightning now supports the upload of videos directly into the media library, allowing site builders to host and serve video directly in their application.</li> <li><strong>Edit media using Quick Edit: </strong>Improved the usability of page building by allowing media to be edited via the Quick Edit UI.</li> <li><strong>Use Lightning Layout by default: </strong>To provide a more consistent UX for your page builders and eliminate the need to configure the page-content type, we’ve made the default “page content type” in Acquia Lightning use Lightning Layout for page building.</li> <li><strong>Out-of-the-box support for media, maps &amp; slideshows:</strong> Acquia Lightning provides out-of-the-box page building components for media (images, video), maps and slideshows on a Drupal site offering greater usability for your page or site builders.</li> <li><strong>Create one-off layouts for content: </strong>Acquia Lightning now supports “one-off” page layouts for more flexible site building, making it easier for your site builders to create custom pages with unique layouts, such as a landing page or article page.</li> <li><strong>Added the ability to moderate content without visiting the edit page.</strong> Content editors can now use the moderation sidebar to review, approve, and publish content entirely from front end of their application.</li> <li><strong>Bundle optional configuration for comments.</strong> Lightning now ships with default configuration for comments, allowing site builders to quickly enable them in their application.</li> <li><strong>Improved out-of-the-box SEO by adding pathauto.</strong> All content now has automatically-generated, human-readable URLs. The preset URL patterns can be easily overridden by site builders.</li> <li><strong>Added a content moderation dashboard.</strong> Content editors and authors now have a beautiful and customizable dashboard listing content needing review, drafts they’re working on, and other activity on the site.</li> <li><strong>Extended security coverage for Acquia Lightning.</strong> Lightning has adopted the same extended security support policy as Drupal core (as of Drupal 8.6), providing support back to the last minor release of Drupal 8 core. This new policy effectively gives site owners up to one year of security coverage.</li> <li><strong>Ability to create non-reusable custom blocks.</strong> Improved the performance of page layout building and the overall site management experience by allowing content editors to create inline blocks that are not stored as part of the global block collection.</li> <li><strong>Improved the experience of installing sites from existing configuration. </strong>The Lightning install profile is now compatible with Drupal core’s config installer, improving the developer and site builder experience, particularly during site installation and setup, and especially for multisite applications.</li> <li><strong>Improved testing of Drupal core by converting most application tests to PHPUnit and adding Nightwatch for JavaScript testing as part of Drupal 8.6 enhancements. </strong>In order to create a better developer experience, and assure long-term sustainability of Drupal and Lightning, most tests have been moved to modern testing frameworks.</li> <li><strong>Improved the experience of configuring decoupled applications via JSON API with OAuth and OpenAPI. </strong>Lightning now makes it fast and easy to setup a decoupled application with authentication, authorization, and great documentation.</li> </ul><p dir="ltr"><strong>Acquia Cloud and Acquia Cloud Site Factory</strong></p> <ul><li><strong>Stack Metrics insights: </strong>Acquia Cloud’s Stack Metrics feature allows operators to visualize the health and performance of their site around areas like application performance, CPU and memory usage, the database, and more.</li> <li><strong>Acquia insight: </strong>Re-released with support for multi-site deployments provides customers a dashboard of performance, security, and search engine optimization to help monitor and optimize applications after they have been deployed with tools to help developers and site owners optimize for performance.</li> <li><strong>Large Size CDE for Acquia Cloud CD:</strong> We expanded our Acquia Cloud Continuous Development product to include larger size CD Environments which are intended to provide greater capability in order to build applications and iterate more quickly.  </li> <li><strong>Upgrade the Acquia Fleet: </strong>New projects being created for existing customers that require new hardware will be deployed on Gen 3 AWS instances. New instance types give customers the advantage of EBS volume encryption, VPC and security groups are also included.</li> <li> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/images/2018-11/Nodejs.png" alt="Node.js" title="Node.js" typeof="foaf:Image" /></article><strong>Support for more than one version of Node.js runtimes:</strong> We expanded our support of <a href="https://www.acquia.com/blog/introduction-nodejs-and-drupal-api-connection-updated/20/09/2017/3310026?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Node.js on Acquia Cloud</a> to include Node.js version 8, giving customers greater flexibility for their front-end architecture.</li> <li><strong>Single site staging for Acquia Cloud Site Factory:</strong> <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Cloud Site Factory</a> customers have the ability to stage sites on an individual level to their non-production environments. The ability to stage sites independently of others allows developers to work alongside each other or on different projects without stepping on each other’s toes. This translates into faster development and testing in non-production development environments.</li> <li><strong>PCI compliance for Node.js Stack: </strong>Acquia’s Node.js service is verified PCI compliant. <a href="https://www.acquia.com/products-services/acquia-cloud?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Cloud</a> customers with commerce use cases can leverage JavaScript frameworks for frontend design with the assurance of PCI compliance.</li> <li><strong>BigPipe for Drupal 8 customers:</strong> Take advantage of BigPipe in <a href="https://www.acquia.com/products-services/acquia-lightning?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Drupal 8</a> on Acquia Cloud, using the page rendering technique pioneered by Facebook and LinkedIn. Design pages render the most important content to your customer first, increasing engagement and reducing visitor’s wait time.   </li> <li><strong>Acquia Cloud Edge workers:</strong> We’ve added a new feature to our <a href="https://www.acquia.com/products-services/acquia-cloud?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Cloud Edge CDN</a> that allows for customization of your CDN at the edge of the network for improved security and performance. Custom security rules and filtering logic at the edge helps detect malicious bots and prevents them from consuming resources while improving cache hit rate.</li> <li><strong>Log forwarding: </strong>With log forwarding, you can securely forward logs to your organization's SIEM system or log repository, allowing for self-service management and easier auditing of logs and activity.</li> <li><strong>Log streaming: </strong>Log streaming lets you get really specific and look at individual events that are happening when visitors interact with the site. You can search and filter to zero in on specific events to understand how the site is responding.</li> </ul> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>Acquia DAM</strong></p> <ul dir="ltr"><li><strong>Improved asset synchronization between DAM and Drupal: </strong>We’ve made improvements for assets synchronized between <a href="https://www.acquia.com/products-services/acquia-digital-asset-manager?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia DAM</a> and Drupal for custom metadata, expiration behavior, increased scalability -- providing a more real-time, full-featured experience for our customers.</li> <li><strong>Support for the latest version of Drupal 8.5: </strong>Acquia DAM now supports the latest version of Drupal 8.5, ensuring Acquia DAM D8 connector works with the newest release of Drupal and distributions for our customers.  </li> <li><strong>Drupal and distribution compatibility:</strong> <a href="https://www.acquia.com/products-services/acquia-digital-asset-manager?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia DAM</a> now supports the newest version of Drupal 8.6, ensuring Acquia DAM works with the latest release of Drupal and distributions.</li> <li><strong>New dynamic templates:</strong> Designers, marketers and content owners can create easy-to-edit templates for end users to modify templates in a controlled way. This update lets designers use their time more efficiently, empowering non-designers to make their own simple changes to PDFs &amp; images.  </li> <li><strong>Usage reports of assets in Drupal:</strong> We’ve released a new capability that lets an administrator of Acquia DAM to see which assets and where within Drupal they are being used to save our customers time in having to manually find and track where digital assets are being used within Drupal.</li> <li><strong>Task view in Brand Connect (portal): </strong>Now general users of the Brand Connect portal can see the status of tasks requests at any time without having to ask someone in marketing.</li> <li><strong>New 1600px image renditions in Drupal:</strong> More flexibility for web content authors in how they want to display images by supporting current industry standards.</li> </ul><p dir="ltr"><strong>Acquia Journey</strong></p> <ul dir="ltr"><li><strong>New Graph Templates: </strong>Acquia Journey added a number of custom graph templates for particular connection and useful functions that tend to be reused. These are graphs, schema and public variables which can be used and combined together to build more complex graphs. These help technical people build journeys faster by giving them pre-built logic.</li> <li><strong>File connector for files stored in AWS S3:</strong> <a href="https://www.acquia.com/products-services/acquia-journey?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Journey</a> connects to AWS S3 to read, write and orchestrate experiences based on data files in S3. Certain martech systems have file-based integrations and use S3, but they don’t have the ability to expose data via API. Journey already has ability to connect to REST API services, message queues, databases and email services.</li> <li><strong>Improved search and filtering of data schemas: </strong>We made a usability enhancement to make it easier for technical users to search, filter and link together data schemas in the Acquia Journey UI as they create journeys,</li> <li><strong>Acquia Journey Hub UI update: </strong>We’ve made some improvements to parts of the <a href="https://www.acquia.com/products-services/acquia-journey?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Journey</a> user interface (UI), including a new header navigation and design for certain pages. These UI updates make the work space more intuitive and easier for your users to navigate and manage projects at scale.</li> </ul><p dir="ltr"><strong>Acquia Lift</strong></p> <ul dir="ltr"><li><strong>User creation via API: </strong>Customers can create new users in a command line interface, rather than going into Profile Manager. As an API friendly solution, we are enabling our customers to work how they want, and continuing to build a more unified UX.  </li> <li><strong>Updated Custom Reporting Capabilities: </strong>Customers can now maintain custom reports and dashboards with visualizations, edit them as business needs evolve, and share them via permanent links with anyone who has access to Acquia Lift.  </li> <li><strong>Machine-learning similarity content recommendations: </strong>We enhanced our content recommendations with new machine learning capabilities to automate content recommendations. This makes it easier and more efficient for marketers to <a href="https://www.acquia.com/products-services/acquia-lift?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">personalize</a> content for their audiences so they can see content similar to what they are currently viewing or have viewed in the past.  </li> <li><strong>Automatic bot traffic removal: </strong>To make the most actionable decisions, reporting confidence is critical. We added a new capability in <a href="https://www.acquia.com/products-services/acquia-lift?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">Acquia Lift</a> to filter out bot traffic to improve data accuracy and increase reporting confidence.</li> <li><strong>Improved geolocation accuracy: </strong>Geolocation is one of the most common use cases for personalization. We’ve increased the accuracy of our service, notably in EMEA and APJ, to better support our growing global customer base.</li> <li><strong>Consolidating Profile Manager reports: </strong>Acquia Lift provides a variety of pre-built reports for our customers’ use cases in Acquia Lift Profile Manager. To ensure we’re providing the most meaningful reports, we’ve consolidated the number of reports to focus on the most important, relevant and highly used scenarios for our customers.</li> </ul><p dir="ltr">We continue to make investments in our products throughout the year. To stay updated on new product capabilities, <a href="https://www.acquia.com/resources/webinars/acquia-platform-update-new-features-capabilities-session-1?cid=701a0000002d1r8AAA&amp;lls=pro_ww_socialmediaorganic&amp;ct=social-media&amp;ls=blog">register and tune in for our next Acquia Platform update webinar.</a></p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/meagan-white" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Meagan%20White%20Acquia.jpg" width="500" height="500" alt="Meagan White, senior manager of product marketing at Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Meagan White</h3> <span class="paragraph--profile-card--content--title-line--title">SENIOR PRODUCT MARKETING MANAGER</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Meagan White is a senior manager of product marketing at Acquia, where she helps organizations digitally transform their business and customer experiences. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs. </span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/meaganpwhite/">https://www.linkedin.com/in/meaganpwhite/</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/headless-commerce-innovation-customer-experiences" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/headless-commerce-innovation-customer-experiences" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/onlineshopping.jpg?itok=K42FZasj 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/onlineshopping.jpg?itok=mwlj00PB 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/onlineshopping.jpg?itok=K42FZasj 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/onlineshopping.jpg?itok=mwlj00PB 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/onlineshopping.jpg?itok=K42FZasj 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/onlineshopping.jpg?itok=mwlj00PB 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/onlineshopping.jpg?itok=K42FZasj" alt="Online shopping" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Headless Commerce 101 </h3> <div class="content__body"> <p> Headless commerce – decoupling what customers experience during shopping from the back-end commerce platform – allows for flexible, customized experiences. </p> </div> </div> </a> </article> <article role="article" about="/blog/omnichannel-commerce-delivering-end-end-customer-experience" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/omnichannel-commerce-delivering-end-end-customer-experience" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-07/experiential%20commerce.jpg?itok=t6JD1P11 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-07/experiential%20commerce.jpg?itok=t6JD1P11 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-07/experiential%20commerce.jpg?itok=t6JD1P11 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe" alt="Customer Experiences" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Omnichannel Commerce Tips </h3> <div class="content__body"> <p> Successful omnichannel marketing requires the correct blend of functionality, experience, and storytelling to keep buyers engaged throughout their journey - no matter the channel. </p> </div> </div> </a> </article> <article role="article" about="/blog/machine-learning-content-and-data-breaking-down-what-ml-really-means" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/machine-learning-content-and-data-breaking-down-what-ml-really-means" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/machinelearing.jpg?itok=ZnI-CNTg 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/machinelearing.jpg?itok=YOnblxX- 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/machinelearing.jpg?itok=ZnI-CNTg 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/machinelearing.jpg?itok=YOnblxX- 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/machinelearing.jpg?itok=ZnI-CNTg 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/machinelearing.jpg?itok=YOnblxX- 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/machinelearing.jpg?itok=ZnI-CNTg" alt="Machine Learning, Content and Data: Breaking Down What ML Really Means" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> What Machine Learning Really Means </h3> <div class="content__body"> <p> There’s been a lot of buzz and excitement about machine learning, especially in terms of how it will make marketing pros’ lives easier. Read about Acquia&#039;s long-term investments in the technology. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 11/08/2018 - 12:13</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-11/acquia%20platform%20update.jpg?itok=Z1fLHU-J 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-11/acquia%20platform%20update.jpg?itok=7NMTHOIs 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-11/acquia%20platform%20update.jpg?itok=RM2pl4Va 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-11/acquia%20platform%20update.jpg?itok=J3vB1rYy 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-11/acquia%20platform%20update.jpg?itok=jRNXY5cY 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-11/acquia%20platform%20update.jpg?itok=XsOTlaRr 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-11/acquia%20platform%20update.jpg?itok=Z1fLHU-J" alt="2018 Product Updates to the Acquia Experience Platform " typeof="foaf:Image" /> </picture> </div> </div> Thu, 08 Nov 2018 17:13:13 +0000 david.pierce 98086 at https://www.acquia.com Customer Experience: Marketers Doing it Wrong, Study Finds https://www.acquia.com/about-us/newsroom/press-releases/customer-experience-marketers-doing-it-wrong-study-finds <span>Customer Experience: Marketers Doing it Wrong, Study Finds</span> <span><span lang="" about="/user/23301" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Thu, 11/08/2018 - 07:25</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-11-08T14:00:00Z">Thu, 11/08/2018 - 09:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Inaugural Customer Experience Trends Report for 2019 Reveals Opportunities for Marketing Teams to Drive Innovation</em></p> <p dir="ltr"><strong>AUSTIN, TEXAS -- November 8, 2018 --</strong> Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX), and even fewer remember the last time a brand exceeded expectations, according to results of a <a href="https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report-2019?utm_source=newsrls&amp;utm_medium=referral">global survey</a> commissioned by <a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a>.</p> <p dir="ltr">Today’s consumers have more options than ever before and high expectations of the brands they choose. Leave them unsatisfied or betray their trust, and they’ll go elsewhere. As the marketing landscape becomes more competitive and demanding, marketers need the very best insight, tools, and resources to compete. Yet, companies and data remain more siloed than ever.</p> <p dir="ltr">The findings of Acquia’s inaugural global survey on the state of the CX pose interesting questions about the disconnect between consumers and marketers, as well as the return on investment gained from an ever-growing inventory of marketing solutions. More than 5,000 consumers and 500 marketers across Australia, Europe and North America provided input for the report, <a href="https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report-2019?utm_source=newsrls&amp;utm_medium=referral">Closing the CX Gap: Customer Experience Trends Report 2019</a>. It exposes several disconnects -- that marketers rate their effectiveness much higher than consumers, that consumers are skeptical of how their personal data may be used by brands, and that consumers expect personalized customer experiences. It also shows that earning a customer’s loyalty is critical, and the need to earn and keep their trust through CX is an imperative.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Customer Experience Trends Report 2019 </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>A global perspective from marketers and consumers on open source innovation and what makes or breaks customer experiences.</p> <p> </p> <h4><a href="https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report-2019">DOWNLOAD NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">"The bar for customer experience has been raised. Marketers have expanded to new channels and adapted new technology to keep pace with consumer expectations. Yet our research found that technology has become more of a barrier than an enabler for a great customer experience," said Lynne Capozzi, Acquia CMO. "Closing the CX Gap is about arming marketers with new insight, so they can better review and evaluate their tech stack, people, and processes and plan for the new year. Now is the time for marketers to take back control and execute an open approach that provides the right level of personalization and data privacy to drive long-term customer relationships."</p> <p dir="ltr">The report examines the CX gap through the lens of three frames: people, technology, and data. Results uncover several areas where marketers and consumers don’t share the same view of the world. Key findings uncovered in the report include:</p> <p dir="ltr"><strong>People:</strong> Although half of the consumers surveyed believe brands are failing expectations for a good CX and two-thirds could not recall when a brand exceeded expectations, marketers don’t share this skeptical view of their own work. In fact, 87 percent of marketers feel they are hitting the mark in delivering engaging customer experiences. Yet 4 in 5 of the same marketers polled felt disappointed by their own experiences as consumers.</p> <p dir="ltr"><strong>Technology:</strong> Nearly three-fourths (74 percent) of marketers globally feel like technology has made it harder, not easier, to offer customers personalized experiences. Overwhelmed and inundated with often-siloed tech, getting a clear view of customers often proves challenging. Sixty-five percent of marketers said complex technology makes personalizing the CX difficult, yet 62 percent of marketers surveyed globally plan to spend more on marketing technology in 2019.</p> <p dir="ltr"><strong>Data:</strong> The data also shows that consumers prefer a personalized brand experience, but they’re skeptical about whether brands have their best interest at heart --  and they’re concerned about the personal information brands hold about them. Marketers overwhelmingly indicated they’re confident in their data privacy practices with respect to personal information, with 85 percent feeling that they are doing a good job ensuring compliance with data regulations.</p> <p dir="ltr">“We have the opportunity to break the mold with today’s strategic marketing initiatives, capitalizing – albeit thoughtfully – on mobile applications, chatbots, conversational interfaces, email, social, and so many other touchpoints to create personal, meaningful, and valuable experiences for customers,” the report concludes. “Blindly investing in martech isn’t the answer. Fundamentally, marketers and consumers aren’t on the same page when it comes to experience or data privacy, and that needs to change.”</p> <p dir="ltr">Topline survey findings were revealed today during the opening keynote sessions at <a href="https://engage.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia Engage</a>, the company’s annual user conference taking place in Austin, Texas, through Nov. 9. At the conference, Acquia customers and partners gather to share their best practices and lessons learned for how they’re solving the biggest challenges in CX delivery with the help of the <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=newsrls&amp;utm_medium=referral">Acquia Experience Platform</a>. To learn more about how Acquia is helping marketers embrace innovation and create customer moments that matter, visit <a href="http://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">acquia.com</a>.</p> <p dir="ltr">An ebook highlighting the findings and providing analysis is available for download at: <a href="https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report-2019?utm_source=newsrls&amp;utm_medium=referral"><em>Closing the CX Gap: Customer Experience Trends Report 2019</em></a>.