Having all the right data in one place, even if it is organized into unified customer profiles, is necessary but not sufficient to ensure that the data can then be activated to run well-orchestrated marketing campaigns across channels.
The last mile of a complete customer data management strategy also accounts for how the data will be actually moved into marketing technology systems and used to run data-driven marketing campaigns.
For this, the marketing systems need to be integrated not just with the data and each other, but also with the performance tracking and analytics systems to optimize campaigns in real-time.
In this session we share real examples of:
- Where to start and how the good use of a CDP in a call centre / loyalty program boosts customer retention, reduce churn and increase client lifetime value
- How it is possible to still grow revenue per customer during the current Covid situation