Digital Branding in Government
Traditionally, we associate digital branding strategies with marketing for commercial businesses. Now, progressive state and local government agencies are using digital technologies as a foundation for building a trusted digital brand identity to engage and better serve citizens. The new white paper from The Center for Digital Government discusses the importance of a digital government brand and how that helps agencies deliver a better customer experience. It also details how government leaders can create a roadmap for digital transformation and a foundation for continuous innovation and improvements that will save time and money, utilize personnel and resources more efficiently, and deliver information and services with greater speed, agility, and reliability. Download your copy of the white paper here!