</p> <p dir="ltr"><strong>About the Survey</strong></p> <p dir="ltr"><em>The Closing the CX Gap: Customer Experience Trends Report 2019</em> was commissioned by Acquia and conducted by <a href="https://reginacorsoconsulting.com/">Regina Corso Consulting</a> between August 14 and August 28, 2018. Respondents to the online survey were 5,003 consumers – 1,000 from Australia, 1,000 from France, 1,000 from Germany, 1,000 from the United Kingdom, and 1,003 from the United States – and 501 marketers – 100 from Australia, 100 from France, 100 from Germany, 100 from the UK, and 101 from the U.S. The consumers are all 18 and older and the sample is balanced by age and gender for each country. The marketers are director-level and above, and their company has annual revenue of US$10 million or more.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">acquia.com</a>.</p> <p dir="ltr">- ### -</p> <p dir="ltr"><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/top-uk-influencers-share-insights-customer-experience" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/top-uk-influencers-share-insights-customer-experience" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=FqbHmFnG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/GettyImages-695360068.png?itok=PkwNjMQq 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=FqbHmFnG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/GettyImages-695360068.png?itok=PkwNjMQq 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=FqbHmFnG 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/GettyImages-695360068.png?itok=PkwNjMQq 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/GettyImages-695360068.png?itok=FqbHmFnG" alt="Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Insights on Customer Experience </h3> <div class="content__body"> <p> U.K. influencers discuss customer experience ahead of Twitter chat around CX. </p> </div> </div> </a> </article> <article role="article" about="/resources/webinars/customer-journey-mindset-secret-building-great-experiences" class="entity--type-node related-content__content content content--standard-card node--type-webinar"> <a href="/resources/webinars/customer-journey-mindset-secret-building-great-experiences" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-685008069.jpg?itok=Ap0Zr_qK 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-685008069.jpg?itok=YH-l902h 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-685008069.jpg?itok=Ap0Zr_qK 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-685008069.jpg?itok=YH-l902h 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-685008069.jpg?itok=Ap0Zr_qK 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-08/GettyImages-685008069.jpg?itok=YH-l902h 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-08/GettyImages-685008069.jpg?itok=Ap0Zr_qK" alt="Developing a Customer Journey Mindset: How to Build Great Experiences" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Webinar </span> <h3 class="content__title"> Building a Customer Journey Mindset </h3> <div class="content__body"> <p> In a customer-first world, the only way to stay competitive is by building a relationship with your audience at every touchpoint of the customer journey.<br /> </p> </div> </div> </a> </article> <article role="article" about="/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences" class="entity--type-node related-content__content content content--standard-card node--type-ebook"> <a href="/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/journey.jpg?itok=sqjD-U_r 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/journey.jpg?itok=sqjD-U_r 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/journey.jpg?itok=sqjD-U_r 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9" alt="The Customer Journey: How to Deliver a Great Customer-First Experience" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> eBook </span> <h3 class="content__title"> Deliver Customer-First Experiences </h3> <div class="content__body"> <p> In this Acquia eBook, you&#039;ll learn how to deliver successful customer experiences that put your audience first at every point of their customer journey. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> Thu, 08 Nov 2018 12:25:22 +0000 christopher.rogers 98081 at https://www.acquia.com Closing the CX Gap: Customer Experience Trends Report https://www.acquia.com/resources/ebooks/closing-cx-gap-customer-experience-trends-report <span>Closing the CX Gap: Customer Experience Trends Report</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-11/CX.jpg?itok=HGfmG9UA" width="220" height="210" alt="Closing the CX Gap: Customer Experience Trends Report 2019" typeof="foaf:Image" /> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 11/07/2018 - 11:00</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">When it comes to customer experiences, there’s a pretty big disconnect between how marketers assess their effectiveness and the unfulfilled expectations of consumers.</p> <p dir="ltr">It’s OK, we can fix this.</p> <p dir="ltr">The results of an Acquia-commissioned global survey, “Closing the CX Gap: Customer Experience Trends Report 2019,” present a huge opportunity for a course correction for marketers. More than 5,000 customers and 500 marketers were surveyed.</p> <p dir="ltr"><strong>Here are some quick stats:</strong></p> <ul><li>Nearly half of consumers say brands don’t meet their expectations</li> <li>Two-thirds of customers could not recall when a brand exceeded expectations.</li> <li>87 percent of marketers say they are delivering engaging customer experiences</li> <li>74 percent of marketers globally feel like technology has made it harder, not easier</li> <li>62 percent of marketers plan to spend more on marketing technology in 2019</li> </ul><p dir="ltr">“The bar for customer experience has been raised. Marketers have expanded to new channels and adapted new technology to keep pace with consumer expectations. Yet our research found that technology has become more of a barrier than an enabler for a great customer experience," said Lynne Capozzi, Acquia CMO.</p> <p dir="ltr"><strong>In this ebook, we discuss the following areas for improvement:</strong></p> <ul><li>The human element of CX</li> <li>Technology as an enabler, not limitation, of CX</li> <li>Making data your secret weapon</li> <li>Bringing the CX together: people, technology and data</li> </ul><h4 class="text-color--dark-blue" dir="ltr">Download your free copy of the Customer Experience Trends Report report.</h4> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Download the report on customer experience trends</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4636"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__items"> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__item"> <a href="/sites/acquia.com/files/documents/2018-11/CX_Trends_Report_2019_Acquia.pdf" class="inline-cta__button global-button global-button--light-blue">download</a> </div> </div> Wed, 07 Nov 2018 16:00:00 +0000 david.pierce 98071 at https://www.acquia.com Make Mum Proud: How to Treat Your Customers https://www.acquia.com/blog/make-mum-proud-how-treat-your-customers <span>Make Mum Proud: How to Treat Your Customers</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Have you ever wondered what it is that makes some companies so likeable? According to CX expert <a href="https://www.customerbliss.com/">Jeanne Bliss</a>, leaders of these companies all have one thing in common – they treat their customers the same way they’d treat their mothers.</p> <p dir="ltr">Last month, Jeanne joined Acquia to present a webinar on the topic of her latest book and revealed how our favourite brands are the ones that “Make Mom Proud” when it comes to the customer experience.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Watch the webinar </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Best-selling author Jeanne Bliss will explain how simply asking “Would you do that to your mother?” can become a company’s playbook for customer experience.</p> <h4><a href="https://www.acquia.com/resources/webinars/make-mum-proud-standard-for-how-to-treat-your-customers">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">#MakeMomProud</h2> <p dir="ltr">Bliss kicked off her session with a powerful point: Businesses must earn the right to growth by improving people’s lives. Not only is growth a right that businesses must earn (more than ever, in today’s hyper-competitive landscape) but that it should be achieved via philanthropic intentions towards customers, rather than simply selling harder and faster.</p> <p dir="ltr">Using examples based on shared values from the women in her life (her mother and grandmothers), Bliss identified four key behaviours that the most beloved brands share:</p> <ul dir="ltr"><li>Be the person I raised you to be.</li> <li>Don’t make me feed you soap.</li> <li>Put others before yourself.</li> <li>Take the high road.</li> </ul><h2 class="text-color--full-black" dir="ltr">Be the Person I Raised You to Be</h2> <p dir="ltr">When Indra Nooyi became CEO of PepsiCo, she went home to visit her mother. As guests arrived at the house, Nooyi noticed that they didn’t congratulate her on her new role, but instead congratulated her mother on bringing up a daughter who had become so successful. Nooyi carried this principle into her new role and began a practice of writing letters to the parents of her senior executives, thanking them for the gift of their children to the company.</p> <p dir="ltr">Bliss used Nooyi’s story as evidence for how the most loved companies put key values at the heart of the business, then hire people who are congruent with those values and enable them to thrive.</p> <p dir="ltr">In another example of putting values first, Bliss recalled how Toby Cosgrove, former CEO of Cleveland Clinic (one of the largest healthcare organisations in the U.S.), introduced two simple but powerful rules which transformed the customer experience. First, Cosgrove introduced a “no passing rule,” meaning that no staff member, regardless of job function, was allowed to pass a patient’s room without checking in on them, if their call light was turned on. Second, regardless of their job functions, all staff members’ top priority was to become a “caregiver.”</p> <p dir="ltr">Bliss highlighted how both of these fairly simple rules empowered staff to take time to put customers first. What’s your company’s equivalent of the “no passing rule”?</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">Don’t Make Me Feed You Soap</h2> <p dir="ltr">On this point, Bliss stressed the importance of removing the barriers that make doing business with your company difficult. One of the most precious gifts you can give customers is time and companies that do business on their customers’ time will never be perceived as caring companies. (Examples here include dry cleaners that close before 6 p.m. and service providers that give a five-hour window for when they may – or may not – arrive to carry out a job).</p> <p dir="ltr">Another sticking point that severely impacts the customer experience is how well you know your customers and taking time to provide a human touch. Bliss pointed to examples such as <a href="https://www.stitchfix.com/">Stitch Fix</a>, a personal styling service that learns about your personal style and tastes, creates a profile for you, then appoints one of its more than 4,000 stylists to curate a box of clothing items that you might like. Not only is “knowing the customer” central to this service but, rather than simply using AI to make style suggestions, the company maintains a personal touch by appointing human stylists who write letters to customers, explaining their choices.</p> <p>Stitch Fix has achieved $730 million growth in less than six years.</p> <h2 class="text-color--full-black" dir="ltr">Put Others Before Yourself</h2> <p dir="ltr">“Beloved companies realise that to achieve their goals, they must first enable the customer to achieve theirs,” Bliss said. “This sometimes leads to actions that, on the face of it, might go against common business sense.”</p> <p dir="ltr">As an example, Bliss referred to Alaska Airlines, which created an employee app called the “We Trust You Toolkit.” The app is accessible to all Alaska Airlines staff and arms them with the ability to bypass the usual administrative barriers to offering customers perks such as lounge access, free meals and even free flights or upgrades.</p> <p dir="ltr">“The toolkit means that staff no longer need permission to do right by the customer,” Bliss said.</p> <p dir="ltr">Tying this point back to the #MakeMomProud theme, Bliss shared the following quote:</p> <p dir="ltr">“When a mother sees there are only four pieces of pie for five people, she decides she never did care for pie,” Tenneva Jordan said.</p> <p dir="ltr">Putting your customer needs first will help you to organically achieve your own, Bliss said.</p> <h2 class="text-color--full-black" dir="ltr">Take the High Road</h2> <p dir="ltr">By “take the high road,” Bliss said it is crucial to openly trust your customers in order to gain their trust in return.</p> <p dir="ltr">Bliss referenced a newly launched U.S. insurance company, Lemonade. Lemonade’s unorthodox approach to insurance works on a principle called the “honesty pledge,” whereby customers make an insurance claim, not by completing a form but, instead, looking into the camera on their mobile device and recording themselves requesting the claim, face-to-face with the company’s AI bot, Jim. (Note the very mother/child nature of this interaction, by having to look someone in the face to evidence you’re being honest.).</p> <p dir="ltr">In exchange for this display of honesty, Lemonade rewards customers by processing most claims within five minutes. Any leftover claims at the end of the year are then donated to charities.</p> <p dir="ltr">Lemonade is one of the fastest-growing insurance companies in the U.S., experiencing more than 200 percent growth since launch.</p> <p dir="ltr">To recap, according to Bliss, the most popular companies choose to:</p> <ul dir="ltr"><li>Enable their people to bring the best version of themselves to work.</li> <li>Get rid of the moments that make it hard to be a customer.</li> <li>Redesign processes to put customer needs first.</li> <li>Create a balanced relationship with the customer.</li> </ul><p dir="ltr">Signing off, Bliss had one final piece of advice for businesses re-evaluating each step of the customer experience: “Just ask yourself, would you do that to your mother?”</p> <hr /><p dir="ltr"><em>If you weren’t able to join us for the live session, feel free to <a href="https://www.acquia.com/resources/webinars/make-mum-proud-standard-for-how-to-treat-your-customers">view the full recording here</a>. To find out more about how to <a href="https://twitter.com/hashtag/MakeMomProud?src=hash">#MakeMomProud</a>, check out Bliss’s website: <a href="https://www.customerbliss.com/">customerbliss.com</a></em></p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/nicole-stirling" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Nicole%20Stirling%20Acquia.jpg" width="300" height="300" alt="Nicole Stirling, marketing director, Asia Pacific &amp; Japan, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Nicole Stirling</h3> <span class="paragraph--profile-card--content--title-line--title">Marketing Director, Asia Pacific &amp; Japan</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Nicole Stirling has more than 15 years’ experience working as a marketing professional, with 10 of those years creating go-to-market strategies for B2B software businesses operating in Australia and New Zealand.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span>As Acquia's marketing director for Asia Pacific &amp; Japan, she is responsible for our Asia Pacific go-to-market strategy and execution across all things marketing: demand generation and digital programs, PR and communications, regional content strategy and development, field marketing, event management, regional partner and customer marketing, and performance reporting.</span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/blog/webinar-highlights-extending-your-brand-and-cx-digital-marketplace" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/webinar-highlights-extending-your-brand-and-cx-digital-marketplace" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-469664491.jpg?itok=vU0ox6eN 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-469664491.jpg?itok=vU0ox6eN 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-469664491.jpg?itok=vU0ox6eN 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I" alt="Customer Experiences Are All About the Journey" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Brand and CX Webinar Highlights </h3> <div class="content__body"> <p> Isabella Villani, an author with experience at the forefront of customer experience, shares her advice for creating personalised customer journeys. </p> </div> </div> </a> </article> <article role="article" about="/blog/omnichannel-commerce-delivering-end-end-customer-experience" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/omnichannel-commerce-delivering-end-end-customer-experience" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-07/experiential%20commerce.jpg?itok=t6JD1P11 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-07/experiential%20commerce.jpg?itok=t6JD1P11 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-07/experiential%20commerce.jpg?itok=t6JD1P11 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-07/experiential%20commerce.jpg?itok=KQd_igGe" alt="Customer Experiences" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> Omnichannel Commerce Tips </h3> <div class="content__body"> <p> Successful omnichannel marketing requires the correct blend of functionality, experience, and storytelling to keep buyers engaged throughout their journey - no matter the channel. </p> </div> </div> </a> </article> <article role="article" about="/blog/journey-great-customer-experiences/29/12/2017/2166" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/journey-great-customer-experiences/29/12/2017/2166" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-469664491.jpg?itok=vU0ox6eN 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-469664491.jpg?itok=vU0ox6eN 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2017-12/GettyImages-469664491.jpg?itok=vU0ox6eN 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2017-12/GettyImages-469664491.jpg?itok=kFlx2G8I" alt="Customer Experiences Are All About the Journey" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> A Journey to Great CX </h3> <div class="content__body"> <p> Acquia Journey unifies customer data, connects marketing technology across channels, and triggers the right offer or content at just the right time. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 11/06/2018 - 15:11</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-09/integration.png?itok=YPrHBAU- 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-09/integration.png?itok=mHQ-nyqU 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-09/integration.png?itok=xGTV9-Lt 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-09/integration.png?itok=n5zAaHds 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-09/integration.png?itok=5-Zl3P50 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-09/integration.png?itok=UK7bq_iI 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-09/integration.png?itok=YPrHBAU-" alt="Forrester Digital Experience Integration Playbook" typeof="foaf:Image" /> </picture> </div> </div> Tue, 06 Nov 2018 20:11:40 +0000 david.pierce 98061 at https://www.acquia.com Acquia, BigCommerce Partner to Accelerate Content for Commerce Initiatives https://www.acquia.com/about-us/newsroom/press-releases/acquia-bigcommerce-partner-accelerate-content-commerce-initiatives <span>Acquia, BigCommerce Partner to Accelerate Content for Commerce Initiatives</span> <span><span lang="" about="/user/23301" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Tue, 11/06/2018 - 08:12</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-11-06T14:00:00Z">Tue, 11/06/2018 - 09:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Partnership Focused on Helping Fast-growing Brands Deliver Better Customer Experiences </em></p> <p dir="ltr"><strong>BOSTON -- November 6, 2018 --</strong> <a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> and <a href="https://www.bigcommerce.com/">BigCommerce</a> today announced a partnership to help merchants develop and launch online ecommerce solutions with powerful, on-brand customer experiences. This partnership will enable fast-growing brands to take advantage of industry-leading ecommerce solutions with world-class open source content management.</p> <p dir="ltr">Today’s retailers naturally struggle to deliver on all of their omni-channel initiatives. No one shops on a single medium, and <a href="https://www.bigcommerce.com/blog/omni-channel-retail/#why-us-consumers-shop-where-they-shop">research shows</a> that convenience and price are the biggest reasons why consumers shop online. Brands need to work hard to earn the loyalty of repeat customers. That means investing in content-rich, fully personalized experiences that work across every channel, helping provide consumers with a great experience at every touchpoint.</p> <p dir="ltr">Acquia and BigCommerce are collaborating to make it easier for brands to take advantage of <a href="https://www.bigcommerce.com/acquia/">cloud-based commerce and content solutions</a>. Through a series of go-to-market initiatives, merchants can now tap into the leading open source content management system <a href="https://www.acquia.com/drupal?utm_source=newsrls&amp;utm_medium=referral">Drupal</a> and BigCommerce’s leading ecommerce platform for catalog, order, and customer data.</p> <p dir="ltr">“Brands are under intense pressure to establish trust and foster a loyal customer base, or else risk being disrupted by dominant global retailers and low-cost competitors. That is why it’s so important to elevate your brand story at every opportunity and affirm your value in every interaction,” said Michael Sullivan, Acquia CEO. “We’re working with BigCommerce to help fast-track the development of content for commerce initiatives for ambitious, mid-market brands. Our combined approach provides enormous opportunities to build brand storefronts and connect with consumers across every channel.”</p> <p dir="ltr">Brands that rely on the <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=newsrls&amp;utm_medium=referral">Acquia Experience Platform</a> along with Drupal for content management will discover opportunities to create more powerful, branded content for commerce with BigCommerce. Working with BigCommerce and Acquia, brands can very quickly set up an online store that is part of their digital experience.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“Working with Acquia, BigCommerce is expanding what’s possible for merchants and retailers that are looking to provide a unique site experience by empowering them to make content for commerce a strategic part of their marketing and retail strategies,” said Brent Bellm, BigCommerce CEO. “BigCommerce’s ecommerce platform offers a best-in-class commerce solution paired with the Acquia Experience Platform, enabling merchants to launch the world’s most engaging, content-rich commerce sites.”</p> <p dir="ltr">BigCommerce and <a href="https://www.borngroup.com/">BORN</a> will co-present <a href="https://engage.acquia.com/commerce-meets-customer-experience-how-brands-are-keeping-consumer-demands?utm_source=newsrls&amp;utm_medium=referral">Commerce Meets Customer Experience: How Brands Are Keeping Up With Consumer Demands</a> at Acquia Engage, Acquia’s annual North American user conference, on Thursday, Nov. 8. To register visit <a href="https://engage.acquia.com?utm_source=newsrls&amp;utm_medium=referral">engage.acquia.com</a>.</p> <p dir="ltr"><strong>About BigCommerce</strong></p> <p dir="ltr">BigCommerce is the world’s leading cloud ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. BigCommerce powers B2B and B2C ecommerce for more than 60,000 brands, 2,000+ mid-market businesses, 30 Fortune 1000 companies and industry-leading brands, including Assurant, Ben &amp; Jerry’s, Paul Mitchell, Skullcandy, Sony and Toyota. For more information, visit <a href="http://www.bigcommerce.com">www.bigcommerce.com</a>.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">acquia.com</a>.