Digital technology is drastically altering the balance of power between customers and companies. While customers gain the power of information and choice, digital technology dramatically improves the economics of business. These economics are the primary drivers of digital transformation for many businesses.
The rules of business are being rewritten nearly every day with this imperative for business digital transformation. It’s your job as a digital business leader to apply these rules to engage, compete, and grow. Every industry has a unique digital transformation opportunity.
Companies must now be continuously reinventing their business – with technology at the core – or watch from the sidelines while their market is disrupted by organizations proficient at digital transformation.
You will learn these four new rules to transform your business:
- Rule 1: Deliver easy, effective and emotional customer experiences.
- Rule 2: Focus operations on things customers value.
- Rule 3: Build platforms and partnerships to accelerate and scale.
- Rule 4: Innovate at the intersection of experiences and operations.
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Forrester Digital Rewrites the Rules of Business, Nigel Fenwick, Ted Shadler, 26 February 2018.