Gartner: Balance Digital Experience Platform Consistency with Flexibility for Innovation
Customer experience is the new competitive battleground, and customers and employees are demanding compelling, innovative experiences. With the onslaught of the Internet of Things, new devices and modes of interaction will require flexibility and innovative tools and techniques.
Constant innovation is vital to keep up with the new technologies of digital experience. The pace of change makes it even more important for a digital experience platform (DXP) to be open, flexible and agile. A rigid platform simply won't work for thriving digital businesses.
Read this report from Gartner to learn the importance of encouraging innovation while also maintaining consistency of your DXP, with key takeaways such as:
- Why a platform that integrates technologies, components, processes, data, and people is crucial to keep up with rapidly evolving customer and employee engagement.
- Key aspects that every DXP must have, including Cloud-centric technology and open APIs.
- How a flexible, open API strategy allows rapid deployment of new services and applications to multiple channels and devices.
- Why innovation is the key to success for rapid time to delivery as well as keeping up with ever-changing customer tastes and demands.