</p> <p dir="ltr">- ### -</p> <p dir="ltr"><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences" class="entity--type-node related-content__content content content--standard-card node--type-ebook"> <a href="/resources/ebooks/customer-journey-how-deliver-great-customer-first-experiences" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/journey.jpg?itok=sqjD-U_r 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/journey.jpg?itok=sqjD-U_r 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-03/journey.jpg?itok=sqjD-U_r 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-03/journey.jpg?itok=jr27q5X9" alt="The Customer Journey: How to Deliver a Great Customer-First Experience" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> eBook </span> <h3 class="content__title"> Deliver Customer-First Experiences </h3> <div class="content__body"> <p> In this Acquia eBook, you&#039;ll learn how to deliver successful customer experiences that put your audience first at every point of their customer journey. </p> </div> </div> </a> </article> <article role="article" about="/blog/big-ideas-digital-2018-its-all-about-customer" class="entity--type-node related-content__content content content--standard-card node--type-blog"> <a href="/blog/big-ideas-digital-2018-its-all-about-customer" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/big%20ideas%20in%20digital.png?itok=k88FZTC6 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/big%20ideas%20in%20digital.png?itok=jLEBME9q 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/big%20ideas%20in%20digital.png?itok=k88FZTC6 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/big%20ideas%20in%20digital.png?itok=jLEBME9q 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/big%20ideas%20in%20digital.png?itok=k88FZTC6 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-06/big%20ideas%20in%20digital.png?itok=jLEBME9q 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-06/big%20ideas%20in%20digital.png?itok=k88FZTC6" alt="The Big Ideas in Digital for 2018? It’s All About the Customer" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Blog </span> <h3 class="content__title"> The Big Ideas in Digital for 2018 </h3> <div class="content__body"> <p> The requirement in 2018 is to serve customers in a digital environment better, faster, and more intimately. It’s the universal mandate. </p> </div> </div> </a> </article> <article role="article" about="/about-us/newsroom/press-releases/winners-unveiled-2018-acquia-engage-awards" class="entity--type-node related-content__content content content--standard-card node--type-press-release"> <a href="/about-us/newsroom/press-releases/winners-unveiled-2018-acquia-engage-awards" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/press-release-card.jpg?itok=m6avvTCi 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/press-release-card.jpg?itok=DzPAPXFe 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/press-release-card.jpg?itok=m6avvTCi 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/press-release-card.jpg?itok=DzPAPXFe 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/press-release-card.jpg?itok=m6avvTCi 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-11/press-release-card.jpg?itok=DzPAPXFe 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-11/press-release-card.jpg?itok=m6avvTCi" alt="Acquia press release" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Press Release </span> <h3 class="content__title"> Engage Award &#039;18 Winners Unveiled </h3> <div class="content__body"> <p> Acquia today announced the winners of the 2018 Acquia Engage Awards. The Acquia Engage Awards recognize the world-class digital experiences that organizations are building with the Acquia Platform. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> Tue, 06 Nov 2018 13:12:55 +0000 christopher.rogers 98056 at https://www.acquia.com The Future is Better Than We Think https://www.acquia.com/blog/future-better-we-think <span>The Future is Better Than We Think</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-11/Gerd%20Leonhard%20Acquia%20Engage.jpg?itok=VydsbyCV" width="1257" height="629" alt="The Future is Better Than We Think" title="The Future is Better Than We Think" typeof="foaf:Image" /></article> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p> </p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-09/Engage%20copy.png" alt="Acquia Engage Austin Texas 2018" title="Acquia Engage Austin Texas 2018" typeof="foaf:Image" /></article><p>Our customer conference is designed to showcase creative, forward-thinking digital experiences that Acquia customers and partners are creating today.</p> <h4><a href="https://engage.acquia.com/register">REGISTER TODAY</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">We live in tumultuous times. The same internet that connects us to others all over the world also amplifies times of crisis. There is a sense of concern, of restlessness, of division right now that’s palpable. But all is not lost. There is hope.</p> <p dir="ltr">In June, Acquia invited futurist, speaker and author <a href="https://londonengage.acquia.com/future-better-we-think">Gerd Leonhard</a> to Acquia Engage Europe as the keynote speaker, and I was lucky enough to catch his presentation. His message was clear: The future is better than we think.</p> <p dir="ltr">From Leonhard’s <a href="https://www.futuristgerd.com/">website</a>, “The future is already here – we just haven’t paid attention. Many of us are far too busy coping with present challenges to explore the future in any real depth – and when we do, our hopes and fears often run away with us, resulting in utopias or dystopias that are not very helpful in terms of planning and decisions. Today’s leaders and their organizations need a dedicated, passionate long-term understanding of the future if they are to successfully navigate the exponential waves of change.”A former musician and producer, Leonhard understands how much technology can fundamentally change an industry. He was right in the middle of the music industry when it went through the its major digital transition.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">But in Leonhard opinion, this was great. Instead of fighting against the digital shift, as many other music business professionals and organizations did, instead he set up an early internet business in music.</p> <p dir="ltr">The insights gleaned from that experience where chronicled in his first book, co-authored with <a href="https://en.wikipedia.org/wiki/Dave_Kusek">Dave Kusek</a>, “The Future of Music” in 2005. This book also served as the inspiration for Spotify.</p> <p dir="ltr">Fast forward to today. We see so many worrying news stories that range from concerning to painting a terrifying dystopian future for humanity. Artificial intelligence is seen as a threat, the environment is in peril, automation is stealing our jobs, we’re an aging population still dealing with inequality, and so on.</p> <p dir="ltr">More and more, “Black Mirror” seems all too real. While there are many aspect of technology that cause for concern, there are still so many amazing things happening. It’s just overwhelming when it’s all happening at the same time.</p> <p dir="ltr">Leonhard believes humanity will change more in the next 20 years than we did in the last 300 years. Data is the new oil. AI is the new electricity. The Internet of Things (IoT) is the new nervous system. Technology is changing us. It’s no longer if we can do something, but why.</p> <p dir="ltr">He predicts that within the next 20 years we will address food shortage, stop or even reverse global warming, prevent or slow diseases, and so much more. The key is we just have to agree about what we want and use technology for positive effect.</p> <p dir="ltr">“I don’t predict the future, I observe the future. Now the future is here,” he said. Watch <a href="https://londonengage.acquia.com/future-better-we-think">Gerd Leonhard</a>’s full presentation below and know that not all is lost. This is just the beginning.</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/Iya-CRcCgcQ?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/3-content-marketing-misconceptions" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/3-content-marketing-misconceptions" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-10/content%20marketing_1.jpg?itok=gpxp3ca6" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">3 Content Marketing Misconceptions</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Your approach to storytelling, production, and promotion (even for a blog for your company’s website) can set the tone for your entire content marketing team.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/engage-austin-sessions-and-agenda-highlights" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/engage-austin-sessions-and-agenda-highlights" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/GettyImages-565976315.jpg?itok=xm-2O-YC" alt="Vote to See Acquia Labs, State of Georgia at SXSW" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Engage Austin: Sessions, Highlights</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Top innovators from NBC, Wendy’s, Charles Schwab, and Blue Cross Blue Shield headline an agenda packed with more than 60 speakers at Acquia Engage in Austin.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/cloud-good-business-good-environment" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/cloud-good-business-good-environment" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/cloud.jpg?itok=s_CaHbR8" alt="The Cloud: Good for Business, Good for the Environment?" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Is the Cloud Good for the Earth?</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Many leading tech companies with cloud-based businesses are committed renewable and clean energy. It’s a win for business, and it’s a win for the Earth.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 11/02/2018 - 13:56</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-11/The%20Future%20is%20Better%20Than%20We%20Think.jpg?itok=rGB0Lsk6 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-11/The%20Future%20is%20Better%20Than%20We%20Think.jpg?itok=tD-I-RJn 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-11/The%20Future%20is%20Better%20Than%20We%20Think.jpg?itok=U4fjJmZG 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-11/The%20Future%20is%20Better%20Than%20We%20Think.jpg?itok=oMbnsc-Q 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-11/The%20Future%20is%20Better%20Than%20We%20Think.jpg?itok=HKm8muO7 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-11/The%20Future%20is%20Better%20Than%20We%20Think.jpg?itok=wBJg-nYa 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-11/The%20Future%20is%20Better%20Than%20We%20Think.jpg?itok=rGB0Lsk6" alt="The Future is Better Than We Think" typeof="foaf:Image" /> </picture> </div> </div> Fri, 02 Nov 2018 17:56:18 +0000 david.pierce 98031 at https://www.acquia.com Faster, Reliable Digital Experiences. Protected from Threats and Disruption. https://www.acquia.com/drupal/acquia-cloud-edge <span>Faster, Reliable Digital Experiences. Protected from Threats and Disruption.</span> <span><span lang="" about="/adriannashukla" typeof="schema:Person" property="schema:name" datatype="">adrianna.shukla</span></span> <span>Fri, 11/02/2018 - 00:10</span> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-07/Evaluating%20a%20Developer-Ready%20Cloud.jpg?itok=C0Uf574K 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-07/Evaluating%20a%20Developer-Ready%20Cloud.jpg?itok=Ro-HufrH 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-07/Evaluating%20a%20Developer-Ready%20Cloud.jpg?itok=Iia50dy2 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-07/Evaluating%20a%20Developer-Ready%20Cloud.jpg?itok=onJFPKmP 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-07/Evaluating%20a%20Developer-Ready%20Cloud.jpg?itok=w88qCSRa 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-07/Evaluating%20a%20Developer-Ready%20Cloud.jpg?itok=MIBk49qD 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-07/Evaluating%20a%20Developer-Ready%20Cloud.jpg?itok=C0Uf574K" alt="Evaluating a Developer-Ready Cloud" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="2">0</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> X </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Faster load speeds</div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="60">00</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> % </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Less bandwidth used</div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="13">00</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> Million </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Average threats stopped every week</div> </div> </div> </div> </div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">Acquia Cloud Edge thwarts DDoS attacks and data breaches while its content delivery network (CDN) improves the end-to-end performance of your digital experiences, from Drupal websites to apps to APIs.</div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <section class="why-acquia paragraph paragraph--type--why-promo paragraph--view-mode--default"> <div class="why-acquia__image-container"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img srcset="/sites/acquia.com/files/styles/promo_block_square_1x/public/images/2018-11/Global%20Network.png?itok=aNlolU2E 1x, /sites/acquia.com/files/styles/promo_block_square_2x/public/images/2018-11/Global%20Network.png?itok=MG3wZT4y 2x" src="/sites/acquia.com/files/styles/promo_block_square_2x/public/images/2018-11/Global%20Network.png?itok=MG3wZT4y" alt="Acquia Cloud Edge Data Center" typeof="foaf:Image" /> </div> </div> </div> <div class="why-acquia__contents"> <div class="why-acquia__title field field--name-field-title field--type-string field--label-hidden field__item">You’ve Got the Need for Speed. And Security. We’ve Got Both.</div> <div class="why-acquia__description field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Don’t spend all of your time and money developing the best customer experiences only to fall victim to Distributed Denial of Service (DDoS) attacks and staggering disruptions. Don’t be the next headline. Don’t compromise your data, your customers’ data, and the speed and performance your digital services. With the right web application firewall (WAF) and content distribution network (CDN) your business will be impenetrable and reliable. </p></div> </div> </section> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="product-features background--warm-dark-gray cog--fw product-features--dark"> <div class="overlappable-background paragraph paragraph--type--product-features paragraph--view-mode--default background--warm-dark-gray"> <h2 class="text-style--md field field--name-field-product-features-title field--type-string field--label-hidden field__item"> Highlighted Features </h2> <div class="field field--name-field-product-feature-card field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field field--name-field-product-feature-card field--type-entity-reference-revisions field--label-hidden field__item"> <div class="paragraph paragraph--type--product-feature-card paragraph--view-mode--default"> <h3 class="text-style--md field field--name-field-product-feature-card-title field--type-string field--label-hidden field__item"> Proven DDoS Protection </h3> <div class="field field--name-field-product-feature-card-desc field--type-text-with-summary field--label-hidden field__item"><p>Acquia Cloud Edge’s network capacity is 15 times bigger than the largest DDoS attack ever recorded. With 20 Tbps of capacity, it can handle any modern distributed attack, including those targeting DNS infrastructure.</p></div> </div> </div> <div class="field field--name-field-product-feature-card field--type-entity-reference-revisions field--label-hidden field__item"> <div class="paragraph paragraph--type--product-feature-card paragraph--view-mode--default"> <h3 class="text-style--md field field--name-field-product-feature-card-title field--type-string field--label-hidden field__item"> Web Application Firewall </h3> <div class="field field--name-field-product-feature-card-desc field--type-text-with-summary field--label-hidden field__item"><p>Acquia Cloud Edge mitigates over 90 percent of this HTTP attack traffic with its proven web application firewall (WAF), blunting the attack and enabling your Drupal site to stay online.</p></div> </div> </div> <div class="field field--name-field-product-feature-card field--type-entity-reference-revisions field--label-hidden field__item"> <div class="paragraph paragraph--type--product-feature-card paragraph--view-mode--default"> <h3 class="text-style--md field field--name-field-product-feature-card-title field--type-string field--label-hidden field__item"> Easy SSL </h3> <div class="field field--name-field-product-feature-card-desc field--type-text-with-summary field--label-hidden field__item"><p>Acquia Cloud Edge includes a single SAN certificate per domain that covers the bare domain and wildcard third-level domains. If you want to use your own custom SSL certificates, you can upload the same certificate that you use on Acquia Cloud to Acquia Cloud Edge.</p></div> </div> </div> <div class="field field--name-field-product-feature-card field--type-entity-reference-revisions field--label-hidden field__item"> <div class="paragraph paragraph--type--product-feature-card paragraph--view-mode--default"> <h3 class="text-style--md field field--name-field-product-feature-card-title field--type-string field--label-hidden field__item"> Globally Load-Balanced CDN </h3> <div class="field field--name-field-product-feature-card-desc field--type-text-with-summary field--label-hidden field__item"><p>Acquia Cloud Edge CDN speeds up your sites by distributing content across the web through a global content delivery network (CDN). It automatically optimizes the delivery of your Drupal web pages so your visitors get the fastest page load times and best performance from wherever they are around the world.</p></div> </div> </div> <div class="field field--name-field-product-feature-card field--type-entity-reference-revisions field--label-hidden field__item"> <div class="paragraph paragraph--type--product-feature-card paragraph--view-mode--default"> <h3 class="text-style--md field field--name-field-product-feature-card-title field--type-string field--label-hidden field__item"> Preventable DNS Amplification Attacks </h3> <div class="field field--name-field-product-feature-card-desc field--type-text-with-summary field--label-hidden field__item"><p>DNS amplification attacks, one form of DDoS, are on the rise and have become the largest source of Layer 3/4 DDoS attacks. Acquia Cloud Edge Protect routinely mitigates attacks that exceed 100 Gbps and recently protected a customer from an attack that exceeded 300 Gbps.</p></div> </div> </div> <div class="field field--name-field-product-feature-card field--type-entity-reference-revisions field--label-hidden field__item"> <div class="paragraph paragraph--type--product-feature-card paragraph--view-mode--default"> <h3 class="text-style--md field field--name-field-product-feature-card-title field--type-string field--label-hidden field__item"> Web Content Optimization </h3> <div class="field field--name-field-product-feature-card-desc field--type-text-with-summary field--label-hidden field__item"><p>Acquia Cloud Edge CDN cuts page load times by up to 50 percent, and on average, decreases the number of requests hitting your origin web servers by up to 65 percent, and decreases bandwidth utilization by up to 60 percent.</p></div> </div> </div> </div> <div class="field field--name-field-product-feature-cta field--type-link field--label-hidden field__item"><a href="/web-demand/request-personalized-demo-acquia-platform">Request a Demo</a></div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--50-50"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-10/Screen%20Shot%202018-10-30%20at%204.31.22%20PM.png" alt="Global edge map" title="Global edge map" typeof="foaf:Image" /></article> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black">Powered by a Global Network</h2> <p>A global network of 154-plus data centers absorbs the flood of attack traffic at the edge and caches static content so it is stored closer to Drupal site visitors. Once the exclusive domain of elite hackers, the methods and resources available to conduct such attacks have evolved dramatically, allowing large-scale, global DDoS and web application attacks.</p> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--50-50"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black">Put Your Content Closer to Your Customer </h2> <p>A 1-second delay in page load time equals 11 percent fewer page views, a 16 percent decrease in customer satisfaction, and 7 percent loss in conversations. Acquia Cloud Edge CDN speeds up your Drupal sites by distributing content across the web through a global content delivery network. Edge CDN automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance from anywhere in the world.<br />  </p> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-11/Acquia-Edge-map.gif" alt="Speed and Performance Edge" title="Speed and Performance Edge" typeof="foaf:Image" /></article> </div> </div> </div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/datasheets/acquia-cloud-edge" class="entity--type-node node node--type-datasheet node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/datasheets/acquia-cloud-edge" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-488092578.jpg?itok=Rl_EU3E0" alt="Acquia Cloud Edge " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Datasheet</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Cloud Edge Data Sheet</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Cloud Edge is a family of solutions that extends the security and performance advantages of the Acquia Platform to the edge of the distribution network. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/whitepaper/hope-alone-not-security-strategy-mitigating-ddos-attacks-acquia-cloud-edge" class="entity--type-node node node--type-white-paper node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/whitepaper/hope-alone-not-security-strategy-mitigating-ddos-attacks-acquia-cloud-edge" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Screen%20Shot%202017-12-11%20at%202.50.54%20PM.png?itok=JEeJK4Ci" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">White paper</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">How Acquia Mitigates DDoS Attacks</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In this whitepaper, we&#039;ll look at the costs of Distributed Denial of Service (DDoS) attacks, and how to protect against them with Acquia Cloud Edge.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/acquia-cloud-edge-protect" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/acquia-cloud-edge-protect" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Cloud%20Security.jpg?itok=nDk3aWsp" alt="Acquia Cloud Edge Protect" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Cloud Edge Protect</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Cloud Edge powered by CloudFlare delivers advanced DDOS protection.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <div class="field field--name-field-product-logo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-11/Logo_Edge.png?itok=f9Ux_LWD" width="220" height="51" alt="Acquia Cloud Edge" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-product-statement field--type-string field--label-hidden field__item">Faster, Reliable Digital Experiences. Protected from Threats and Disruption.</div> Fri, 02 Nov 2018 04:10:30 +0000 adrianna.shukla 98021 at https://www.acquia.com Starting a Fresh Conversation with AI and the Bots https://www.acquia.com/resources/webinars/starting-fresh-conversation-ai-and-bots <span>Starting a Fresh Conversation with AI and the Bots</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/11531" hreflang="en">How Chatbots Could Save Marketing</a></div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 11/01/2018 - 16:04</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-12-12T19:00:00Z">Wednesday, December 12, 2018 - 02:00 PM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Are we there yet? Have we reached that point in time when every customer is delighted conversing with machines and willingly embracing what we offer them? Do we all have our own AI assistants?</p> <p>The short answer is no. But … we’ve come a long way in recent years when it comes to conversational interfaces and leveraging artificial intelligence.</p> <p>The technology itself has improved in leaps and bounds, and there is a clear customer acceptance and willingness to use conversational-based engagement systems.</p> <p>The robots aren’t taking over the world – not yet – but they are here to help, and opportunities abound.</p> <p>In this webinar TRA partner and research director, Trevor Clarke, will outline:</p> <ul><li>The advances in AI and conversational interfaces.</li> <li>Explain the successes and shortcomings of several early adopters.</li> <li>Offer a vision for what comes next and how to prepare.</li> </ul><p><strong>Date:</strong></p> <p>Wednesday, 12 December, 2018</p> <p><strong>Times:</strong></p> <p>Australian Eastern Daylight Time (AEDT): 2 p.m.</p> <p>Australian Eastern Standard Time (AEST): 1 p.m.</p> <p>New Zealand: 4 p.m.</p> <p>Singapore, Hong Kong: 11 a.m.</p> <hr /><article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-11/Trevor%20Clarke_0.png?itok=4Htv4yVG" alt="Trevor Clarke" title="Trevor Clarke" typeof="foaf:Image" /></article><h3 class="text-color--full-black">About the presenter</h3> <p>Trevor Clarke specialises in helping clients understand the many dynamics of the diverse Asia-Pacific region to get the best out of technology investments and opportunities. As the research director and founding partner of Tech Research Asia, he has successfully helped establish and grow one of the most exciting IT analyst, research, and consulting firms in the industry.