Survey Results Reveal the Big Picture for DAM in 2018

Survey Results Reveal the Big Picture for DAM in 2018

The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.

Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices.

We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organising them and some of the challenges and concerns they have.

Here are some of the areas we’ll discuss in this webinar:

  • More than 50 percent of those surveyed worry about out of compliant image licensing.
  • 90 percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them.
  • More than 50 percent who don’t use a DAM struggle with finding files.

Watch the webinar



Stephen Skidmore


Stephen Skidmore is the director of product marketing for partners at Acquia. He has more than 20 years working for software technology driving product innovation and go-to-market for companies including Lotus, IBM, and EMC. Stephen also ran his own consulting business helping technology companies develop their product strategies.