https://www.acquia.com/rss.xml en Healthcare Customers Want It All. Here’s How to Deliver. https://www.acquia.com/resources/ebooks/healthcare-customers-want-it-all-heres-how-deliver <span>Healthcare Customers Want It All. Here’s How to Deliver.</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-08/CoverImage2.jpg?itok=mXa_a37D" width="220" height="149" alt="Healthcare Customers Want It All. Here’s How to Deliver." typeof="foaf:Image" /> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 08/17/2018 - 15:44</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/styles/desktop_full_content_width_1x/public/images/2018-08/healthcare1.jpg?itok=5skpal6X" width="1257" height="629" alt="Healthcare Customers Want It All. Here’s How to Deliver." title="Healthcare Customers Want It All. Here’s How to Deliver." typeof="foaf:Image" /></article><p dir="ltr">Digital is changing nearly every aspect of the healthcare industry. Patients and consumers are demanding higher levels of customer experience.</p> <ul><li>New entrants into the market are disrupting existing patient relationships and changing how companies do business.</li> <li>Patients have easier access to their own data and to technology that offers increased control over their own healthcare.</li> </ul><p dir="ltr">Now is a crucial time for the industry.</p> <p dir="ltr"><strong>Download this guide for insight into current healthcare trends and the winning formula for improved patient/member experience.</strong></p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn how to meet growing expectations in healthcare</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1466"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__items"> <div class="field field--name-field-document field--type-entity-reference field--label-hidden field__item"> <a href="/sites/acquia.com/files/documents/2018-08/Healthcare%20Ebook.pdf" class="inline-cta__button global-button global-button--light-blue">download</a> </div> </div> Fri, 17 Aug 2018 19:44:32 +0000 david.pierce 5861 at https://neo.acquia.com Acquia Named to Inc. 5000 List of Fastest Growing Private U.S. Companies for Seventh Consecutive Year https://www.acquia.com/about-us/newsroom/press-releases/acquia-named-inc-5000-list-fastest-growing-private-us-companies <span>Acquia Named to Inc. 5000 List of Fastest Growing Private U.S. Companies for Seventh Consecutive Year</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Fri, 08/17/2018 - 15:04</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-08-17T19:00:00Z">Fri, 08/17/2018 - 15:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Demand for Digital Experience Management Solutions Drives Company’s Strong Growth </em></p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/medium/public/images/2018-08/5000_color-stacked.png?itok=dRfGLUEG" alt="Inc. 5000" title="Inc. 5000" typeof="foaf:Image" /></article><p dir="ltr"><strong>BOSTON -- August 17, 2018 – </strong>Digital experience company <a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> today announced it has been <a href="https://www.inc.com/profile/acquia">named by <em>Inc.</em> magazine</a> in its <a href="https://www.inc.com/inc5000/list/2018">37th annual Inc. 5000</a>, a ranking of the nation’s fastest-growing private companies. This year’s list represents the seventh consecutive year that Acquia has been recognized for consistent growth. Acquia debuted on the Inc. 5000 list in 2012, when it was ranked the No. 8 fastest growing private company.</p> <p dir="ltr">“Acquia’s history is steeped in our open source roots and a commitment to helping thousands of organizations succeed with Drupal. Today, we’re proud to be recognized for our momentum and consistent track record of growth, fueled by our unique ability to help organizations deliver world-class digital experiences,” said Michael Sullivan, Acquia CEO. “We’re solving the biggest challenges facing marketers, developers, and digital teams, helping organizations make better use of data and offer world-class customer experiences across every channel and touchpoint.”</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">The <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=newsrls&amp;utm_medium=referral">Acquia Experience Platform</a> offers a suite of technologies for easily building digital experiences at scale, across the web, mobile sites, native applications, voice assistants and more. The platform allows businesses to manage the deployment and iteration of those experiences in the cloud, and intelligently optimize how they are tailored for specific audiences using machine learning.  </p> <p dir="ltr">Inc. reports that companies on the 2018 Inc. 5000 achieved a three-year average growth of 538.2 percent, and a median rate of 171.8 percent. The Inc. 5000’s aggregate revenue was $206.1 billion in 2017, accounting for 664,095 jobs over the past three years.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/">acquia.com</a>.</p> <p dir="ltr"><strong>More about the Inc. 5000 Methodology</strong></p> <p dir="ltr">The 2018 Inc. 5000 is ranked according to percentage revenue growth when comparing 2014 and 2017. To qualify, companies must have been founded and generating revenue by March 31, 2014. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2017. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2014 is $100,000; the minimum for 2017 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at <a href="http://www.inc.com/inc5000">http://www.inc.com/inc5000</a>.</p> <p dir="ltr">- ### -</p> <p dir="ltr">All logos, company and product names are trademarks or registered trademarks of their respective owners.</p> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/machine-learning-content-and-data-breaking-down-what-ml-really-means" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/machine-learning-content-and-data-breaking-down-what-ml-really-means" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/machinelearing.jpg?itok=vGPPEOQn" alt="Machine Learning, Content and Data: Breaking Down What ML Really Means" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">What Machine Learning Really Means</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">There’s been a lot of buzz and excitement about machine learning, especially in terms of how it will make marketing pros’ lives easier. Read about Acquia&#039;s long-term investments in the technology.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/announcing-acquia-journey-orchestrate-best-customer-experience/11/10/2017/3312471" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/announcing-acquia-journey-orchestrate-best-customer-experience/11/10/2017/3312471" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/acquia_journey.jpg?itok=yMwrxEGB" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Orchestrate Customer Journies</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia is proud to announce the release of Acquia Journey, a journey orchestration solution that enables your brand to plan, orchestrate, react to and trigger real-time customer experiences.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/case-study/city-boston" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/city-boston" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/CS_bosotn.png?itok=aTAn_qvL" alt="boston" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-customer-logo-light field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img srcset="/sites/acquia.com/files/styles/hero_carousel_logo_1x/public/images/2017-11/logo-boston--white.png?itok=zhinIyDc 1x, /sites/acquia.com/files/styles/hero_carousel_logo_2x/public/images/2017-11/logo-boston--white.png?itok=GT19Zl6R 2x" src="/sites/acquia.com/files/styles/hero_carousel_logo_2x/public/images/2017-11/logo-boston--white.png?itok=GT19Zl6R" alt="City of Boston" typeof="foaf:Image" /> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">City of Boston</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">What&#039;s better then migrating 20,000 web pages that are beautiful, welcoming, and highly useful? Doing it on time and under budget.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Fri, 17 Aug 2018 19:04:03 +0000 christopher.rogers 5856 at https://neo.acquia.com Vote to See Acquia Labs, State of Georgia at SXSW https://www.acquia.com/blog/vote-see-acquia-labs-state-georgia-sxsw <span>Vote to See Acquia Labs, State of Georgia at SXSW</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Roughly a year ago, <a href="https://www.acquia.com/resources/acquia-labs">Acquia Labs</a> and <a href="https://digitalservices.georgia.gov/">Digital Services Georgia</a> partnered to produce <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">the first-ever Alexa skill for citizens of the State of Georgia</a>.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Alexa, Ask GeorgiaGov </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn how Acquia Labs and GeorgiaGov Interactive collaborated on an integration between the Georgia.gov Drupal website and the Amazon Echo voice assistant. </p> <h4><a href="https://www.acquia.com/resources/webinars/alexa-ask-georgiagov-better-citizen-engagement-amazon-echo-and-drupal-7">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Since then, we've been sharing what we've learned and how we architected and built Ask GeorgiaGov with <a href="https://gcn.com/webcasts/2017/07/acquia-alexa-georgiagov-citizen-engagement-amazon-echo-drupal-7-072717.aspx">other governments</a>, <a href="https://voicesummit.busyconf.com/schedule#activity_5ad799dc862804185a000077">other voice interface practitioners</a>, and <a href="https://engage2017.acquia.com/alexa-ask-georgiagov-better-citizen-engagement-amazon-echo-and-drupal-7">the Acquia community</a>.</p> <p dir="ltr">This time, <a href="https://twitter.com/nikofthehill">Nikhil Deshpande</a> (chief digital officer, State of Georgia) and I are planning to take the Ask GeorgiaGov story and its behind-the-scenes goodness to <a href="https://www.sxsw.com/festivals/interactive/">SXSW Interactive</a> in Austin, Texas, and spread our findings even further.</p> <p dir="ltr">But to do that, we need your help — community voting for the <a href="https://panelpicker.sxsw.com/">SXSW PanelPicker</a> is open until Aug. 30, and it only takes two minutes.</p> <p dir="ltr">In this blog post, I offer a sneak peek at some of the insights we learned. If you'd like to see us on stage and hear from us, <a href="https://panelpicker.sxsw.com/vote/87761">please give us your vote</a>.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/SXSW2019_PanelPickerVoting.png" alt="SXSW PanelPicker voting 2019" title="SXSW PanelPicker voting 2019" typeof="foaf:Image" /></article><h2 class="text-color--full-black" dir="ltr">Lessons Learned from Ask GeorgiaGov</h2> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Ask GeorgiaGov supports citizens of the State of Georgia and addresses inefficiencies in citizen engagement that plague state and local governments.</p> <p dir="ltr">Today, citizens jump through many hoops to access the information they need to be successful in their jurisdictions, whether due to long hold times on an agency hotline or a poorly conceived information architecture.</p> <p dir="ltr">Acquia Labs and Digital Services Georgia collaborated to architect an Alexa skill that allows anyone to ask questions about living and working in Georgia.</p> <p dir="ltr">Part of a larger effort to unify all content across the Georgia's many web presences, we uncovered fascinating findings in the areas of content strategy, information architecture, and usability testing.</p> <p dir="ltr">For instance, one of the most compelling results of our work is that usability testing of voice interfaces requires <a href="https://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html">retrospective probing</a> and a completely distinct approach from that of websites or mobile applications.</p> <p dir="ltr">The lessons we learned and the best practices we landed on are invaluable not just for other governments, but also for enterprises and brands who are exploring adding a voice component to their content ecosystems.</p> <p dir="ltr">But the most critical lesson we came to understand as a team was the importance of an effective content strategy: one that maintains a single source of truth for content and that ensures a "write once, publish everywhere" model.</p> <p dir="ltr">For cash-strapped governments that rely on small editorial teams, content centralization can be not only a boon but also a smart investment in the future.</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/keLxCoI0BTQ?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><h2 class="text-color--full-black" dir="ltr">What's New from Acquia Labs</h2> <p dir="ltr">For the past year, Acquia Labs has been hard at work conceiving innovative approaches to some of the most intractable problems in customer engagement.</p> <p dir="ltr">Earlier this year, we released a <a href="https://www.youtube.com/watch?v=jX4mFkp9vXg">prototype of a virtual reality interface</a> that includes Drupal editorial capabilities and allows a prospective applicant to a fictional university to experience campus without setting foot on the quad.</p> <p dir="ltr">Check out the video below; a <a href="https://www.youtube.com/watch?v=t_5ZaC8YQ_8">technical overview from Chris Hamper</a>, an Acquia Labs engineer; and <a href="https://dri.es/virtual-reality-on-campus-with-drupal">our founder Dries Buytaert's blog post</a>.</p> <article class="embedded-entity align-center"><div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video container-wrapper"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/jX4mFkp9vXg?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </article><p dir="ltr">We also <a href="https://www.acquia.com/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search">partnered with a large pet food brand</a> to build voice-enabled search into its flagship website using open technologies and browser-native tooling.</p> <p dir="ltr">Thanks to the use of standard and broadly accepted technologies, we can ensure that as support improves for voice-enabled search, the number of customers with the ability to access this feature will only increase. <a href="https://www.acquia.com/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search">Read more at our launch announcement</a> from several months ago.</p> <p dir="ltr">Finally, I've been on the road and spreading the message of how open innovation that acts as a tide raising all boats ultimately yields better results for everyone and for the bottom line.</p> <p dir="ltr">Most recently, I took this vision to <a href="https://mirumopus2018.co.uk/">Mirum Opus London</a>, a daylong event hosted by one of our global select partners, and shared <a href="https://drive.google.com/file/d/10FhiWmxSnKEJpk8R4ux7sKJEt3-1kZ7c/view?usp=sharing">why Acquia Labs believes</a> that a closed innovation model without benefits for the wider industry does a disservice to progress.</p> <p dir="ltr">In the coming months, you can find Acquia Labs at events like <a href="https://www.drupaleurope.org/">Drupal Europe</a>, where I'll be speaking about the <a href="https://www.drupaleurope.org/session/decentralized-drupal-decoupled-drupal-endgame">decentralized web and Drupal's stake in the game</a>, and <a href="https://engage.acquia.com/">Acquia Engage</a> in Austin in November.</p> <p dir="ltr">I'll also be keynoting <a href="https://www.drupalcampatlanta.com/">DrupalCamp Atlanta</a>, where I'll be discussing why innovation is about more than just code. We're also working on a rollout of some new prototypes and videos that demonstrate ambition in digital experiences. Stay tuned.</p> <p dir="ltr"><em>Special thanks to <a href="https://www.acquia.com/about-us/team/molly-sloan">Molly Sloan</a> and <a href="https://www.acquia.com/about-us/team/reena-leone">Reena Leone</a> for feedback during the writing process.</em></p> <hr /><p dir="ltr"><strong>Innovate for the omnichannel with Acquia Labs</strong></p> <p dir="ltr">How can Acquia Labs help your organization achieve its innovation priorities and think beyond? To learn more about working with Acquia Labs, <a href="https://www.acquia.com/about-us/contact">contact our sales team</a> and mention Acquia Labs during your conversation. Together, we’ll work on your forward-looking ideas that need the right expertise — just like our innovation partnerships with <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">Digital Services Georgia</a> and <a href="https://www.acquia.com/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search">Nestlé Purina North America</a> — and map out your digital future.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/preston-so" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-03/Preston%20So.JPG" width="500" height="500" alt="Preston So, Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Preston So</h3> <span class="paragraph--profile-card--content--title-line--title">Director of Research and Innovation</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><a href="https://www.drupal.org/u/prestonso">Preston So</a> has been a web developer and designer since 2001, a creative professional since 2004, and a Drupal developer since 2007. As Director of Research and Innovation at Acquia, Preston leads Acquia Labs and new open-source and research initiatives. Previously, he managed the Entertainment Weekly website, led its development team at Time Inc., co-founded the Southern Colorado Drupal User Group (est. 2008), and operated an award-winning web and print design studio. Preston has presented at conferences on four continents and in multiple languages about diverse topics such as decoupled Drupal, responsive design, front-end development, and user experience. Most recently, Preston presented the keynotes at DrupalCamp Connecticut 2016 and, in Portuguese, at DrupalCamp Campinas 2016 in Brazil.</p> <p>"Working at Acquia allows me to contribute back to an open source community I love deeply," he said.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/prestonso/">https://www.linkedin.com/in/prestonso/</a> <a href="https://twitter.com/prestonso">Twitter</a> <a href="https://www.drupal.org/u/prestonso">https://www.drupal.org/u/prestonso</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/virtual-reality-campus-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/virtual-reality-campus-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=be33-DFe" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Virtual Reality on Campus</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">How Acquia Labs made it possible for students to take a virtual tour of university campuses from the comfort of their couch. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/nestle-purina-and-acquia-labs-team-explore-voice-enabled-search" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/beagle.jpg?itok=e8U-IQvX" alt="Nestlé Purina and Acquia Labs team up to explore voice-enabled search" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Voice-enabled search on Purina.com</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Labs launched a voice-enabled search on the Purina.com website in collaboration with Nestlé Purina North America.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/cooking-alexa-and-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/cooking-alexa-and-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/GettyImages-926379132.jpg?itok=7RBLaFmA" alt="Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. " typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Cooking with Alexa and Drupal</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Learn how Acquia Labs integrated Drupal with Amazon Echo to build a voice-enabled recipe website. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 08/15/2018 - 10:19</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/GettyImages-565976315.jpg?itok=ItFpr4Hl 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/GettyImages-565976315.jpg?itok=vNUH-Ele 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/GettyImages-565976315.jpg?itok=YUdfgZP6 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/GettyImages-565976315.jpg?itok=wgKMj5rN 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/GettyImages-565976315.jpg?itok=mFctyrJy 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/GettyImages-565976315.jpg?itok=z6lUjFYl 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/GettyImages-565976315.jpg?itok=ItFpr4Hl" alt="Vote to See Acquia Labs, State of Georgia at SXSW" typeof="foaf:Image" /> </picture> </div> </div> Wed, 15 Aug 2018 14:19:16 +0000 david.pierce 5846 at https://neo.acquia.com A Digital Transformation for LSHTM https://www.acquia.com/blog/digital-transformation-lshtm <span>A Digital Transformation for LSHTM</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>With origins stretching back to 1899, the <a href="https://www.lshtm.ac.uk/">London School of Hygiene and Tropical Medicine</a> (LSHTM) is an institute of research and teaching on the topic of global health.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> London School of Hygiene and Tropical Medicine </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>To drive engagement with prospective students, investors, staff and alumni, LSHTM needed to align its digital strategy more closely with its high-caliber reputation.