The Rise of the New Content Strategist
Join us on Tuesday, December 15 at 1PM ET for a webinar hosted by Digiday.
Everyone is now a publisher. From traditional entertainment companies to CPG and retail brands - content is driving conversion across all verticals.
But content strategy today is more than just words and pretty pictures. Today's content strategist must understand that each member of their audience is different and creates a need for targeted content that speaks specifically to them.
With so many different types of content, potential audience segments and publishing channels, how is a strategist expected to keep up?
In this webinar you’ll learn:
- How to manage a large library of content across brands, sites, and teams
- Which content types and channels to prioritize based on your audience and business goals
- How great content marketing can solve the ad blocking issue
- How solid analytics can take the guesswork out of attribution and determine the actual ROI of your content marketing campaigns
Register now to get your ever-growing content library under control and devise a scalable--and profitable--content marketing strategy.
Date & Time: Tuesday, December 15, 2015 - 1:00 PM ET (18:00 UK)
Duration: 60 min
Speakers: Amanda McCreary- Sr. Vertical Marketing Manager, Acquia; Rob Gill- VP of Media, Entertainment and Publishing, Acquia; Jason Carmel- Global SVP, Marketing Sciences, POSSIBLE
About Digiday: Digiday is a global media company and community for digital media, marketing and advertising professionals. Their audience represents the most active brand, publisher, agency and technology platform decision-makers and thought leaders within the space.