</p> <hr /><p><strong>For more information: </strong><em>Contact Cassandra Theocharous at cassandra.theocharous@acquia.com</em></p> <p><strong>Confirmation: </strong><em>Once registered you will receive a confirmation email from our webinar platform provider, Zoom (no-reply@zoom.us) containing your unique webinar login information. If you cannot locate the email please check junk / spam folders. Please store this email as you'll need this login information to access the webinar. To learn more about Zoom webinars visit: <a href="https://support.zoom.us/hc/en-us/articles/115004954946-Joining-a-Webinar-Attendee-"><span>https://support.zoom.us/hc/en-us/articles/115004954946-Joining-a-Webinar-Attendee-</span></a></em></p> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Fill out this short form below to register for the webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4625"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Thu, 01 Nov 2018 20:04:42 +0000 david.pierce 98016 at https://www.acquia.com Cybersecurity Month: Differences in 'Security Protection' https://www.acquia.com/blog/cybersecurity-month-differences-security-protection <span>Cybersecurity Month: Differences in &#039;Security Protection&#039;</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Is your website secure today? October is <a href="https://staysafeonline.org/ncsam/about">National Cyber Security Awareness Month</a> in the United States and <a href="https://cybersecuritymonth.eu/">Cyber Security Month</a> in Europe — each aim to provide awareness and education about threats and promote the resources needed to stay safe on the web.</p> <p>We know the security threat landscape of today is vast -- phishing, malware, DDoS, you name it. Attacks are meant to steal information or disrupt traffic. Although attacks can be addressed and even prevented, security best practices and technology is multifaceted.</p> <p>Here are some of the common ways to thwart threats, and some options to keep your site secure.</p> <h3>Understanding the web security alphabet soup: HTTPs, WAF, SSL and more</h3> <p>Just because you have HTTPs, WAF, SSL, etc, doesn’t mean your website is secure. You likely have some, if not all of these components already on your cloud platform, but not all of them are created equal. The ultimate decision on security depends on the purpose of your site today and your vision for tomorrow. The key is to ensure you haven’t made decisions that make it difficult to evolve.</p> <p><strong>Let’s define the following security protections:</strong></p> <ul><li>HTTPs: We are all pretty familiar with this one. It is the secure version of HTTP (hence the “s”). What this means is that the data transfer between the client and the server is secured using secure socket layer (SSL) or transport layer security (TLS).</li> <li>SSL: SSL is one of the key methods for securing data as it flows across the Internet. Your site has a certificate that the user’s client recognizes to set up the secure connection. Once this transaction is complete, data can flow across a secure connection from the site to the client.</li> <li>TLS: Also mentioned above for HTTPS, transport layer security is another method of establishing a secure connection between a client and a site. Like SSL, TLS is based on an encryption certification for data transmitted between the site and the client.</li> <li>WAF: Web Access Firewalls are configured to examine web traffic coming in to a site to detect any suspicious behavior. WAFs are primarily used to prevent attacks like distributed denial of service (DDoS) and SQL-injection.</li> </ul><p>Some vendors package up free security offerings that don’t offer the necessary customizations or protections you need.</p> <p>For example, SSL certificates may be included with some cloud hosting providers’ offerings. However, with these options you are locked in to your provider’s choice of SSL vendors. Adding your own provider to the mix may result in other features being degraded or unavailable. Different providers offer varying types of protections, some are ironclad, while others may not offer the security support you need to protect yourself from an attack.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3><strong>How can you tell the difference between strong protection vs. another check of the box?</strong></h3> <p>Within the list of protections above, you have a combination of requirements and choices. However, it’s not as straightforward as a definition. If your objective is a secure website, then you need HTTPS, but in terms of how you deliver it, you can choose between TLS or SSL.</p> <p><a href="https://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a> supports SSL certificates and allows our customers to select their preferred certificate provider. Our customers have different use cases that mean one size doesn’t fit all when it comes to SSL certificates. For some customers, technology like content delivery networks (CDNs) are not required, making some of the free certificates a good option. For others, incorporating SSL certificates for <a href="https://www.acquia.com/drupal/acquia-cloud-edge">Acquia Cloud Edge CDN</a> make more sense. The key for Acquia is providing our customers the freedom to manage their requirements for HTTPs.</p> <p>While Web Access Firewalls aren’t necessarily required to maintain website security per se, they can significantly prevent downtime caused by distributed denial of service (DDoS) attacks. It takes time for network monitors to realize that an attack is happening.</p> <p>Once an attack is identified, it will take time to solve the problem. Between the time of the attack, investigation and response, your site is (at best) experiencing poor performance. Adding a WAF to your site will enable site traffic to be detected as harmful before it reaches your site. This means, no downtime and less effort spent on investigation and mitigation of attacks.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/brad-laporte" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Brad%20LaPorte%20Acquia.png" width="200" height="200" alt="Brad LaPorte, senior product manager for security, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Brad LaPorte</h3> <span class="paragraph--profile-card--content--title-line--title">Senior product manager for security</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>With 13-plus years of experience in IT security, Brad LaPorte served in the Army as a officer in the Signal Corps, and previously worked at Dell and IBM. At Acquia, he drives our Edge Protect and CDN product lines.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/creating-future-customer-journeys/07/11/2017/3313766" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/creating-future-customer-journeys/07/11/2017/3313766" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/Photo%20Oct%2017%2C%202%2025%2024%20PM.jpg?itok=yDvYjZyY" alt="Acquia Product Strategist Dave Ingram, right, and Chief Products Officer Chris Stone talk about Acquia Journey at the company’s 2017 Engage conference in Boston." typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Future of Customer Journeys</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Until recently, journey maps were drawn on whiteboards. Now, there&#039;s Acquia Journey, a solution that empowers organizations to create great customer experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/dries/evolution-acquias-product-strategy/11/10/2017/3312481" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/dries/evolution-acquias-product-strategy/11/10/2017/3312481" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Photo%20Oct%2017%2C%208%2054%2030%20AM_0.jpg?itok=Pxwighin" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Evolution of Acquia</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">As we entered Acquia&#039;s second decade, we outlined a goal to move from website management to data-driven customer journeys. Today, Acquia announced two new products that support this mission: Acquia Journey and Acquia Digital Asset Manager (DAM).</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/building-new-acquiacom/03/08/2017/3308686" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/building-new-acquiacom/03/08/2017/3308686" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/under_construction.jpg?itok=WiWjn4_b" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Building a New Acquia.com</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia&#039;s CMO shares the evolution of Acquia&#039;s own website, and why the marketing department decided to tackle website redesign. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 10/31/2018 - 20:13</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2017-11/gettyimages-683716072_0.jpg?itok=Kpc8h0Ub 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2017-11/gettyimages-683716072_0.jpg?itok=hHSVlddT 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2017-11/gettyimages-683716072_0.jpg?itok=SA30Y1AZ 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2017-11/gettyimages-683716072_0.jpg?itok=Yp9ZHn0d 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2017-11/gettyimages-683716072_0.jpg?itok=7RXjmDwj 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2017-11/gettyimages-683716072_0.jpg?itok=G-tdbRgt 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2017-11/gettyimages-683716072_0.jpg?itok=Kpc8h0Ub" alt="Differences in Security Protection" typeof="foaf:Image" /> </picture> </div> </div> Thu, 01 Nov 2018 00:13:14 +0000 david.pierce 1196 at https://www.acquia.com Turning Technology into Digital Transformation https://www.acquia.com/resources/webinars/turning-technology-digital-transformation <span>Turning Technology into Digital Transformation</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/9231" hreflang="en">Digital transformation</a></div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 10/31/2018 - 12:22</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-11-16T15:00:00Z">Friday, November 16, 2018 - 10:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--50-50"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Join our webinar on Friday, 16 November, at 10 a.m. as we explore what digital transformation and an innovative digital experience platform can do for your business.</p> <p>You’ll learn how organisations, such as <a href="https://www.acquia.com/blog/nestle-purinas-7-step-guide-digital-transformation/22/11/2017/3314686">Nestle</a>, the <a href="http://www.bbc.com/">BBC</a>, and <a href="https://www.grammy.com/">The Grammys</a>, are creating and delivering successful customer experiences, and how you can follow suit to get to market faster.</p> <p>In this webinar, you will learn:</p> <ul><li>How to combine digital activity and strong leadership to drive transformation.</li> <li>The key touchpoints in customer journey mapping and planning to gain real business impact.</li> <li>How to build, manage and optimise digital experiences to create customer moments that matter.</li> </ul><p><strong>Fill out the form to the right to register for this webinar.</strong></p> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for this webinar on digital transformation</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4634"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/simon-chapman" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Simon%20Chapman%20Acquia.png" width="325" height="325" alt="Simon Chapman, senior solutions architect, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Simon Chapman</h3> <span class="paragraph--profile-card--content--title-line--title">Senior solutions architect</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Simon Chapman is a senior solutions architect for Acquia in the U.K. He is a leader in CRM, personalisation, multi-channel marketing, and customer experience.</p> <p>Previously, he delivered successful customer engagement strategies using personalisation, recommendations, and engagement strategies built around commerce for customers such as BMW, Rapha, Sennheiser, The Entertainer, and House of Fraser.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Wed, 31 Oct 2018 16:22:39 +0000 david.pierce 98006 at https://www.acquia.com Acquia, Elastic Path Announce Partnership to Bring Innovation to Multichannel Commerce https://www.acquia.com/about-us/newsroom/press-releases/acquia-elastic-path-announce-partnership-bring-innovation <span>Acquia, Elastic Path Announce Partnership to Bring Innovation to Multichannel Commerce</span> <span><span lang="" about="/user/23301" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Tue, 10/30/2018 - 23:19</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-10-31T13:00:00Z">Wed, 10/31/2018 - 09:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Digital experience, commerce platforms use open source technology and headless commerce to deliver content-driven commerce experiences</em></p> <p dir="ltr"><strong>BOSTON -- October 31, 2018 -- </strong><a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> and <a href="https://www.elasticpath.com/">Elastic Path</a> today announce a partnership to help brands realize the opportunities of open source content management and headless commerce solutions. This partnership will enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across touchpoints.</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-10/EP_Thumbnail_Acquia_EP_PR_102618.png?itok=EGWe0-Ct" alt="Elastic Path + Acquia" title="Elastic Path + Acquia" typeof="foaf:Image" /></article><p dir="ltr">Global brands today face an imperative to deliver a seamless experience. No matter the channel or touchpoint, the brand feel should be the same to every customer. Silos and disconnection create friction and barriers to earning business, trust and loyalty. Both Elastic Path and Acquia are committed to giving their customers the freedom to create a unified brand experience with headless commerce and content technology, open platforms, and APIs that bring the world of commerce and marketing technology together.</p> <p dir="ltr">Acquia and Elastic Path are collaborating to make it easier to build contextual commerce into any digital experience. Their partnership consists of joint marketing and sales initiatives for 2019, with a goal of supporting customers that want a solution that combines the leading open source content management system <a href="https://www.acquia.com/drupal">Drupal</a> and Elastic Path’s leading enterprise API-first <a href="https://www.elasticpath.com/ecommerce-platform">headless commerce platform</a>.</p> <p dir="ltr">“Together with Elastic Path, we’re creating the potential for disruptive brands to redefine the customer experience and bring true elegance to content and commerce,” said Michael Sullivan, Acquia CEO. “Our combined approach provides ultimate flexibility that enables rapid innovation along with the security and scalability that global brands require and that our customers are demanding.”Brands that rely on the <a href="https://www.acquia.com/products-services/acquia-platform">Acquia Experience Platform</a> along with Drupal for content management will discover tremendous opportunities for unified content for commerce with Elastic Path’s API-based commerce solutions. Together, Elastic Path and Acquia enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across every touchpoint.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“Today, brands face an uphill battle if they continue to use legacy technologies to deliver modern customer experiences online. With powerful technology to serve the enterprise demands of every organization, we empower both the marketer and the merchandiser to create the personalized, relevant customer experience they need to drive engagement across connected devices, digital signage, conversational interfaces and more,” said Harry Chemko, Elastic Path CEO.<br /> Key capabilities of a combined Elastic Path-Acquia solution include:</p> <ul dir="ltr"><li><strong>Flexibility:</strong> Best of breed and built to fit a brand’s unique business model.</li> <li><strong>Personalized:</strong> Create content-rich, personalized content experiences for all customer touchpoints.</li> <li><strong>Unified experiences:</strong> Present a unified experience of content and commerce for buyers.</li> <li><strong>Future proof:</strong> Headless CMS and commerce architecture enables rapid innovation.</li> <li><strong>Enterprise scale:</strong> Compliance, security, scalability, and governance for enterprise demands.</li> </ul><p dir="ltr">The companies are also engaging with <a href="https://www.tadigital.com/">TA Digital</a>, a digital agency that is working with both Elastic Path and Acquia to offer its <a href="https://commercefactory.tadigital.com/">CommerceFactory</a> fully managed experiential commerce solutions for its clients.</p> <p dir="ltr">“Monolithic systems stifle business agility. Single-stack turnkey solutions are purposely built for a web-commerce only paradigm and undermine innovation because of their poor extensibility,” said Rajiv Rohmetra, TA Digital CEO and co-founder. “With Acquia and Elastic Path, our customers get the best of both worlds, an API-first solution for multichannel digital experience and commerce.”</p> <p dir="ltr">Look for Elastic Path and TA Digital at Acquia Engage, Acquia’s annual North American user conference, November 7-9 in Austin, Texas. To register visit <a href="https://engage.acquia.com/">engage.acquia.com</a>.</p> <p dir="ltr"><strong>About Elastic Path</strong></p> <p dir="ltr">Defining the future of commerce, Elastic Path pioneered the world’s leading API-oriented commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information <a href="https://www.elasticpath.com/">elasticpath.com</a>.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/">acquia.com</a>.</p> <p dir="ltr">- ### -</p> <p dir="ltr"><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/headless-commerce-innovation-customer-experiences" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/headless-commerce-innovation-customer-experiences" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/onlineshopping.jpg?itok=hwgbA4Nf" alt="Online shopping" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Headless Commerce 101</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Headless commerce – decoupling what customers experience during shopping from the back-end commerce platform – allows for flexible, customized experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/advances-ai-conversational-tech-will-take-center-stage-acquia" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/advances-ai-conversational-tech-will-take-center-stage-acquia" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/press-release-card.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">AI, Voice Tech at Acquia Engage</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia today announced the full slate of speakers and sessions for this year’s Acquia Engage, which opens Wednesday, November 7, in Austin, Texas.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/5-trends-drive-innovation-commerce-2018/04/01/2018/2186" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/5-trends-drive-innovation-commerce-2018/04/01/2018/2186" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-836447336.jpg?itok=kLTGLxOe" alt="Seamlessly connect your eCommerce system" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">5 Trends for Commerce Innovation</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Here are five trends to watch in 2018 that will drive innovation and customer engagement in commerce.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Wed, 31 Oct 2018 03:19:51 +0000 christopher.rogers 97991 at https://www.acquia.com Top 3 Myths of Open Source for Government https://www.acquia.com/blog/top-3-myths-open-source-government <span>Top 3 Myths of Open Source for Government</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Despite public sector and government organisations increasingly breaking new ground in digital experience, there remains an underlying tension when it comes to selecting the right technology.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2017-11/logo-boston--white.png" alt="City of Boston" title="City of Boston - Logo - white" typeof="foaf:Image" /></article><p>What's better then migrating 20,000 web pages that are beautiful, welcoming, and highly useful? Doing it on time and under budget.</p> <h4><a href="https://www.acquia.com/resources/case-study/city-boston">READ THE CASE STUDY</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Ensuring due diligence throughout the evaluation process is a crucial part of any new digital project, and often the weight of that responsibility can lead decision makers to select conventional technologies that have a perceived source of ownership and accountability, rather than those that will enable them to best serve the public.</p> <p dir="ltr">In a recent series of roundtable events in Sydney, Brisbane, Melbourne, Canberra, and Wellington, Acquia learned that many public sector decision makers are torn between the agility, flexibility, and opportunity for innovation offered by open source, and the perceived safe options of well-known proprietary platforms.</p> <p dir="ltr">Here are the top three myths of open source for government … busted!</p> <h2 class="text-color--full-black" dir="ltr">Myth 1: Open Source Isn’t Secure</h2> <p dir="ltr">By its nature, proprietary technology has an owner (the vendor) and therefore a perceived ultimate point of accountability. If an open source site fails, who is to blame?</p> <p dir="ltr">Last year, following the infamous <a href="https://dri.es/dont-blame-open-source-software-for-poor-security-practices">Equifax data breach</a>, it emerged that the breach was due to a lack of security maintenance, not a security shortcoming of open source sites in general. Ultimately, an old, poorly maintained site will become vulnerable to threats, whether proprietary or open-source; however, open source requires a best practice, proactive approach to security.</p> <p dir="ltr">There is more security support for open source than ever before and, in return for keeping track of vulnerabilities, fixes, and security updates, open source users will be rewarded with the ability to build ambitious, agile, and cutting-edge websites far more quickly and cost-efficiently than those using proprietary software.</p> <h2 class="text-color--full-black" dir="ltr">Myth 2: No One Is Accountable and There Is No Support If There Are Issues</h2> <p dir="ltr">In the early days, this was a legitimate concern – but not anymore. Open source software such as Cloudera, Linux, and Drupal are supported by organisations around the world (including Acquia), offering customers support, paid services, hosting and training as well as best practice advice.</p> <h2 class="text-color--full-black" dir="ltr">Myth 3: You Have to Share Your Code</h2> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">In the case of Drupal, you don't have to contribute the code you've developed with anyone.</p> <p dir="ltr">However, sharing code is at the heart of the open source concept – if you create something great, share it with the developer community, who can potentially make it even better. Acquia is the largest contributor back to the Drupal community and we strongly encourage sharing your code with the developer ecosystem, to help accelerate the rate of innovation while reducing time to market and cost. Everybody wins.</p> <p dir="ltr">Ultimately, open source is the future. In recent years there has been an explosion in the development and adoption of open source technologies. In fact, the <a href="https://www.synopsys.com/content/dam/synopsys/sig-assets/reports/2018-ossra.pdf">2018 Open Source Security and Risk Analysis report by Black Duck and Synopsys</a> found 96 percent of applications contained open source components, with a large number of those now containing more open source than proprietary code.</p> <p dir="ltr">As open source becomes the norm and more widely adopted by large enterprises with the resources to invest back into the community, users are reaping the benefits of open source projects from some of the most innovative organisations across the globe, including <a href="https://www.datamation.com/open-source/35-top-open-source-companies-1.html">Google and Facebook</a>.</p> <p dir="ltr">For public sector and government departments, respected open source providers, like Acquia, can provide automatic security patching and 24/7/365 monitoring for intrusion attempts, DDoS attacks, and other suspicious activity – dispelling the myth that open source software is more susceptible to security breaches.</p> <p dir="ltr"><em>For more information, visit Acquia’s <a href="https://www.acquia.com/solutions/security">Security by Design page</a>.</em></p> <p dir="ltr"><em>Alternatively, check out some of our most recent work with <a href="https://www.acquia.com/resources/case-study/australian-government">The Australian Government</a>, <a href="https://www.acquia.com/resources/case-study/department-environment-and-energy">The Department of Environment and Energy</a>, and <a href="https://www.acquia.com/resources/case-study/adma">ADMA</a>.</em></p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/lachie-oloan" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Lachie%20O%E2%80%99Loan.png" width="500" height="500" alt="Lachie O’Loanm director, public sector and higher education, Acquia-APAC" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Lachie O’Loan</h3> <span class="paragraph--profile-card--content--title-line--title">Director of public sector and higher education sales, APAC</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p dir="ltr">Lachie O’Loan brings 20 years of IT, marketing, sales and consultancy experience to Acquia.