Gartner: Create Digital Business Success With Better Interoperability Between Digital Commerce and Web Content Management

Digital engagement scenarios require interoperability between digital commerce and WCM. CIOs, solution architects and IT application leaders should use this research to help justify a business case for a solution landscape that fully leverages both digital commerce and WCM technologies.

Key Challenges Addressed:

  • Digital business strategies are challenging companies to develop an engaging customer experience delivered through a combination of digital commerce and WCM.
  • Organizations are challenged when developing the necessary common vision for digital commerce and WCM, due primarily to both organizational and technology silos.
  • The lack of interoperability of clients' digital commerce and WCM applications has resulted in operational redundancies, inefficiencies and ineffective CRM.