</p> <h4><a href="https://www.acquia.com/resources/case-study/london-school-hygiene-and-tropical-medicine">READ THE CASE STUDY</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://londonengage.acquia.com/speakers/chris-howard">Chris Howard</a>, LSHTM’s web and multimedia manager, <a href="https://londonengage.acquia.com/share-delivering-digital-transformation-without-raising-fever">shared</a> how he and his team were able to achieve a digital transformation for this venerable institution’s web presence earlier this year at <a href="https://londonengage.acquia.com/">Acquia Engage Europe</a>.</p> <p dir="ltr">The School’s website—which had last been fully revamped in 2011—was facing a number of challenges. Content quality was a major concern.</p> <p dir="ltr">“We need to tell a story to engage the users,” Howard said. “This is something that we were lacking.”</p> <p dir="ltr">Logistical issues, such as having a number of different stakeholders and content providers was also a stumbling block identified by <a href="https://londonengage.acquia.com/speakers/jon-faulkner">Jon Faulkner</a>, U.K. managing director of <a href="https://domain7.com/">Domain7</a>, LSHTM’s digital partner.</p> <p dir="ltr">“Website responsibility was split across multiple teams, (and there was) limited support or vision of where they were going next,” Faulkner said.</p> <p dir="ltr"> </p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/Screen%20Shot%202018-08-13%20at%205.09.22%20PM.png" alt="Pushing Transformation Forward while Getting Back to Basics" title="Pushing Transformation Forward while Getting Back to Basics" typeof="foaf:Image" /></article><h2 class="text-color--full-black" dir="ltr">Pushing Transformation Forward while Getting Back to Basics</h2> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Domain7 and LSHTM worked together to define the project’s objectives. The main focus was on improving digital capabilities.</p> <p dir="ltr">“We wanted to push forward the organization, the tools and the people,” Howard said.</p> <p dir="ltr">Ensuring that the site was easier to support and maintain and that it could continually develop and evolve were also top priorities.</p> <p dir="ltr">“We needed to go back to basics and strip the site right down. What is the site for and how do we want to use it?” Howard said. “We wanted a platform that we could continue to develop and improve and reflect our research, but also not be here again (having to completely redesign) in five years’ time. The site must be robust, resilient and stable, and easy to publish in a decentralized environment.”</p> <h2 class="text-color--full-black" dir="ltr">200% Increase in Subscribers</h2> <p dir="ltr">LSHTM and Domain7 launched the new website on the <a href="https://www.drupal.org/8">Drupal8 platform</a>, with the goal of integrating or consolidating more than 200 external websites in the process.</p> <p dir="ltr">The new site has realized a 200 percent increase in new subscribers (over the previous six-month period), and a 400 percent increase in subscriptions to the student newsletter. Additionally, there’s been a 60 percent increase in prospectus requests, and a 150 percent increase in inquiries sent to the study team.</p> <p dir="ltr">All told, the teams reviewed 4,000 content pages and deleted 500, while transferring 1,000 from the main website to the LSHTM intranet.</p> <p dir="ltr">The school was able to shutter ten external research group websites and move them onto the school site, consolidating their web presences, saving money and increasing visibility.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/patrick-goulet" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-02/Patrick%20Goulet.jpg" width="500" height="500" alt="Patrick Goulet" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Patrick Goulet</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Channel Marketing Manager at Acquia, EMEA and USA</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/go-premium-or-go-home" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/go-premium-or-go-home" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-07/theaterseats.jpg?itok=GQqiVPN3" alt="Stage Entertainment Adapts Digital Strategy to Engage Customers" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Go Premium or Go Home</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web. Here’s how Acquia Lift and Inviqa helped.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/inaugural-acquia-engage-europe-smashing-success" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/inaugural-acquia-engage-europe-smashing-success" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/domebanner.jpg?itok=FTblWtKo" alt="Innuarual Acquia Engage Europe a Smashing Success" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Engage Europe a Smashing Success</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Keynote speaker Gerd Leonhard, Acquia’s Dries Buytaert, and several other speakers, customers and partners shared insights about digital experiences, the future of the web, and customer journeys at Acquia Engage Europe.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/about-us/newsroom/press-releases/acquia-targets-accelerated-growth-emea-sales-and-marketing-new" class="entity--type-node node node--type-press-release node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/about-us/newsroom/press-releases/acquia-targets-accelerated-growth-emea-sales-and-marketing-new" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/Steve%20Williamson%20and%20Sylvia%20Jensen.jpg?itok=Dhjpid82" alt="Acquia appointed Steve Williamson as the company’s new sales SVP in EMEA and Sylvia Jensen as VP of marketing in EMEA." typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Press Release</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Targets Growth in EMEA</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia appointed Steve Williamson as the company’s new sales SVP in EMEA and Sylvia Jensen as VP of marketing in EMEA.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Tue, 08/14/2018 - 09:12</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=O-gSBEap 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-03/lshtm.jpg?itok=AJ1E34ET 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=3STc57Rc 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-03/lshtm.jpg?itok=ZY_QNAug 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=jg748iiV 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-03/lshtm.jpg?itok=khj51sAQ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-03/lshtm.jpg?itok=O-gSBEap" alt="London School of Hygiene and Tropical Medicine" typeof="foaf:Image" /> </picture> </div> </div> Tue, 14 Aug 2018 13:12:53 +0000 david.pierce 5836 at https://neo.acquia.com Getting Started with Drupal https://www.acquia.com/blog/getting-started-drupal <span>Getting Started with Drupal</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p> </p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Why, When, How to Decouple </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Dries Buytaert, founder of Drupal and chief technology officer at Acquia, shares how Drupal has an advantage over competitors, and discusses why, when, and how you should implement decoupled Drupal.</p> <h4><a href="https://www.acquia.com/resources/webinars/dries-buytaert-shares-his-view-decoupled-drupal-when-why-and-how">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Welcome to the first installment of a 2018 update to our "The Ultimate Guide to Drupal 8" blog series, fresh off the presses for Drupal 8.6.</p> <p dir="ltr">Drupal 8 has a lot in store for you, whatever you do with Drupal. This series of blog posts will enumerate the major changes, features, and updates in Drupal 8 for service providers and end users, site builders, designers, theme- and front-end developers, and for module and back-end developers.</p> <h2 class="text-color--full-black" dir="ltr">Out-of-the-Box Demonstration</h2> <p dir="ltr">As you're installing Drupal 8, one of the first things you'll notice is that it offers an option during installation to select a demo option for Umami Food Magazine.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/01-01%20-%20Umami%20Installation.png" alt="Out-of-the-Box Drupal Demonstration" title="Out-of-the-Box Drupal Demonstration" typeof="foaf:Image" /></article><p dir="ltr">While not intended as a starting point for new Drupal sites ("standard" is generally best for that), this option can be very useful the first time you install Drupal to get an idea of what it can do.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/01-02%20-%20Umami%20Full%20Page%20copy.png" alt="Getting Started with Drupal" title="Getting Started with Drupal" typeof="foaf:Image" /></article><h2 class="text-color--full-black" dir="ltr">Quickstart Installation</h2> <p dir="ltr">If you are comfortable working from the command line, you can also install Drupal 8 from a single command, including a local web server and database:</p> <p class="text-color--main-blue"><strong>php core/scripts/drupal install &lt;profile_name&gt; -- no-interaction</strong></p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/01-03%20-%20Quickstart%20Command.png" alt="Quickstart Drupal Installation" title="Quickstart Drupal Installation" typeof="foaf:Image" /></article><h2 class="text-color--full-black" dir="ltr">An <em>exceedingly</em> brief introduction to Drupal terminology and basic capabilities</h2> <p dir="ltr">As a magazine website, Umami is set up with some default <em><strong>content types </strong></em>— article, basic page, and recipe — which contain relevant <em><strong>fields</strong></em> for capturing structured data, such as cooking time (numeric), difficulty (list), image (file), and tags (reference).</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/01-04%20%28alt%29%20-%20Recipe%20Fields.png" alt="An exceedingly brief introduction to Drupal terminology and basic capabilities" title="An exceedingly brief introduction to Drupal terminology and basic capabilities" typeof="foaf:Image" /></article><p dir="ltr">Data within these fields are then exposed as <strong>views</strong> (essentially "smart" content listings); for example, a sidebar <strong>block</strong> of featured articles, or a gallery page of the most recent recipes on the site.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/01-05%20-%20Views.png" alt="An exceedingly brief introduction to Drupal terminology and basic capabilities" title="An exceedingly brief introduction to Drupal terminology and basic capabilities" typeof="foaf:Image" /></article><p dir="ltr">Wrapping up all of these capabilities is a nicely-designed <strong>theme</strong> (custom design) for the site to make it really look and feel like a real food magazine. Multiple <strong>user roles</strong> with sample users are available to produce the magazine. Authors can create draft articles and recipes, while editors can review, publish and archive them.</p> <p dir="ltr">A number of <strong>modules</strong> are enabled to provide various capabilities (such as a WYSIWYG editor), and you can further extend Drupal by turning on others, or downloading additional modules from Drupal.org.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/01-04%20-%20Recipe%20Fields.png" alt="Getting Started with Drupal" title="Getting Started with Drupal" typeof="foaf:Image" /></article><h2 class="text-color--full-black" dir="ltr">Drupal 8 User Guide</h2> <p dir="ltr">To learn more about getting started with Drupal, be sure to check out the <a href="https://www.drupal.org/docs/user_guide/en/index.html">Drupal 8 User Guide</a>, maintained by Drupal's documentation team. It provides an excellent overview of Drupal 8 from a site builder perspective, introducing Drupal concepts with a project-based, step-by-step approach. It's available in several languages, and downloadable as a PDF for offline viewing, as well. Chapters have video commentary as well.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/01-07%20-%20Drupal%208%20User%20Guide.png" alt="Drupal 8 User Guide" title="Drupal 8 User Guide" typeof="foaf:Image" /></article><h2 class="text-color--full-black" dir="ltr">That's a Wrap</h2> <p dir="ltr">Join us for our next installment, when we'll be talking all about Drupal 8's content authoring experience.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/angela-byron" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-01/webchick-avatar.png" width="130" height="130" alt="webchick" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Angela Byron</h3> <span class="paragraph--profile-card--content--title-line--title">Director, Community Development</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/increasing-drupal-contributions-underrepresented-groups" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/increasing-drupal-contributions-underrepresented-groups" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/paul-esch-laurent-470196-unsplash.jpg?itok=IPJjY3Lr" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Making Drupal More Inclusive</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">How the Drupal Diversity and Inclusion Contribution Team is working to better include women and underrepresented groups to increase code and community contributions.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/virtual-reality-campus-drupal" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/virtual-reality-campus-drupal" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/lux-interaction-248649-unsplash.jpg?itok=be33-DFe" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Virtual Reality on Campus</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">How Acquia Labs made it possible for students to take a virtual tour of university campuses from the comfort of their couch. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/state-drupal-presentation-april-2018" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/state-drupal-presentation-april-2018" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-04/40474310705_5996d82a17_o.jpg?itok=vwBX-Wjc" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">State of Drupal presentation</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Dries Buytaert presents his biannual State of Drupal presentation at DrupalCon Nashville. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Fri, 08/10/2018 - 13:51</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-03/GettyImages-187834023.jpg?itok=pX3-gwLW 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-03/GettyImages-187834023.jpg?itok=Kw9hOFdJ 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-03/GettyImages-187834023.jpg?itok=YfQVTv7O 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-03/GettyImages-187834023.jpg?itok=jJ5jPdiS 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-03/GettyImages-187834023.jpg?itok=4VPwo9MM 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-03/GettyImages-187834023.jpg?itok=U3_lFXTZ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-03/GettyImages-187834023.jpg?itok=pX3-gwLW" alt="Easily Create Maps in Drupal with Leaflet" typeof="foaf:Image" /> </picture> </div> </div> Fri, 10 Aug 2018 17:51:13 +0000 david.pierce 5826 at https://neo.acquia.com Conagra Brands https://www.acquia.com/resources/case-study/conagra-brands <span>Conagra Brands</span> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Thu, 08/09/2018 - 15:33</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/GettyImages-534122354.png?itok=XU0uOJN4 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/GettyImages-534122354.png?itok=9IAGW2K5 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/GettyImages-534122354.png?itok=xu2FGy5G 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/GettyImages-534122354.png?itok=KDoSnTVY 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/GettyImages-534122354.png?itok=IlRmVsWb 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/GettyImages-534122354.png?itok=BKjRAnWX 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/GettyImages-534122354.png?itok=XU0uOJN4" alt="" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"></div> <div class="page-header__stat-body"></div> </div> </div> </div> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Conagra Brands</div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">Conagra needed a single platform that guaranteed simplicity and efficiency. So they asked Acquia and digital agency POSSIBLE to help implement a multisite strategy that would make site governance easy and brand consistency effortless.</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Conagra needed a single platform that guaranteed simplicity and efficiency. So they asked Acquia and digital agency POSSIBLE to help implement a multisite strategy that would make site governance easy and brand consistency effortless. </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">The Client  </h2> <p>Hunt’s, Reddi-Wip and Healthy Choice; these are the brands that have been fueling dinner tables for generations. What else do they have in common? They are all powered by Conagra Brands, one of the largest consumer packaged goods companies in the United States.</p> <h2 class="text-color--full-black" dir="ltr">The Situation</h2> <p dir="ltr">For nearly 100 years, Conagra has shaped the food and products that you bring into your home. Today, they want to inspire <em>how</em> you use their products too.   </p> <p dir="ltr">To better serve its customers, Conagra knew it needed to reinvent its digital platform. Why? <a href="https://www.npr.org/sections/thesalt/2012/03/02/147809819/bloggers-replace-moms-recipe-box-as-source-of-food-knowledge">Forty percent of consumers</a> learn about food and recipes through websites and mobile applications. However, without a Content Management System (CMS), each brand in the Conagra family spent more time maintaining and updating individual websites, instead of building meaningful experiences that informed and engaged food lovers.  </p> <p dir="ltr">Conagra needed a single platform that guaranteed simplicity and efficiency. So they asked digital agency <a href="https://www.possible.com/en">POSSIBLE</a> to help implement a multisite strategy that would make site governance easy and brand consistency effortless.</p> <h2 class="text-color--full-black" dir="ltr">The Challenge</h2> <p dir="ltr">In 2015, ConAgra Foods re-established its consumer brands business as Conagra Brands. In addition to the rebranding, Conagra moved its headquarters from Omaha to Chicago for the first time since 1922. To support the company’s evolution, POSSIBLE was tasked with migrating more than 40 of Conagra’s custom-coded Java sites to one unified platform in less than a year. The goal was to simplify the way Conagra’s network of brand sites were created, updated and maintained, while enabling every brand to preserve its mark.</p> <p dir="ltr">For Conagra, efficiency was the name of the game. Extending existing investments in its preferred Customer Relationship Management (CRM) system, Data Management Platform (DMP) and in-house recipe database was a top priority. POSSIBLE needed to find a technology partner that would allow Conagra to grow and innovate on their own terms while maintaining a consistent Conagra brand.</p> <h2 class="text-color--full-black">The Solution</h2> <p dir="ltr">After evaluating a variety of CMS platforms, POSSIBLE recommended Acquia as the vendor of choice to help Conagra build and manage its network of sites. Our technical team, including members from Technical Account Management, helped Conagra consolidate its technical systems using <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory">Acquia Cloud Site Factory</a> and Drupal 8 CMS.</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-08/websites-1.png?itok=YZyZS4G8" alt="Conagra Websites " title="Conagra Websites " typeof="foaf:Image" /></article><p dir="ltr">POSSIBLE led the Acquia Cloud Site Factory build to standardize site development between all of Conagra’s brands. First, the team at POSSIBLE created a base template that contained all core functionality required by a brand site. When Conagra needed to spin up a new site for <a href="http://www.swissmiss.com/">Swiss Miss</a> or <a href="http://www.orville.com/">Orville Redenbacher's</a>, POSSIBLE simply duplicated the site template stored in Acquia Cloud Site Factory. Because every site shares a single code base, platform maintenance and governance is effortless. With Acquia Cloud Site Factory, Conagra can support its extensive portfolio of brands, in addition to corporate and nutrition sites.</p> <p dir="ltr">At Acquia, we want our customers to build on their own terms. This means providing a flexible platform that allows organizations to extend investments across all of their technical systems. We helped Conagra integrate its preferred back-end systems, such as a CRM and DMP, with Drupal 8. This includes the ability to expose content from Conagra’s in-house recipe database to every Drupal website. Our commitment on being <a href="https://www.acquia.com/blog/best-breed-vs-all-one-why-still-debate/09/10/2017/3312376">API-first </a>helped Conagra build a platform that is <a href="https://www.acquia.com/blog/best-breed-vs-all-one-why-still-debate/09/10/2017/3312376">best-of-breed</a>. Instead of rip and replace, Conagra was able to build an technology stack with the technologies that best suited its business needs.