<br /> His mission is to help public sector and education organisations leverage open source, open data, and open platforms to take control of their technology roadmap.</p> <p dir="ltr">This allows them to rapidly create and deliver digital experiences that people – including staff – will enjoy, whilst also realising the business benefits of innovation and cost reduction through their digital transformation journey.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/massachusetts-launches-massgov-drupal/01/12/2017/3315126" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/massachusetts-launches-massgov-drupal/01/12/2017/3315126" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-139375416.jpg?itok=74iONb3D" alt="Massachusetts launches Mass.gov on Drupal" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Mass.gov launches on Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The Commonwealth of Massachusetts worked with Acquia and Drupal to build Mass.gov, and to make constituents&#039; interactions with the state fast, easy, meaningful, and &quot;wicked awesome&quot;. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/ask_georgiagov_alexa.jpg?itok=ZW1xkMPA" alt="Ask GeorgiaGov, an Alexa Skill for Citizens of Georgia by Acquia Labs" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia launches Ask GeorgiaGov </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In partnership with Digital Services Georgia, Acquia Labs built an ambitious digital experience for users of Amazon Echo: Ask GeorgiaGov, an Alexa skill built for citizens of Georgia.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/case-study/fema" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/fema" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/CS_fema.png?itok=rEIbmtKb" alt="fema" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">Federal Emergency Management Agency</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Citizens depend on the Federal Emergency Management Agency (FEMA) for important information during emergencies. Acquia help FEMA build the platform to deliver life-saving information and assistance. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 10/30/2018 - 16:10</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/Industry_Hero_Gov.png?itok=jJAg-po6 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-06/Industry_Hero_Gov.png?itok=RplSU3J- 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-06/Industry_Hero_Gov.png?itok=grfLLle8 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-06/Industry_Hero_Gov.png?itok=C-3lFder 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-06/Industry_Hero_Gov.png?itok=EE6gPPYg 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-06/Industry_Hero_Gov.png?itok=fcIaI7x9 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-06/Industry_Hero_Gov.png?itok=jJAg-po6" alt="" typeof="foaf:Image" /> </picture> </div> </div> Tue, 30 Oct 2018 20:10:29 +0000 david.pierce 97981 at https://www.acquia.com Run with Cross-Channel Personalization https://www.acquia.com/blog/run-cross-channel-personalization <span>Run with Cross-Channel Personalization</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>You've done the work, you've understood your customers better than you previously thought possible, and based on your new insight, started delivering relevant experiences on your website. You've tested successfully (and maybe not so successfully, too), seen increased engagement and metrics for your most important visitors.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Digital Personalization 101 </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn how to make customers feel welcome and unique — not just the first time they visit your site — but throughout the customer journey.</p> <h4><a href="https://www.acquia.com/resources/ebooks/digital-personalization-101">READ NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">What's next? Embracing the entire customer journey. While personalizing on your website is a great first step, it limits you to delivering engaging experiences only to those who choose to visit your site.</p> <p dir="ltr">The next step is delivering these great experiences to all your prospects and customers, even on channels you don't own.</p> <p dir="ltr">It’s only when you look at the customer journey as a whole that you can achieve the customer experience required to acquire, convert, and grow your business. The climate has never been more competitive; customer expectations are being led by the tech giants and big budget businesses.<br /> The entire customer lifecycle means thinking beyond the point of sale and even beyond the traditional marketing funnel. It’s a cyclical process, beginning with <strong>awareness</strong> and moving to <strong>consideration</strong>, <strong>conversion</strong>, <strong>growth</strong>, and <strong>advocacy</strong>.</p> <p dir="ltr">At each of these touchpoints, both online and offline, brands have an opportunity to reach customers with data-driven, personalized experiences that increase their engagement  and their loyalty.</p> <p dir="ltr">That sounds great, but what does it actually take to do this? The ability to not only map and ideate a customer journey but also the ability to act on it, automatically .... not just on your website, but everywhere your prospect or customer may be. And admittedly, this is a lofty goal. But for organizations ready to invest in the future of customer experience, it’s a requirement.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: ‘Crawl, Walk, Run’ to Personalization </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn the steps you can take and the technology you can use to deliver data-driven customer experiences, no matter where you are in your digital journey.</p> <h4><a href="https://www.acquia.com/resources/webinars/crawl-walk-run-personalisation-success">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Let’s dig deeper into what this actually means.</p> <p>Delivering a connected customer experience requires many of the things I’ve touched on previously: being data-first, segment based, leveraging connectors, thinking beyond A/B testing and leveraging artificial intelligence (AI) when it makes sense to do so. But it also means much much more.</p> <p dir="ltr">Organizations looking to embrace the customer journey model must be able to:</p> <ul dir="ltr"><li>Unify their martech &amp; adtech touchpoints.</li> <li>Consolidate customer data for 1:1 or 1 to few engagement.</li> <li>Trigger the right content at the right time, automatically.</li> </ul><p dir="ltr">By doing this, you can deliver an experience to your customers that will be:</p> <ul dir="ltr"><li><strong>Connected at every touchpoint:</strong> Just like with data collection and personalization, you need to be connected, here more than ever, in terms of communicating and connecting across your technology stack to listen and respond to your customers.</li> </ul> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <ul dir="ltr"><li><strong>Contextual to a visitors last step:</strong> As an extension of personalization, also you need to be delivering data-first journeys based on the segments and audiences you’ve build out when you collected all your rich customer data.</li> <li><strong>Understand and predict what the next best action should be:</strong> You need to not only be able to listen across all these different channels, but also deliver what we call the “next best action” that’s determined by each unique user profile in terms of their interests, channel of choice, and stage of the buying cycle.</li> </ul><p dir="ltr">This connected customer experience is the “north star” for many organizations today, for good reason. As customer experience continues to be critical to engage consumers with sky-high expectations, delivering cohesive experiences across channels owned and not will be the new normal.</p> <p dir="ltr">But most organizations won’t get there overnight, or even over a few quarters. You can start by collecting rich data on your users – beyond simple clicks – and segmenting them into key demographics.</p> <p dir="ltr">Next, use the knowledge gleaned during the data collection phase to deliver content experiences that drive consumers to engage and convert with your brand while increasing their adoption and loyalty.</p> <p dir="ltr">This strategy-driven, prescriptive approach will be easiest to manage for customers. This is what makes the crawl, walk, run approach to connected customer experiences so successful.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/eric-fullerton" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-09/Eric%20Fullerton%20Acquia.jpg" width="1000" height="1000" alt="Eric Fullerton, product marketing manager, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Eric Fullerton</h3> <span class="paragraph--profile-card--content--title-line--title">Product Marketing Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Eric Fullerton is a product marketing leader for Acquia's personalization and journey orchestration products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years.</p> <p>Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/website-personalization-walk-you-run" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/website-personalization-walk-you-run" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-09/penguin%20walking_0.jpg?itok=h8JDwPda" alt="Website Personalization: Walk Before You Run" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">To Personalize, Walk Before You Run</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Data is the foundation of website personalization, but since there’s so much to pull from, starting small is the best path to success.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/debunking-5-common-personalization-myths" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/debunking-5-common-personalization-myths" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/GettyImages-178574231.jpg?itok=Ev-wa6ft" alt="Acquia Lift: Debunking 5 Common Personalization Myths" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Debunking 5 Personalization Myths</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Personalization takes planning and strategy. Here we debunk five myths or misconceptions about personalization.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/3-step-approach-personalizing-web-experiences" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/3-step-approach-personalizing-web-experiences" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/Acquia%20Lift%20Personalization.jpg?itok=QQVrPPzQ" alt="The 3-Step Approach to Personalizing Experiences" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">3-Step Personalization Process</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Unfortunately, personalizing digital experiences isn’t easy. Here’s a step-by-step approach to deliver the custom experiences today’s audiences expect.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 10/29/2018 - 09:37</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-10/running.jpg?itok=vfgGbnXa 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-10/running.jpg?itok=slzpgiNC 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-10/running.jpg?itok=u_tzehDc 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-10/running.jpg?itok=bFF67qrV 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-10/running.jpg?itok=jQ3eOh28 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-10/running.jpg?itok=ZNqYnZFP 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-10/running.jpg?itok=vfgGbnXa" alt="Run with Cross-Channel Personalization and Acquia Lift" typeof="foaf:Image" /> </picture> </div> </div> Mon, 29 Oct 2018 13:37:48 +0000 david.pierce 97996 at https://www.acquia.com Metropolitan Transportation Authority https://www.acquia.com/resources/case-study/mta <span>Metropolitan Transportation Authority </span> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Sat, 10/27/2018 - 10:00</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=Hx0RZ_9R 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=pXpPyPM5 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=RDq0Wk8z 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=dVYiK8f0 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=I2pW7I5l 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=H2xbMbl0 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=Hx0RZ_9R" alt="" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"></div> <div class="page-header__stat-body"></div> </div> </div> </div> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Metropolitan Transportation Authority </div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">With Drupal, the MTA can use the same content management system that powers its website to push content and data to digital signs in more than 400 stations in New York City.</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">With Drupal, the MTA can use the same content management system that powers its website to push content and data to digital signs in more than 400 stations in New York City. </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 dir="ltr">The Client  </h2> <p dir="ltr">The Metropolitan Transportation Authority (MTA) is the largest public transit authority in the United States. Every day, the MTA provides transportation throughout the New York metropolitan area to more than 11 million passengers. These commuters rely on <a href="http://www.mta.info">www.mta.info</a> to remain up-to-date on everything from daily traffic to emergency and severe weather events. Today, the MTA is using the same content management system (CMS) that powers its website to push content and data to digital signs in more than 400 stations in New York City.</p> <p dir="ltr">Digital signage ushers in the next generation of digital experiences, and extends an organization's reach beyond the conventional browser. Screens and signage are everywhere; in public infrastructure, retail, public transit, highways, government building, hospitals, and institutions of higher education. Coupling digital screens with the cutting edge capabilities of Drupal reinvigorates the overlooked medium, and makes the endpoints of content and information distribution limitless.</p> <h2 class="text-color--full-black" dir="ltr">The Challenge</h2> <p dir="ltr">The MTA set out to improve the efficiency of its customer experience, and to create a cohesive user journey across all touchpoints and channels. To provide every commuter with the right experience, on the right device, at the right time, the MTA needed to extend the information accessed on mta.info into train stations and platforms. This required the ability to push screen-based information, news, and alerts in real time to the thousand of countdown clocks that are installed across the lettered lines. The central challenge was to successfully process real time train data from the largest public transit system in the world, and display content rapidly enough so that it was relevant to passengers.</p> <p dir="ltr">Digital signage architectures can pose other challenges, ranging from security, to fault recovery, content modeling, scalability, and expensive proprietary solutions.</p> <p dir="ltr"><strong>Security:</strong> Digital signs can be vulnerable when it comes to security, and embedded devices have a history of poor security records. In addition to monitoring a secure CMS, organizations must ensure that digital signage hardware can also withstand attempted security breaches.</p> <p dir="ltr"><strong>Fault Recovery:</strong> In some scenarios, the success of digital signage is dependent on the ability to push real-time messages and updates. In order to maintain strong performance, consistent internet connectivity and flexible fault recovery is key.</p> <p dir="ltr"><strong>Content Modeling:</strong> Signs and devices come in a variety of sizes and orientations. However, data must be sent to devices of all sizes in a uniform manner. The ability to effectively parse and cache data across numerous devices can require high technical expertise.</p> <p><strong>Scalability:</strong> One of the largest challenges when developing digital signage architecture is scalability. The task of delivering real time messages to thousands of signs can be taxing when managed on an internally hosted infrastructure.</p> <p dir="ltr"><strong>Expensive Proprietary Solutions:</strong> Proprietary software solutions for digital signage have expensive licensing fees, restrictive vendor lock in, and require manual installation. Legacy technologies make it difficult to deploy content not just to one screen, but perhaps thousands at one time.</p> <h2 class="text-color--full-black" dir="ltr">The Solution</h2> <p dir="ltr">By leveraging Drupal on the Acquia Platform, the MTA can use digital signs, networked across many locations and powered by centrally managed content, to deliver a well-rounded customer experience. This required the ability to pull data from external feeds, push data to Amazon IoT Services and display the data in real time on the countdown clocks. In partnership with Acquia Professional Services and digital agency, <a href="https://civicactions.com/">CivicActions</a>, the MTA built a unified end-to-end experience for all 11 million of its customers.</p> <h3 class="text-color--full-black" dir="ltr">Pulling Data from External Feeds</h3> <p dir="ltr">To supply the countdown clocks with data, the MTA can create content inside of Drupal, in addition to pulling data from external feeds. Drupal is equipped with provider APIs, which can pull data from transit information, weather, and message feeds. Each of these data types comes from one or more sources, and each has different data formats, granularity, and update intervals.</p> <p dir="ltr">For example, the MTA recently <a href="http://www.amny.com/transit/mta-to-install-subway-countdown-clocks-on-all-lettered-lines-1.12619143">outfitted trains with bluetooth beacons</a> to improve the accuracy of predicted arrival and departure times. Drupal can pull data from these bluetooth beacons to inform the train arrival times displayed on each platform countdown clock. Drupal acts as the gatekeeper for all data, enabling the MTA to send data to signs from multiple API in real time.</p> <h3 class="text-color--full-black" dir="ltr">Pushing Data to Amazon IOT Services</h3> <p dir="ltr">The MTA required the ability to automate the distribution and management of transit messages, which must be tailored for each distinct platform or station. This is challenging because the data required to power the digital signage architecture requires context. For example, a countdown clock at Columbus Circle does not need to inform passengers about train arriving on the other side of town. Drupal content modeling solves for this challenge by providing the context for how data should be consumed and handled.</p> <p dir="ltr">For the MTA, the content model is representative of the physical attributes of the transit system. Routes, stations, platforms, tracks, and lines are represented in the model as <a href="https://www.drupal.org/docs/7/understanding-drupal/content-types">Drupal content types</a>. These content types can inform the parsing and caching of data across numerous devices, such as countdown clocks.</p> <p dir="ltr">User experience is also a major component of this feature, as Drupal allows non-technical users to log into the administration site, and make changes to the content model on the fly. The content model also allows teams at MTA to utilize any content that is created inside Drupal. As messages are created within Drupal, they can be targeted at various granularities (e.g. displayed across an entire Route or only on a single Platform).</p> <p dir="ltr">Once data is given context through the Drupal Content Model, it needs to be pushed to the digital signs. To do this, the MTA implemented a data pipeline that utilizes an IOT service from AWS. This IOT powered websocket provides near instantaneous delivery of data across the city, and allows the devices to receive highly granular updates to the on-screen data.</p> <h3 class="text-color--full-black" dir="ltr">Displaying Data in React</h3> <p dir="ltr">Finally, digital signage is also a great use case for what can be accomplished with <a href="https://www.acquia.com/products-services/decoupled#animated">decoupled Drupal</a>. A decoupled architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of the theming and presentation layers that come with a coupled CMS out-of-the-box. Simply put, this means that the front end does not operate like a traditional website, and data can continue to flow into the display without navigating away from or reloading the page.</p> <p dir="ltr">Decoupled Drupal is ideal for the MTA’s use case because every sign must react quickly in order to display updated information before the next iteration of data arrives. The countdown clock needs to respond rapidly enough to inform passengers when a train is two minutes away...one minute away...and arriving. This requires a flexible front end, which will enable the data pipeline to constantly delivering data to the IOT service.</p> <p dir="ltr">The MTA built the front-end experience using React.js, which is a JavaScript MVC framework. By adopting an approach called “progressively decoupled Drupal”, the MTA was able to build the React application within a Drupal theme. This means that data displayed in the front end can still be informed by the Drupal content model, while maintaining the flexibility of a decoupled solution.</p> <p dir="ltr">As data flows, React handles all necessary on-screen presentation, and uses the data received to inform the display on the countdown clock. This allows for the screen to be largely independent of Drupal and the web server, instead relying on the persistent websocket connection into the IOT for data. This means that signs have the ability to display relevant data quickly, and commuters remain up-to-date on incoming trains.</p> <h2 class="text-color--full-black" dir="ltr">The Results</h2> <h3 class="text-color--full-black" dir="ltr">Streamlining Content Management</h3> <p dir="ltr">In partnership with Acquia and CivicAction, the MTA can now leverage Drupal to deliver content to its flagship site, signs, and numerous other presentation devices. Not only does this offer a consistent editing experience for content teams, but the ability to re-purpose data between devices streamlines content management. To date, the MTA can push content and data to 1,800 digital signs in more than 400 stations in New York City. </p> <p dir="ltr">Using Drupal as the brain behind the MTA’s digital systems guarantees that content updates will be uniform across all platforms. By integrating resources across all touchpoints, the MTA can guarantee efficiency and establish an intuitive customer journey. Memorable and engaging experiences will not only increase customer satisfaction, but will enhance the value of a brand’s goods and services.</p> <h3 class="text-color--full-black" dir="ltr">The Power of Open Source</h3> <p dir="ltr">By leveraging the power of open source, the MTA is able to display critical data to customers and commuters in a cost effective manner. Adopting an open source solution provides the MTA a flexible web-publishing approach to what has been a more complex and costly legacy market.</p> <h3 class="text-color--full-black" dir="ltr">Using Drupal to Manage Signs</h3> <p dir="ltr">Drupal also provides a powerful content management system that allows any individual, regardless of technical expertise, to create, manage and publish digital content and experiences. With Drupal, the MTA can manage digital signage using the same CMS utilized to publish content to <a href="http://www.mta.info">www.mta.info</a>. The ability for non-technical teams to actively manage the display of content on a sign is a revolutionary capability, and features such as access controls and permission, WYSIWYG, and content workflow allow any team to control their digital signage with ease.</p> <h3 class="text-color--full-black">Making the Customer the Priority</h3> <p dir="ltr">Most importantly, by infusing the power of digital signage into station countdown clocks, the MTA is making its customers the priority. Transit information, news and alerts are now readily accessible to keep passengers better informed throughout their commute. The MTA is setting the precedent for how organizations can implement digital signage to streamline communication, improve information flow, and modernize the transportation industry. In addition to the countdown clocks, the MTA has also <a href="https://www.timeout.com/newyork/blog/every-subway-station-in-the-city-will-have-cell-service-by-monday-010617">equipped every subway station with WiFi and cellular service.</a> By putting digital at the center of its business, the MTA is improving the experience of its customers to inform, direct and drive engagement in real time.</p> </div> </div> </div> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about Acquia solutions</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_3990"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--_-up paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw paragraph--type--3-up overlappable-background"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> <div class="field field--name-field-3up-title field--type-string field--label-hidden field__item">Related Content</div> </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/webinars/decoupled-drupal-showcase-using-drupal-power-digital-signage" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/decoupled-drupal-showcase-using-drupal-power-digital-signage" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/istock_31712804_xlarge_0.jpg?itok=zUvo-Nlc" alt="digital signage" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Using Drupal for Digital Signage</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Leveraging the strength of its content management system against the front-end possibilities of a client-side framework, Drupal is becoming more prominent.