Asia has boasted uninterrupted growth for more than two decades. In recent years, Asian brands have grown in sophistication, with many overtaking western brands in popularity. In today’s hyper-competitive digital age, more and more businesses are turning their attention towards Asian markets for new opportunities.
But, with very distinctive cultures, traditions and values, breaking into the Asian market is no easy undertaking.
In this Acquia webinar, marketing expert and author of The Brutal Truth About Asian Branding, Joseph Baladi, reveals:
- The secrets of brands that have successfully launched into Asia
- Cultural mindsets of customers
- Strategies for winning hearts and minds, and much more.
Watch this webinar on Winning in Asia in the Age of Disruption
About the presenter
Marketing consultant, speaker, author and lecturer, Joseph Baladi, has lived in Asia almost 20 years and has worked in virtually every Asian market.
Further to the worldwide release of his hugely successful book, The Brutal Truth About Asian Branding, Baladi received the prestigious Ron Frank Fellowship to read the Executive MBA program at Singapore Management University, where he is also Adjunct Professor of Strategic Brand Management. He is completing the first empirical research study on the Brand Purpose construct.