</p> <p dir="ltr">Once site governance and management was streamlined, Conagra was empowered to try something new. In addition to revamping each brand site, Conagra also launched the<a href="https://www.readyseteat.com/"> Ready Set Eat</a> on Acquia Cloud Site Factory. The site provides visitors with recipes and food content that is relevant to all preferences and needs. The mission of Ready Set Eat is to inspire customers to “go beyond your usual ‘go-to’ recipes and cook like never before.” We can’t help but think our partnership with POSSIBLE has inspired Conagra’s digital team to do the same.</p> <blockquote> <p dir="ltr">“In order to support the relaunch of Conagra Brands, we recognized the need for a tool like Site Factory to rapidly build a reliable network of sites,” said Todd Barker, director of technology solutions at POSSIBLE. “Once we built a base architecture and framework, the ability to clone a site and re-theme it for each brand was a critical component of our selection and recommendation of Acquia.”</p> </blockquote> <h2 class="text-color--full-black" dir="ltr">The Results</h2> <p dir="ltr">We helped Conagra assemble a digital factory that makes multisite governance and delivery fast, and removes the complexity from maintaining a network of brand sites. The new site also earned Conagra and POSSIBLE the <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-winners-2017-acquia-engage-awards-oct-17-2017">2017 Acquia Engage Award for Best Consumer Brand Experience</a>.</p> <p dir="ltr">After launching Ready Set Eat, Conagra has witnessed an increase in both user engagement and site conversions.</p> <ul dir="ltr"><li>Bounce rate: Decreased by 15 percent</li> <li>Site visitor time consuming content: Increased by 27 percent</li> <li>Recipe conversion rate: Increased by 114 percent</li> <li>Integration with Conagra’s preferred DMP has reduced market spending</li> <li>2017 Engage Award Winner for Best Consumer Brand Experience</li> </ul><p dir="ltr">Acquia Cloud Site Factory also marks an important milestone in POSSIBLE’s tenured partnership with Conagra. In addition to its Drupal expertise, POSSIBLE’s mastery of Site Factory means its technical team can now rely on a new tool to help clients overcome the similar challenges.</p> </div> </div> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about Acquia solutions. </div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_3990"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--_-up paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw paragraph--type--3-up overlappable-background"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/acquia-cloud-site-factory-drupal-faq" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/acquia-cloud-site-factory-drupal-faq" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/cloud.jpg?itok=_tzv4-K-" alt="You Ask, We Answer: Acquia Cloud, Site Factory and Drupal" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Cloud, Drupal FAQs</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">We answer questions frequently asked about Acquia Cloud, Acquia Cloud Site Factory, and Drupal.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/case-study/sabmiller" class="entity--type-node node node--type-case-study node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/case-study/sabmiller" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/CS_SAB.png?itok=ufzCTrFR" alt="beer" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Case Study</div> <div class="card-carousel__title field field--name-field-title field--type-string field--label-hidden field__item">SABMiller </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">With 90 percent of its brand websites on Acquia Cloud Site Factory, SABMiller dramatically changed the way its sites are developed, managed and governed.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/ebooks/building-your-digital-platform-acquia-cloud-site-factory" class="entity--type-node node node--type-ebook node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/ebooks/building-your-digital-platform-acquia-cloud-site-factory" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-488481180.jpg?itok=iqVvFIwx" alt="Acquia Cloud Site Factory" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">eBook</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Build with Site Factory</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Explore Site Factory. A digital factory platform to support delivery and management of digital experience content and applications across their entire organization.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-customer-logo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-08/logos-02.png?itok=09F5fya2" width="220" height="157" alt="" typeof="foaf:Image" /> </div> </div> <div class="company__name field field--name-field-casestudy-co-name field--type-string field--label-hidden field__item"> Conagra Brands </div> <div class="field field--name-field-casestudy-co-website field--type-link field--label-hidden field__item"><a href="http://www.conagrabrands.com/">www.conagrabrands.com</a></div> <div content="1300" class="field field--name-field-casestudy-co-employees field--type-integer field--label-hidden field__item">1,300</div> <div class="field field--name-field-casestudy-co-drupal field--type-integer field--label-hidden field__item">2016</div> <div class="field field--name-field-casestudy-co-acquia field--type-integer field--label-hidden field__item">2016</div> <div class="field field--name-field-client field--type-text-long field--label-hidden field__item"><p>Conagra Brands; Partner: POSSIBLE</p></div> <div class="field field--name-field-situation field--type-text-long field--label-hidden field__item"><p>Conagra needed one platform that would make site governance easy, and bring its digital brand to life.</p></div> <div class="field field--name-field-challenge field--type-text-long field--label-hidden field__item"><p dir="ltr">A disjointed digital platform forced each brand in the Conagra family to spend more time maintaining and updating websites, instead of building experiences that inform and engage.</p></div> <div class="field field--name-field-our-solution field--type-text-long field--label-hidden field__item"><p>Drupal 8 CMS, Acquia Cloud Site Factory</p></div> <div class="field field--name-field-results field--type-text-long field--label-hidden field__item"><ul><li>Bounce rate: Decreased by 15 percent</li> <li>Site visitor time consuming content: Increased by 27 percent</li> <li>Recipe conversion rate: Increased by 114 percent</li> <li>Integration with Conagra’s prefered DMP and CRM systems</li> <li>2017 Engage Award Winner for Best Consumer Brand Experience</li> </ul></div> Thu, 09 Aug 2018 19:33:14 +0000 gigi.anderson 5816 at https://neo.acquia.com Mobile Mini https://www.acquia.com/resources/case-study/mobile-mini <span>Mobile Mini</span> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Thu, 08/09/2018 - 13:00</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/GettyImages-806737488.png?itok=J8Q-yjMA 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/GettyImages-806737488.png?itok=J6cyOVNl 2x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/GettyImages-806737488.png?itok=OKgEYBqf 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/GettyImages-806737488.png?itok=2BXVmVHf 2x" media="all and (min-width: 768px)" type="image/png"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/GettyImages-806737488.png?itok=3HNAC0rB 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/GettyImages-806737488.png?itok=oG0Io_W2 2x" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/GettyImages-806737488.png?itok=J8Q-yjMA" alt="" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__items page-header__stats-list"> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="23">00</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> % </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Increase in leads year over year. </div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="uplifting-odometer" data-tonumber="30">00</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> % </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Increase in site conversions. </div> </div> </div> </div> <div class="field field--name-field-product-header-key-stats field--type-entity-reference-revisions field--label-hidden field__item page-header__stats-list-item"> <div class="paragraph paragraph--type--stats paragraph--view-mode--default"> <div class="page-header__stat-title"> <span class="field field--name-field-number-prefix field--type-string field--label-hidden field__item"> $ </span> <span class="uplifting-odometer" data-tonumber="30">00</span> <span class="field field--name-field-number-suffix field--type-string field--label-hidden field__item"> k </span> </div> <div class="page-header__stat-body"> <div class="field field--name-field-stats-description field--type-string field--label-hidden field__item">Estimated in savings. </div> </div> </div> </div> </div> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Mobile Mini</div> <div class="field field--name-field-tag-line field--type-text field--label-hidden field__item">Mobile Mini provides efficient and personalized solutions that enable customers to build and expand their business while overcoming complex challenges; the company wanted to guarantee that its digital properties delivered the same experience.</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Mobile Mini provides efficient and personalized solutions that enable customers to build and expand their business while overcoming complex challenges; the company wanted to guarantee that its digital properties delivered the same experience.</div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">The Client  </h2> <p>Servicing more than 150 locations across the United States, Canada, and the United Kingdom, <a href="https://www.mobilemini.com/en">Mobile Mini</a> is one of the world’s leading portable storage space providers. Founded in 1983, Mobile Mini supplies more than 75,000 customers with access to high-quality storage, tank, and pump products, and premium services.</p> <h2 class="text-color--full-black" dir="ltr">The Situation</h2> <p dir="ltr">Mobile Mini has been a publicly traded company since 1994, and the organization prides itself on providing premium customer service at the local level. In addition to offering support through local branch service and call centers, Mobile Mini also recognized the importance of streamlining its customer experience by expanding its services online. So they asked digital agency, <a href="http://www.igilitysolutions.com/">Igility Solutions</a>, to help replatform its flagship site to build a premium online service hub.</p> <h2 class="text-color--full-black" dir="ltr">The Challenge</h2> <p dir="ltr">Mobile Mini provides efficient and personalized solutions that enable customers to build and expand their business while overcoming complex challenges; the company wanted to guarantee that its digital properties delivered the same experience. However, an outdated content management system (CMS) prevented Mobile Mini’s digital marketing team from effectively supporting its customers. Not only did the shortcomings of the old solution make content authoring a laborious process, which required extensive technical expertise to make simple changes, but it delivered a stale user experience. Mobile Mini’s visitors were forced to interact with a site that was difficult to navigate, and finding relevant product content was an arduous task.</p> <p dir="ltr">In 2014, Mobile Mini also <a href="https://www.mobilemini.com/en/about-us/history">acquired Evergreen Tank Solutions and Water Movers Inc</a>. After unifying these three businesses under one brand, the company’s website also needed to reflect this shift. To integrate three arms of the company under one digital platform, Mobile Mini required a CMS that empowered its digital marketing team to take control of its online content and brand.</p> <h2 class="text-color--full-black" dir="ltr">The Solution</h2> <p dir="ltr">With over 10 years of experience in the business, Igility Solutions has designed and built websites and applications for clients using a variety of platforms and content management systems. After learning more about the business needs motivating Mobile Mini’s transformation, Igility recommended Acquia as the vendor of choice to help Mobile Mini replatform its flagship website with Drupal 8 and <a href="https://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a>.</p> <p dir="ltr">When content editors can take advantage of easy-to-use interfaces for content entry and publishing, they are able to craft more engaging experiences and resources for their users. Therefore, the first step in improving Mobile Mini’s customer experience was to relieve the toll of web development on internal teams. Igility led the development and site architecture of Mobile Mini’s new Drupal 8 site, built on Acquia Cloud, to provide the digital marketing team with content authoring capabilities that reduced manual entry and increased efficiency.</p> <article class="embedded-entity align-center"><img src="/sites/acquia.com/files/images/2018-08/mobile-mini.png" alt="Mobile Mini Desktop" title="Mobile Mini Desktop" typeof="foaf:Image" /></article><p>With an improved authoring experience, internal teams can more efficiently control the content on <a href="http://www.mobilemin.com">www.mobilemini.com</a> and can create an engaging customer experience. This includes unifying each branch of the business under one platform, and providing digital support for new tools and solutions. On the new website, Mobile Mini has launched MM Connect™, an inventory management tool, and MM EnviroTrack™, a waste and compliance tracking tool. Because Mobile Mini’s flagship site, customer portal, and digital solutions are all built with Drupal 8, customers are provided a cohesive user interface that ensures an intuitive experience across each tool and online property.</p> <p dir="ltr">With more than 150 local branches across the country, providing personalized and location-specific service for all of customers is also a top priority for Mobile Mini. Not only does improved content authoring allow Mobile Mini’s internal team to build local pages more easily, but geo-targeting has also been implemented to streamline product searches. This means that when a user visits Mobile Mini’s site, they are provided location-specific product information so that customers can get faster access to the best available products.</p> <h2 class="text-color--full-black">The Results</h2> <p>In partnership with Igility Solutions, Acquia helped Mobile Mini build a digital platform that makes internal operations efficient, thus liberating employees to help customers overcome their most pressing challenges. The result is a unified digital platform that not only provides visitors with intuitive experiences, but also drives user engagement and conversions.</p> <ul dir="ltr"><li>Mobile Mini’s internal team has authored more than 500 new pages in Drupal.</li> <li>Due to reduced maintenance costs, Mobile Mini has estimated $30,000 in savings.</li> <li>In the year since the website launch, Mobile Mini’s stock has risen from $30 to $45 per share.</li> <li>Leads year over year: 23 percent increase.</li> <li>Site conversions: 30 percent increase.</li> </ul> </div> </div> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-horizontal"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Learn more about Acquia solutions. </div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_3990"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--_-up paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw paragraph--type--3-up overlappable-background"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> <div class="field field--name-field-3up-title field--type-string field--label-hidden field__item">Related Content</div> </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/product/announcing-new-acquia-cloud-ui-updated/17/01/2017/3299791" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/product/announcing-new-acquia-cloud-ui-updated/17/01/2017/3299791" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-638340608_0.jpg?itok=ifeegPWm" alt="Continuously Deliver Value with One Cloud Platform" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Announcing the New Acquia Cloud UI </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Cloud is switching to a new and improved user interface; one that’s more modern, faster, and features a responsive user interface meant to improve a customer&#039;s user experience. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/building-a-new-acquia.com/making-peace-between-marketing-and-front-end-teams/02/10/2017/3312041" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/building-a-new-acquia.com/making-peace-between-marketing-and-front-end-teams/02/10/2017/3312041" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/under_construction_8-08_0.png?itok=7GUX7fs6" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Content Authoring 101 for Marketers</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia is using its redesign process as an opportunity to share how content authoring responsibilities are divided between technical and marketing teams. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/webinars/unifying-content-data-why-context-future-digital-experiences" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/unifying-content-data-why-context-future-digital-experiences" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Lift.jpg?itok=GoFgrjkL" alt="Acquia Lift personalization" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Context is the Future of Digital </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">While today you may think about mobile applications and websites, a few years from now augmented and virtual reality could be your largest growth potential.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> <div class="field field--name-field-customer-logo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/styles/medium/public/images/2018-08/logo_0.png?itok=pexY9Zjo" width="220" height="50" alt="" typeof="foaf:Image" /> </div> </div> <div class="company__name field field--name-field-casestudy-co-name field--type-string field--label-hidden field__item"> Mobile Mini </div> <div class="field field--name-field-casestudy-co-market field--type-string field--label-hidden field__item">Mobile Mini is a portable storage company based in Phoenix, Arizona. Their products provide temporary storage for customers, such as small businesses.</div> <div class="field field--name-field-casestudy-co-website field--type-link field--label-hidden field__item"><a href="https://www.mobilemini.com/en">https://www.mobilemini.com/en</a></div> <div content="1900" class="field field--name-field-casestudy-co-employees field--type-integer field--label-hidden field__item">1,900</div> <div class="field field--name-field-casestudy-co-drupal field--type-integer field--label-hidden field__item">2017</div> <div class="field field--name-field-casestudy-co-acquia field--type-integer field--label-hidden field__item">2017</div> <div class="field field--name-field-client field--type-text-long field--label-hidden field__item"><p>Mobile Mini; Partner: Igility Solutions</p></div> <div class="field field--name-field-situation field--type-text-long field--label-hidden field__item"><p>Mobile Mini needed to replatform its flagship site to build a premium online service hub.</p></div> <div class="field field--name-field-challenge field--type-text-long field--label-hidden field__item"><p dir="ltr">An outdated content management system (CMS) prevented Mobile Mini’s digital marketing team from effectively supporting its customers. Not only did the shortcomings of the old solution make content authoring a laborious process, but it delivered a stale user experience.</p></div> <div class="field field--name-field-our-solution field--type-text-long field--label-hidden field__item"><p>Drupal 8 CMS, Acquia Cloud</p></div> <div class="field field--name-field-results field--type-text-long field--label-hidden field__item"><ul dir="ltr"><li>Mobile Mini’s internal team has authored more than 500 new pages in Drupal.</li> <li>Due to reduced maintenance costs, Mobile Mini has estimated $30,000 in savings.</li> <li>In the year since the website launch, Mobile Mini’s stock has risen from $30 to $45 per share.</li> <li>Leads year over year: 23 percent increase.</li> <li>Site conversions: 30 percent increase.</li> </ul></div> Thu, 09 Aug 2018 17:00:37 +0000 gigi.anderson 5821 at https://neo.acquia.com The Women of the Drupal Community: svettes https://www.acquia.com/blog/women-drupal-community-svettes <span>The Women of the Drupal Community: svettes</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p><em>Previously in the Women of Drupal series, we talked with Fatima Sarah Khalid (sugaroverflow) about the importance of building better representation in tech, what it’s like to be the only woman in the classroom, and why community is just as important as code. Catch up and read Fatima's story, <a href="https://www.acquia.com/blog/women-drupal-community-sugaroverflow">here</a>.