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/decoupled-cms-101" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/decoupled-cms-101" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-538774252.jpg?itok=VW2HPCh9" alt="Decoupled CMS: Decoupled Drupal 101" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Decoupled CMS: Decoupled Drupal 101</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In this guide to decoupled Drupal, you’ll learn how a decoupled architecture works, when to decouple, and how to use decoupled Drupal to deliver ambitious digital experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/seeing-screens-welcome-digital-signage-revolution/19/08/2016/3297446" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/seeing-screens-welcome-digital-signage-revolution/19/08/2016/3297446" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/istock_31712804_xlarge_0.jpg?itok=zUvo-Nlc" alt="digital signage" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Digital Signage Revolution</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Digital signage, screens, and billboards have become part of the customer experience journey. They exist in the moment as one part inspiration, one part explanation, but are 100% designed to drive a purchase.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-customer-logo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-09/mta_0.png?itok=znQCJj9y" width="201" height="220" alt="MTA Logo" typeof="foaf:Image" /> </div> </div> <div class="company__name field field--name-field-casestudy-co-name field--type-string field--label-hidden field__item"> Metropolitan Transportation Authority </div> <div class="field field--name-field-casestudy-co-market field--type-string field--label-hidden field__item">The Metropolitan Transportation Authority is the largest public transit authority in the United States.</div> <div class="field field--name-field-casestudy-co-website field--type-link field--label-hidden field__item"><a href="http://www.mta.info/">www.mta.info</a></div> <div class="field field--name-field-casestudy-co-acquia field--type-integer field--label-hidden field__item">2012</div> <div class="field field--name-field-client field--type-text-long field--label-hidden field__item"><p>Metropolitan Transportation Authority </p> <p> </p></div> <div class="field field--name-field-situation field--type-text-long field--label-hidden field__item"><p>The MTA set out to improve the efficiency of its customer experience, and to create a cohesive user journey across all touchpoints and channels. To provide every commuter with the right experience, on the right device, at the right time, the MTA needed to extend the information accessed on mta.info into train stations and platforms.</p> <p> </p></div> <div class="field field--name-field-challenge field--type-text-long field--label-hidden field__item"><p>The central challenge was to successfully process real time train data from the largest public transit system in the world, and to display content rapidly enough so that it was relevant to passengers.</p> <p> </p></div> <div class="field field--name-field-our-solution field--type-text-long field--label-hidden field__item"><p>Acquia Platform, Decoupled Drupal CMS, Acquia Professional Services</p> <p> </p></div> <div class="field field--name-field-results field--type-text-long field--label-hidden field__item"><p>With Drupal, the MTA can now use the same content management system (CMS) that powers its website to push content and data to 1,800 digital signs in more than 400 stations in New York City. Most importantly, by infusing the power of digital signage into station countdown clocks, the MTA is making its customers the priority. </p></div> Sat, 27 Oct 2018 14:00:00 +0000 gigi.anderson 2206 at https://www.acquia.com Metropolitan Transportation Authority https://www.acquia.com/resources/case-study/mta <span>Metropolitan Transportation Authority </span> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Sat, 10/27/2018 - 10:00</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=Hx0RZ_9R 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=pXpPyPM5 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=RDq0Wk8z 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=dVYiK8f0 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=I2pW7I5l 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=H2xbMbl0 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=Hx0RZ_9R" alt="" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"></div> <div class="page-header__stat-body"></div> </div> </div> </div> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Metropolitan Transportation Authority </div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">With Drupal, the MTA can use the same content management system that powers its website to push content and data to digital signs in more than 400 stations in New York City.</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">With Drupal, the MTA can use the same content management system that powers its website to push content and data to digital signs in more than 400 stations in New York City. </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 dir="ltr">The Client  </h2> <p dir="ltr">The Metropolitan Transportation Authority (MTA) is the largest public transit authority in the United States. Every day, the MTA provides transportation throughout the New York metropolitan area to more than 11 million passengers. These commuters rely on <a href="http://www.mta.info">www.mta.info</a> to remain up-to-date on everything from daily traffic to emergency and severe weather events. Today, the MTA is using the same content management system (CMS) that powers its website to push content and data to digital signs in more than 400 stations in New York City.</p> <p dir="ltr">Digital signage ushers in the next generation of digital experiences, and extends an organization's reach beyond the conventional browser. Screens and signage are everywhere; in public infrastructure, retail, public transit, highways, government building, hospitals, and institutions of higher education. Coupling digital screens with the cutting edge capabilities of Drupal reinvigorates the overlooked medium, and makes the endpoints of content and information distribution limitless.</p> <h2 class="text-color--full-black" dir="ltr">The Challenge</h2> <p dir="ltr">The MTA set out to improve the efficiency of its customer experience, and to create a cohesive user journey across all touchpoints and channels. To provide every commuter with the right experience, on the right device, at the right time, the MTA needed to extend the information accessed on mta.info into train stations and platforms. This required the ability to push screen-based information, news, and alerts in real time to the thousand of countdown clocks that are installed across the lettered lines. The central challenge was to successfully process real time train data from the largest public transit system in the world, and display content rapidly enough so that it was relevant to passengers.</p> <p dir="ltr">Digital signage architectures can pose other challenges, ranging from security, to fault recovery, content modeling, scalability, and expensive proprietary solutions.</p> <p dir="ltr"><strong>Security:</strong> Digital signs can be vulnerable when it comes to security, and embedded devices have a history of poor security records. In addition to monitoring a secure CMS, organizations must ensure that digital signage hardware can also withstand attempted security breaches.</p> <p dir="ltr"><strong>Fault Recovery:</strong> In some scenarios, the success of digital signage is dependent on the ability to push real-time messages and updates. In order to maintain strong performance, consistent internet connectivity and flexible fault recovery is key.</p> <p dir="ltr"><strong>Content Modeling:</strong> Signs and devices come in a variety of sizes and orientations. However, data must be sent to devices of all sizes in a uniform manner. The ability to effectively parse and cache data across numerous devices can require high technical expertise.</p> <p><strong>Scalability:</strong> One of the largest challenges when developing digital signage architecture is scalability. The task of delivering real time messages to thousands of signs can be taxing when managed on an internally hosted infrastructure.</p> <p dir="ltr"><strong>Expensive Proprietary Solutions:</strong> Proprietary software solutions for digital signage have expensive licensing fees, restrictive vendor lock in, and require manual installation. Legacy technologies make it difficult to deploy content not just to one screen, but perhaps thousands at one time.</p> <h2 class="text-color--full-black" dir="ltr">The Solution</h2> <p dir="ltr">By leveraging Drupal on the Acquia Platform, the MTA can use digital signs, networked across many locations and powered by centrally managed content, to deliver a well-rounded customer experience. This required the ability to pull data from external feeds, push data to Amazon IoT Services and display the data in real time on the countdown clocks. In partnership with Acquia Professional Services and digital agency, <a href="https://civicactions.com/">CivicActions</a>, the MTA built a unified end-to-end experience for all 11 million of its customers.</p> <h3 class="text-color--full-black" dir="ltr">Pulling Data from External Feeds</h3> <p dir="ltr">To supply the countdown clocks with data, the MTA can create content inside of Drupal, in addition to pulling data from external feeds. Drupal is equipped with provider APIs, which can pull data from transit information, weather, and message feeds. Each of these data types comes from one or more sources, and each has different data formats, granularity, and update intervals.</p> <p dir="ltr">For example, the MTA recently <a href="http://www.amny.com/transit/mta-to-install-subway-countdown-clocks-on-all-lettered-lines-1.12619143">outfitted trains with bluetooth beacons</a> to improve the accuracy of predicted arrival and departure times. Drupal can pull data from these bluetooth beacons to inform the train arrival times displayed on each platform countdown clock. Drupal acts as the gatekeeper for all data, enabling the MTA to send data to signs from multiple API in real time.</p> <h3 class="text-color--full-black" dir="ltr">Pushing Data to Amazon IOT Services</h3> <p dir="ltr">The MTA required the ability to automate the distribution and management of transit messages, which must be tailored for each distinct platform or station. This is challenging because the data required to power the digital signage architecture requires context. For example, a countdown clock at Columbus Circle does not need to inform passengers about train arriving on the other side of town. Drupal content modeling solves for this challenge by providing the context for how data should be consumed and handled.</p> <p dir="ltr">For the MTA, the content model is representative of the physical attributes of the transit system. Routes, stations, platforms, tracks, and lines are represented in the model as <a href="https://www.drupal.org/docs/7/understanding-drupal/content-types">Drupal content types</a>. These content types can inform the parsing and caching of data across numerous devices, such as countdown clocks.</p> <p dir="ltr">User experience is also a major component of this feature, as Drupal allows non-technical users to log into the administration site, and make changes to the content model on the fly. The content model also allows teams at MTA to utilize any content that is created inside Drupal. As messages are created within Drupal, they can be targeted at various granularities (e.g. displayed across an entire Route or only on a single Platform).</p> <p dir="ltr">Once data is given context through the Drupal Content Model, it needs to be pushed to the digital signs. To do this, the MTA implemented a data pipeline that utilizes an IOT service from AWS. This IOT powered websocket provides near instantaneous delivery of data across the city, and allows the devices to receive highly granular updates to the on-screen data.</p> <h3 class="text-color--full-black" dir="ltr">Displaying Data in React</h3> <p dir="ltr">Finally, digital signage is also a great use case for what can be accomplished with <a href="https://www.acquia.com/products-services/decoupled#animated">decoupled Drupal</a>. A decoupled architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of the theming and presentation layers that come with a coupled CMS out-of-the-box. Simply put, this means that the front end does not operate like a traditional website, and data can continue to flow into the display without navigating away from or reloading the page.</p> <p dir="ltr">Decoupled Drupal is ideal for the MTA’s use case because every sign must react quickly in order to display updated information before the next iteration of data arrives. The countdown clock needs to respond rapidly enough to inform passengers when a train is two minutes away...one minute away...and arriving. This requires a flexible front end, which will enable the data pipeline to constantly delivering data to the IOT service.</p> <p dir="ltr">The MTA built the front-end experience using React.js, which is a JavaScript MVC framework. By adopting an approach called “progressively decoupled Drupal”, the MTA was able to build the React application within a Drupal theme. This means that data displayed in the front end can still be informed by the Drupal content model, while maintaining the flexibility of a decoupled solution.</p> <p dir="ltr">As data flows, React handles all necessary on-screen presentation, and uses the data received to inform the display on the countdown clock. This allows for the screen to be largely independent of Drupal and the web server, instead relying on the persistent websocket connection into the IOT for data. This means that signs have the ability to display relevant data quickly, and commuters remain up-to-date on incoming trains.</p> <h2 class="text-color--full-black" dir="ltr">The Results</h2> <h3 class="text-color--full-black" dir="ltr">Streamlining Content Management</h3> <p dir="ltr">In partnership with Acquia and CivicAction, the MTA can now leverage Drupal to deliver content to its flagship site, signs, and numerous other presentation devices. Not only does this offer a consistent editing experience for content teams, but the ability to re-purpose data between devices streamlines content management. To date, the MTA can push content and data to 1,800 digital signs in more than 400 stations in New York City. </p> <p dir="ltr">Using Drupal as the brain behind the MTA’s digital systems guarantees that content updates will be uniform across all platforms. By integrating resources across all touchpoints, the MTA can guarantee efficiency and establish an intuitive customer journey. Memorable and engaging experiences will not only increase customer satisfaction, but will enhance the value of a brand’s goods and services.</p> <h3 class="text-color--full-black" dir="ltr">The Power of Open Source</h3> <p dir="ltr">By leveraging the power of open source, the MTA is able to display critical data to customers and commuters in a cost effective manner. Adopting an open source solution provides the MTA a flexible web-publishing approach to what has been a more complex and costly legacy market.</p> <h3 class="text-color--full-black" dir="ltr">Using Drupal to Manage Signs</h3> <p dir="ltr">Drupal also provides a powerful content management system that allows any individual, regardless of technical expertise, to create, manage and publish digital content and experiences. With Drupal, the MTA can manage digital signage using the same CMS utilized to publish content to <a href="http://www.mta.info">www.mta.info</a>. The ability for non-technical teams to actively manage the display of content on a sign is a revolutionary capability, and features such as access controls and permission, WYSIWYG, and content workflow allow any team to control their digital signage with ease.</p> <h3 class="text-color--full-black">Making the Customer the Priority</h3> <p dir="ltr">Most importantly, by infusing the power of digital signage into station countdown clocks, the MTA is making its customers the priority. Transit information, news and alerts are now readily accessible to keep passengers better informed throughout their commute. The MTA is setting the precedent for how organizations can implement digital signage to streamline communication, improve information flow, and modernize the transportation industry. In addition to the countdown clocks, the MTA has also <a href="https://www.timeout.com/newyork/blog/every-subway-station-in-the-city-will-have-cell-service-by-monday-010617">equipped every subway station with WiFi and cellular service.</a> By putting digital at the center of its business, the MTA is improving the experience of its customers to inform, direct and drive engagement in real time.</p> </div> </div> </div> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about Acquia solutions</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_3990"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--_-up paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw paragraph--type--3-up overlappable-background"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> <div class="field field--name-field-3up-title field--type-string field--label-hidden field__item">Related Content</div> </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/webinars/decoupled-drupal-showcase-using-drupal-power-digital-signage" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/decoupled-drupal-showcase-using-drupal-power-digital-signage" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/istock_31712804_xlarge_0.jpg?itok=zUvo-Nlc" alt="digital signage" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Using Drupal for Digital Signage</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Leveraging the strength of its content management system against the front-end possibilities of a client-side framework, Drupal is becoming more prominent.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/decoupled-cms-101" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/decoupled-cms-101" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-538774252.jpg?itok=VW2HPCh9" alt="Decoupled CMS: Decoupled Drupal 101" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Decoupled CMS: Decoupled Drupal 101</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In this guide to decoupled Drupal, you’ll learn how a decoupled architecture works, when to decouple, and how to use decoupled Drupal to deliver ambitious digital experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/seeing-screens-welcome-digital-signage-revolution/19/08/2016/3297446" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/seeing-screens-welcome-digital-signage-revolution/19/08/2016/3297446" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/istock_31712804_xlarge_0.jpg?itok=zUvo-Nlc" alt="digital signage" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Digital Signage Revolution</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Digital signage, screens, and billboards have become part of the customer experience journey. They exist in the moment as one part inspiration, one part explanation, but are 100% designed to drive a purchase.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-customer-logo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-09/mta_0.png?itok=znQCJj9y" width="201" height="220" alt="MTA Logo" typeof="foaf:Image" /> </div> </div> <div class="company__name field field--name-field-casestudy-co-name field--type-string field--label-hidden field__item"> Metropolitan Transportation Authority </div> <div class="field field--name-field-casestudy-co-market field--type-string field--label-hidden field__item">The Metropolitan Transportation Authority is the largest public transit authority in the United States.</div> <div class="field field--name-field-casestudy-co-website field--type-link field--label-hidden field__item"><a href="http://www.mta.info/">www.mta.info</a></div> <div class="field field--name-field-casestudy-co-acquia field--type-integer field--label-hidden field__item">2012</div> <div class="field field--name-field-client field--type-text-long field--label-hidden field__item"><p>Metropolitan Transportation Authority </p> <p> </p></div> <div class="field field--name-field-situation field--type-text-long field--label-hidden field__item"><p>The MTA set out to improve the efficiency of its customer experience, and to create a cohesive user journey across all touchpoints and channels. To provide every commuter with the right experience, on the right device, at the right time, the MTA needed to extend the information accessed on mta.info into train stations and platforms.</p> <p> </p></div> <div class="field field--name-field-challenge field--type-text-long field--label-hidden field__item"><p>The central challenge was to successfully process real time train data from the largest public transit system in the world, and to display content rapidly enough so that it was relevant to passengers.</p> <p> </p></div> <div class="field field--name-field-our-solution field--type-text-long field--label-hidden field__item"><p>Acquia Platform, Decoupled Drupal CMS, Acquia Professional Services</p> <p> </p></div> <div class="field field--name-field-results field--type-text-long field--label-hidden field__item"><p>With Drupal, the MTA can now use the same content management system (CMS) that powers its website to push content and data to 1,800 digital signs in more than 400 stations in New York City. Most importantly, by infusing the power of digital signage into station countdown clocks, the MTA is making its customers the priority. </p></div> Sat, 27 Oct 2018 14:00:00 +0000 gigi.anderson 2206 at https://www.acquia.com Metropolitan Transportation Authority https://www.acquia.com/resources/case-study/mta <span>Metropolitan Transportation Authority </span> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Sat, 10/27/2018 - 10:00</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=Hx0RZ_9R 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=pXpPyPM5 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=RDq0Wk8z 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=dVYiK8f0 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=I2pW7I5l 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-01/cs_mta-01_0.png?itok=H2xbMbl0 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-01/cs_mta-01_0.png?itok=Hx0RZ_9R" alt="" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"></div> <div class="page-header__stat-body"></div> </div> </div> </div> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Metropolitan Transportation Authority </div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">With Drupal, the MTA can use the same content management system that powers its website to push content and data to digital signs in more than 400 stations in New York City.</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">With Drupal, the MTA can use the same content management system that powers its website to push content and data to digital signs in more than 400 stations in New York City. </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 dir="ltr">The Client  </h2> <p dir="ltr">The Metropolitan Transportation Authority (MTA) is the largest public transit authority in the United States. Every day, the MTA provides transportation throughout the New York metropolitan area to more than 11 million passengers. These commuters rely on <a href="http://www.mta.info">www.mta.info</a> to remain up-to-date on everything from daily traffic to emergency and severe weather events. Today, the MTA is using the same content management system (CMS) that powers its website to push content and data to digital signs in more than 400 stations in New York City.</p> <p dir="ltr">Digital signage ushers in the next generation of digital experiences, and extends an organization's reach beyond the conventional browser. Screens and signage are everywhere; in public infrastructure, retail, public transit, highways, government building, hospitals, and institutions of higher education. Coupling digital screens with the cutting edge capabilities of Drupal reinvigorates the overlooked medium, and makes the endpoints of content and information distribution limitless.</p> <h2 class="text-color--full-black" dir="ltr">The Challenge</h2> <p dir="ltr">The MTA set out to improve the efficiency of its customer experience, and to create a cohesive user journey across all touchpoints and channels. To provide every commuter with the right experience, on the right device, at the right time, the MTA needed to extend the information accessed on mta.info into train stations and platforms. This required the ability to push screen-based information, news, and alerts in real time to the thousand of countdown clocks that are installed across the lettered lines. The central challenge was to successfully process real time train data from the largest public transit system in the world, and display content rapidly enough so that it was relevant to passengers.