"Speed to Real": Discover, Develop, and Deliver Customer Experiences

Andrew Carlson - SVP, Experience Design, DigitasLBi
JD Norman - VP, Strategy & Business Development, DigitasLBi

Speed and agility are the basis of effective and compelling customer experiences. Consumers today expect their digital brand interactions to be presented at their fingertips in an instant, all the while being completely personalized and responsive.

Getting ahead of digital transformation shifts, as opposed to merely responding to them is what we call “Speed to Real.” This has rendered standard creative processes obsolete, as brainstorm-to-deployment times are far too slow for the demands of the modern consumer. Speed to Real is forcing brands to re-think their strategies for reaching and interacting with consumers across every channel they’re using.

Join our fireside chat with DigitasLBi and Acquia to learn how to:

  • Asses the right digital platform for your brand based on deployment speed, flexibility and agility
  • Use data to follow and analyze buyer interest patterns
  • Move at a pace that keeps up with (and eventually anticipates) the constant shifts in the digital realm
  • Mirror those brands and agencies who are tackling the challenges of digital development the right way