The Value of Personalization for B2B Companies

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.

In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.

Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.

Jonathan Tam, research director, account-based marketing strategies, SiriusDecisions
Jonathan Tam, research director, account-based marketing strategies, SiriusDecisions
Eric Fullerton
Eric Fullerton, product marketing manager, Acquia

Register for the webinar

date

Thursday, September 13, 2018 EDT

time

10:00 AM

duration

60min.