</p> <p dir="ltr">Digital signage architectures can pose other challenges, ranging from security, to fault recovery, content modeling, scalability, and expensive proprietary solutions.</p> <p dir="ltr"><strong>Security:</strong> Digital signs can be vulnerable when it comes to security, and embedded devices have a history of poor security records. In addition to monitoring a secure CMS, organizations must ensure that digital signage hardware can also withstand attempted security breaches.</p> <p dir="ltr"><strong>Fault Recovery:</strong> In some scenarios, the success of digital signage is dependent on the ability to push real-time messages and updates. In order to maintain strong performance, consistent internet connectivity and flexible fault recovery is key.</p> <p dir="ltr"><strong>Content Modeling:</strong> Signs and devices come in a variety of sizes and orientations. However, data must be sent to devices of all sizes in a uniform manner. The ability to effectively parse and cache data across numerous devices can require high technical expertise.</p> <p><strong>Scalability:</strong> One of the largest challenges when developing digital signage architecture is scalability. The task of delivering real time messages to thousands of signs can be taxing when managed on an internally hosted infrastructure.</p> <p dir="ltr"><strong>Expensive Proprietary Solutions:</strong> Proprietary software solutions for digital signage have expensive licensing fees, restrictive vendor lock in, and require manual installation. Legacy technologies make it difficult to deploy content not just to one screen, but perhaps thousands at one time.</p> <h2 class="text-color--full-black" dir="ltr">The Solution</h2> <p dir="ltr">By leveraging Drupal on the Acquia Platform, the MTA can use digital signs, networked across many locations and powered by centrally managed content, to deliver a well-rounded customer experience. This required the ability to pull data from external feeds, push data to Amazon IoT Services and display the data in real time on the countdown clocks. In partnership with Acquia Professional Services and digital agency, <a href="https://civicactions.com/">CivicActions</a>, the MTA built a unified end-to-end experience for all 11 million of its customers.</p> <h3 class="text-color--full-black" dir="ltr">Pulling Data from External Feeds</h3> <p dir="ltr">To supply the countdown clocks with data, the MTA can create content inside of Drupal, in addition to pulling data from external feeds. Drupal is equipped with provider APIs, which can pull data from transit information, weather, and message feeds. Each of these data types comes from one or more sources, and each has different data formats, granularity, and update intervals.</p> <p dir="ltr">For example, the MTA recently <a href="http://www.amny.com/transit/mta-to-install-subway-countdown-clocks-on-all-lettered-lines-1.12619143">outfitted trains with bluetooth beacons</a> to improve the accuracy of predicted arrival and departure times. Drupal can pull data from these bluetooth beacons to inform the train arrival times displayed on each platform countdown clock. Drupal acts as the gatekeeper for all data, enabling the MTA to send data to signs from multiple API in real time.</p> <h3 class="text-color--full-black" dir="ltr">Pushing Data to Amazon IOT Services</h3> <p dir="ltr">The MTA required the ability to automate the distribution and management of transit messages, which must be tailored for each distinct platform or station. This is challenging because the data required to power the digital signage architecture requires context. For example, a countdown clock at Columbus Circle does not need to inform passengers about train arriving on the other side of town. Drupal content modeling solves for this challenge by providing the context for how data should be consumed and handled.</p> <p dir="ltr">For the MTA, the content model is representative of the physical attributes of the transit system. Routes, stations, platforms, tracks, and lines are represented in the model as <a href="https://www.drupal.org/docs/7/understanding-drupal/content-types">Drupal content types</a>. These content types can inform the parsing and caching of data across numerous devices, such as countdown clocks.</p> <p dir="ltr">User experience is also a major component of this feature, as Drupal allows non-technical users to log into the administration site, and make changes to the content model on the fly. The content model also allows teams at MTA to utilize any content that is created inside Drupal. As messages are created within Drupal, they can be targeted at various granularities (e.g. displayed across an entire Route or only on a single Platform).</p> <p dir="ltr">Once data is given context through the Drupal Content Model, it needs to be pushed to the digital signs. To do this, the MTA implemented a data pipeline that utilizes an IOT service from AWS. This IOT powered websocket provides near instantaneous delivery of data across the city, and allows the devices to receive highly granular updates to the on-screen data.</p> <h3 class="text-color--full-black" dir="ltr">Displaying Data in React</h3> <p dir="ltr">Finally, digital signage is also a great use case for what can be accomplished with <a href="https://www.acquia.com/products-services/decoupled#animated">decoupled Drupal</a>. A decoupled architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of the theming and presentation layers that come with a coupled CMS out-of-the-box. Simply put, this means that the front end does not operate like a traditional website, and data can continue to flow into the display without navigating away from or reloading the page.</p> <p dir="ltr">Decoupled Drupal is ideal for the MTA’s use case because every sign must react quickly in order to display updated information before the next iteration of data arrives. The countdown clock needs to respond rapidly enough to inform passengers when a train is two minutes away...one minute away...and arriving. This requires a flexible front end, which will enable the data pipeline to constantly delivering data to the IOT service.</p> <p dir="ltr">The MTA built the front-end experience using React.js, which is a JavaScript MVC framework. By adopting an approach called “progressively decoupled Drupal”, the MTA was able to build the React application within a Drupal theme. This means that data displayed in the front end can still be informed by the Drupal content model, while maintaining the flexibility of a decoupled solution.</p> <p dir="ltr">As data flows, React handles all necessary on-screen presentation, and uses the data received to inform the display on the countdown clock. This allows for the screen to be largely independent of Drupal and the web server, instead relying on the persistent websocket connection into the IOT for data. This means that signs have the ability to display relevant data quickly, and commuters remain up-to-date on incoming trains.</p> <h2 class="text-color--full-black" dir="ltr">The Results</h2> <h3 class="text-color--full-black" dir="ltr">Streamlining Content Management</h3> <p dir="ltr">In partnership with Acquia and CivicAction, the MTA can now leverage Drupal to deliver content to its flagship site, signs, and numerous other presentation devices. Not only does this offer a consistent editing experience for content teams, but the ability to re-purpose data between devices streamlines content management. To date, the MTA can push content and data to 1,800 digital signs in more than 400 stations in New York City. </p> <p dir="ltr">Using Drupal as the brain behind the MTA’s digital systems guarantees that content updates will be uniform across all platforms. By integrating resources across all touchpoints, the MTA can guarantee efficiency and establish an intuitive customer journey. Memorable and engaging experiences will not only increase customer satisfaction, but will enhance the value of a brand’s goods and services.</p> <h3 class="text-color--full-black" dir="ltr">The Power of Open Source</h3> <p dir="ltr">By leveraging the power of open source, the MTA is able to display critical data to customers and commuters in a cost effective manner. Adopting an open source solution provides the MTA a flexible web-publishing approach to what has been a more complex and costly legacy market.</p> <h3 class="text-color--full-black" dir="ltr">Using Drupal to Manage Signs</h3> <p dir="ltr">Drupal also provides a powerful content management system that allows any individual, regardless of technical expertise, to create, manage and publish digital content and experiences. With Drupal, the MTA can manage digital signage using the same CMS utilized to publish content to <a href="http://www.mta.info">www.mta.info</a>. The ability for non-technical teams to actively manage the display of content on a sign is a revolutionary capability, and features such as access controls and permission, WYSIWYG, and content workflow allow any team to control their digital signage with ease.</p> <h3 class="text-color--full-black">Making the Customer the Priority</h3> <p dir="ltr">Most importantly, by infusing the power of digital signage into station countdown clocks, the MTA is making its customers the priority. Transit information, news and alerts are now readily accessible to keep passengers better informed throughout their commute. The MTA is setting the precedent for how organizations can implement digital signage to streamline communication, improve information flow, and modernize the transportation industry. In addition to the countdown clocks, the MTA has also <a href="https://www.timeout.com/newyork/blog/every-subway-station-in-the-city-will-have-cell-service-by-monday-010617">equipped every subway station with WiFi and cellular service.</a> By putting digital at the center of its business, the MTA is improving the experience of its customers to inform, direct and drive engagement in real time.</p> </div> </div> </div> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about Acquia solutions</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_3990"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--_-up paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw paragraph--type--3-up overlappable-background"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> <div class="field field--name-field-3up-title field--type-string field--label-hidden field__item">Related Content</div> </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/webinars/decoupled-drupal-showcase-using-drupal-power-digital-signage" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/decoupled-drupal-showcase-using-drupal-power-digital-signage" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/istock_31712804_xlarge_0.jpg?itok=zUvo-Nlc" alt="digital signage" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Using Drupal for Digital Signage</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Leveraging the strength of its content management system against the front-end possibilities of a client-side framework, Drupal is becoming more prominent.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/decoupled-cms-101" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/decoupled-cms-101" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-538774252.jpg?itok=VW2HPCh9" alt="Decoupled CMS: Decoupled Drupal 101" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Decoupled CMS: Decoupled Drupal 101</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">In this guide to decoupled Drupal, you’ll learn how a decoupled architecture works, when to decouple, and how to use decoupled Drupal to deliver ambitious digital experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/seeing-screens-welcome-digital-signage-revolution/19/08/2016/3297446" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/seeing-screens-welcome-digital-signage-revolution/19/08/2016/3297446" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-01/istock_31712804_xlarge_0.jpg?itok=zUvo-Nlc" alt="digital signage" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Digital Signage Revolution</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Digital signage, screens, and billboards have become part of the customer experience journey. They exist in the moment as one part inspiration, one part explanation, but are 100% designed to drive a purchase.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-customer-logo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-09/mta_0.png?itok=znQCJj9y" width="201" height="220" alt="MTA Logo" typeof="foaf:Image" /> </div> </div> <div class="company__name field field--name-field-casestudy-co-name field--type-string field--label-hidden field__item"> Metropolitan Transportation Authority </div> <div class="field field--name-field-casestudy-co-market field--type-string field--label-hidden field__item">The Metropolitan Transportation Authority is the largest public transit authority in the United States.</div> <div class="field field--name-field-casestudy-co-website field--type-link field--label-hidden field__item"><a href="http://www.mta.info/">www.mta.info</a></div> <div class="field field--name-field-casestudy-co-acquia field--type-integer field--label-hidden field__item">2012</div> <div class="field field--name-field-client field--type-text-long field--label-hidden field__item"><p>Metropolitan Transportation Authority </p> <p> </p></div> <div class="field field--name-field-situation field--type-text-long field--label-hidden field__item"><p>The MTA set out to improve the efficiency of its customer experience, and to create a cohesive user journey across all touchpoints and channels. To provide every commuter with the right experience, on the right device, at the right time, the MTA needed to extend the information accessed on mta.info into train stations and platforms.</p> <p> </p></div> <div class="field field--name-field-challenge field--type-text-long field--label-hidden field__item"><p>The central challenge was to successfully process real time train data from the largest public transit system in the world, and to display content rapidly enough so that it was relevant to passengers.</p> <p> </p></div> <div class="field field--name-field-our-solution field--type-text-long field--label-hidden field__item"><p>Acquia Platform, Decoupled Drupal CMS, Acquia Professional Services</p> <p> </p></div> <div class="field field--name-field-results field--type-text-long field--label-hidden field__item"><p>With Drupal, the MTA can now use the same content management system (CMS) that powers its website to push content and data to 1,800 digital signs in more than 400 stations in New York City. Most importantly, by infusing the power of digital signage into station countdown clocks, the MTA is making its customers the priority. </p></div> Sat, 27 Oct 2018 14:00:00 +0000 gigi.anderson 2206 at https://www.acquia.com Survey Results Revealed: The Big Picture for DAM in 2018 https://www.acquia.com/resources/webinars/survey-results-revealed-big-picture-dam-2018 <span>Survey Results Revealed: The Big Picture for DAM in 2018</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/7786" hreflang="en">Digital Asset Management</a></div> <span><span lang="" about="/adriannashukla" typeof="schema:Person" property="schema:name" datatype="">adrianna.shukla</span></span> <span>Wed, 10/24/2018 - 17:28</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-11-13T15:00:00Z">Tuesday, November 13, 2018 - 10:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.</p> <p dir="ltr">Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices.</p> <p dir="ltr">We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organizing them and some of the challenges and concerns they have.</p> <p dir="ltr">Here are some of the areas we’ll discuss in this webinar:</p> <ul><li>More than 50 percent of those surveyed worry about out of compliant image licensing.</li> <li>Ninety percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them.</li> <li>More than 50 percent who don’t use a DAM struggle with finding files.</li> </ul> </div> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for the Webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4611"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/stephen-skidmore" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/steve_skidmore_0.jpg" width="250" height="250" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Stephen Skidmore</h3> <span class="paragraph--profile-card--content--title-line--title">DIRECTOR OF PRODUCT MARKETING FOR PARTNERS</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Stephen Skidmore is the director of product marketing for partners at Acquia. He has more than 20 years working for software technology driving product innovation and go-to-market for companies including Lotus, IBM, and EMC. Stephen also ran his own consulting business helping technology companies develop their product strategies.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Wed, 24 Oct 2018 21:28:09 +0000 adrianna.shukla 97951 at https://www.acquia.com Voice-enabled search in action: Nestlé Purina and Acquia Labs https://www.acquia.com/blog/voice-enabled-search-action-nestle-purina-and-acquia-labs <span>Voice-enabled search in action: Nestlé Purina and Acquia Labs</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/OMJAqjWu7EE?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><p>The last few years have witnessed an explosion in voice interfaces and the experiences they power, including chatbots, messenger bots, and voice assistants like Amazon Alexa that are now inextricably tied to our homes, our screens, and our brands.</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> &#039;Decoupled Drupal in Practice&#039; by Preston So </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Preston So's new book is the first comprehensive guide to decoupled Drupal, its architectures, and its implementation. It is a must-have for any Drupal practitioner's bookshelf.</p> <h4><a href="https://www.amazon.com/Decoupled-Drupal-Practice-Architect-Architectures/dp/1484240715/ref=sr_1_1">PREORDER NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Long on the forefront of voice-driven experiences, <a href="http://acquia.com/resources/acquia-labs">Acquia Labs</a> has architected groundbreaking projects like our <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">Ask GeorgiaGov Alexa skill</a> for the State of Georgia and prototypes of <a href="https://dri.es/think-beyond-with-acquia-labs">shopping with chatbots</a> and <a href="https://dri.es/cooking-with-alexa-and-drupal">cooking with Alexa</a>.</p> <p>As <a href="https://www.acquia.com/blog/alexa-ask-georgiagov/15/05/2017/3303821">conversational interfaces continue simplifying aspects of our lives</a>, more incremental progress can easily be made by organizations looking to explore voice but without the prerogative to leap headlong into still-immature paradigms. For instance, earlier this year, the Acquia Labs team launched <a href="https://www.acquia.com/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search">voice-enabled search on Purina.com</a> in collaboration with <a href="https://www.acquia.com/blog/nestle-purinas-7-step-guide-digital-transformation/22/11/2017/3314686">Nestlé Purina North America</a>.</p> <p>Check out the video below to witness the voice-enabled search experience in action; it's possibly the most adorable video that Acquia has ever produced, thanks to <a href="https://twitter.com/burnashburn">ASH Heath</a>.</p> <p>In this blog post, I'll share some more insight into the project and how we architected and built this voice-enabled search interface, as well as some of the results of our work.</p> <h2 class="text-color--full-black" dir="ltr">Browser-native and accessible voice search</h2> <article class="embedded-entity align-left"><img src="/sites/acquia.com/files/images/2018-10/purina%20acquia%20labs_0.png" alt="Voice-enabled search in action: Nestlé Purina and Acquia Labs" title="Voice-enabled search in action: Nestlé Purina and Acquia Labs" typeof="foaf:Image" /></article><p dir="ltr">One of the chief motivations for conversational interfaces comes not from the marketing trends that we witness on a daily basis but from the prospect of enhanced experiences for users of assistive technologies.</p> <p dir="ltr">Unfortunately, so far, the conversational landscape resembles a fragmented hodgepodge of proprietary platforms and technologies, each with significant limitations, including monochannel devices like Google Home and Amazon Echo and voice assistants limited to certain mobile platforms like Siri and Cortana.</p> <p dir="ltr">For our collaboration with Nestlé Purina, we endeavored to work with browser-native technologies such as HTML5 capabilities that permit speech input.</p> <p dir="ltr">Rather than building yet another proprietary interface, we felt that this approach was important to avoid the closed ecosystems that currently characterize most conversational interfaces in the wild today.</p> <p dir="ltr">In doing so, we can help users of assistive technologies who need browser-native input methods that straddle multiple devices in a platform-agnostic fashion.</p> <h2 class="text-color--full-black" dir="ltr"><strong>Easily usable on both desktop and mobile</strong></h2> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Near the end of our eight-week project, a whirlwind timeframe by industry standards, we conducted 46 usability tests randomized across 23 users.</p> <p dir="ltr">In the process we aimed to capture how users would respond to the voice-enabled search interface on both desktop and mobile and along multiple dimensions of investigation: concurrent probing (CP), in which users offer their impressions while the test is in progress; and retrospective probing (RP), in which users answer questions about their impressions after the test is complete.</p> <p dir="ltr">We asked users to evaluate their experience using the voice-enabled search interface and specifically asked how useful and easy-to-use they found the feature. In the end, the results of our usability tests were striking.</p> <p dir="ltr">Out of all 46 tests, we found that when asked for a rating out of five of the feature's usability, users on average gave us a rating of 4.56 out of five, an excellent result.</p> <p dir="ltr">With this collaboration between Acquia Labs and Nestlé Purina, we broke new ground in voice-enabled search capabilities and inspected some of the more impactful ramifications that could improve outcomes for users of assistive technologies thanks to the emphasis we placed on browser-native technologies and robust usability testing.</p> <p dir="ltr">You can head to <a href="https://www.purina.com/">Purina.com</a> yourself right now in your browser on desktop or mobile to try out the new voice-enabled search feature for yourself.</p> <hr /><h3 class="text-color--dark-blue" dir="ltr">Innovate digital freedom with Acquia Labs</h3> <p dir="ltr"><em>How can Acquia Labs help your organization achieve its innovation priorities and think beyond? To learn more about working with Labs, <a href="https://www.acquia.com/about-us/contact">contact our sales team</a> and mention Acquia Labs during your conversation. Together, we’ll work on your forward-looking ideas that need the right expertise—just like our innovation partnerships with <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">Digital Services Georgia</a> and <a href="https://www.acquia.com/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search">Nestlé Purina North America</a>—and map out your digital future.</em></p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/preston-so" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-03/Preston%20So.JPG" width="500" height="500" alt="Preston So, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Preston So</h3> <span class="paragraph--profile-card--content--title-line--title">Director of Research and Innovation</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><a href="https://www.drupal.org/u/prestonso">Preston So</a> has been a web developer and designer since 2001, a creative professional since 2004, and a Drupal developer since 2007. As Director of Research and Innovation at Acquia, Preston leads Acquia Labs and new open-source and research initiatives. Previously, he managed the Entertainment Weekly website, led its development team at Time Inc., co-founded the Southern Colorado Drupal User Group (est. 2008), and operated an award-winning web and print design studio. Preston has presented at conferences on four continents and in multiple languages about diverse topics such as decoupled Drupal, responsive design, front-end development, and user experience. Most recently, Preston presented the keynotes at DrupalCamp Connecticut 2016 and, in Portuguese, at DrupalCamp Campinas 2016 in Brazil.</p> <p>"Working at Acquia allows me to contribute back to an open source community I love deeply," he said.