In business-to-business, marketing automation is now a must have. It’s helping marketers better manage demand generation and account-based marketing programs for complex and long sales-cycle products.
But with so many options available on the market, choosing the right solution for your business can be a challenge.
To get a more balanced view, download Gartner’s Market Guide for B2B Marketing Automation Providers.
The guide includes:
- Key recommendations for any business investing in marketing automation
- Gartner’s 7-step marketing automation orchestration workflow
- Recent market developments and research on industry adoption
- How the best-of-breed approach is the most popular among today’s B2B marketers
- An analysis of the 11 vendors Gartner is asked about most
From Gartner’s report:
"Marketers show a net preference for a best-of-breed approach when it comes to buying marketing technology solutions, highlighting the importance of integrations between marketing automation platforms and with multiple complementary tools. These include sales force automation (SFA) systems, data providers required to operationalize multichannel campaigns to customers and digital commerce solutions."
Gartner, Market Guide for B2B Marketing Automation Providers, 18 January 2019, Adam Sarner, Noah Elkin.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.