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  White Paper #  Acquia CDP Receives RealCDP Certification from CDP Institute 

 

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The Customer Data Platform (CDP) Institute recently awarded Acquia CDP with RealCDP certification. So, what does this mean exactly?

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 ![RealCDP Logo](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2020-11/Screen%20Shot%202020-11-19%20at%204.31.04%20PM_3.png?itok=v2Zg29ia)

 



In short, Acquia meets all RealCDP certification criteria with the Acquia Marketing Cloud anchored by the Acquia Customer Data Platform (CDP). The CDP Institute certifies that Aquia Marketing Cloud is a “RealCDP with enhanced CDP functionality and a full CDP Stack; an enterprise marketing solution designed to improve sales and marketing efficiency and results.”


**Download the report for a full description of Acquia’s RealCDP Audit complete with high-level findings and list of CDP capabilities.**



 

 

 

  You’ll Learn: What's Covered

- Offline and online cross-channel data-driven engagement capabilities
- Optimization, acquisition, engagement and growth of customer relationships across the buyer life cycle
- Best practices for analytics, personalization and customer journey orchestration



 

 

 

 

 

   Products - [ Acquia Customer Data Platform ](/products/acquia-cdp)
 
 

 

 

##  Get Started 

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