</em></p> <hr /><p dir="ltr">If you follow <a href="https://www.instagram.com/acquia/">Acquia’s instagram account</a>, chances are you marveled at Shannon Vettes’ (<a href="https://www.drupal.org/u/svettes">svettes</a>) recent <a href="https://www.instagram.com/p/BlnGr29hmv2/?taken-by=acquia">Takeover Tuesday</a>. Shannon provided a glimpse into her daily life; she is based in Paris and works as a senior program manager for all of Acquia’s factories products. She’s also been apart of the Drupal community for over seven years, and has been a longtime contributor to the project.</p> <figure role="group" class="embedded-entity align-left"><article><img alt="Shannon (aka svettes) " src="/sites/acquia.com/files/styles/large/public/images/2018-08/image.png?itok=CzJSpRHQ" title="Shannon (aka svettes) " typeof="foaf:Image" /></article><figcaption>Shannon (aka svettes)!</figcaption></figure><p dir="ltr">I had the opportunity to spend time with Shannon during her last visit to Acquia’s headquarters in Boston. We enjoyed an early morning coffee on the office roofdeck, and talked about what it’s like to have a bubbly personality in tech, pioneering program management for Drupal initiatives, and how to become “the person you want to meet.”</p> <p dir="ltr"><strong>Gigi</strong>: How did you get your start in tech?</p> <p dir="ltr"><strong>Shannon</strong>: I’m originally from Wisconsin. Small town, small school. Even from a young age, I loved the idea of making something work. That was really my inspiration to get into tech. I started learning to type on <a href="https://en.wikipedia.org/wiki/Mavis_Beacon_Teaches_Typing">Mavis Beacon</a>. Anyone who’s over 30 probably knows what Mavis Beacon is. Anyone under, I doubt it. I’m dating myself now.</p> <p dir="ltr">When I learned to type, that was an accomplishment. I learned to create small programs, and I started to get really excited about computers. Later on, I learned that I liked design and UX too. My path through technology has been varied. I went from field to field to figure out which one I liked best. I landed in program management because I like all of the aspects of what goes into making multiple projects successful as a whole. There is an interpersonal aspect of helping people work together and think strategically that I really enjoy.</p> <p dir="ltr"><strong>Gigi</strong>: What does it mean to be program manager?</p> <p dir="ltr"><strong>Shannon</strong>: Being a program manager means working across the whole organization to coordinate the work that it takes to successfully bring a new product into the market. When we make something, we don’t just want to say, “Engineering is complete - ship it.” That approach can cause a lot of problems. We need customer success and sales teams informed and trained, security and compliance requirements validated, and documentation and external training needs to be written or updated. There are a lot of things that are impacted by a new product or feature, and I’m here to help it go well.</p> <p dir="ltr"><strong>Gigi</strong>: How did you first discover Drupal?</p> <p dir="ltr"><strong>Shannon</strong>: It all started with a tweet. Someone I followed retweeted a note from a small-business owner. He was describing how amazing it is to have a great colleague, who is talented and works well with your team. I tweeted back and said, “100% agree with you. Nothing better than having a strong team with a united vision that are all ready to rock on something, with the skills to accomplish the goal.” It turned out that he was a starting a Drupal shop, and was looking to build a team. He hired me as a remote program manager after we had some interviews in Paris. In the end, it was a wonderful experience. It’s a great company, called Blue Spark.</p> <p dir="ltr">My Drupal experience really started at DrupalCon Chicago. I went and it was wonderful. I loved the culture, the experience and the positivity radiating from everyone. It’s such a beautiful vision to be a part of when everyone in the community is committed to building something together.</p> <p dir="ltr">I ended up meeting Angie Byron (<a href="https://www.drupal.org/u/webchick">webchick</a>) when I was there. I remember asking her, “Hey, who’s helping project manage D8?” She was like, “That’s a good idea. We should to that.” I ended up working on developing program management for each initiative, which was a new concept for the community. I wanted to answer questions like, “What do we mean by initiative? How can we make things better and faster? What risks are we managing or monitoring? How is our work being perceived by the community? ”</p> <p>We ended up developing roadmaps, making initiative pages to communicate progress and plans, identifying and mitigating risks, and more. It was such a great experience and taught me so much. It was a lot of work, but we all brought our skills to the table and accomplished a lot. I felt appreciated, acknowledged and that I helped them, which is all you can really ask for if you’re trying to volunteer for something.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>Gigi</strong>: What Drupal project or contribution are you working on and/or most proud of?</p> <p dir="ltr"><strong>Shannon</strong>: I think it’s probably my contributions to Drupal 8 Initiatives. To this day, I still feel like I didn’t do that much ...</p> <p dir="ltr"><strong>Gigi</strong>: I’m sure that’s not true.</p> <p><strong>Shannon</strong>: I don’t know, honestly. I think the credit should be given to people who built the stuff.</p> <p dir="ltr">I was just someone who tried to grease the wheels, helped the community think about things in a new way, and helped them to coordinate their work and communication more effectively.</p> <p dir="ltr">I also made lifelong friends, which is something I’ll always be grateful for. It’s awesome to have an experience where you meet people that you respect, admire, learn from, and enjoy working with. Drupal is synonymous with that for me.</p> <p dir="ltr"><strong>Gigi</strong>: What challenges have you've faced; technical and career-wise?</p> <p><strong>Shannon</strong>: I’ve hit several walls. Which one to talk about first? I think one of them has been my personality. I’m a pretty bubbly person. I like to have fun, I love to laugh, I’m very outgoing, very social. At times I can be strong-willed, which doesn’t rub everyone the right way. There are other personality types that are very common within the IT world, which are more introverted. In comparison, I can be intimidating or overwhelming. I suspect I am annoying to some [laughter]. I’ve had to learn how to become more socially sensitive and to read the room. There’s a different tone that I’ve learned to develop over time, which has been critical because I’ve had several people be like, “You’re intense. You’re too much for me.” Then they don’t want to work with you. Learning how to adapt my personality and my personal style into the context of different personality types has been really important.</p> <p dir="ltr"><strong>Gigi</strong>: Is that frustrating in anyway?</p> <p dir="ltr"><strong>Shannon</strong>: Sometimes.</p> <p dir="ltr"><strong>Gigi</strong>: Because the way you describe working with various personality types is very generous, thoughtful, and practical. In some ways, it also sounds like it could be frustrating. I would hope that the IT community as a whole would be open to accepting more social ways of working as well.</p> <p dir="ltr"><strong>Shannon</strong>: I think in some ways it feels like this is the price of entry. I don’t usually find it that frustrating. What frustrates me were other barriers. For example, people always assume that because I’m bubbly and have a good sense of humor, that I’m also young and inexperienced. Earlier in my career, I was even asked  “Are you the intern?”. That’s hard to hear. As a result, I’ve had to develop gravitas and authority. I think that can be really hard for women in technology too.</p> <p>Today, I’m in a position where I’m very sensitive to the audience that I have in front of me. I won’t pull any punches, but I won’t take any either. If someone says to me, “You’re not experienced enough to do this”, I have no qualms about saying, “Here’s my experience, here’s what makes me qualified.” When I was starting out in tech, I knew things, but I was not always as confident in myself. I didn’t have the authority to speak my mind, and I was often the only woman in a room full of men.</p> <p dir="ltr"><strong>Gigi</strong>: Have you witnessed that gender imbalance shift throughout your career?</p> <p dir="ltr"><strong>Shannon</strong>: Unfortunately, I still think it’s alive and well. That’s why I want to see a lot more women in this field. Women are every bit as capable and experienced. We are important in these conversations, and can be critical to the development process. I just don’t want to see this overlooked or belittled anymore. It really is near and dear to my heart.</p> <p><strong>Gigi</strong>: What keeps you inspired and passionate with your work?</p> <figure role="group" class="embedded-entity align-left"><article><img alt="Shannon + Paris" src="/sites/acquia.com/files/styles/large/public/images/2018-08/Screen%20Shot%202018-08-07%20at%202.43.52%20PM.png?itok=2gYGo0kR" title="Shannon + Paris" typeof="foaf:Image" /></article><figcaption>A snapshot of Shannon's Instagram takeover.</figcaption></figure><p dir="ltr"><strong>Shannon</strong>: Drupal continues to be very inspiring and fulfilling even after a decade of being involved. I still keep coming back every year for small projects. I have two kids and a husband, a life, and a very demanding job, so it’s hard to find time to contribute, but I always find something. I think everyone can. Everyone should! *coughs documentation initiative coughs*.</p> <p dir="ltr">Drupal can be an easy program to support, because you can literally pick up anything. If you are looking for something new, you can also contact me [laughter]. Tell people to call Shannon if you ever want to do something in Drupal, but you’re not sure what. I’ll find you something or find you a mentor. It won’t be hard. Helping find people, helping inspire people, that’s really fun.</p> <p dir="ltr"><strong>Gigi</strong>: What does the future of Drupal look like to you? Is it adoption, features? What makes you excited about that future?</p> <p dir="ltr"><strong>Shannon</strong>: I think the future of Drupal is going to involve making the behind-the-scenes connections, even better. This means making applications, programs, sites and “all the things” talk to each other. This is very difficult to do, but it’s something that Drupal does really well. Drupal is really good at connecting different technologies. I think that’s a sweet spot to be in.</p> <p dir="ltr">I also think that our ability to impact UI and to help site builders and non-technical audiences create is going to be a strength moving forward. Having strong connectability on the back end and a flexible front end is a powerful combination. All of this is also driven by a group of people who are intelligent, interesting, varied, passionate, and fun. That’s another strength. Those three things, I think, is what’s going to keep us relevant. It’s what keeps people coming back to Drupal.</p> <p dir="ltr"><strong>Gigi</strong>: What advice would you give your younger self or someone who is just starting out?</p> <p dir="ltr"><strong>Shannon</strong>: Go slow. Stop trying to do all the things and be all the solutions to all the problems. I still struggle with that today, trying to do too much too fast. Don’t rush and set the expectation that you’re not going to rush. I have been much more successful when I stop to think about the outcomes I want, and set myself up for success. It’s ironic because my job is so much planning for other things. I don’t take enough time to plan for myself.</p> <p dir="ltr">I would also tell my younger self “Be patient.” Give yourself time to develop your expertise. It’s great to find challenges, but allow yourself the opportunity and means to accomplish goals in due time. It’s especially important to be patient in situations that have conflict or risky outcomes.</p> <p dir="ltr">I also think it’s important for young women to have good role models. Sometimes I wonder what would have happened if I had met women like Angie or <a href="https://www.drupal.org/u/xjm">XJM</a> earlier in my career. Would I have become a programmer? When you find these kinds of role models, I encourage you to talk to them. Befriend them, learn about them. What are they doing? How are they doing it? There are some very inspiring personalities within Acquia too. I think we need to encourage other people to not be afraid to reach out.</p> <p dir="ltr">My last piece of advice would be, stop being so afraid of what other people think about you, and be focused on what you will think about yourself. Concern yourself with your own vision of who do you want to be. One of my favorite mottos is, “Be the person you want to meet.” It keeps me always thinking about, “Who would I want to know? Why would I want to know them? How do I put myself in a path to be more like that?” It’s a great motto for someone who is searching for themselves.</p> <p dir="ltr"><strong>Gigi</strong>: I love that motto.</p> <p dir="ltr"><strong>Shannon</strong>: It’s actually pretty self-centered if you think about it. Not something I want to be, I’m all about the irony today.</p> <p dir="ltr"><strong>Gigi</strong>: But I think we all need to be our own cheerleader. Knowing how to do that and not being embarrassed is an important thing to learn.</p> <p dir="ltr"><strong>Shannon</strong>: That’s true. It’s important to take time to consider how you can become the person who represents a vision you admire. I’m always interested in being with people who seem to really own their own version of “who they are”. I think people are naturally drawn to that and it’s something worth investing in no matter what field you go into.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/gigi-anderson" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/Anderson_Bio.JPG" width="429" height="618" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Gigi Anderson</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Marketing Communications Specialist</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/lets-play-marketing-lingo-bingo" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/lets-play-marketing-lingo-bingo" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/buzzword%20thumbnail_0.jpg?itok=4q6pCwvU" alt="Let&#039;s Play Marketing Lingo Bingo!" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Let&#039;s Play Marketing Lingo Bingo!</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Jargon. Buzzwords. Cliches. Abbreviations. Vagueness. “Inside baseball.” Does anyone really know what tech industry marketers are talking about?</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/women-drupal-community-sparklingrobots" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/women-drupal-community-sparklingrobots" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/wonderwoman.jpg?itok=H-FvxoW9" alt="The Women of the Drupal Community" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Women of Drupal: sparklingrobots </div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This series showcases women&#039;s contributions to the open source Drupal community and their journeys in the technology industry. In this installment, we focus on Tara King (sparkingrobots) to learn more about the move from site builder to back-end developer and the label of pink collar label. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/acquia-cloud-site-factory-drupal-faq" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/acquia-cloud-site-factory-drupal-faq" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/cloud.jpg?itok=_tzv4-K-" alt="You Ask, We Answer: Acquia Cloud, Site Factory and Drupal" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Cloud, Drupal FAQs</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">We answer questions frequently asked about Acquia Cloud, Acquia Cloud Site Factory, and Drupal.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/gigianderson" typeof="schema:Person" property="schema:name" datatype="">gigi.anderson</span></span> <span>Tue, 08/07/2018 - 14:31</span> Tue, 07 Aug 2018 18:31:27 +0000 gigi.anderson 5801 at https://neo.acquia.com Developing a Customer Journey Mindset: How to Build Great Experiences https://www.acquia.com/resources/webinars/customer-journey-mindset-secret-building-great-experiences <span>Developing a Customer Journey Mindset: How to Build Great Experiences</span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/9611" hreflang="en">Developing a Customer Journey Mindset: How to Build Great Experiences</a></div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 08/06/2018 - 15:12</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-08-22T14:00:00Z">Wednesday, August 22, 2018 - 10:00 AM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>It’s a customer-first world, and your brand is just living in it.</p> <p>Customer engagement happens everywhere – websites, mobile apps, online storefronts, in the home, in retail stores, airports, banks, elevators and beyond. Customers expect experiences – powered by digital, informed by data – to be tailored to their interests and needs. This is the new competitive battleground where winners are created, and losers emerge.</p> <p>The only way to stay competitive is by building a relationship with your audience at every touchpoint of the customer journey, by removing roadblocks to enable interactions that are engaging, differentiated, and personalized.</p> <p>If your organization is ready to adopt a customer-journey mindset, join us to learn about:</p> <ul><li><strong>The challenge:</strong> Removing the roadblocks to exceptional customer experiences.</li> <li><strong>The opportunity:</strong> Understanding what’s possible when you adopt a journey mindset.</li> <li><strong>The future:</strong> Adopting key steps to creating customer-centric journeys.</li> </ul><p><strong>Presenting:</strong> David Aponovich, senior director of product marketing,  and Meagan White, senior product marketing manager, Acquia.</p> <p><strong>Date and time:</strong></p> <p><strong>U.S.:</strong> Wednesday, Aug. 22, 10 a.m. EDT</p> <p><strong>U.K.: </strong>Wednesday, Aug. 22, 3 p.m. BST</p> <p> </p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for this upcoming webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4475"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/jess-goulart" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-08/Jess%20Goulart.jpg" width="1048" height="971" alt="Jess Goulart, head of marketing and alliances at BORN Group" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Jess Goulart</h3> <span class="paragraph--profile-card--content--title-line--title">Head of marketing and alliances </span><span class="paragraph--profile-card--content--title-line--company">&nbsp;BORN Group</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Jess Goulart is the head of marketing and alliances for BORN Group, a global digital agency that thrives at the intersection of commerce, content, and creative. She is responsible for the firm's global brand building and demand-generation strategies. Goulart brings with her more than 10 years of digital marketing experience with an emphasis on behavioral analytics and the omnichannel user experience.</p> <p>BORN provides a holistic suite of market-leading services, from large-scale image production to bespoke content experiences and innovative ecommerce solutions. Its evolution over 25 years represents the BORN team's passion for delivering fully integrated creative work to the firm's global clients.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-aponovich" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/david_aponovich.jpeg" width="240" height="240" alt="David Aponovich" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Aponovich</h3> <span class="paragraph--profile-card--content--title-line--title">Sr. Director, Product Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Aponovich is a senior director for product marketing at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://twitter.com/daponovich">Twitter</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/meagan-white" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-04/Meagan%20White%20Acquia.jpg" width="500" height="500" alt="Meagan White, senior manager of product marketing at Acquia" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Meagan White</h3> <span class="paragraph--profile-card--content--title-line--title">SENIOR PRODUCT MARKETING MANAGER</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia, Inc.</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span><span>Meagan White is a senior manager of product marketing at Acquia, where she helps organizations digitally transform their business and customer experiences. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs. </span></span></span></span></span></span></p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/meaganpwhite/">https://www.linkedin.com/in/meaganpwhite/</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> </div> Mon, 06 Aug 2018 19:12:47 +0000 david.pierce 5796 at https://neo.acquia.com Acquia Cloud, Site Factory, Drupal FAQ https://www.acquia.com/blog/acquia-cloud-site-factory-drupal-faq <span>Acquia Cloud, Site Factory, Drupal FAQ</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Have you ever looked through Acquia’s website and thought “Hmmmm … what does that mean exactly?” If you answered yes, then this post is for you. We’ve heard your questions and we’re answering them in plain English for you.