How Publishers Can Engage on Social & Drive Revenue

Media and entertainment publishers face many unique challenges in today's digital age. Fans are commenting, liking and reposting content at all hours of the day, across a variety of channels that don't necessarily link back to your site (message boards, Twitter and even niche blogs to name a few!). So how do you distinguish your publications and content amongst "the noise?" How can you mine this rich media data to deliver a unique and contextual digital experience for each fan? You’ll see patterns of success from TV newsrooms that are posting native video to Facebook and seeing big returns from it.

In this session, we'll share a blueprint for how you can craft and implement a unified digital strategy that engages fans, increases exposure and drives incremental digital revenue.

Who should take this training:

Producers, journalists, editors, marketers, content creators and social media editors who are involved in engaging audiences on social media and driving revenues.
The agenda for this web conference:

  • How to create direct connections through online communities, popular social sites, fan profiles, comment boards and other forms of engagement
  • How your web producers and content authors can quickly assemble and distribute rich media content across numerous sites, social and mobile channels
  • Hear from newsrooms (both national and local) about how these tactics can help the business and create new revenue streams

Handouts: Presentation will be available to participants