Mint.com’s Incredible 6 Week Rebrand & Replatform

Mint.com recently went through a major rebrand. Along with a new look and logo, the personal finance site also got a new content management system (CMS). As an Alexa top 250 site that gets hundreds of millions of page views monthly, Mint had outgrown its legacy platform. Acquia and our Partner Third and Grove worked closely with the Mint.com development team to implement a solution that would scale the site’s growing body of content and deliver engaging, personalized experiences to each and every user.

Which brings us to Mint’s most pressing challenge: the replatform had to coincide with a rebranding less than two month’s away.

Join us for an exclusive webinar with Third and Grove CTO, Justin Emond, to learn how Mint achieved the unthinkable and was able to:

  • Replatform the entire site in six weeks, moving over 1,000 pages from its legacy site
  • Create a more engaging experience for visitors with custom campaign landing pages
  • Implement Acquia Lift to automate A/B testing and determine the right content for the highest conversions
  • Deploy a responsive theme to keep pace with a rapidly expanding mobile payment market