</p> <h2 class="text-color--full-black">What is the difference between Acquia Cloud and Acquia Cloud Site Factory?</h2> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Building with Acquia&#039;s Site Factory </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn from this step-by-step webinar how Acquia Cloud Site Factory provides a better way to create and manage Drupal multisite deployments. </p> <h4><a href="https://www.acquia.com/resources/webinars/drupal-step-step-building-drupal-site-acquia-cloud-site-factory">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a> is a platform that manages Drupal applications. <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory">Site Factory</a> adds the ability to manage multisite Drupal applications. "Multisite" is a specific configuration that enables a single Drupal application to support multiple websites. When one application supports just one website – as is the case for most Acquia Cloud customers – technical and business processes are relatively streamlined.</p> <p dir="ltr">Applying a security patch your Drupal application, for example, only impacts one website. Giving your site administrator rights to the Drupal website just means adding credentials in one place.</p> <p dir="ltr">Imagine if one Drupal application supported 50 websites. Applying the security patch will impact 50 websites. Adding admin users to 50 websites becomes a cumbersome task. Now imagine that same scenario across 5000 websites. Acquia Cloud Site Factory provides tools that make managing that complexity easier for both technical and business users.</p> <p dir="ltr">One of the big differences between Acquia Cloud and Acquia Cloud Site Factory is that Acquia Cloud is intended to be used by technical teams such as developers and devops engineers, whereas Acquia Cloud Site Factory offers features for both technical and non-technical users such as marketers.</p> <p dir="ltr">Most notably, Acquia Cloud Site Factory gives marketers the ability to create sites from their Drupal application with just a few clicks – no development expertise needed. In addition to this no-code site creation capability, organizations look to Acquia Cloud Site Factory when they want to scale to hundreds or thousands of sites in a short amount of time.</p> <p dir="ltr">This isn’t to say that Acquia Cloud isn’t for organizations looking to scale their digital presence; we’re simply saying that Site Factory is best for digital experiences at a mass scale.  </p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">What do I get with managed service?</h2> <p dir="ltr">When we talk about managed services we are talking about a cloud platform where we have already orchestrated all of the parts of the cloud for you. We operate the cloud so you don’t have to. So what exactly are you getting with managed services? The short answer is a platform that is orchestrated, automated and operated for you so all you have to do is start building your applications.</p> <h2 class="text-color--full-black" dir="ltr">Why do I need Acquia to host Drupal?</h2> <p dir="ltr">You don’t <em>need</em> Acquia to host Drupal per se; anyone can do that. However, Acquia provides the support, security and scale so you can build faster. That translates to less for your IT teams to manage than they would with a DIY approach, more robust than hosting since it’s a PaaS, and it’s more cost effective than other proprietary vendors because we don’t charge a licensing fee. Basically, you get the beauty of open source but with all the support and security bells and whistles.</p> <p dir="ltr">We’ll be back in a few weeks with a whole new set of questions. Is there something you need to know right this very second (OK, probably not that quickly, but you get the point)? Hit us up on Twitter at <a href="http://www.twitter.com/acquia">@acquia</a>. Otherwise, stay tuned.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/infinity-gauntlet-digital-experience" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/infinity-gauntlet-digital-experience" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-04/GettyImages-475841555_0.jpg?itok=sWoB8aKi" alt="infinity gauntlet" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Infinity Gauntlet of DX</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This week&#039;s premiere of Avengers: Infinity War has Acquia thinking about what &quot;galactic powers” organizations need to rule the digital landscape. So we decided to have some fun to understand what the Infinity Gauntlet of Digital Experience could look like. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/how-organizations-are-generating-new-revenue-acquia-cloud-site-factory" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-organizations-are-generating-new-revenue-acquia-cloud-site-factory" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Screen%20Shot%202018-05-28%20at%202.45.32%20PM.png?itok=0fGSqDq_" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Generate New Revenue with ACSF</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">A new, innovative use case for Acquia Cloud Site Factory has emerged for digital properties/sites, and the trend seems to be gaining momentum.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/women-drupal-community-ekl1773" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/women-drupal-community-ekl1773" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/women%20of%20drupal.jpg?itok=3-VjHd8y" alt="The Women of the Drupal Community: ekl1773" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Women of Drupal: ekl1773</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This series showcases women&#039;s contributions to the open source Drupal community and their journeys in the technology industry. In this installment, we focus on Elli Ludwigson, aka ekl1773.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 08/02/2018 - 20:25</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/cloud.jpg?itok=RhekszAc 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/cloud.jpg?itok=c8vLqrFc 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/cloud.jpg?itok=B0IECorz 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/cloud.jpg?itok=caj7uRiI 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/cloud.jpg?itok=_4Jf7VvD 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/cloud.jpg?itok=Pza3xqe_ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/cloud.jpg?itok=RhekszAc" alt="You Ask, We Answer: Acquia Cloud, Site Factory and Drupal" typeof="foaf:Image" /> </picture> </div> </div> Fri, 03 Aug 2018 00:25:19 +0000 david.pierce 5791 at https://neo.acquia.com Acquia Cloud, Site Factory, Drupal FAQ https://www.acquia.com/blog/acquia-cloud-site-factory-drupal-faq <span>Acquia Cloud, Site Factory, Drupal FAQ</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Have you ever looked through Acquia’s website and thought “Hmmmm … what does that mean exactly?” If you answered yes, then this post is for you. We’ve heard your questions and we’re answering them in plain English for you.</p> <h2 class="text-color--full-black">What is the difference between Acquia Cloud and Acquia Cloud Site Factory?</h2> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Building with Acquia&#039;s Site Factory </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn from this step-by-step webinar how Acquia Cloud Site Factory provides a better way to create and manage Drupal multisite deployments. </p> <h4><a href="https://www.acquia.com/resources/webinars/drupal-step-step-building-drupal-site-acquia-cloud-site-factory">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a> is a platform that manages Drupal applications. <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory">Site Factory</a> adds the ability to manage multisite Drupal applications. "Multisite" is a specific configuration that enables a single Drupal application to support multiple websites. When one application supports just one website – as is the case for most Acquia Cloud customers – technical and business processes are relatively streamlined.</p> <p dir="ltr">Applying a security patch your Drupal application, for example, only impacts one website. Giving your site administrator rights to the Drupal website just means adding credentials in one place.</p> <p dir="ltr">Imagine if one Drupal application supported 50 websites. Applying the security patch will impact 50 websites. Adding admin users to 50 websites becomes a cumbersome task. Now imagine that same scenario across 5000 websites. Acquia Cloud Site Factory provides tools that make managing that complexity easier for both technical and business users.</p> <p dir="ltr">One of the big differences between Acquia Cloud and Acquia Cloud Site Factory is that Acquia Cloud is intended to be used by technical teams such as developers and devops engineers, whereas Acquia Cloud Site Factory offers features for both technical and non-technical users such as marketers.</p> <p dir="ltr">Most notably, Acquia Cloud Site Factory gives marketers the ability to create sites from their Drupal application with just a few clicks – no development expertise needed. In addition to this no-code site creation capability, organizations look to Acquia Cloud Site Factory when they want to scale to hundreds or thousands of sites in a short amount of time.</p> <p dir="ltr">This isn’t to say that Acquia Cloud isn’t for organizations looking to scale their digital presence; we’re simply saying that Site Factory is best for digital experiences at a mass scale.  </p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">What do I get with managed service?</h2> <p dir="ltr">When we talk about managed services we are talking about a cloud platform where we have already orchestrated all of the parts of the cloud for you. We operate the cloud so you don’t have to. So what exactly are you getting with managed services? The short answer is a platform that is orchestrated, automated and operated for you so all you have to do is start building your applications.</p> <h2 class="text-color--full-black" dir="ltr">Why do I need Acquia to host Drupal?</h2> <p dir="ltr">You don’t <em>need</em> Acquia to host Drupal per se; anyone can do that. However, Acquia provides the support, security and scale so you can build faster. That translates to less for your IT teams to manage than they would with a DIY approach, more robust than hosting since it’s a PaaS, and it’s more cost effective than other proprietary vendors because we don’t charge a licensing fee. Basically, you get the beauty of open source but with all the support and security bells and whistles.</p> <p dir="ltr">We’ll be back in a few weeks with a whole new set of questions. Is there something you need to know right this very second (OK, probably not that quickly, but you get the point)? Hit us up on Twitter at <a href="http://www.twitter.com/acquia">@acquia</a>. Otherwise, stay tuned.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/infinity-gauntlet-digital-experience" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/infinity-gauntlet-digital-experience" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-04/GettyImages-475841555_0.jpg?itok=sWoB8aKi" alt="infinity gauntlet" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Infinity Gauntlet of DX</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This week&#039;s premiere of Avengers: Infinity War has Acquia thinking about what &quot;galactic powers” organizations need to rule the digital landscape. So we decided to have some fun to understand what the Infinity Gauntlet of Digital Experience could look like. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/how-organizations-are-generating-new-revenue-acquia-cloud-site-factory" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-organizations-are-generating-new-revenue-acquia-cloud-site-factory" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Screen%20Shot%202018-05-28%20at%202.45.32%20PM.png?itok=0fGSqDq_" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Generate New Revenue with ACSF</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">A new, innovative use case for Acquia Cloud Site Factory has emerged for digital properties/sites, and the trend seems to be gaining momentum.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/women-drupal-community-ekl1773" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/women-drupal-community-ekl1773" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/women%20of%20drupal.jpg?itok=3-VjHd8y" alt="The Women of the Drupal Community: ekl1773" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Women of Drupal: ekl1773</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This series showcases women&#039;s contributions to the open source Drupal community and their journeys in the technology industry. In this installment, we focus on Elli Ludwigson, aka ekl1773.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 08/02/2018 - 20:25</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/cloud.jpg?itok=RhekszAc 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/cloud.jpg?itok=c8vLqrFc 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/cloud.jpg?itok=B0IECorz 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/cloud.jpg?itok=caj7uRiI 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/cloud.jpg?itok=_4Jf7VvD 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/cloud.jpg?itok=Pza3xqe_ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/cloud.jpg?itok=RhekszAc" alt="You Ask, We Answer: Acquia Cloud, Site Factory and Drupal" typeof="foaf:Image" /> </picture> </div> </div> Fri, 03 Aug 2018 00:25:19 +0000 david.pierce 5791 at https://neo.acquia.com Acquia Cloud, Site Factory, Drupal FAQ https://www.acquia.com/blog/acquia-cloud-site-factory-drupal-faq <span>Acquia Cloud, Site Factory, Drupal FAQ</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Have you ever looked through Acquia’s website and thought “Hmmmm … what does that mean exactly?” If you answered yes, then this post is for you. We’ve heard your questions and we’re answering them in plain English for you.</p> <h2 class="text-color--full-black">What is the difference between Acquia Cloud and Acquia Cloud Site Factory?</h2> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Webinar: Building with Acquia&#039;s Site Factory </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn from this step-by-step webinar how Acquia Cloud Site Factory provides a better way to create and manage Drupal multisite deployments. </p> <h4><a href="https://www.acquia.com/resources/webinars/drupal-step-step-building-drupal-site-acquia-cloud-site-factory">WATCH NOW</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><a href="https://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a> is a platform that manages Drupal applications. <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory">Site Factory</a> adds the ability to manage multisite Drupal applications. "Multisite" is a specific configuration that enables a single Drupal application to support multiple websites. When one application supports just one website – as is the case for most Acquia Cloud customers – technical and business processes are relatively streamlined.</p> <p dir="ltr">Applying a security patch your Drupal application, for example, only impacts one website. Giving your site administrator rights to the Drupal website just means adding credentials in one place.</p> <p dir="ltr">Imagine if one Drupal application supported 50 websites. Applying the security patch will impact 50 websites. Adding admin users to 50 websites becomes a cumbersome task. Now imagine that same scenario across 5000 websites. Acquia Cloud Site Factory provides tools that make managing that complexity easier for both technical and business users.</p> <p dir="ltr">One of the big differences between Acquia Cloud and Acquia Cloud Site Factory is that Acquia Cloud is intended to be used by technical teams such as developers and devops engineers, whereas Acquia Cloud Site Factory offers features for both technical and non-technical users such as marketers.</p> <p dir="ltr">Most notably, Acquia Cloud Site Factory gives marketers the ability to create sites from their Drupal application with just a few clicks – no development expertise needed. In addition to this no-code site creation capability, organizations look to Acquia Cloud Site Factory when they want to scale to hundreds or thousands of sites in a short amount of time.</p> <p dir="ltr">This isn’t to say that Acquia Cloud isn’t for organizations looking to scale their digital presence; we’re simply saying that Site Factory is best for digital experiences at a mass scale.  </p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <h2 class="text-color--full-black" dir="ltr">What do I get with managed service?</h2> <p dir="ltr">When we talk about managed services we are talking about a cloud platform where we have already orchestrated all of the parts of the cloud for you. We operate the cloud so you don’t have to. So what exactly are you getting with managed services? The short answer is a platform that is orchestrated, automated and operated for you so all you have to do is start building your applications.</p> <h2 class="text-color--full-black" dir="ltr">Why do I need Acquia to host Drupal?</h2> <p dir="ltr">You don’t <em>need</em> Acquia to host Drupal per se; anyone can do that. However, Acquia provides the support, security and scale so you can build faster. That translates to less for your IT teams to manage than they would with a DIY approach, more robust than hosting since it’s a PaaS, and it’s more cost effective than other proprietary vendors because we don’t charge a licensing fee. Basically, you get the beauty of open source but with all the support and security bells and whistles.</p> <p dir="ltr">We’ll be back in a few weeks with a whole new set of questions. Is there something you need to know right this very second (OK, probably not that quickly, but you get the point)? Hit us up on Twitter at <a href="http://www.twitter.com/acquia">@acquia</a>. Otherwise, stay tuned.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/reena-leone" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/reena_leone1_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Reena Leone</h3> <span class="paragraph--profile-card--content--title-line--title">Senior Manager, Content Marketing</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Reena Leone has nearly 10 years of digital marketing experience, working for both digital agencies and global brands.</p> <p>A self-described “writer, podcaster, cosplayer, and nerd,” she said her favorite aspect of working at Acquia is her collaboration with colleagues.</p> <p>“When we say ‘#ilovemyteam,’ it's not a joke. This is the kind of place where you can be you; individuality is encouraged,” Leone said.</p> <p>Since she started at Acquia, Leone has had the opportunity to forge her own career path, she said.</p> <p>“This flexibility has made me more capable of handling any challenge thrown my way, and allowed me to grow my skills as a writer, editor, and manager.”</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/infinity-gauntlet-digital-experience" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/infinity-gauntlet-digital-experience" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-04/GettyImages-475841555_0.jpg?itok=sWoB8aKi" alt="infinity gauntlet" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Infinity Gauntlet of DX</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This week&#039;s premiere of Avengers: Infinity War has Acquia thinking about what &quot;galactic powers” organizations need to rule the digital landscape. So we decided to have some fun to understand what the Infinity Gauntlet of Digital Experience could look like. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/how-organizations-are-generating-new-revenue-acquia-cloud-site-factory" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/how-organizations-are-generating-new-revenue-acquia-cloud-site-factory" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-05/Screen%20Shot%202018-05-28%20at%202.45.32%20PM.png?itok=0fGSqDq_" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Generate New Revenue with ACSF</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">A new, innovative use case for Acquia Cloud Site Factory has emerged for digital properties/sites, and the trend seems to be gaining momentum.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/women-drupal-community-ekl1773" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/women-drupal-community-ekl1773" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-03/women%20of%20drupal.jpg?itok=3-VjHd8y" alt="The Women of the Drupal Community: ekl1773" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Women of Drupal: ekl1773</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">This series showcases women&#039;s contributions to the open source Drupal community and their journeys in the technology industry. In this installment, we focus on Elli Ludwigson, aka ekl1773.