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White paper: Enterprise-Grade Web Publishing with Drupal
Adapting to the digital revolution
Long accustomed to print-driven publishing cycles, professional publishers now have to adapt to the digital revolution just to stay in business. Certainly many magazine readers are still hooked on hard copy formats; print publications are not going away anytime soon.
But a growing number of readers expect to augment their hard-copy experiences with digital ones, find content online before it appears in print, and have easy access to both current articles and back issues. For their part, publishers need to transform their creation, production, and distribution capabilities, digitize content for the web and mobile devices, and make their digital efforts profitable.