Next Gen Contextual Commerce

While personalizing purchasing experiences is nothing new to organizations large and small, orchestrating a seamless consistent personalized commerce journey across offline and online touchpoints was virtually unattainable until only recently. Contextual commerce allows brands to do just that.

Contextual commerce starts with monetizing every touch point through a headless commerce architecture approach and then ensuring a seamless consistent personalized journey throughout all interactions. Driving sales conversions and customer loyalty.

Watch our webinar to hear from a panel of experts from Elastic Path, Acquia & Phase2 as they share their experiences building commerce solutions for leading global brands.

In this webinar, our experts cover:

  • What customers expect of your commerce experience
  • Why headless commerce is the foundation to delivering, personalized contextual commerce experiences
  • How to get organizational buy-in to invest in a personalized commerce solution
  • A practical look at the tech stack and strategy needed to scale your personalization experience
  • Examples of personalized and contextual commerce journeys


Tom Wentworth
Tom Wentworth, SVP of Product Marketing, Acquia
Sal Visca, CTO, Elastic Path
Sal Visca, CTO, Elastic Path
Frank Febbraro, CTO, Phase2
Frank Febbraro, CTO, Phase2

occurred on

Thursday, August 15, 2019


2:00 PM EDT