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Thu, 08/02/2018 - 20:25</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/cloud.jpg?itok=RhekszAc 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/cloud.jpg?itok=c8vLqrFc 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/cloud.jpg?itok=B0IECorz 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/cloud.jpg?itok=caj7uRiI 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/cloud.jpg?itok=_4Jf7VvD 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/cloud.jpg?itok=Pza3xqe_ 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/cloud.jpg?itok=RhekszAc" alt="You Ask, We Answer: Acquia Cloud, Site Factory and Drupal" typeof="foaf:Image" /> </picture> </div> </div> Fri, 03 Aug 2018 00:25:19 +0000 david.pierce 5791 at https://neo.acquia.com Let's Play Marketing Lingo Bingo! https://www.acquia.com/blog/lets-play-marketing-lingo-bingo <span>Let&#039;s Play Marketing Lingo Bingo!</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Have you ever sat through a marketing meeting and wished you had a bingo card to fill out, just to get through the buzzwords, drudgery and platitudes? Yeah. Same.</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-08/Acquia%20Buzzword%20Bingo%20Card_0.jpg?itok=Jl87YxYm" alt="Let's Play Marketing Lingo Bingo!" title="Let's Play Marketing Lingo Bingo!" typeof="foaf:Image" /></article><p dir="ltr">Listen, after 20-plus years in journalism, it’s a much-needed change of pace to work for a tech company. And I think I’m finally recovering from the borderline Stockholm syndrome and self-importance that come with working in an elitist East Coast newsroom (er, sweatshop?).</p> <p>But sometimes, I wish I had a bingo card at the ready while reading any marketing content, not just ours. Tech marketers, especially, are so used to “getting into the weeds” that we forget to speak like humans.</p> <p>We struggle with when to be specific, and when not to be. We even wrestle with internal politics, preferences, and punctuation (holy exclamation points!).</p> <ul dir="ltr"><li>Mention this industry, but don’t limit ourselves to that industry.</li> <li>Don’t be too technical / this isn’t technical enough.</li> <li>We need to change our tone / this doesn’t sound like us.</li> <li>Don’t use the word “hosting” / always use the word “hosting.”</li> <li>Don’t be too heavy-handed in talking about the company / make sure you mention the product up high.</li> <li>SEO (see below) is king / where’s the narrative?</li> <li>We should mention customers more / we can’t mention <em>these</em> customers.</li> </ul><p dir="ltr">It’s no wonder that buzzwords, cliches, abbreviations and the like are like those annoying, short words that seem to permeate crossword puzzles (does Uma Thurman really need to be in that many puzzles?).</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Digital Personalization 101 </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn how to make customers feel welcome and unique — not just the first time they visit your site — but throughout the customer journey.</p> <h4><a href="https://www.acquia.com/resources/ebooks/digital-personalization-101">READ THE EBOOK</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Muddled messaging runs rampant across the tech industry. It’s in emails, LinkedIn posts, it’s on company web pages and laced throughout “thought leadership” pieces.</p> <p dir="ltr">It serves a purpose, for sure, but it’s time to end marketer-on-marketer crime.</p> <p dir="ltr">Here is my attempt to unpack (jargon intended) some worn-out words, abundant abbreviations, and idiotic idioms, if you will, that certainly take the cake (cliche intended):</p> <p dir="ltr"><strong>Disruption</strong> – Doing things differently, taking chances, doing what the establishment might be afraid of. To me, this really means one basic thing: leading instead of copying.</p> <p dir="ltr"><strong>Leveraging</strong> – OK, so we’re not investing, and we’re probably not physically using leverage (although I wonder if an arm-wrestling metaphor isn’t just a tad on-the-nose for some products – not ours, of course). We can probably just use the word “using” or the phrase “taking advantage of.” Right? Like, I’d never say to my wife, “I’m going to leverage this new frying pan to get the best out of this omelette.”</p> <p dir="ltr"><strong>Scaling, scalability, at scale</strong> – These are such a tantalizing words because they apply to just about anything and any situation. We use them frequently when talking about <a href="https://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a>’s ability to accommodate increased demand or traffic. I don’t want to talk about servers here (bo-ring), so think of a middle-aged dad like me suddenly needing his day to be 36 hours long because of the demands of his nutty family. Imagine if I could just “scale” my day? Increase my available output when workload demands it. Maybe then I could sleep for more than five hours a day.</p> <p dir="ltr"><strong>SEO</strong> – <a href="https://www.acquia.com/blog/digital-marketer%27s-digest/4-steps-optimize-your-drupal-site-and-increase-traffic/17/05/2016/3294866">Search engine optimization</a> (using keywords, commonly searched phrases, meta titles, meta descriptions, alt text, backlinks, etc.). SEO is one of my favorite things (<a href="https://www.acquia.com/blog/thinking-about-some-dam-taxonomy">along with taxonomy</a> and <a href="https://www.acquia.com/products-services/acquia-digital-asset-manager">content infrastructure</a>). I love the idea that by simply choosing our words more judiciously and being more detail-oriented, we can make our content pop up on Google instead of similar content someone else wrote. That’s an oversimplification of the multipronged tactic, but it’s true. (And it’s super fun for some of us.)</p> <p dir="ltr"><strong>Customer journeys</strong> – You know those ads that follow you everywhere? You know those emails you get from everyone? You know that concert that you just booked tickets for so easily because the ad reached you at the right time on the right device? You know those thoughts that are in your head … right … now? Someone put them there. OK, not the last part … maybe. Marketers love <a href="https://www.acquia.com/products-services/acquia-journey">customer journey orchestration</a>. It’s not Orwellian, it’s just useful nudges, reminders and kind of like super-chill motivational intervention. Somehow “customer nudging” hasn’t caught on, but I’m trying to make it happen.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>Personalize</strong> – “Hello, Dave.” <a href="https://neo.acquia.com/resources/ebooks/digital-personalization-101">Personalization</a> is us getting to know you so we can serve you better. It’s more like, “This seat is reserved for you, Dave. Do you want the usual?” We’re just giving you a <a href="https://neo.acquia.com/products-services/acquia-lift">“lift”</a> (Acquia inside-baseball pun). It’s time-saving and practical.</p> <p dir="ltr"><strong><a href="https://www.acquia.com/products-services/acquia-platform">Digital experiences</a></strong> – Really, this is kind of a catch-all for the way you interact with all technology through a DXP (digital experience platform) or a really great CMS (content management system) like <a href="https://www.acquia.com/drupal">Drupal</a>. It’s all about convenience and ease of use, and it’s inspirational, fulfilling, and even entertaining. You know it when you interact with it. It’s all the things. Personally, I’m for dropping the word “digital.” What isn’t digital? You could call them web experiences, but what is the web? What is the internet? No, really, see IoT below.</p> <p dir="ltr"><strong>IoT</strong> – <a href="https://www.acquia.com/drupal/decoupled-drupal">Internet of things</a>. Does your refrigerator tell you the weather, alert you of appointments, or prompt you if you’re out of milk? Singularity might be decades away (Cylons! Gasp!) but our cars can order pizzas, phones can unlock cars, and you can turn up your thermostat from the other side of the world. You can feed your dog and play fetch from work. The internet of things just means we’re all connected to just about anything, and just about anything can do just about anything. Alexa, can you <a href="https://www.acquia.com/blog/cooking-alexa-and-drupal">help me cook dinner tonight</a>, or <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">tell me where my voting place is</a>?</p> <p dir="ltr"><strong><a href="https://www.acquia.com/blog/omnichannel-commerce-delivering-end-end-customer-experience">Omnichannel</a></strong> – A mobile app, a website, a store, social media, an email, digital signs. Wherever you can interact with a brand. It’s more like omnipresent, hopefully not omnipotent.</p> <p dir="ltr">Some other fun ones that would be fun to decode or discard: ideation, adtech, martech, out-of-the-box, personas, seamless, holistic, disparate, inbound, “smarketing,” ROI (return on investment), AI (<a href="https://www.acquia.com/blog/machine-learning-and-artificial-intelligence-primer/31/08/2016/3297711">artificial intelligence</a>), AR (<a href="https://www.acquia.com/blog/shopping-augmented-reality/26/10/2017/3313116">augmented reality</a>), VR (<a href="https://www.acquia.com/blog/virtual-reality-campus-drupal">virtual reality</a>), KPI (key performance indicators), and CRM (customer relationship management).</p> <p dir="ltr">Have a pet peeve or ridiculous buzzword to share? <a href="mailto:david.pierce@acquia.com">Email me</a>.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-pierce" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/david_pierce_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Pierce</h3> <span class="paragraph--profile-card--content--title-line--title">Digital Content Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Pierce is a digital content manager at Acquia, where he coordinates content production and manages site updates, messaging and the promotion of marketing materials. David has 20-plus of award-winning experience in journalism, including roles as a digital managing editor for Hearst Television, content producer for BostonGlobe.com and Boston.com, and several editorial leadership positions for New England newspapers.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/davideverettpierce/">Linkedin profile</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/thinking-about-some-dam-taxonomy" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/thinking-about-some-dam-taxonomy" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/Rubik%27s%20cube.jpg?itok=CQoQDpmv" alt="Thinking About Some DAM Taxonomy" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Thinking About Some DAM Taxonomy</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">When we master taxonomy, it makes our lives exponentially easier, allowing our organization to shift from institutional memory and asking someone “where’s that thing again?” to a much more reliable digital asset management system.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/getting-started-dam-new-chapter-acquia" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/getting-started-dam-new-chapter-acquia" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/Acquia%20DAM%20blog.jpg?itok=74XbsAoS" alt="Getting Started with DAM: A New Chapter for Acquia" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Getting Started with Acquia DAM</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Just like most other software rollouts, implementing Acquia DAM (especially in the middle of a website redesign and migration) isn’t something you do all at once; it’s a process that occurs over time.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/forget-cyber-monday-its-time-cyber-365/26/11/2017/3314876" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/forget-cyber-monday-its-time-cyber-365/26/11/2017/3314876" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-881965386.jpg?itok=DDl0CoSU" alt="calendar" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">It’s Time for Cyber 365</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Speed, quality and agility are the keys to successful e-commerce. Read about how companies need to become flexible, and not just on Cyber Monday.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 08/01/2018 - 13:43</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=RjZHdQTa 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=QUfG7ttm 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=XgWzjrIm 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=Z_izbppS 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=dAwBybC1 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=ksmi0JWf 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=RjZHdQTa" alt="Let&#039;s Play Marketing Lingo Bingo!" typeof="foaf:Image" /> </picture> </div> </div> Wed, 01 Aug 2018 17:43:20 +0000 david.pierce 5786 at https://neo.acquia.com Let's Play Marketing Lingo Bingo! https://www.acquia.com/blog/lets-play-marketing-lingo-bingo <span>Let&#039;s Play Marketing Lingo Bingo!</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>Have you ever sat through a marketing meeting and wished you had a bingo card to fill out, just to get through the buzzwords, drudgery and platitudes? Yeah. Same.</p> <article class="embedded-entity align-right"><img src="/sites/acquia.com/files/styles/large/public/images/2018-08/Acquia%20Buzzword%20Bingo%20Card_0.jpg?itok=Jl87YxYm" alt="Let's Play Marketing Lingo Bingo!" title="Let's Play Marketing Lingo Bingo!" typeof="foaf:Image" /></article><p dir="ltr">Listen, after 20-plus years in journalism, it’s a much-needed change of pace to work for a tech company. And I think I’m finally recovering from the borderline Stockholm syndrome and self-importance that come with working in an elitist East Coast newsroom (er, sweatshop?).</p> <p>But sometimes, I wish I had a bingo card at the ready while reading any marketing content, not just ours. Tech marketers, especially, are so used to “getting into the weeds” that we forget to speak like humans.</p> <p>We struggle with when to be specific, and when not to be. We even wrestle with internal politics, preferences, and punctuation (holy exclamation points!).</p> <ul dir="ltr"><li>Mention this industry, but don’t limit ourselves to that industry.</li> <li>Don’t be too technical / this isn’t technical enough.</li> <li>We need to change our tone / this doesn’t sound like us.</li> <li>Don’t use the word “hosting” / always use the word “hosting.”</li> <li>Don’t be too heavy-handed in talking about the company / make sure you mention the product up high.</li> <li>SEO (see below) is king / where’s the narrative?</li> <li>We should mention customers more / we can’t mention <em>these</em> customers.</li> </ul><p dir="ltr">It’s no wonder that buzzwords, cliches, abbreviations and the like are like those annoying, short words that seem to permeate crossword puzzles (does Uma Thurman really need to be in that many puzzles?).</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Digital Personalization 101 </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Learn how to make customers feel welcome and unique — not just the first time they visit your site — but throughout the customer journey.</p> <h4><a href="https://www.acquia.com/resources/ebooks/digital-personalization-101">READ THE EBOOK</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Muddled messaging runs rampant across the tech industry. It’s in emails, LinkedIn posts, it’s on company web pages and laced throughout “thought leadership” pieces.</p> <p dir="ltr">It serves a purpose, for sure, but it’s time to end marketer-on-marketer crime.</p> <p dir="ltr">Here is my attempt to unpack (jargon intended) some worn-out words, abundant abbreviations, and idiotic idioms, if you will, that certainly take the cake (cliche intended):</p> <p dir="ltr"><strong>Disruption</strong> – Doing things differently, taking chances, doing what the establishment might be afraid of. To me, this really means one basic thing: leading instead of copying.</p> <p dir="ltr"><strong>Leveraging</strong> – OK, so we’re not investing, and we’re probably not physically using leverage (although I wonder if an arm-wrestling metaphor isn’t just a tad on-the-nose for some products – not ours, of course). We can probably just use the word “using” or the phrase “taking advantage of.” Right? Like, I’d never say to my wife, “I’m going to leverage this new frying pan to get the best out of this omelette.”</p> <p dir="ltr"><strong>Scaling, scalability, at scale</strong> – These are such a tantalizing words because they apply to just about anything and any situation. We use them frequently when talking about <a href="https://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a>’s ability to accommodate increased demand or traffic. I don’t want to talk about servers here (bo-ring), so think of a middle-aged dad like me suddenly needing his day to be 36 hours long because of the demands of his nutty family. Imagine if I could just “scale” my day? Increase my available output when workload demands it. Maybe then I could sleep for more than five hours a day.</p> <p dir="ltr"><strong>SEO</strong> – <a href="https://www.acquia.com/blog/digital-marketer%27s-digest/4-steps-optimize-your-drupal-site-and-increase-traffic/17/05/2016/3294866">Search engine optimization</a> (using keywords, commonly searched phrases, meta titles, meta descriptions, alt text, backlinks, etc.). SEO is one of my favorite things (<a href="https://www.acquia.com/blog/thinking-about-some-dam-taxonomy">along with taxonomy</a> and <a href="https://www.acquia.com/products-services/acquia-digital-asset-manager">content infrastructure</a>). I love the idea that by simply choosing our words more judiciously and being more detail-oriented, we can make our content pop up on Google instead of similar content someone else wrote. That’s an oversimplification of the multipronged tactic, but it’s true. (And it’s super fun for some of us.)</p> <p dir="ltr"><strong>Customer journeys</strong> – You know those ads that follow you everywhere? You know those emails you get from everyone? You know that concert that you just booked tickets for so easily because the ad reached you at the right time on the right device? You know those thoughts that are in your head … right … now? Someone put them there. OK, not the last part … maybe. Marketers love <a href="https://www.acquia.com/products-services/acquia-journey">customer journey orchestration</a>. It’s not Orwellian, it’s just useful nudges, reminders and kind of like super-chill motivational intervention. Somehow “customer nudging” hasn’t caught on, but I’m trying to make it happen.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><strong>Personalize</strong> – “Hello, Dave.” <a href="https://neo.acquia.com/resources/ebooks/digital-personalization-101">Personalization</a> is us getting to know you so we can serve you better. It’s more like, “This seat is reserved for you, Dave. Do you want the usual?” We’re just giving you a <a href="https://neo.acquia.com/products-services/acquia-lift">“lift”</a> (Acquia inside-baseball pun). It’s time-saving and practical.</p> <p dir="ltr"><strong><a href="https://www.acquia.com/products-services/acquia-platform">Digital experiences</a></strong> – Really, this is kind of a catch-all for the way you interact with all technology through a DXP (digital experience platform) or a really great CMS (content management system) like <a href="https://www.acquia.com/drupal">Drupal</a>. It’s all about convenience and ease of use, and it’s inspirational, fulfilling, and even entertaining. You know it when you interact with it. It’s all the things. Personally, I’m for dropping the word “digital.” What isn’t digital? You could call them web experiences, but what is the web? What is the internet? No, really, see IoT below.</p> <p dir="ltr"><strong>IoT</strong> – <a href="https://www.acquia.com/drupal/decoupled-drupal">Internet of things</a>. Does your refrigerator tell you the weather, alert you of appointments, or prompt you if you’re out of milk? Singularity might be decades away (Cylons! Gasp!) but our cars can order pizzas, phones can unlock cars, and you can turn up your thermostat from the other side of the world. You can feed your dog and play fetch from work. The internet of things just means we’re all connected to just about anything, and just about anything can do just about anything. Alexa, can you <a href="https://www.acquia.com/blog/cooking-alexa-and-drupal">help me cook dinner tonight</a>, or <a href="https://www.acquia.com/blog/ask-georgiagov-alexa-skill-citizens-georgia-acquia-labs/12/10/2017/3312516">tell me where my voting place is</a>?</p> <p dir="ltr"><strong><a href="https://www.acquia.com/blog/omnichannel-commerce-delivering-end-end-customer-experience">Omnichannel</a></strong> – A mobile app, a website, a store, social media, an email, digital signs. Wherever you can interact with a brand. It’s more like omnipresent, hopefully not omnipotent.</p> <p dir="ltr">Some other fun ones that would be fun to decode or discard: ideation, adtech, martech, out-of-the-box, personas, seamless, holistic, disparate, inbound, “smarketing,” ROI (return on investment), AI (<a href="https://www.acquia.com/blog/machine-learning-and-artificial-intelligence-primer/31/08/2016/3297711">artificial intelligence</a>), AR (<a href="https://www.acquia.com/blog/shopping-augmented-reality/26/10/2017/3313116">augmented reality</a>), VR (<a href="https://www.acquia.com/blog/virtual-reality-campus-drupal">virtual reality</a>), KPI (key performance indicators), and CRM (customer relationship management).