Personalization – How to Make the Big Bet Pay
Personalization is a disruptive innovation, requiring new organizational structure and planning, and technology investments. These changes take time and energy to implement, but pay massive dividends for the customer and the business.
To personalize digital content, organization’s first must gather deeper insights into what their customers want and need. Then comes delivery – ensuring that personalized content is sent to the right channel or device. Solutions like Acquia Lift give companies the tools to turn insights into actions, using customer data to create personalized, unique experiences on a website. Preparing your business to properly implement and use a solution like this requires time, but it’s a necessary investment for any company to remain competitive. Speaking to an audience en masse through a static web presence is no longer an option. Visitors have higher expectations for their digital experiences, and businesses must invest in solutions which enable them to meet those expectations.