Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Experience
We live in a world where technology and data are increasingly being woven into the fabric of every organization’s digital strategy. From journey mapping to personalization, the trends are only multiplying.
In this webinar, we will focus on how to use personalization technology and customer data to build and support a rich and comprehensive online marketing campaign.
Key Take Aways:
- How mapping the customer journey helps segment, define and manage efforts for content personalization.
- How to harness your data to provide relevant and innovative content to your audiences.
- New strategies and techniques to build uniquely tailored campaigns supported by your content and personalization strategy.
- Integrating the 3 pillars of an amazing customer experience to engage visitors, shorten sales cycles, and convert loyal customers.