Modeling the Value of Personalization

If you’re looking to assess the Value of implementing Personalization on your digital properties, this webinar is for you.

Firstly, why assess Value? There are three key reasons: (1) To justify an investment. Customers typically require this prior to gaining budget, at project start. (2) To secure stakeholder commitment and support managerial decisions throughout the transformation. (3) To understand a baseline for benefits realization and continual service improvement (CSI).

In this webinar we will walk through the five steps:

  1. Assess the current business model and review how the digital property support this
  2. Estimate the on-going business benefits associated with Personalization using Acquia Lift
  3. Model the investment required, in subscription and effort costs, to realize these benefits
  4. Calculate the net benefit per year and over three years
  5. Finally, we look at other non-financial impacts and various scenarios, sensitivities and risks which make up an overall Value Assessment.

We will walk through the process with a real-world example and also have the opportunity to ask questions and discuss this process.

Note: Register and receive a recording of the webinar even if you can't make the live session.

Watch the recorded webinar

occurred on

Tuesday, December 6, 2016


1:00 PM EST



Stephen Skidmore

Former Director of product marketing Acquia

Lyndon Hedderly

Former Services Solutions Director, Acquia Inc.

Lyndon Hedderly loves sailing.

“Whilst I’ve sailed across the Atlantic, around the Med, the Caribbean, the Adriatic, the Aegean Sea, as well as many North American Great Lakes, I’d love to one day sail around the world,” he said.

As the director of digital strategy in the pre-sales department of Acquia’s Reading, U.K., office, Hedderly enjoys helping customers on their own journeys – evolving, transforming and reinventing themselves to realize the value of their digital investments.

“The Acquia mission is to deliver the universal platform for the world’s greatest digital experiences. There’s a number of platform providers out there, but Acquia is differentiated in the open source area, it’s cloud-first, and the solutions are architected to be open API, which means it’s a great platform for websites,” he said.

“But it’s also a powerful platform for a long list of applications beyond a traditional websites. This is key as digital experiences expand into connected devices – Internet of Things, smartphones, chatbots, augmented and virtual reality headsets, and so on,” he said.

Hedderly enjoyed the digital strategy sessions with Burda Media in Munich, Germany.

“We helped Burda personalize their web properties depending on various user journeys and personas. One of their sites is,” he said. “Acquia isn’t just another technology provider for marketing software – our vision and mission truly has the potential to influence the digital landscape."