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/prestonso/">https://www.linkedin.com/in/prestonso/</a> <a href="https://twitter.com/prestonso">Twitter</a> <a href="https://www.drupal.org/u/prestonso">https://www.drupal.org/u/prestonso</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/advantages-and-disadvantages-decoupled-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/advantages-and-disadvantages-decoupled-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-133284649.jpg?itok=_l0D7skl" alt="Decoupled Drupal" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Advantages of Decoupled Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn about the potential rewards and risks of decoupling Drupal in these exclusive excerpts from Preston So’s new book “Decoupled Drupal in Practice.”</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/cooking-alexa-and-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/cooking-alexa-and-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/GettyImages-926379132.jpg?itok=7RBLaFmA" alt="Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Cooking with Alexa and Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-10/beagle_1.jpg?itok=SvwwQKdD" alt="Nestlé Purina and Acquia Labs team up to explore voice-enabled search" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Voice-enabled search on Purina.com</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Labs launched a voice-enabled search on the Purina.com website in collaboration with Nestlé Purina North America.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce-0" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 10/24/2018 - 15:50</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-10/purina%20voice-enabled%20search%20acquia%20labs.png?itok=k3EjjF9k 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-10/purina%20voice-enabled%20search%20acquia%20labs.png?itok=il03LPJK 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-10/purina%20voice-enabled%20search%20acquia%20labs.png?itok=jw3bGVzp 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-10/purina%20voice-enabled%20search%20acquia%20labs.png?itok=AStFtnLR 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-10/purina%20voice-enabled%20search%20acquia%20labs.png?itok=zgfj-CQ_ 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-10/purina%20voice-enabled%20search%20acquia%20labs.png?itok=H2VaLLQu 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-10/purina%20voice-enabled%20search%20acquia%20labs.png?itok=k3EjjF9k" alt="Voice-enabled search in action: Nestlé Purina and Acquia Labs" typeof="foaf:Image" /> </picture> </div> </div> Wed, 24 Oct 2018 19:50:29 +0000 david.pierce 97936 at https://www.acquia.com Winners Unveiled in 2018 Acquia Engage Awards https://www.acquia.com/about-us/newsroom/press-releases/winners-unveiled-2018-acquia-engage-awards <span>Winners Unveiled in 2018 Acquia Engage Awards</span> <span><span lang="" about="/user/23301" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Wed, 10/24/2018 - 09:35</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-10-24T15:00:00Z">Wed, 10/24/2018 - 11:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Program Showcases Outstanding Examples of Digital Experience Delivery, Demonstrates Business Value for Open Source Platform</em></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-10/EngageAwardsBadge_EngageAwardsBadge.png?itok=unnZUimf" alt="Acquia Engage Awards" title="Acquia Engage Awards" typeof="foaf:Image" /></article><p dir="ltr"><strong>BOSTON – October 24, 2018 –</strong> Digital experience company <a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> today announced the winners of the 2018 <a href="https://engage.acquia.com/engage-award-nominations?utm_source=newsrls&amp;utm_medium=referral">Acquia Engage Awards</a>. The Acquia Engage Awards recognize the world-class digital experiences that organizations are building with the Acquia Platform.</p> <p dir="ltr">More than 100 submissions were received from Acquia customers and partners, from which 15 were selected as winners. Nominations that demonstrated an advanced level functionality, integration, performance (results and key performance indicators), and overall user experience advanced to the finalist round, where an outside panel of experts selected the winning projects.</p> <p dir="ltr">“Each winning project demonstrates digital transformation in action, and provides a look at how these brands and organizations are trying to solve the most critical challenges facing digital teams today,” said Matt Heinz, president of <a href="https://www.heinzmarketing.com/">Heinz Marketing</a> and one of three Acquia Engage Award jurors. Sheryl Kingstone of <a href="https://451research.com/">451 Research</a> and Sam Decker of <a href="http://deckermarketing.com/">Decker Marketing</a> also served on the jury.</p> <p dir="ltr">This year’s Acquia Engage Award winners are:</p> <p dir="ltr"><strong>Best Beyond the Browser: </strong><a href="https://engage.acquia.com/award/city-los-angeles?utm_source=newsrls&amp;utm_medium=referral">City of Los Angeles Earthquake Watch</a><br /><strong>Best Personalization Practice in Action: </strong><a href="https://engage.acquia.com/award/uw-medicine?utm_source=newsrls&amp;utm_medium=referral">UW Medicine</a><br /><strong>Best Return on Investment: </strong><a href="https://engage.acquia.com/award/mobile-mini?utm_source=newsrls&amp;utm_medium=referral">Mobile Mini</a> and <a href="https://igilitysolutions.com/">Igility Solutions</a><br /><strong>Building on Your Terms: </strong><a href="https://engage.acquia.com/award/panasonic?utm_source=newsrls&amp;utm_medium=referral">Panasonic Corporation of North America</a> and <a href="https://ffwagency.com/">FFW</a><br /><strong>Excellence in Digital Marketing B2B: </strong><a href="https://engage.acquia.com/award/centrica?utm_source=newsrls&amp;utm_medium=referral">Centrica</a> and <a href="https://www-935.ibm.com/services/ibmix/">IBM iX</a><br /><strong>Excellence in Digital Marketing B2C: </strong><a href="https://engage.acquia.com/award/johnson-outdoors">Johnson Outdoors</a> and <a href="https://www.digitas.com/en-us/">Digitas</a><br /><strong>Leader of the Pack - Commerce: </strong><a href="https://engage.acquia.com/award/united-rentals?utm_source=newsrls&amp;utm_medium=referral">United Rentals</a> and <a href="https://www.vml.com/">VML</a><br /><strong>Leader of the Pack - Financial Services: </strong><a href="https://engage.acquia.com/award/paychex-inc?utm_source=newsrls&amp;utm_medium=referral">Paychex, Inc.</a><br /><strong>Leader of the Pack - Health Care: </strong><a href="https://engage.acquia.com/award/mu-health-care?utm_source=newsrls&amp;utm_medium=referral">MU Health Care</a> and <a href="http://www.centretek.com/">Centretek</a><br /><strong>Leader of the Pack - Higher Education: </strong><a href="https://engage.acquia.com/award/stanford-school-earth-energy-environmental-sciences?utm_source=newsrls&amp;utm_medium=referral">Stanford School of Earth, Energy &amp; Environmental Sciences</a> and <a href="https://uit.stanford.edu/sws">Stanford Web Services</a>, <a href="https://exygy.com/">Exygy</a><br /><strong>Leader of the Pack - Media and Entertainment: </strong><a href="https://engage.acquia.com/award/ring-honor-wrestling?utm_source=newsrls&amp;utm_medium=referral">Ring of Honor</a> and <a href="https://www.ameexusa.com/">Ameex Technologies</a><br /><strong>Leader of the Pack - Public Sector: </strong><a href="https://engage.acquia.com/award/noaa-fisheries?utm_source=newsrls&amp;utm_medium=referral">NOAA Fisheries</a> and <a href="https://www.mobomo.com/">Mobomo, LLC</a><br /><strong>Lightning in a Bottle: </strong><a href="https://engage.acquia.com/award/southwestern-health-resources?utm_source=newsrls&amp;utm_medium=referral">Southwestern Health Resources</a> and <a href="https://www.isobar.com/us/en/">Isobar</a><br /><strong>Pioneer of the Year: </strong><a href="https://engage.acquia.com/award/mead-johnson?utm_source=newsrls&amp;utm_medium=referral">Mead Johnson</a> and <a href="https://www.ameexusa.com/">Ameex Technologies</a><strong> </strong><br /><strong>Working Toward a Better Tomorrow: </strong><a href="https://engage.acquia.com/award/houston-methodist-hospital-foundation?utm_source=newsrls&amp;utm_medium=referral">Houston Methodist Hospital Foundation</a> and <a href="https://herodigital.com/">Hero Digital</a></p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“This year’s Acquia Engage Award nominees show what’s possible when open technology and boundless ambition come together to create world-class customer experiences. They’re making every customer interaction more meaningful with powerful, personalized experiences that span the web, mobile devices, voice assistants, and more,” said Joe Wykes, senior vice president, global channels at Acquia. “We congratulate all of the finalists and winners. This year’s cohort of winners demonstrated unprecedented evidence of ROI and business value from our partners and our customers alike, and we’re proud to recognize your achievement.”</p> <p dir="ltr">Winning projects will be featured at the <a href="https://engage.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia Engage</a> in Austin, Texas, throughout the conference. Winners and finalists attending Acquia Engage will be invited to an exclusive executive breakfast on Thursday, Nov. 8.</p> <p dir="ltr">To learn more about all of the Acquia Engage Award winners and finalists visit <a href="http://engage.acquia.com/engage-awards?utm_source=newsrls&amp;utm_medium=referral">engage.acquia.com/engage-awards</a></p> <p><strong>About Acquia</strong></p> <p dir="ltr">Acquia provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms.</p> <p dir="ltr">For more information visit <a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">www.acquia.com</a> or call +1 617 588 9600.</p> <p dir="ltr">###</p> <p dir="ltr"><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> </div> <div class="rebrand"> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph related-content related-content--standard-card cog--fw related-content--skin-1"> <div class="related-content__inner"> <h2 class="related-content__title"> Related Content </h2> <div class="related-content__content-container related-content__content-container--row-count-3"> <article role="article" about="/resources/webinars/panasonic-serving-diverse-business-needs-one-drupal-platform" class="entity--type-node related-content__content content content--standard-card node--type-webinar"> <a href="/resources/webinars/panasonic-serving-diverse-business-needs-one-drupal-platform" class="content__link"> <div class="content__image"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-02/GettyImages-457433163.jpg?itok=QHS-_mIR 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-02/GettyImages-457433163.jpg?itok=ewdwFrgC 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-02/GettyImages-457433163.jpg?itok=QHS-_mIR 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-02/GettyImages-457433163.jpg?itok=ewdwFrgC 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-02/GettyImages-457433163.jpg?itok=QHS-_mIR 1x, /sites/acquia.com/files/styles/standard_card_2x/public/images/2018-02/GettyImages-457433163.jpg?itok=ewdwFrgC 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/standard_card_1x/public/images/2018-02/GettyImages-457433163.jpg?itok=QHS-_mIR" alt="Updating modules and themes in Drupal 7" typeof="foaf:Image" /> </picture> </div> <div class="content__text"> <span class="content__label"> Webinar </span> <h3 class="content__title"> Panasonic on One Drupal Platform </h3> <div class="content__body"> <p> This webinar discusses some of the business challenges Panasonic North America faced with its previous platforms, and share how switching to Drupal 8 was a key to streamlining its digital efforts. </p> </div> </div> </a> </article> <article role="article" about="/about-us/newsroom/press-releases/vml-acquia-accelerate-fan-engagement-sports-digital-experience" class="entity--type-node related-content__content content content--standard-card node--type-press-release"> <a href="/about-us/newsroom/press-releases/vml-acquia-accelerate-fan-engagement-sports-digital-experience" class="content__link"> <div class="content__image"> </div> <div class="content__text"> <span class="content__label"> Press Release </span> <h3 class="content__title"> Acquia, VML Form Partnership </h3> <div class="content__body"> <p> Acquia has announced a sports partnership with WPP agency VML to help popular sports brands deliver engaging digital experiences. </p> </div> </div> </a> </article> <article role="article" about="/about-us/newsroom/press-releases/advances-ai-conversational-tech-will-take-center-stage-acquia" class="entity--type-node related-content__content content content--standard-card node--type-press-release"> <a href="/about-us/newsroom/press-releases/advances-ai-conversational-tech-will-take-center-stage-acquia" class="content__link"> <div class="content__image"> </div> <div class="content__text"> <span class="content__label"> Press Release </span> <h3 class="content__title"> AI, Voice Tech at Acquia Engage </h3> <div class="content__body"> <p> Acquia today announced the full slate of speakers and sessions for this year’s Acquia Engage, which opens Wednesday, November 7, in Austin, Texas. </p> </div> </div> </a> </article> </div> </div> </section> </div> </div> </div> Wed, 24 Oct 2018 13:35:08 +0000 christopher.rogers 97921 at https://www.acquia.com CMS-Vergleich & Checkliste – So finden Sie das perfekte CMS! https://www.acquia.com/de/blog/cms-vergleich-checkliste-so-finden-sie-das-perfekte-cms <span>CMS-Vergleich &amp; Checkliste – So finden Sie das perfekte CMS!</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Ansprechende Inhalte sind das A und O einer erfolgreichen Website. Allerdings müssen die verschiedenen Content-Formate geschickt verwaltet, publiziert und kommuniziert werden. Aufgaben, die Sie und Ihr Team nur mit dem richtigen Content-Management-System bewältigen können! Doch welches ist das richtige CMS für Ihr Unternehmen?</p> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Updates bekommen </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p> </p> <p>Erhalten Sie die besten Inhalte über die Zukunft des Marketings, Branchenwechsel und andere Thought Leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Ein Content Management System muss heutzutage einer ständig wachsenden Vielfalt an Aufgaben gewachsen sein:</p> <ul><li>Erstellung, Veröffentlichung, Distribution und Aktualisierung von multimedialen Inhalten</li> <li>Verwaltung von Arbeitsabläufen, Arbeitsgruppen und Berechtigungen</li> <li>Gewährleistung der Sicherheit</li> <li>Bereitstellung von Metriken und Analysen</li> <li>Bündelung von unterschiedlichen Kanälen und Kampagnen</li> <li>Kompatibilität mit anderen Systemen</li> </ul><p>Kurzum: Es muss ein Werkzeugkasten sein, der die optimale Interaktion mit (potentiellen) Kunden auf allen relevanten Kanälen gewährleistet, um Umsätze zu steigern, die Markenbekanntheit zu erhöhen und/oder die Kundenbindung zu optimieren.  </p> <p>Die Auswahl des passenden CMS für Ihre Bedürfnisse ist also eine wichtige Entscheidung – und keine ganz einfache Aufgabe. Damit Sie im Dschungel der CM-Software nicht verloren gehen, haben wir hier die wichtigsten Kriterien zur Auswahl Ihres CMS zusammengestellt – inklusive Checkliste zum Downloaden.</p> <h2 class="text-color--full-black">So finden Sie das richtige CMS: bestimmen Sie Ihre Ziele &amp; Anforderungen</h2> <p>Derzeit gibt es rund 300 quelloffene Redaktionssysteme, die in Anforderung und Funktionsumfang erheblich variieren. Die Angebote könnten unterschiedlicher nicht sein: von einfachen Website-Baukästen bis hin zu umfangreichen Enterprise-Systemen ist alles zu haben.</p> <p>Diese Open-Source-CMS verfügen über einen frei zugänglichen Programm-Code, so dass Sie individuelle Veränderungen und Erweiterungen vornehmen können. Zu den bekanntesten zählen WordPress, TYPO3, Drupal, Contao und Joomla.</p> <p>Damit Sie das beste CMS für sich finden und dessen Vorteile effektiv nutzen, sollten Sie die Ziele, Kanäle und technischen Voraussetzungen Ihres Projektes im Vorfeld definieren. Denn erst, wenn Sie sich über das Anwendungsfeld im Klaren sind, wissen Sie, welches Redaktionssystem Ihren Anforderungen gerecht wird.</p> <p>Folgende Anwendungsfelder lassen sich grob unterscheiden:</p> <ol><li><strong>Blog- und News-Publishing</strong><br /> Liegt der Schwerpunkt auf Blogartikeln und News, ist zum einen die Verwaltung und Veröffentlichung von Inhalten relevant, zum anderen ebenso komplexe Verlinkungen, sinnvolle Kategorisierungen, Interaktionsmöglichkeiten und die Kopplung von Social Media mit zusätzlichen Web-Funktionen.</li> <li><strong>Content-Management für die Webseite</strong><br /> Für gewöhnlich sind hier mehrere Redakteure bzw. Content-Manager an der Website-Betreuung beteiligt, weshalb komplexe Zugriffsfreigaben nötig sind. Ebenso erforderlich: die Einbindung von multimedialen Inhalten, eine umfassende Admin-Verwaltung &amp; Funktionen zur Mehrsprachigkeit.</li> <li><strong>Social-Communities &amp; -Publishing</strong><br /> Möchten Sie eine Online-Community aufbauen, brauchen Sie weit mehr Features als ein einfaches Blog-System bietet. Wenn die Beteiligung der Nutzer im Vordergrund steht, werden komplexe und interaktive Module benötigt.</li> <li><strong>Shop- &amp; eCommerce Content</strong><br /> Neben Features fürs Produkt- und  Kundenmanagement sind umfangreiche CM-Funktionen ausschlaggebend. Dazu gehören zum Beispiel Schaufenster und Shoppable Content, welche eine positive Customer-Experience prägen.<br /><br /> Natürlich können diese Anwendungsfelder auch kombiniert auftreten. Wichtig ist jedoch, dass Sie sich über die spezifischen Anforderungen klar werden, die Sie an Ihr CMS stellen. Genauso muss vorab klar definiert sein, welche Probleme Sie mit Ihrem CMS lösen möchten. Die Verwaltung von Inhalten ist nur die vordergründige Aufgabe Ihres CMS. Bedenken Sie bei der Auswahl immer, wie das CMS Ihnen helfen kann, Ihre strategischen Ziele zu erreichen.</li> </ol><h2 class="text-color--full-black">Open-Source-CMS vergleichen: die wichtigsten Kriterien im Überblick</h2> <p>Im Folgenden finden Sie eine kurze Liste mit Anforderungen und Schlüsselfaktoren, die Sie bei der Auswahl Ihres neuen CMS berücksichtigen sollten.</p> <h3 class="text-color--full-black">Das muss ein Content Management System können:</h3> <ul><li><strong>Kompatibilität mit anderen Systemen</strong><br /> Ein modernes CMS funktioniert, vor allem im Enterprise-Bereich, niemals isoliert. Dementsprechend muss es über möglichst offene Schnittstellen verfügen und kompatibel mit Ihrer anderen Software und deren Schnittstellen sein. Dazu gehören beispielsweise CRM, Marketing-Automation, Analyse, Business Intelligence oder Handel. Bedenken Sie dabei nicht nur Ihre aktuellen Technologien, sondern auch Systeme, die Sie vielleicht kurz- oder mittelfristig einführen möchten.</li> <li><strong>Responsive Design</strong><br /> Die Fähigkeit, digitale Inhalte auf mobilen Endgeräten nutzerfreundlich darzustellen, ist unabdingbar für erfolgreiche Inhalte im Web. Diese werden nicht mehr nur über Desktop-PCs, sondern ebenso Smartphones, Tablets oder sogar Virtual Reality konsumiert. Für erfolgreiche Kampagnen muss die Benutzererfahrung stets plattformübergreifend sein. Das CMS muss also ein reaktionsschnelles mobiles Design und eine nahtlose Customer Journey über alle Kanäle und Geräte hinweg gewährleisten können.</li> <li><strong>Mehrfachnutzung von Inhalten</strong><br /> Diese im vorherigen Punkt angesprochene Vielfalt an Kanälen und Geräten erfordert jedoch oftmals auch effiziente Prozesse zur Wiederverwendung oder Weiterverarbeitung von Inhalten. Content findet heutzutage nicht mehr nur auf der Webseite, sondern ebenso auf Social Media, in Newslettern oder über Vertriebskontakte statt.</li> <li><strong>Sicherheit</strong><br /> Ein weiteres wichtiges Kriterium: Wie sicher ist das CMS? Gerade große Open-Source Content Management Systeme haben als wichtige Sicherheitsunterstützung eine große Entwickler-Community, dank derer schnell Sicherheitslücken erkannt und geschlossen werden. Und natürlich spielt auch die Systemarchitektur des Systems eine wichtige Rolle, bspw. die Verschlüsselung, Verteilung auf Server oder eine umfassende Anwender- und Rechte-Verwaltung.</li> </ul><h3 class="text-color--full-black">Das sollten Sie außerdem bei der CMS-Auswahl bedenken:</h3> <ul><li><strong>Hohe Usability</strong><br /> Eine hohe Benutzerfreundlichkeit ist die Voraussetzung für produktive Workflows, effizientes Content-Management und wirkungsvolles Online-Marketing. Damit das bestmöglich gewährleistet werden kann, sollten die Bedürfnisse und Anforderungen der unterschiedlichen Anwender bei der Auswahl des CMS  berücksichtigt werden. Das sind vor allem die Redakteure, Administratoren und Entwickler.</li> <li><strong>Möglichkeiten der Skalierung</strong><br /> Welche Möglichkeiten der Skalierung gibt es? Lassen sich Arbeitsprozesse einfach erweitern und neue Benutzergruppen hinzufügen? Und kann das CMS auch mit Traffic-Lastspitzen umgehen und eine eiwandfreie Performance gewährleisten?</li> <li><strong>Interaktionen mit Nutzern</strong><br /> Nutzer wollen konsumieren und interagieren. Sei es über Kommentare, Bewertungen, Foren &amp; Communitys, Likes oder Social-Sharing. Nutzer-Interaktionen müssen jedoch sauber implementiert und gemanagt werden, dann bringen sie zahlreiche Vorteile und können unter anderem auch die Reichweite Ihres Internet-Auftritts steigern.</li> <li><strong>Mehrsprachigkeit</strong><br /> Die meisten CMS beherrschen den Umgang mit Mehrsprachigkeit, entweder nativ oder über Erweiterungen. Wie sieht es jedoch mit der Kombination von mehreren Sprachen und Länderseiten aus? Ist Multidomain-Handling möglich? Wie sind die Workflows gestaltet? </li> <li><strong>Migration von Inhalten</strong><br /> Falls Sie von einem bestehenden auf ein neues CMS wechseln möchten, sollten Sie sich auch die Frage stellen: Wie effizient lässt sich der bisherige Content in das neue CMS migrieren?</li> </ul> </div> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> So wählen Sie ein großartiges CMS aus </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Der vollständige Leitfaden zur Auswahl Ihres nächsten Content Management Systems</p> <h4><a href="https://www.acquia.com/de/resources/ebooks/cms-selection-guide">Lesen Sie mehr</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h3 class="text-color--full-black">Werfen Sie außerdem einen Blick auf unsere praktische Checkliste:</h3> <p>In unserem kostenlosen E-Book <a href="https://www.acquia.com/de/resources/ebooks/cms-selection-guide">How to Choose a Great CMS?</a> erhalten Sie weitere wertvolle Informationen zu den wichtigsten Kriterien und Fragen für Ihr perfektes CMS. Unter anderem erfahren Sie dort auch, warum eine große Nutzergemeinde Ihnen Vorteile bringt.</p> <h2 class="text-color--full-black">Drupal – das flexible &amp; innovationsfreundliche CMS</h2> <p>Drupal ist eine vollwertige Open-Source-Lösung und beeindruckt durch eine schlanke Installation sowie umfangreiche, individuelle Erweiterungen. Ihren absoluten Vorzug beweist die Software in der Verschmelzung von Community-, eCommerce- &amp; Content-Management.</p> <p>Unser leistungsstarkes Starterkit <a href="https://www.acquia.com/de/products-services/acquia-lightning">Acq</a><a href="https://www.acquia.com/de/products-services/acquia-lightning">uia Lightning</a> macht Ihnen den Einstieg spielend leicht. Zudem bieten wir Ihnen mit unserer <a href="https://www.acquia.com/de/products-services/acquia-cloud">Acquia Cloud Plattform</a> die führenden Drupal-Cloud-Plattform im Netz, um Ihre Websites, Programme &amp; Inhalte sicher zu entwickeln, zu realisieren und auszuführen.</p> </div> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" lang="de" about="/de/about-us/team/lars-christiansen" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-10/Lars%20Christiansen%20Acquia.jpg" width="1000" height="1000" alt="Lars Christiansen, area vice president, central Europe, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Lars Christiansen</h3> <span class="paragraph--profile-card--content--title-line--title">Area Vice President, Zentraleuropa</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p dir="ltr">Lars Christiansen ist bei Acquia als Area Vice President für Mitteleuropa zuständig. Lars verfügt über mehr als 20 Jahre Branchenerfahrung. Während dieser Zeit hat er Produkte und Dienstleistungen für Digitalstrategie, Operations Management, Finanzen, Marketing und Vertrieb verkauft und drei Firmen gegründet.</p> <p dir="ltr">Vor Acquia war Lars bei Inviqa, ComBOTS, Lycos und der WEB.DE AG tätig.</p> <p dir="ltr">Lars hat einen Abschluss in Wirtschaftswissenschaften von der Johannes Gutenberg-Universität Mainz.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> </div> <span><span lang="" about="/adriannashukla" typeof="schema:Person" property="schema:name" datatype="">adrianna.shukla</span></span> <span>Tue, 10/23/2018 - 13:19</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-10/getty%20%281%29.jpg?itok=QGsyYZFJ 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-10/getty%20%281%29.jpg?itok=Xn-_Ii_m 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-10/getty%20%281%29.jpg?itok=vj5gCYvE 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-10/getty%20%281%29.jpg?itok=pJQHXMHd 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-10/getty%20%281%29.jpg?itok=hbobGvg- 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-10/getty%20%281%29.jpg?itok=5ZIB5nRK 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-10/getty%20%281%29.jpg?itok=QGsyYZFJ" alt="" typeof="foaf:Image" /> </picture> </div> </div> Tue, 23 Oct 2018 17:19:24 +0000 adrianna.shukla 97916 at https://www.acquia.com