The Rise of the Content Architect
The digital revolution has changed nearly every aspect of marketing, and content marketing is no exception. In fact, content marketing was one of the earliest forms of marketing, dating back to the late 19th century. John Deere was an early pioneer with their Furrow magazine, and in 1902 the Genesee Pure Food Company armed its salesmen with Jell-O™ cookbooks, propelling the brand into a household name.
Content marketing today, however, has evolved significantly, and with it, the key players on a content marketing team. In this white paper, we'll introduce the idea of the new Content Architect, and their role in the content marketing landscape within today's digital-savvy businesses and organizations. We'll uncover what they're responsible for, what their pain points are, and how they can achieve success in this digital age.