Using Personalization to Create Meaningful Patient Outcomes

Dan Persson
Mike Gianelli

Patients today expect their health care journeys to be on par with all of the other digital interactions they have on a daily basis — like online shopping, or media and entertainment. They want to be presented with personalized content and experiences at any time, on any device.

Consider this example: Pam is on her laptop to schedule a yearly check-up in the afternoon, while John is on his mobile phone at 2 a.m. to look up his chest pain symptoms. These two users have very different needs and experiences which must be addressed as such. Presenting relevant and appropriate content at the right place and time is key to successful patient journeys. Enter: personalization.

In this webinar, hosted by Hospitals & Health Networks, we will discuss how your organization can leverage personalization technologies to:

  • Improve the patient experience, pre-, during and post-interaction
  • Drive patient volume on key service lines
  • Increase prospects, existing patients and employee satisfaction
  • Reduce operating costs