How to Build an Open Content Marketing Platform with Drupal 8

Enterprise marketing’s shift from push to pull based acquisition models has formally changed the way in which organizations interact with their consumers.

How to Build an Open Content Marketing Platform with Drupal 8

With today’s buyers searching for purchase information online, companies generate content to be found first and, with 88 percent* of organizations leveraging content marketing, those that don’t risk undiscovery and fewer sales.

Creating a successful content marketing strategy and choosing a platform is difficult. It goes beyond SEO and an intuitive website. To accommodate the IT team that manages the platform and the marketing team that creates content on it, content marketing solutions should be flexible, future proof and secure.

Join Katelyn Fogarty (Acquia digital marketing manager), Michael Silverman (Duo Consulting CEO) and Richard Lawson (Duo Consulting CTO) to learn about:

  • Best of breed “Open marketing” based on open standards and APIs
  • Lower-cost open source alternatives to proprietary content marketing platforms
  • Drupal 8’s enhanced usability, speed and stability

*Content Marketing Institute September 30, 2015

Watch the recorded webinar

occurred on

Tuesday, October 18, 2016 EDT

time

1:00 PM

duration

60min.

Katelyn Fogarty

Former Director, Digital Marketing, Acquia Inc.

At Acquia my main responsibility is managing and maintaining Acquia.com. I've been managing Drupal websites for about seven years now, but started off as a web and graphics designer.

I transitioned into a front-end web developer in a marketing organization, started building and managing Drupal sites then moved into marketing management.

I came from a mix of consumer and business marketing prior to Acquia and with my strong skills in design and development I have been able to move quickly with Drupal and love it!