</p> <p dir="ltr">Have a pet peeve or ridiculous buzzword to share? <a href="mailto:david.pierce@acquia.com">Email me</a>.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/david-pierce" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2017-11/david_pierce_0.jpg" width="400" height="262" alt="" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">David Pierce</h3> <span class="paragraph--profile-card--content--title-line--title">Digital Content Manager</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>David Pierce is a digital content manager at Acquia, where he coordinates content production and manages site updates, messaging and the promotion of marketing materials. David has 20-plus of award-winning experience in journalism, including roles as a digital managing editor for Hearst Television, content producer for BostonGlobe.com and Boston.com, and several editorial leadership positions for New England newspapers.</p></div> </div> <div class="paragraph--profile-card--content--social"> <a href="https://www.linkedin.com/in/davideverettpierce/">Linkedin profile</a> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/thinking-about-some-dam-taxonomy" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/thinking-about-some-dam-taxonomy" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/Rubik%27s%20cube.jpg?itok=CQoQDpmv" alt="Thinking About Some DAM Taxonomy" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Thinking About Some DAM Taxonomy</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">When we master taxonomy, it makes our lives exponentially easier, allowing our organization to shift from institutional memory and asking someone “where’s that thing again?” to a much more reliable digital asset management system.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/getting-started-dam-new-chapter-acquia" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/getting-started-dam-new-chapter-acquia" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-06/Acquia%20DAM%20blog.jpg?itok=74XbsAoS" alt="Getting Started with DAM: A New Chapter for Acquia" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Getting Started with Acquia DAM</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Just like most other software rollouts, implementing Acquia DAM (especially in the middle of a website redesign and migration) isn’t something you do all at once; it’s a process that occurs over time.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/forget-cyber-monday-its-time-cyber-365/26/11/2017/3314876" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/forget-cyber-monday-its-time-cyber-365/26/11/2017/3314876" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/GettyImages-881965386.jpg?itok=DDl0CoSU" alt="calendar" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">It’s Time for Cyber 365</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Speed, quality and agility are the keys to successful e-commerce. Read about how companies need to become flexible, and not just on Cyber Monday.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Wed, 08/01/2018 - 13:43</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=RjZHdQTa 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=QUfG7ttm 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=XgWzjrIm 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=Z_izbppS 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=dAwBybC1 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=ksmi0JWf 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-08/Acquia%20Buzzword%20Lingo.jpg?itok=RjZHdQTa" alt="Let&#039;s Play Marketing Lingo Bingo!" typeof="foaf:Image" /> </picture> </div> </div> Wed, 01 Aug 2018 17:43:20 +0000 david.pierce 5786 at https://neo.acquia.com Acquia Named a Leader in Gartner’s 2018 Magic Quadrant for Web Content Management for Fifth Consecutive Year https://www.acquia.com/about-us/newsroom/press-releases/acquia-named-leader-gartners-2018-magic-quadrant-web-content <span>Acquia Named a Leader in Gartner’s 2018 Magic Quadrant for Web Content Management for Fifth Consecutive Year</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Wed, 08/01/2018 - 10:06</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-08-01T15:00:00Z">Wed, 08/01/2018 - 11:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Company Evaluated on its Ability to Execute and Completeness of Vision</em></p> <p dir="ltr"><strong>BOSTON -- August 1, 2018 -- </strong><a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a>, the digital experience company, today announced it has been placed by Gartner, Inc. in the Leaders’ quadrant of the <a href="https://www.acquia.com/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management?utm_source=newsrls&amp;utm_medium=referral">2018 Magic Quadrant for Web Content Management</a><sup>1</sup> based on its ability to execute and completeness of vision.</p> <p dir="ltr">“The WCM industry is quickly evolving in response to the imperatives of customer experience strategies, which include digital transformation and continuous optimization using, for example, AI. While WCM remains at the heart of the technology stacks that support customer experience initiatives, native WCM capabilities are expanding beyond their traditional boundaries, and integrations with adjacent technologies are driving expansion into the area of DXPs,” according to Gartner.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“Since its founding, Acquia has demonstrated a longstanding commitment to our customers, who are looking for, and getting, a platform that is purpose-built for open innovation. We believe that Gartner’s latest report affirms that,” said Dries Buytaert, co-founder and CTO of Acquia. “We pride ourselves on delivering solutions that give our customers the freedom to build on their terms. Acquia’s emphasis on being API-first means that organizations can integrate with preferred technology solutions, support the proliferation of new devices and digital channels, explore the growing adoption of JavaScript frameworks, and much more.”</p> <p dir="ltr">The <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=newsrls&amp;utm_medium=referral">Acquia Experience Platform</a> offers a suite of technologies for easily building digital experiences at scale, across the web, mobile sites, native applications, voice assistants and more. The platform allows businesses to manage the deployment and iteration of those experiences in the cloud, and intelligently optimize how they are tailored for specific audiences using machine learning. These capabilities are complemented by an API-first approach designed to allow organizations the freedom to integrate third-party data sources and systems to maximize existing investments. As a result, enterprises can build and own their digital ecosystems based on the best technology for them, rather than licensing and locking them into monolithic vendors.</p> <p dir="ltr">According to Gartner, Leaders should drive market transformation. They have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can:</p> <ul dir="ltr"><li>Demonstrate enterprise deployments</li> <li>Offer integration with other business applications and content repositories</li> <li>Support multiple vertical and horizontal contexts.</li> </ul><p dir="ltr">A complimentary copy of the <a href="https://www.acquia.com/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management?utm_source=newsrls&amp;utm_medium=referral">Gartner, Inc. 2018 “Magic Quadrant for Web Content Management”</a> research report is available to access from the Acquia website.</p> <p dir="ltr">1 “Gartner Magic Quadrant for Web Content Management,” by Mick MacComascaigh and Jim Murphy, July 30, 2018.</p> <p dir="ltr"><strong>Gartner Disclaimer</strong></p> <p dir="ltr">Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/">acquia.com</a>.</p> <p dir="ltr">- ### -</p> <p><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/webinars/top-5-criteria-youre-overlooking-wcm-selection" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/top-5-criteria-youre-overlooking-wcm-selection" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/website%20development.jpg?itok=wgG_ZDmZ" alt="website development" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">5 Criteria for WCM Selection</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia and CMSWire discuss major shifts in web content management technology and digital experiences that decision makers will find today.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management" class="entity--type-node node node--type-white-paper node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/2018%20Gartner%20Magic%20Quadrant%20for%20WCM%20Acquia.jpg?itok=c8teack0" alt="Acquia Named a Leader in Gartner Magic Quadrant for Web Content Management" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">White paper</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Named WCM Leader by Gartner</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">For the fifth consecutive year, the 2018 Gartner Magic Quadrant for Web Content Management report identifies Acquia as a WCM Leader.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/webinars/episode-1-personalization-begins-content" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/episode-1-personalization-begins-content" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Lift_ContentContext_GettyImages-637954680_0.jpg?itok=PDlH03K_" alt="Content in context - personalization" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Personalization Begins with Content</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The best personalization initiatives begin by understanding your existing content and how you will generate new content. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Wed, 01 Aug 2018 14:06:01 +0000 christopher.rogers 5781 at https://neo.acquia.com Acquia Named a Leader in Gartner’s 2018 Magic Quadrant for Web Content Management for Fifth Consecutive Year https://www.acquia.com/about-us/newsroom/press-releases/acquia-named-leader-gartners-2018-magic-quadrant-web-content <span>Acquia Named a Leader in Gartner’s 2018 Magic Quadrant for Web Content Management for Fifth Consecutive Year</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Wed, 08/01/2018 - 10:06</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-08-01T15:00:00Z">Wed, 08/01/2018 - 11:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Company Evaluated on its Ability to Execute and Completeness of Vision</em></p> <p dir="ltr"><strong>BOSTON -- August 1, 2018 -- </strong><a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a>, the digital experience company, today announced it has been placed by Gartner, Inc. in the Leaders’ quadrant of the <a href="https://www.acquia.com/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management?utm_source=newsrls&amp;utm_medium=referral">2018 Magic Quadrant for Web Content Management</a><sup>1</sup> based on its ability to execute and completeness of vision.</p> <p dir="ltr">“The WCM industry is quickly evolving in response to the imperatives of customer experience strategies, which include digital transformation and continuous optimization using, for example, AI. While WCM remains at the heart of the technology stacks that support customer experience initiatives, native WCM capabilities are expanding beyond their traditional boundaries, and integrations with adjacent technologies are driving expansion into the area of DXPs,” according to Gartner.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“Since its founding, Acquia has demonstrated a longstanding commitment to our customers, who are looking for, and getting, a platform that is purpose-built for open innovation. We believe that Gartner’s latest report affirms that,” said Dries Buytaert, co-founder and CTO of Acquia. “We pride ourselves on delivering solutions that give our customers the freedom to build on their terms. Acquia’s emphasis on being API-first means that organizations can integrate with preferred technology solutions, support the proliferation of new devices and digital channels, explore the growing adoption of JavaScript frameworks, and much more.”</p> <p dir="ltr">The <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=newsrls&amp;utm_medium=referral">Acquia Experience Platform</a> offers a suite of technologies for easily building digital experiences at scale, across the web, mobile sites, native applications, voice assistants and more. The platform allows businesses to manage the deployment and iteration of those experiences in the cloud, and intelligently optimize how they are tailored for specific audiences using machine learning. These capabilities are complemented by an API-first approach designed to allow organizations the freedom to integrate third-party data sources and systems to maximize existing investments. As a result, enterprises can build and own their digital ecosystems based on the best technology for them, rather than licensing and locking them into monolithic vendors.</p> <p dir="ltr">According to Gartner, Leaders should drive market transformation. They have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can:</p> <ul dir="ltr"><li>Demonstrate enterprise deployments</li> <li>Offer integration with other business applications and content repositories</li> <li>Support multiple vertical and horizontal contexts.</li> </ul><p dir="ltr">A complimentary copy of the <a href="https://www.acquia.com/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management?utm_source=newsrls&amp;utm_medium=referral">Gartner, Inc. 2018 “Magic Quadrant for Web Content Management”</a> research report is available to access from the Acquia website.</p> <p dir="ltr">1 “Gartner Magic Quadrant for Web Content Management,” by Mick MacComascaigh and Jim Murphy, July 30, 2018.</p> <p dir="ltr"><strong>Gartner Disclaimer</strong></p> <p dir="ltr">Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/">acquia.com</a>.</p> <p dir="ltr">- ### -</p> <p><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/webinars/top-5-criteria-youre-overlooking-wcm-selection" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/top-5-criteria-youre-overlooking-wcm-selection" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/website%20development.jpg?itok=wgG_ZDmZ" alt="website development" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">5 Criteria for WCM Selection</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia and CMSWire discuss major shifts in web content management technology and digital experiences that decision makers will find today.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management" class="entity--type-node node node--type-white-paper node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/2018%20Gartner%20Magic%20Quadrant%20for%20WCM%20Acquia.jpg?itok=c8teack0" alt="Acquia Named a Leader in Gartner Magic Quadrant for Web Content Management" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">White paper</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Named WCM Leader by Gartner</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">For the fifth consecutive year, the 2018 Gartner Magic Quadrant for Web Content Management report identifies Acquia as a WCM Leader.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/webinars/episode-1-personalization-begins-content" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/episode-1-personalization-begins-content" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Lift_ContentContext_GettyImages-637954680_0.jpg?itok=PDlH03K_" alt="Content in context - personalization" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Personalization Begins with Content</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The best personalization initiatives begin by understanding your existing content and how you will generate new content. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Wed, 01 Aug 2018 14:06:01 +0000 christopher.rogers 5781 at https://neo.acquia.com Acquia Named a Leader in Gartner’s 2018 Magic Quadrant for Web Content Management for Fifth Consecutive Year https://www.acquia.com/about-us/newsroom/press-releases/acquia-named-leader-gartners-2018-magic-quadrant-web-content <span>Acquia Named a Leader in Gartner’s 2018 Magic Quadrant for Web Content Management for Fifth Consecutive Year</span> <span><span lang="" about="/christopherrogers" typeof="schema:Person" property="schema:name" datatype="">christopher.rogers</span></span> <span>Wed, 08/01/2018 - 10:06</span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2018-08-01T15:00:00Z">Wed, 08/01/2018 - 11:00</time> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr"><em>Company Evaluated on its Ability to Execute and Completeness of Vision</em></p> <p dir="ltr"><strong>BOSTON -- August 1, 2018 -- </strong><a href="https://www.acquia.com?utm_source=newsrls&amp;utm_medium=referral">Acquia</a>, the digital experience company, today announced it has been placed by Gartner, Inc. in the Leaders’ quadrant of the <a href="https://www.acquia.com/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management?utm_source=newsrls&amp;utm_medium=referral">2018 Magic Quadrant for Web Content Management</a><sup>1</sup> based on its ability to execute and completeness of vision.</p> <p dir="ltr">“The WCM industry is quickly evolving in response to the imperatives of customer experience strategies, which include digital transformation and continuous optimization using, for example, AI. While WCM remains at the heart of the technology stacks that support customer experience initiatives, native WCM capabilities are expanding beyond their traditional boundaries, and integrations with adjacent technologies are driving expansion into the area of DXPs,” according to Gartner.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Sign up for our newsletter </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">“Since its founding, Acquia has demonstrated a longstanding commitment to our customers, who are looking for, and getting, a platform that is purpose-built for open innovation. We believe that Gartner’s latest report affirms that,” said Dries Buytaert, co-founder and CTO of Acquia. “We pride ourselves on delivering solutions that give our customers the freedom to build on their terms. Acquia’s emphasis on being API-first means that organizations can integrate with preferred technology solutions, support the proliferation of new devices and digital channels, explore the growing adoption of JavaScript frameworks, and much more.”</p> <p dir="ltr">The <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=newsrls&amp;utm_medium=referral">Acquia Experience Platform</a> offers a suite of technologies for easily building digital experiences at scale, across the web, mobile sites, native applications, voice assistants and more. The platform allows businesses to manage the deployment and iteration of those experiences in the cloud, and intelligently optimize how they are tailored for specific audiences using machine learning. These capabilities are complemented by an API-first approach designed to allow organizations the freedom to integrate third-party data sources and systems to maximize existing investments. As a result, enterprises can build and own their digital ecosystems based on the best technology for them, rather than licensing and locking them into monolithic vendors.</p> <p dir="ltr">According to Gartner, Leaders should drive market transformation. They have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can:</p> <ul dir="ltr"><li>Demonstrate enterprise deployments</li> <li>Offer integration with other business applications and content repositories</li> <li>Support multiple vertical and horizontal contexts.</li> </ul><p dir="ltr">A complimentary copy of the <a href="https://www.acquia.com/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management?utm_source=newsrls&amp;utm_medium=referral">Gartner, Inc. 2018 “Magic Quadrant for Web Content Management”</a> research report is available to access from the Acquia website.</p> <p dir="ltr">1 “Gartner Magic Quadrant for Web Content Management,” by Mick MacComascaigh and Jim Murphy, July 30, 2018.</p> <p dir="ltr"><strong>Gartner Disclaimer</strong></p> <p dir="ltr">Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</p> <p dir="ltr"><strong>About Acquia</strong></p> <p dir="ltr">Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit <a href="https://www.acquia.com/">acquia.com</a>.</p> <p dir="ltr">- ### -</p> <p><em>All logos, company and product names are trademarks or registered trademarks of their respective owners.</em></p> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"></h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/resources/webinars/top-5-criteria-youre-overlooking-wcm-selection" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/top-5-criteria-youre-overlooking-wcm-selection" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/website%20development.jpg?itok=wgG_ZDmZ" alt="website development" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">5 Criteria for WCM Selection</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia and CMSWire discuss major shifts in web content management technology and digital experiences that decision makers will find today.