How the College of Southern Nevada Plans to use Web Personalization to Drive Enrollment and Revenue
The web services team at the College of Southern Nevada (CSN) is reimagining digital at the state's largest community college. Mike Fite and his team are working with Acquia to build a new online experience that leverages best-in-class content personalization capabilities.
Tying this digital initiative to strategic goals around enrollment, student success, career placement and development, the college initiated a move from .NET-based applications to the Drupal content management framework to allow for the flexibility required to reach all of their online constituents.
A new site launch this year signals the first step of the campus' digital engagement strategy. By investing in an open platform, the web services team is ensuring a scalable system that is ready-built to integrate apps to optimize the campus digital experience.
Attendees will learn how the CSN web services team:
- Defined their digital strategy around strategic goals
- Is getting started with data-driven personalized experiences
- Is creating a platform to better connect the campus digital experience for every audience