How to Personalize Your Content for Better Engagement

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You’ve heard of targeted advertising, but what about targeted content? If you’re going to take the time to make sure your ad message is the right one, why not also make sure you deliver the right content to the right person at the right time.

Join this webinar, hosted by MediaShift, to learn how top publishers are:

  • Serving personalized content to drive better engagement for their audiences
  • Improving back-end analytics across multiple platforms
  • Using targeted content to increase customer loyalty and conversions

Date & time: Wednesday, March 2, 2016 1:00 PM EST
Duration: 60 min
Speakers: Mark Glaser - Founder, Publisher and Executive Editor, MediaShift; Dave Ingram - Product Manager, Acquia; Sam Han - Director, Big Data and Personalization, Washington Post; Sara Sarasohn - Editor, National Public Radio

About MediaShift: MediaShift has become the premier destination for insight and analysis at the intersection of media and technology. They tell stories of how the shifting media landscape is changing the way we get our news and information, and explain how traditional media are dealing with digital disruption and adapting their business models for a more mobile, networked world.