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management" class="entity--type-node node node--type-white-paper node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2018-08/2018%20Gartner%20Magic%20Quadrant%20for%20WCM%20Acquia.jpg?itok=c8teack0" alt="Acquia Named a Leader in Gartner Magic Quadrant for Web Content Management" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">White paper</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Named WCM Leader by Gartner</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">For the fifth consecutive year, the 2018 Gartner Magic Quadrant for Web Content Management report identifies Acquia as a WCM Leader.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/webinars/episode-1-personalization-begins-content" class="entity--type-node node node--type-webinar node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/webinars/episode-1-personalization-begins-content" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/Lift_ContentContext_GettyImages-637954680_0.jpg?itok=PDlH03K_" alt="Content in context - personalization" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">View Webinar</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Personalization Begins with Content</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">The best personalization initiatives begin by understanding your existing content and how you will generate new content. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> Wed, 01 Aug 2018 14:06:01 +0000 christopher.rogers 5781 at https://neo.acquia.com Why Does a Software Company Need a Professional Services Team? https://www.acquia.com/blog/why-does-software-company-need-professional-services-team <span>Why Does a Software Company Need a Professional Services Team?</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Having a professional services team isn’t unique, but neither is it a foregone conclusion for a software company. Some companies choose to rely entirely on a partner network to provide services.</p> <p>Acquia is deeply committed to our partner community, and we’ve also concluded that a professional services team is critical to customer success. Here’s why:</p> <h2 class="text-color--full-black" dir="ltr">Drive Product Adoption and Implementation</h2> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Learn more about Acquia Professional Services </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Acquia Professional Services helps navigate the path using their Drupal expertise to help customers reach their goals quickly and on budget. </p> <h4><a href="https://www.acquia.com/resources/asset-download?nid=786&amp;type=datasheet">READ THE DATA SHEET</a></h4></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Most enterprise software requires some degree of implementation. Acquia’s products are no exception. Our professional services team provides implementation services directly to customers, or in collaboration with partners. With any new, complex technology, expert services are essential to getting solutions up and running as quickly and correctly, so customers can begin deriving value from their purchases as soon as possible.</p> <p dir="ltr">Who better to implement a solution than the very experts from whom you purchased the products?</p> <h2 class="text-color--full-black" dir="ltr">Keep Customers for Life</h2> <p dir="ltr">Keeping customers for life requires staying ahead of change, both by introducing new products and helping customers modify existing product implementations. With each new product that gets added to a customer’s portfolio, implementation and training are required.</p> <p dir="ltr">Sometimes, existing implementations need to be modified to respond to changes in a customer’s business. Customers need guidance from product implementation experts to respond to change, so that they can continue to realize the return on the investments they’ve made in their platforms.</p> <h2 class="text-color--full-black" dir="ltr">Define Implementation Best Practices</h2> <p dir="ltr">The best digital experience platforms are those that offer customers the freedom to implement the platform in the way that serves their business. This freedom results in lots of implementation options, not all of which are appropriate for a given customer. Product companies need to recommend implementation best practices so that customers have guidelines to work with.</p> </div> </div> <div class="inline-cta--container"> <div data-lift-slot="data-lift-slot-disabled"> <div class="paragraph paragraph--type--call-to-action paragraph--view-mode--default detail-page-richtext__inline-module detail-page-richtext__inline-module--is-right detail-page-richtext__inline-module--is-form"> <div class="detail-page-richtext detail-page-richtext__inline contact-block-container"> <div class="inline-form inline-form--blue"> <h2 class="inline-form__title field field--name-field-title field--type-string field--label-hidden field__item"> Get updates </h2> <div class="inline-form__body field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Receive the best content about the future of marketing, industry shifts, and other thought leadership.</p></div> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_2007"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> <div id="confirmationMessage"></div> </div> </div> </div> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p dir="ltr">Professional services teams have hands-on experience implementing products within real-world environments, and are therefore critical to defining and maintaining best practices.</p> <h2 class="text-color--full-black" dir="ltr">Identify Product Opportunities</h2> <p dir="ltr">Through hands-on work with customers and products, professional services teams are well positioned to identify product innovation and improvement opportunities in real-time. At Acquia, the professional services group is a key stakeholder in product decisions, providing customer perspectives and informing the product team of the implementation opportunities we see in the field.</p> <p dir="ltr">Customers and partners with cutting edge or high-risk projects choose to work with Acquia’s Professional Services team because of our direct connection to the Acquia product teams.</p> <p dir="ltr">Software companies that choose to offer professional services do so because it’s strategic to customer success. For customers who are new to digital transformation, selecting a software company with a strong professional services team provides them with confidence needed to chart a new course.</p> <p dir="ltr">For technically savvy customers, a professional services team is an essential partner when exploring cutting edge solutions. For partners, having an expert team of implementers available to train and advise insures critical projects against risk.</p> </div> </div> <div class="paragraph paragraph--type--profile-card paragraph--view-mode--default paragraph--type--profile-card--theme--full"> <div class="field field--name-field-profile-card-person field--type-entity-reference field--label-hidden field__item"> <article role="article" about="/about-us/team/meagen-williams" class="entity--type-node node node--type-person node--view-mode-profile-card"> <header> </header> <!-- /header --> <div class="paragraph--profile-card"> <div class="paragraph--profile-card--image"> <div class="field field--name-field-person-photo field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/acquia.com/files/images/2018-07/Meagen%20Williams%20Acquia%20Professional%20Services.jpg" width="900" height="900" alt="Meagen Williams Acquia Professional Services" typeof="foaf:Image" /> </div> </div> </div> <div class="paragraph--profile-card--content"> <div class="paragraph--profile-card--content--title-line"> <h3 class="paragraph--profile-card--content--title-line--name">Meagen Williams</h3> <span class="paragraph--profile-card--content--title-line--title">senior director, professional services</span><span class="paragraph--profile-card--content--title-line--company">&nbsp;Acquia</span> </div> <div class="paragraph--profile-card--content--bio"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>As senior director for Acquia Professional Services, Meagen Williams leads the North America team that provides customers and partners with implementation services, expert help and advice, and training.</p> <p>Prior to joining Acquia in 2012, Meagen spent 15 years working at the intersection of marketing and technology. She spent four years as a senior consultant providing marketing, communications, and digital strategy to government customers. Prior to that, she led sales and marketing for a web technology firm focused on the education market.</p> <p>A native of New Hampshire, Meagen has lived in the Washington, D.C., area since 2000. She earned her undergraduate degree from the University of Notre Dame.</p></div> </div> <div class="paragraph--profile-card--content--social"> </div> </div> </div> <!-- /content --> </article> <!-- /article #node --> </div> </div> <div data-lift-slot="data-lift-slot-disabled"> <section class="paragraph paragraph--type--related-content paragraph--view-mode--default card-carousel card-carousel--product js-card-carousel cog--fw"> <div class="card-carousel__header-wrapper"> <h2 class="card-carousel__header-title"> Related Content </h2> <h3 class="card-carousel__header-subtitle"></h3> <a class="global-link card-carousel__header-cta" href="" target="_self"></a> </div> <div class="card-carousel__items js-card-carousel__items"> <div class="card-carousel__controls"> <button class="card-carousel__button card-carousel__button--left card-carousel__button--hidden js-button-left"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-left.svg" alt="Previous Card"> </button> <button class="card-carousel__button card-carousel__button--right card-carousel__button--hidden js-button-right"> <img src="/themes/custom/uplifting/images/icons/card-carousel-arrow-right.svg" alt="Next card"> </button> </div> <article role="article" about="/blog/building-a-new-acquia.com/frontline-website-redesign-acquia-professional-services/21/09/2017/3311531" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/building-a-new-acquia.com/frontline-website-redesign-acquia-professional-services/21/09/2017/3311531" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-11/under_construction_8-07_0.png?itok=p2YRd2qa" alt="" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Professional Services on Redesign</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item"> Acquia&#039;s Professional Services team shares delivery methodology and project takeaways for the Acquia.com website redesign.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/blog/professional-services-debuts-nodejs-application-acquia-engage/16/10/2017/3312661" class="entity--type-node node node--type-blog node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/blog/professional-services-debuts-nodejs-application-acquia-engage/16/10/2017/3312661" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container"> <div class="field--type-image"> <picture> <img src="/themes/custom/uplifting/images/card-default.jpg" alt="" aria-hidden="true" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Acquia Blog</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">The Debut of a Node.js Application</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Last month, Acquia announced that it expanded Acquia Cloud to support Node.js, the popular open source JavaScript runtime.</div> </div> </a> <!-- /content --> </article> <!-- /article #node --> <article role="article" about="/resources/datasheets/acquia-professional-services" class="entity--type-node node node--type-datasheet node--view-mode-card card-carousel__item js-card-carousel__item"> <header> </header> <!-- /header --> <a class="card-carousel__item-content" href="/resources/datasheets/acquia-professional-services" target="_self"> <div class="card-carousel__image-holder"> <div class="card-carousel__image-wrapper"> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <img src="/sites/acquia.com/files/styles/card_header/public/images/2017-12/GettyImages-502862551.jpg?itok=VfCuAXoD" alt="Acquia Professional Services" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-carousel__content-wrapper"> <div class="card-carousel__tag">Datasheet</div> <div class="card-carousel__title field field--name-field-short-title field--type-string field--label-hidden field__item">Acquia Professional Services</div> <div class="field field--name-field-short-description field--type-string-long field--label-hidden field__item">Acquia Professional Services helps navigate the path using their Drupal expertise to help customers reach their goals quickly and on budget. </div> </div> </a> <!-- /content --> </article> <!-- /article #node --> </div> <div class="card-carousel__indicators js-indicators-container"></div> </section> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 07/30/2018 - 17:14</span> <div class="field field--name-field-blog-hero-image field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-07/banner.jpg?itok=kgx4jH30 1x, /sites/acquia.com/files/styles/desktop_background_hero_2x/public/images/2018-07/banner.jpg?itok=yLsswD88 2x" media="all and (min-width: 1024px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/tablet_background_hero_1x/public/images/2018-07/banner.jpg?itok=ho-LGAm1 1x, /sites/acquia.com/files/styles/tablet_background_hero_2x/public/images/2018-07/banner.jpg?itok=q52IJdu1 2x" media="all and (min-width: 768px)" type="image/jpeg"/> <source srcset="/sites/acquia.com/files/styles/mobile_background_hero_1x/public/images/2018-07/banner.jpg?itok=SIZrksvJ 1x, /sites/acquia.com/files/styles/mobile_background_hero_2x/public/images/2018-07/banner.jpg?itok=ypEn-41u 2x" type="image/jpeg"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/acquia.com/files/styles/desktop_background_hero_1x/public/images/2018-07/banner.jpg?itok=kgx4jH30" alt="Why Does a Software Company Need a Professional Services Team?" typeof="foaf:Image" /> </picture> </div> </div> Mon, 30 Jul 2018 21:14:21 +0000 david.pierce 5771 at https://neo.acquia.com Extending Your Brand and CX into the Digital Marketplace https://www.acquia.com/resources/webinars/extending-your-brand-and-cx-digital-marketplace <span>Extending Your Brand and CX into the Digital Marketplace </span> <div class="highlights__card-image-container field field--name-field-image field--type-entity-reference field--label-hidden field__item"><a href="/media/7556" hreflang="en">The Customer Experience</a></div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 07/30/2018 - 08:51</span> <div class="field field--name-field-date field--type-datetime field--label-above"> <div class="field__label">Date</div> <div class="field__item"><time datetime="2018-09-11T18:00:00Z">Tuesday, September 11, 2018 - 02:00 PM</time> </div> </div> <div class="field field--name-field-duration field--type-integer field--label-inline"> <div class="field__label">Duration</div> <div content="60" class="field__item">60min</div> </div> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>In today’s competitive global market, a good customer experience isn't enough. Companies are striving to attract and retain customers who expect and demand a personalised experience that has a "wow factor."</p> <p>Isabella Villani, an industry strategist and author of “Good to Great CX,” will discuss best practices to deliver engaging CX.</p> <p>In this webinar, you will learn:</p> <ul><li>How to use advances in technology to extend your traditional brand and customer experience to digital.</li> <li>How to transform your organisation and differentiate yourself in the market.</li> <li>How to create innovative, creative and seamless customer experiences on every channel.</li> </ul><hr /><h3 class="text-color--full-black"><strong>About the presenter</strong></h3> <figure role="group" class="embedded-entity align-right"><article><img alt="Isabella Villani of Exceed Global" src="/sites/acquia.com/files/styles/medium/public/images/2018-07/Isabella%20Villani.jpg?itok=vo2fpq-g" title="Isabella Villani of Exceed Global" typeof="foaf:Image" /></article><figcaption>Isabella Villani, company director and chief customer officer of Exceed Global.</figcaption></figure><p>Isabella Villani is an industry expert in customer experience, employee engagement, transformation and omnichannel strategy.</p> <p>Villani, who founded Exceed Global six years ago, has extensive experience in business optimisation, change management, program management, and training. She has consulted for companies in banking and finance, telecommunications, health, infrastructure and resources, as well as to government and not-for-profit organisations.</p> <p>Exceed Global provides innovative best-practice advisory, research, and talent solutions to help businesses solve problems, increase profitability, gain market advantage, and achieve operational excellence.</p> <p> </p> <hr /><p><strong>Login Information</strong></p> <p><em>Once registered you will receive a confirmation email from our webinar platform provider, Zoom (no-reply@zoom.us) containing your unique webinar login information. If you cannot locate the email please check junk/spam folders. Please store this email as you'll need this login information to access the webinar. To learn more about Zoom webinars visit: https://support.zoom.us/hc/en-us/articles/115004954946-Joining-a-Webinar-Attendee.</em></p> <p><strong>Questions?</strong></p> <p><em>For any questions about this webinar topic, speaker or login, email Cassandra Theocharous, senior marketing specialist, at <a href="mailto: cassandra.theocharous@acquia.com">cassandra.theocharous@acquia.com</a>.</em></p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Register for the webinar</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_4461"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> </div> Mon, 30 Jul 2018 12:51:58 +0000 david.pierce 5761 at https://neo.acquia.com Choose the Right Digital Experience Platform for Your Business https://www.acquia.com/resources/whitepaper/2018-gartner-magic-quadrant-web-content-management <span>Choose the Right Digital Experience Platform for Your Business</span> <div class="field field--name-field-page-components field--type-entity-reference-revisions field--label-hidden field__items"> <div class="paragraph paragraph--type--tracking-codes paragraph--view-mode--default"> </div> <div class="paragraph paragraph--type--page-component-columns paragraph--view-mode--default cog--fw ratio--66-33"> <div class="paragraph--type--page-component-columns--columns"> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div class="paragraph paragraph--type--body-text paragraph--view-mode--default"> <div class="detail-page-richtext field field--name-field-rich-text-body field--type-text-long field--label-hidden field__item"> <p>For the fifth consecutive year, the 2018 Gartner Magic Quadrant for Web Content Management report identifies Acquia as a WCM Leader.</p> <p>If you’re evaluating partners and solutions to boost your organization’s digital strategies, we think this report will help you make the most informed decision.</p> <p>Read your complimentary copy, where we expect you will learn:</p> <ul><li>Standardized definitions to apply across WCMs so you can make meaningful comparisons.</li> <li>The factors that qualify vendors for inclusion, from baseline functionality to geographic presence.</li> <li>Evaluation criteria through the critical lenses of vendors’ ability to execute right now and the completeness of their vision for the future.</li> </ul><p>Download the 2018 Gartner Magic Quadrant for Web Content Management now. We’re confident you will receive an authoritative view of the technologies that can make a real difference to your digital strategy in the year ahead.</p> <p dir="ltr"><strong>Download the complimentary report »</strong></p> <hr /><p><em>*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as a statement of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</em></p> </div> </div> </div> <div class="paragraph paragraph--type--page-component-column paragraph--view-mode--default"> <div data-lift-slot-disabled class="contact-block-container"> <div class="paragraph paragraph--type--marketo-form paragraph--view-mode--default contact-form-vertical"> <h2 class="marketo-form-title"> <div class="field field--name-field-title field--type-string field--label-hidden field__item">Read the Gartner Magic Quadrant report</div> </h2> <div id="marketo-loader"></div> <div class="field field--name-field-marketo-block field--type-entity-reference field--label-hidden field__item"> <div class="field field--name-field-marketo-form-id field--type-integer field--label-hidden field__item"><a id="registration-form"></a> <form id="mktoForm_1443"> <div class="mkto-g-recaptcha" data-theme="light" data-size="compact"></div> </form></div> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--redirect-to-link paragraph--view-mode--default"> </div> </div> <span><span lang="" about="/davidpierce" typeof="schema:Person" property="schema:name" datatype="">david.pierce</span></span> <span>Mon, 07/30/2018 - 08:51</span> Mon, 30 Jul 2018 12:51:26 +0000 david.pierce 5756 at https://neo.acquia.com