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Gartner: Six Steps to Building a Bulletproof Business Case for WCM

Web content management (WCM) is now a mission-critical component to drive the effectiveness of a digital business strategy, particularly where excellent customer experience is a key success factor of that strategy. The WCM market includes many attractive offerings that can contribute decisively to the success of your business or organization.

Application leaders frequently see the high potential for WCM solutions to contribute significantly to key business advantages when linked to tangible business outcomes. However, they face the challenge of turning it into a business case and convincing others to adopt this vision.

Read these recommendations from Gartner on how to build a bulletproof business case for WCM, and learn:

  • How to assess the extent to which your current WCM system (or lack of one) is helping the organization achieve key business objectives.
  • Six steps to follow to increase chances of gaining executive sponsorship and funds for your WCM vision.
  • Best practices to adopt, even if executive sponsorship and funds have already been secured, to ensure the correct alignment of strategy to primary business objectives.