Going Beyond The Click: The Importance of Web Personalization

Digital is changing the way that organizations need to interact and engage with their prospects and customers. Most organizations determine the effectiveness of their digital efforts based on conversions - but what happens after that conversion? According to a recent SiriusDecisions report, 80% of B2B marketers indicate that they will be using digital advertising in 2017, but less than 50% are measuring ‘beyond the click’.

In order to have a truly effective digital strategy, organizations must look even further. By measuring ‘beyond the click’, organizations gain the ability to personalize the entire customer journey, engaging people at every touch point.

In this webinar with leading global B2B research and advisory firm SiriusDecisions, and Acquia Partner Inviqa, we’ll cover the tactics to optimize your personalization strategy, including:

  • The rise of digital advertising and the need for ‘beyond the click’ measurement
  • The need for web personalization and how to implement it in your digital strategy
  • Different methods of personalization and best areas to personalize
  • Best practices to follow and what to watch out for​

Wednesday, November 9, 2016 01:00 PM EDT

Duration: 60 min

Speakers: Jonathan Tam - Research Director, Demand Creation Strategies SiriusDecisions; Myles Davidson - Director, Content Management Practice Inviqa; Richard Jones - Technical Director, Content Practice Inviqa