Acquia Lift: Personalization in Drupal
The days of “one-size-fits-all” marketing are over, and hyper-personalization is the new norm. Digital marketers and site owners are being asked to do more with less to engage customers, segment their audience, and offer highly tailored content.
Today’s sophisticated consumers, thanks to personalized sites like Netflix or Amazon, are accustomed to a new level of engagement that seems to have been built with them in mind.
Acquia Lift has arrived to simplify personalization, empowering marketers and site builders to build immersive and automated personalized digital experiences from the ground up with adaptive virtual learning, new and engaging campaigns and content, increased conversions and revenue, and improved engagement.