Get Started with the Google Marketing Platform & All New Acquia Lift

Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.

Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.

In this webinar, we cover steps to:

  • Analyze basic visitor information to help inform your personalization strategy
  • Personalize content based on marketing channel
  • Launch a personalization marketing campaign
  • Prioritize personalization and testing initiatives

Join Bounteous & Acquia as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.

Speakers: 

Eric Fullerton, Sr. Product Marketing Manager, Acquia
Eric Fullerton, Sr. Product Marketing Manager, Acquia
Jon Meck
Jon Meck, Senior Marketing Director, Bounteous

occurred on

Wednesday, August 7, 2019 EDT

time

10:00 AM

duration

60min.