If you’re looking to assess the Value of implementing Personalization on your digital properties, this webinar is for you.
Firstly, why assess Value? There are three key reasons: (1) To justify an investment. Customers typically require this prior to gaining budget, at project start. (2) To secure stakeholder commitment and support managerial decisions throughout the transformation. (3) To understand a baseline for benefits realization and continual service improvement (CSI).
In this webinar we will walk through the five steps:
- Assess the current business model and review how the digital property support this
- Estimate the on-going business benefits associated with Personalization using Acquia Lift
- Model the investment required, in subscription and effort costs, to realize these benefits
- Calculate the net benefit per year and over three years
- Finally, we look at other non-financial impacts and various scenarios, sensitivities and risks which make up an overall Value Assessment.
We will walk through the process with a real-world example and also have the opportunity to ask questions and discuss this process.
Note: Register and receive a recording of the webinar even if you can't make the live session.